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Changing the Game with Digital Engagement, Presented by SAP

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Categories
Country
United States
This podcast has
85 episodes
Language
English
Explicit
No
Date created
2015/09/09
Latest episode
2021/12/07
Average duration
56 min.
Release period
30 days

Description

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions. Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller. Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement broadcasts live on the VoiceAmerica Business Channel.

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Check latest episodes from Changing the Game with Digital Engagement, Presented by SAP podcast

Digital Engagement in Sales and Marketing 2030: Visionaries Speak
2021/12/07
The Buzz 1: “The best marketers are constantly looking for new digital marketing trends based on the evolution of technology, and platforms, to identify new opportunities…” (smartinsights.
Arming Marketers with Skills for Today and The Decade Ahead
2021/11/02
The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO) The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
Social Media Marketing aka Building Your Boat While Sailing
2021/10/05
The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends.
Out with the Old, In with Marketing Automation: Benefit or Spammy
2021/09/07
Brand Marketing in a Post-Pandemic World
2021/08/10
The Buzz 1: “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” (Scott Cook, Intuit co-founder) The Buzz 2: “Your brand is the single most important investment you can make in your business.
Web Optimization: Make Your Customers’ Digital Journey Suck Less!
2021/07/13
The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.
eMail Marketing: Digital Dinosaur or Business Backbone?
2021/06/08
The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.
Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*
2021/05/11
The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.
How to Build Engaging Virtual Events: Insider Success Tips
2021/04/13
The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it looks like these events are here to stay.” www.eventbrite.
The Psychology of Video Engagement: New King of Marketing Tactics
2021/03/16
The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication.” [biteable.
Era of Your Customer: Who’s Minding Their Journey and Experience?
2021/02/16
Storytelling for Marketing & Sales Success: Fact or Fiction
2021/01/19
The buzz: “Today, data is hidden all around us, and this begs the question: Is storytelling still important during a time when analytics reign supreme? Great analytics inform your storytelling; they point it in the right direction.

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