Advertise on podcast: Advertising Specialty Institute

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★★★★★

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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

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How to Build a Best Place to Work

2026/04/23

Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.

Convergence Corner: Thea Rodrigue and RED Swag Turned a Meeting Into an Opportunity for Fun

2026/04/17

The CEO of Red Swag made what could've been a dull job something memorable using print and promo.

Promo Insiders: Navigating Industry Shifts

2026/04/16

Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.

Branding Together: How Small Sustainability Changes Can Have a Big Impact

2026/04/08

Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.

Convergence Corner: Jill Spencer on Closing the Gaps for Customers

2026/04/03

The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.

ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future

2026/04/02

As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.

Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study

2026/03/30

ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the continued effectiveness and impact of promotional products.

Diving Into the ASI/PPAI Carbon Impact Study & What Comes Next

2026/03/26

Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study that measures promo’s carbon impact against other advertising mediums and discuss what the industry must do to keep the positive momentum going.

Convergence Corner: How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers

2026/03/20

Lutz discusses how he found his place in print and promo and grew his brand's niche.

Promo Insiders: Our Favorite Trends, Ideas and Moments from ASI Show Fort Worth 2026

2026/03/19

The Counselor editors recap all the highlights from ASI’s signature southwest trade show.

Promo Insiders: Trends & Opportunities in the Wide World of Print

2026/03/12

Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.

Branding Together: Retail Brand-Building Secrets From the Creator of Atomicchild

2026/03/06

Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.

Promo Insiders: Here Comes the Sun

2026/03/05

Counselor editors taste-test fun snacks and discuss sales ideas for spring and summer campaigns.

Promo Insiders: Building Retail Brand Relationships with Compass Industries

2026/02/26

Compass Industries President Mike Levy joins Promo Insiders to discuss how the third-generation family business built its product niche and how it tackles industry relationship-building today, both with retail manufacturers and promo distributors.

Branding Together: Using Promo Products to Support Literacy Programs

2026/02/23

Christy and Brian Floriani, owners of BUKU Branded, talk about why they’ve chosen to devote 100% of the net profits from their distributorship to advancing literacy in America.

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4.7 out of 5

6 reviews

★★★★☆

SpillTwo 2021/08/18

Good content when you can hear it

The content on this podcast is typically extremely valuable. However, more times than not, the sound quality is horrible and makes for a very frustrat...

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