Advertise on podcast: Jake & Gino: Real Estate Investing & Multifamily

What happens when you stop trying to do everything yourself? In this episode, Gino Barbaro sits down with Marcio Gonçalves, founder of Wise VAs, to talk about delegation, virtual assistants, hiring, systems, and the future of work. Marcio shares how building the right team can help entrepreneurs reclaim their time, create more freedom, and focus on the highest-value parts of the business. They also discuss how to hire and onboard a VA, why weekly metrics and clear expectations matter, how to document your processes, where AI fits into the future of work, and why businesses may need a combination of humans and AI rather than choosing one over the other. If you're an entrepreneur who wants to scale without becoming the bottleneck in your own business, this conversation is packed with practical ideas you can implement. We're here to help create multifamily entrepreneurs... Here's how: Brand New?Visit our website for more resources👉https://jakeandgino.com/ About Jake & GinoJake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making money is only the first step. The bigger question is: what do you do with the wealth you’ve built? In this episode, Gino Barbaro breaks down a practical framework for managing, growing, and protecting your wealth — whether you have $1,000, $1 million, or are just getting started. From tracking your net worth and understanding cash flow to managing liquidity, allocating capital, building an emergency fund, and creating an investment thesis, Gino shares the systems he uses with his own family to turn money management into a habit. He also explains how he teaches his children about wealth, why family wealth meetings matter, and how starting these conversations early can help create a lasting financial legacy. In this episode, you'll learn:• Why you need to know exactly what you own and what you owe• How to track your net worth and cash flow• Why managing liquidity matters• How to separate business, personal, savings, and tax money• The importance of emergency and cash reserves• How to think about allocating capital• Why having an investment thesis can help guide financial decisions• How to involve your family in conversations about money• A simple one-page wealth dashboard you can create today• Questions to help identify the biggest gaps in your financial picture Wealth isn't just about making more money. It's about learning how to manage the resources you already have — so they can continue to grow and create a legacy. Subscribe for more conversations on entrepreneurship, real estate, wealth, and building a lasting legacy. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Jake and Gino sit down with special guest Sterling Seizert—former US Army Special Forces Intelligence Sergeant turned real estate operator and author of Buy Your Freedom. Sterling shares how his military training in complex, ambiguous environments prepared him for real estate investing, self-storage portfolio growth, and entrepreneurial success.The conversation dives deep into the "Mindset, Money, and Strategy" framework, unpacking how to expand your financial context, overcome limiting money behaviors, and apply effect-based targeting to wealth building. Sterling also shares the story of turning a distressed, underperforming self-storage property into a thriving $4M+ asset and offers actionable advice on raising kids with strong standards and a growth mindset. 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.comcode JAKEAND GINO. for 20% off We're here to help create multifamily entrepreneurs... Here's how: Brand New?Visit our website for more resources👉https://jakeandgino.com/ About Jake & GinoJake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your business strategy isn't the thing holding you back? Many entrepreneurs assume that when their business isn't growing, they simply need a better strategy. But business growth involves more than just knowing what to do. Gino Barbaro breaks business growth down into three interconnected pillars: Mindset— How you thinkMoney Patterns— How you behave with moneyBusiness Strategy — How you executeThink of them as three gears. If one isn't working properly, the entire system can struggle to move forward. In this video, Gino explores the difference between a fixed mindset and a growth mindset, how your relationship with money can influence business decisions, and why having the right strategy, systems, processes, and execution matters when scaling a business. He also shares three questions every entrepreneur can use to diagnose what's really getting in the way of growth: • What belief about myself or my business could be limiting our growth?• Where is my relationship with money influencing a business decision?• What is the single biggest strategic constraint in the business right now? The goal isn't simply to work harder or find another strategy. It's to understand how you think, how you behave, and how you execute. Business growth isn't just about what you do — it's also about how you think and how you behave. Subscribe for weekly videos about business, entrepreneurship, family, wealth building, and personal growth. We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Jake & Gino Podcast, hosts Jake Stenziano and Gino Barbaro sit down with Kevin Bassett, CPA and founder of Bassett & Associates, PA. Kevin specializes in helping business owners and real estate investors with over $1 million in EBITDA or NOI maximize profitability while minimizing their tax burden. They dive into the difference between tax evasion and legal tax avoidance, exploring how high-net-worth investors can lower their effective tax rates over the lifetime of their investments. Key topics covered in this episode: State Tax Trends & Relocation: Why entrepreneurs are leaving high-tax states for low-tax jurisdictions like North Carolina, Tennessee, and Florida. Basic vs. Advanced Structures: Starting with single-member LLCs, partnerships, and S-Corporations before moving into advanced strategies. Cost Segregation & Bonus Depreciation: How to time deductions to shelter real estate cash flow. Offset Strategies Beyond Real Estate: Exploring Section 181 film credits and other vehicles to offset ordinary income when real estate deals are tight. Market Insights: Current trends in industrial real estate, warehousing, self-storage, and the challenges facing the multifamily sector. Whether you're just getting started or already in the "Two Comma Club," this discussion offers actionable insights to help you build and protect your wealth.📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create multifamily entrepreneurs... Here's how: Brand New?Visit our website for more resources👉https://jakeandgino.com/ We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making a bad decision can cost you money. Defending that bad decision can cost you everything. In this episode, Gino Barbaro breaks down a simple framework for learning from mistakes instead of blaming the market, the economy, or circumstances: Own it. Audit it. Adjust it. Whether you're an entrepreneur, real estate investor, or business owner, the goal isn't to never make mistakes. It's to understand why you made the decision, what reality taught you, and what you need to change moving forward. Gino uses bridge debt and the real estate market cycle as an example of how investors can look back at past decisions, identify what they missed, and make better decisions in the future. One principle stands out: No deal is better than a bad deal. What decision have you made that taught you your biggest lesson? We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the biggest headache in your real estate business right now? For many investors, the answer is simple: they’re trying to do everything themselves. In this clip, Bob Lachance, founder and CEO of REVA Global, explains how real estate investors can use virtual assistants to systemize their businesses, eliminate bottlenecks, and free up their time for higher-value activities. Instead of simply saying, “I need a VA,” Bob recommends identifying the biggest pain point in your business first. From there, you can build a system around that specific problem and outsource the right tasks. For real estate investors, that could mean:• Lead generation and lead management• Acquisitions and property analysis• Social media and content• Tenant calls and property management tasks• Bookkeeping and accounting• Move-ins, move-outs, collections, and maintenance• Using AI to streamline repetitive tasks The goal isn't simply to hire someone. It's to build systems that allow your business to operate more efficiently and give you back your time. As your portfolio grows, your ability to delegate and systemize becomes increasingly important. What’s the biggest task you would outsource in your real estate business?📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.comcode JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you eager to leave your W-2 job and dive into real estate full-time? Hold on before you jump! Quitting prematurely can put unnecessary financial stress on you and your family. In this episode, Gino Barbaro breaks down the realistic, step-by-step framework to transition safely from your day job into real estate without putting your financial security at risk. Gino shares his personal journey—transitioning from working long hours at a restaurant to building a massive multifamily real estate portfolio alongside his partner, Jake. Learn how to leverage your current W-2 job as an asset, use your earned income to fund your learning and investments, and build a solid foundation that sets you up for long-term freedom. Key Takeaways: The 4 Stages of Transitioning: Learn, Earn, Build, and Transition. The Transtheoretical Model of Change: Understanding the 6 psychological steps to taking real action (Pre-contemplation to Termination). Time Management for Busy Professionals: How to find time to invest while working full-time and managing family obligations. Cash Flow vs. Equity: Why cash flow gets you out of your job, but equity keeps you out. The Financial Gap Calculation: How to determine your true monthly expenses, current cash flow, and necessary safety margin before making the leap. Stop romanticizing real estate and start building a real, sustainable business. Build a bridge to your new life before you burn the ships! We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is IRR really the gold standard for evaluating a real estate investment? John McNellis, veteran real estate developer, investor, author, and educator, has a very different take. In this episode from the Jake & Gino Podcast, John challenges the way investors use Internal Rate of Return (IRR) to evaluate real estate deals. His argument? IRR relies heavily on assumptions about future cash flows, exit values, and—most importantly—what the property's cap rate will be years down the road. As John points out, predicting a property's cap rate ten years from now can feel a lot like predicting the weather ten years from now: you simply don't know what will happen. The conversation dives into: • Why IRR can be misleading in real estate • How future exit assumptions affect projected returns • The relationship between IRR and cap rates • Why investors should question optimistic projections • The difference between theoretical returns and actual cash flow • How experienced real estate investors evaluate deals John also shares decades of experience in commercial real estate and explains why he believes investors need to be careful about relying too heavily on numbers that depend on assumptions about the future. What do you think—Is IRR a useful investment metric, or is it too easy to manipulate? Watch the full conversation for more lessons on commercial real estate, development, investing, deal analysis, and building wealth. 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create multifamily entrepreneurs... Here's how: Brand New? Visit our website for more resources👉https://jakeandgino.com/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In real estate, moving faster doesn't always mean getting ahead. Sometimes, the smartest thing you can do is slow down. In this episode, Gino Barbaro breaks down the idea of “slowing down to speed up” in real estate investing — a strategy built around creating clarity, making better decisions, and avoiding costly mistakes before they happen. From buying deals to operating properties and scaling a portfolio, Gino explains why rushing into opportunities can lead to years of problems — and why taking a few extra days to analyze the numbers, verify assumptions, and understand the market can save you years of pain. One of the key principles: No deal is better than a bad deal. When evaluating a property, don't simply trust the projections. Slow down and verify the rents, expenses, occupancy, market conditions, CapEx, and the actual condition of the property. A deal only becomes an opportunity when the numbers work at a realistic price. Gino also explains how this principle applies to operating multifamily properties. Before trying to fix a problem, slow down and diagnose what's actually causing it. He uses the Four Ps — People, Price, Product, and Promotion — as a framework for identifying what's really happening inside a property. And when it comes to scaling, the same principle applies. Adding more units isn't necessarily progress if your infrastructure can't support the growth. Before scaling, ask: • Do we have the right people? • Do we have clear processes? • Are we tracking the right KPIs? • Does everyone know what they're accountable for? • Can the business operate without everything going through the entrepreneur? If the answer is no, it may be time to slow down and build the infrastructure before adding more units. Gino also shares the “Stop Audit” — an exercise designed to help real estate investors identify the areas where they're constantly putting out fires and determine what can be systemized, delegated, or eliminated. The goal isn't to hesitate. It's to create clarity first, then move fast. Slow down. Analyze the numbers. Remove the emotion. Make the decision rationally. And once you know the deal works, that's when you speed up and execute. Because in real estate, moving fast on the wrong decision can cost you years. If you're a real estate investor, multifamily operator, or entrepreneur looking to make better decisions and build a scalable business, this episode is for you. 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI can be an incredible tool for organizing your thoughts—but can it replace an experienced real estate attorney? Richard Crouch, a commercial real estate attorney with more than two decades of experience, explains why experience still matters when navigating complex real estate transactions. AI can help review information and suggest language, but it doesn't have the real-world experience of seeing deals go wrong, understanding the practical consequences of contract language, or recognizing the nuances that can create problems later. In commercial real estate, a provision that looks perfectly clear on paper can have very different consequences in practice. That's why having an experienced attorney who understands the business—not just the legal language—can make a major difference. For real estate investors and sponsors, the goal isn't to avoid technology. It's to know where technology can help—and where experience, judgment, and expertise are still essential. Watch the full conversation for more insights on commercial real estate, syndications, investing, legal strategy, and what successful investors need to know before putting capital into a deal. 00:05 - Welcome and introduction of guest Richard Crouch 00:35 - Teasing Richard about attorneys killing deals; asking why he became a lawyer 00:51 - Richard's path to becoming an attorney and entering commercial real estate 01:42 - What Richard loves about commercial real estate compared to litigation 02:20 - Discussing the difficult aspects and fast pace of commercial real estate 04:13 - Discussing AI/ChatGPT, its limits, and the value of a seasoned attorney 06:05 - The evolution of syndications from 2001 to today 08:00 - Impact of capital raisers and market cycles on pricing and valuations 09:01 - Challenges of exiting the market or finding replacement assets 10:05 - Common habits, skills, and disciplines of successful long-term investors 13:16 - Discussion on asset classes (industrial, medical office, multifamily) 14:35 - Current investor pain points, interest rate impacts, and loan covenants 17:30 - Advice for passive investors: warning signs, red flags, and performance metrics 21:14 - Importance of sponsors having skin in the game 22:06 - Value of having an attorney review deal documents before investing 24:10 - Essential legal documents for investors (PPM, Subscription Agreement, Operating Agreement) 25:59 - The three-step framework for passive investors (Jockey, Saddle, Horse) 27:56 - Common misconceptions about legal fees and the complexity of CRE transactions 30:34 - Differences in financing (local bank vs. CMBS loans) and reading the fine print 31:46 - Case study: A deal saved through creative structuring and seller financing 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the biggest thing holding your business back… is you? When a business stops growing, we often look for better strategies, systems, processes, marketing, or sales tactics. But sometimes, the real bottleneck is much more personal: the unconscious behaviors and beliefs of the person running the business. In this episode, Gino Barbaro breaks down four business archetypes that can either limit your growth or help you scale: The key isn't simply identifying your archetype. It's asking yourself three questions: Where does this archetype show up in my business? Is it empowering me or limiting me? What needs to change? As Gino explains, scaling a company isn't only about learning better strategies. At some point, you have to look at yourself, challenge your limiting beliefs and behaviors, and develop the mindset required to lead the company you're trying to build. Your business can only grow as much as you're willing to grow. Watch the full conversation for a deeper look at business archetypes, leadership, mindset, and what may really be standing between you and your next level of growth. 🎁 Free Resource: Understand Your Business Archetype Discover your business archetype and gain a deeper understanding of how you naturally approach your business. Download the free PDF here:https://drive.google.com/file/d/1DG3V... 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are the days of "go bigger, faster" in real estate over? In this episode of the Jake & Gino Podcast, Jake Stenziano and Gino Barbaro sit down with commercial real estate investor and host of Invest Beyond Multifamily, Ash Patel. Together, they pull back the curtain on why syndicators are losing tens of millions of dollars in the current market cycle, the danger of overpaying for deals based on speculative pro formas, and why cash-on-cash return—not IRR—is the ultimate metric for long-term wealth. Plus, Ash breaks down why retail and suburban office space are quietly offering massive, low-risk returns while everyone else is fighting over multifamily. Timestamps: 00:00 - Introduction: Ash Patel (Invest Beyond Multifamily) 02:18 - The Fall of "Go Bigger, Faster" & Overpaying for Deals 06:37 - Why Big Syndicators Are Losing Millions 10:13 - Red Flags to Look Out For Before Investing with a Syndicator 14:41 - The Truth About Retail: Lowest Vacancy in History 20:03 - Why Buying Blue-Collar Businesses Is Overhyped 25:05 - Cash-on-Cash Return vs. IRR 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create multifamily entrepreneurs... Here's how: Brand New? Visit our website for more resources👉https://jakeandgino.com/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ #RealEstateInvesting #MultifamilyInvesting #CommercialRealEstate #PersonalFinance #passiveincome We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the biggest problem in your business isn’t marketing, sales, or finance—but the way you think and behave? In this episode, Gino Barbaro explores the concept of business archetypes and how unconscious patterns, beliefs, and emotional responses can influence the way you lead, make decisions, and grow your business. There are 10 different business archetypes, including the Rebel, Warrior, Servant Leader, Gambler, Novice, Inventor, Dictator, Conservator, Entrepreneur, and Master. None of them are inherently good or bad. The key is understanding how each archetype shows up in your behavior—and recognizing when one may be helping you or holding you back. Gino shares personal examples from his restaurant and real estate journey, including how the Conservator and Novice archetypes affected his ability to grow and scale. He also explains how activating the Warrior mindset helped him develop a growth mindset, learn new systems, and move beyond the limitations of his previous experience. Ask yourself: • Which business archetype sounds most like you? • Where has this archetype helped you succeed? • Where has it become a liability? • What behavior do you need to change to take your business to the next level? The goal isn't to become a different person. It's to become more self-aware—so you can recognize the patterns influencing your decisions and consciously choose how you want to respond. Want to discover all 10 business archetypes? Email Gino at [email protected] to receive the full list and characteristics of each archetype. Watch the full episode to dive deeper into business behavior, leadership, self-awareness, and the mindset required to grow your business. 00:00 – What If the Biggest Problem in Your Business Is You? 00:45 – What Are Business Archetypes? 02:00 – How Unconscious Behaviors Affect Your Business 03:00 – Gino’s Personal Experience With Business Archetypes 05:00 – The Rebel Archetype 07:00 – The Warrior Archetype 08:30 – The Servant Leader Archetype 09:30 – The Gambler Archetype 11:00 – The Novice Archetype 13:00 – The Inventor Archetype 14:30 – How Archetypes Impact Business Decisions 15:30 – The Dictator Archetype 17:00 – The Conservator Archetype 18:30 – The Entrepreneur Archetype 20:00 – The Master Archetype 22:00 – How the Archetypes Work Together 23:00 – 4 Questions to Identify Your Business Archetype 25:00 – What Behaviors Are Holding Your Business Back? 26:30 – Your Business Isn’t the Problem—Your Patterns Are 27:30 – Final Thoughts & Next Episode 🎁 Free Resource: Understand Your Business Archetype Discover your business archetype and gain a deeper understanding of how you naturally approach your business. Download the free PDF here:https://drive.google.com/file/d/1DG3V... 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when you combine digital marketing with real estate investing? Bryan Driscoll started in digital marketing, working in areas like SEO, e-commerce, and health insurance. After buying his first property from a wholesaler, he realized he could potentially generate those real estate leads himself—and that experiment eventually grew into a marketing business focused on real estate investors. In this episode of the Jake & Gino Podcast, Bryan breaks down how real estate investors can use marketing to find better leads, build their brand, raise capital, and ultimately acquire more real estate. Bryan also explains why one of the biggest problems investors face isn't a lack of tools—it's not taking action. And his approach to real estate is simple: use the income you generate today to build assets that can create wealth for your future. If you're a real estate investor looking to generate more leads, find better deals, build your personal brand, or use AI to improve your marketing, this episode is for you. ⏱️ Timestamps 00:00 Intro & Meet Bryan Driscoll 01:07 Bryan's Real Estate Investing Strategy 01:43 From Digital Marketing to Real Estate Lead Generation 02:49 Why Real Estate Investors Struggle With Marketing 03:48 Who Should Handle Your Leads? 05:04 Outbound vs. Inbound Marketing 05:32 Facebook Ads & Lead Quality 06:56 Facebook Native Leads Explained 08:07 Who Should You Target? Finding Your Ideal Avatar 09:38 Why Website Leads Can Be Higher Quality 10:29 What Should a Real Estate Lead Cost? 11:45 Google Ads vs. Facebook Ads 13:02 How to Get Started With Google PPC 14:39 How to Choose the Right Marketing Agency 16:46 What to Look for in a Marketing Company 18:18 The KPIs Every Investor Should Track 19:15 How Much Should a Real Estate Deal Cost? 20:26 Bryan's First Marketing-Generated Leads 21:58 What's Working in Real Estate Marketing Right Now? 23:39 How Often Should You Adjust Your Facebook Ads? 25:35 Don't Fix What Isn't Broken 27:11 When Should You Hire a Marketing Agency? 27:47 Marketing vs. Real Estate: Which Does Bryan Prefer? 28:03 Using Real Estate to Build Long-Term Wealth 29:23 Why Real Estate Investors Need to Build Their Personal Brand 29:36 Sponsor Break 29:52 How Marketing Helped Build Bryan's Real Estate Portfolio 30:18 How Bryan Built 14 Properties Using the BRRRR Strategy 31:27 Bryan's Long-Term Wealth Strategy 33:30 Marketing for Multifamily Real Estate 35:30 Building Relationships With Property Managers 37:18 Phone, Text & Direct Outreach for Multifamily 39:38 Building an Investor List With Facebook & Google 40:13 How to Turn Social Media Followers Into an Email List 42:07 The Biggest Mistake Real Estate Investors Make 43:24 Building Websites With AI 44:40 The CRM Bryan Recommends 45:25 How to Start Your Marketing Strategy 46:59 Using AI to Find Your Ideal Customer 47:32 AI Tools for Creating Marketing Ads 48:05 The Future of Real Estate Marketing 48:56 Why Your Marketing Message Matters 49:21 Where to Find Bryan Driscoll 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.