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Larry Benz, John Childs, and Tim Flynn join Jimmy to tackle some of the most urgent—and uncomfortable—questions in physical therapy. Are we educating students into a broken system? LINK TO THEIR LATEST ARTICLE LINK TO LARRY'S SUBSTACK Why do most PTs say they wouldn't want their kids to become PTs? And what would it take to fix this before the next generation gives up? From the burden of tuition to the unintended consequences of accreditation rigidity, this episode pulls no punches. It's a high-stakes conversation with voices that have shaped PT education, and who believe it's time to reshape it again. Topics Discussed: The unsustainable cost of DPT educationWhy hybrid programs faced institutional resistanceWhat accreditation bodies are getting wrongHow young entrepreneurs might save the professionThe question every PT should ask: "Would I want my kids to do this?"Featured Guests: Larry Benz — Confluent HealthDr. John Childs — South CollegeDr. Tim Flynn — Evidence in Motion

Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into: How RTM is "free money" and still ignoredWhat ESPN's ridiculous programming can teach PT clinicsCrossFit, Peloton, and OrangeTheory as models for gamifying outcomesWhy most CSM booths are $20,000 toiletsClinic competition, trivia-style leaderboards, and The Floor is Lava: Medicare Edition This isn't about hype. It's about attention, strategy, and clinical creativity. Want to build the PT profession's Savannah Bananas? This episode's your blueprint. CHAPTERS: 00:00 Intro: The Attention Economy in PT 04:22 RTM Is Free Money (But No One Uses It) 09:45 What We Can Steal From ESPN 8: The Ocho 14:36 Clinic Games & CrossFit Leaderboards 19:52 The Real ROI of CSM Booths 26:11 Medicare Edition: The Floor is Lava 31:22 Alternative Halftime Shows & Fake Game Testing 36:44 Clinic vs Clinic: Building a PT Leaderboard 43:00 Final Thoughts: Outrun the Bear, Not the Pack LINKS & RESOURCES: Subscribe to the show: https://ptpintcast.com/subscribeFollow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmymcpt/More episodes: https://www.youtube.com/@PTPintcast

This episode will challenge how you think about rehab, performance, and your role as a PT. Vikash Sharma — founder of Perfect Stride Physical Therapy and Running for Life — lays out a powerful argument: PTs are perfectly positioned to lead the health ecosystem, but most are playing way too small. He explains why strength training is non-negotiable for runners (and humans), how to treat beyond the injury, and the mindset shift new grads need. ???? Hot topics: Rehab = PerformanceWhy runners must lift (and how PTs are failing them)How to build client trust through adaptabilityThe “hospitality” lens of patient careHis go-to book recs for mindset + communication ???? Mentioned: Unreasonable Hospitality by Will GuidaraA New Earth by Eckhart Tolle ???? SPONSORS ???? PRE-ROLL: Brooks IHL – world-class residencies & fellowships → https://brooksihl.org ????️ MID-ROLL: EMPOWER EMR – fast, flexible, PT-designed software → https://empoweremr.com ????️ END-ROLL: U.S. Physical Therapy – build your PT career → https://usph.com

Most clinics say they need "more marketing." But what they actually need is a plan that works. Andrea Cheney is a healthcare strategist who’s spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn’t work in healthcare marketing—and what actually moves the needle. ???? Key Moments: The real job of marketing (hint: it's not social media)How to build a message that lands with patients AND hiresWhat C-suite leaders get wrong about digital strategyThe trap of thinking marketing = contentWhy most email campaigns fail before they even send Andrea also shares: How to audit your clinic’s brand signals in under 5 minutesWhen to bring in creative help vs in-houseHow clinics should (and shouldn’t) think about AI in 2026 ???? Mic Drop Moment: "Don’t send an email just to send an email."

Dr. Lisa Flexner — educator, leader, and founder of Flex Health Consulting. Catch her at CSM 2026 delivering three sessions on workplace culture, substance use in patients, and weight bias in PT. This episode covers: Why clinic culture is the #1 retention toolHow to stop blaming clinicians for system problemsWhat PTs must understand about patients using cannabis, opioids, and psilocybinHow weight stigma harms health outcomes — and how to have the conversation right Guest Info: Website: FlexHealthConsulting.comLinkedIn: Lisa Flexner CSM 2026 Sessions: OK Boomer, Meet Gen Z – Generational culture clash in PT teamsAll Your Patients Are on Drugs – TED-style session on patient substance useA Weighty Matter – How weight stigma affects outcomes and clinicians Sponsor Shoutouts: Pre-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.orgMid-Roll: Empower EMR — AI-powered workflows to give you time back: empoweremr.comPre-Parting Shot: US Physical Therapy — Practice with purpose: usph.com

Scott Chesney’s life changed forever at 15 when a spinal stroke left him paralyzed. But that was only the beginning of his journey. In this inspiring episode, Scott joins Jimmy to share: How he navigated grief, anger, and acceptanceThe transformational power of physical therapyWhy permission to feel is a crucial healing stepWhat happened the day he walked across burning coals at a Tony Robbins seminar—on his handsHow Deepak Chopra helped him look inward, while Robbins pushed him outwardWhy he believes he’s not done walking—literally Scott’s story isn’t just about disability—it’s about rediscovering your purpose, trusting your heart, and refusing to be defined by limits. ???? Listen now and be prepared to rethink resilience. Connect with Scott Here: https://scottchesney.com/

Former Top 10 Pro Athlete → Neuroscientist → Startup Founder Dr. Jo Shattuck’s journey is wild: from cleaning carpets while living in a camper… to becoming a world-ranked athlete, then a neuroscience PhD, and now the founder of PantherTec. In this episode, Jo breaks down how we’ve been teaching movement wrong — and what proprioception, kinesthetic dissonance, and wearable tech have to do with fixing it. ???? Learn how PantherTec’s CAT device is helping athletes, patients, and clinicians unlock real body awareness — not just motion but meaning. ???? Topics Covered: What proprioception really is (and why most people don’t train it)Why your “internal body model” determines performance and safetyHow kinesthetic dissonance is changing rehab and movement coachingThe limits of verbal cues and video — and why “feel” matters moreHow PantherTec’s tech is creating ah-ha moments in just minutesThe true cost of wasted reps — and how to eliminate themPlus: chainsaw stories, social proprioception, black panthers, and one killer parting shot ???? Clinicians, athletes, coaches — if you've ever said "they just don’t get it" during a session, this episode is your wake-up call.

Episode Title: Ryan Eder: Virtual PT With Real Outcomes Guest: Ryan Eder, Founder – Laina Health What You’ll Learn: Why healthcare leaders care about completion rates and engagementHow virtual PT at Laina Health is outperforming traditional careWhat every PT student should know about the next decade of care deliveryHow to talk to systems, payers, and investors in their language ???? Metrics That Matter: 60% completion vs national avg of 30%68% pain reduction across thousands of cases$450 avg cost per episode = up to 70% savingsNear-zero wait time for evals???? Parting Shot: “Let’s stop protecting the past and start preparing for the future.”

This episode of PT Pintcast brings together the crew behind the PT Breakfast Club — Tony Maritato, Dave Kittle, and Jimmy McKay — for an unfiltered roundtable on the state of the profession. What starts as a conversation about PT burnout quickly unpacks into the deeper issues fueling the fire: unrealistic expectations, outdated business models, weak Medicare reimbursement, and a profession still stuck in legacy mindsets. Expect sarcasm, solutions, and some hard truths — plus some good-natured ribbing and a few rants on clipboards, compliance, and the alphabet soup of regulations. In this episode: Why burnout is worse than ever — and no, it’s not just about too many patientsThe real role of APTA (and what PTs think it should be)Why it might be time to stop chasing insurance moneyWhat happens when good therapists leave the system entirely ???? Links & Resources: Tony Maritato’s YouTube: https://www.youtube.com/c/MedicareBillingDave Kittle’s YouTube: https://www.youtube.com/@thedavekittleshow/featured

In this episode, Jimmy sits down with CJ Morrow—licensed PT and health tech leader—to explore the evolving role of AI in rehab. From demystifying compliance to explaining how AI can become your new thought partner, this conversation is loaded with insights for any PT navigating the future of care. Topics Covered: – The 6 Types of Working Genius and team synergy – Why tech resistance is really about billing & complexity – Compliance isn’t a roadblock—it’s a swim lane – How PTs are training the future of AI – First step to using AI in your clinic this week – What the rise of automation really means for PTs

This episode dives into healthcare leadership, clinician burnout, and what actually creates thriving clinical cultures. Jimmy sits down with Hollie Cunningham — a PT who now splits her time between treating patients and reshaping how clinics support their teams. From early warning signs of burnout to practical ways to engage PT students and new grads, this is your playbook for building a culture that lasts. In This Episode: Why burnout often shows up as disengagement firstHow to support clinicians without micromanagingWhat PT students should ask in job interviewsThe red flags of fake DEI programsWhy consistent mentorship beats unlimited Con Ed Game Segment: "Culture Check: Red Flag or Green Flag?" Parting Shot: “Everyone wants to be seen, heard, and understood.”

Clinics are growing — but staff are leaving. Burnout is peaking. And your cash flow might be bleeding out.In this episode, Jimmy breaks down the brand new 2026 Rehab Therapy Industry Report — based on data from 550+ outpatient practices — to answer the big questions: Why are 80% of PTs considering leaving the profession?What do high-growth clinics do differently to thrive in this economy?How are automation and AI changing clinic survival and staff retention?What behavior patterns predict burnout and audit risk?And what one thing you should fix first. ???? This is the State of the Union for rehab therapy — packed with insights clinic owners, directors, and providers can’t afford to ignore.

Why are some physical therapy clinics thriving while others struggle to stay full? Dr. Jared Cooper doesn’t just run a successful private-pay clinic — he teaches PTs how to break free from insurance dependency, master pricing psychology, and use content to drive patient commitment before they ever walk through the door. We cover: How to design a clinic that works for YOUPricing strategies that beat the copay gameWhy most clinic owners get stuck trying to scaleCreating content that actually builds trust & conversionsWhat PTs can learn from Disney, Facebook, and mailboxesThis one is brutally honest, practical, and made to help clinic owners stop winging it and start scaling with intention.

Owen Campbell left the corporate world to build his PT practice from the trunk of his car. Now he’s helping other clinicians turn business dreams into real growth. In this episode, we unpack: Why PTs actually make great business owners (but were never taught how)Why most burnout has nothing to do with patient loadHow to build a business mindset (without an MBA)What makes growth possible — and worth itGuest: Owen Campbell Co-founder of Physio Growth @thephysiogrowthguys | https://www.physio-growth.com Resources Mentioned: Crucial Conversations (Book)Alex Hormozi (Follow)Sponsored By: Brooks IHL – Ready to level up clinically? World-class residencies and mentorship at https://www.brooksihl.orgEmpower EMR – Built by PTs, for PTs. Clean workflows, better notes, faster documentation at https://www.empoweremr.comU.S. Physical Therapy (USPh) – Grow your clinic or career without giving up your identity: https://usph.com

Jimmy & Tony go off-script on this special snow day edition of the PT Breakfast Club. From Graham Sessions insights to content strategy and the realities of PT business in 2026, this one's a must-listen. Topics Covered: Primary care PT definitionsBranding breakdowns in physical therapyReflections on Graham SessionsHow Jimmy is creating 365 podcast episodes in 365 daysSocial media frequency vs reach (Meta data deep dive)Why PTs need to take action, not just talkThe “You’re the Boat” philosophy and its practical implications