Advertise on podcast: Advertising Specialty Institute

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★★★★★

4.7

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6 reviews

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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

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Convergence Corner: Taking a Proactive Approach to Print & Promo

2026/10/30

Katie Katterhenry explains how distributors can bring ideas to their clients, rather than wait for orders.

Promo Insiders Deep Dive: What the Midterm Elections Mean for You

2026/10/30

Ahead of Election Day, experts join the podcast to analyze how Tuesday’s results could affect promo businesses.

Promo Insiders: Intriguing Insights from the 2026 ASI Power Summit

2026/10/29

Counselor editors Sara Lavenduski and C.J. Mittica recap the most eye-opening talks and biggest themes from this year’s ASI Power Summit.

Promo Insiders: Breaking Down Promo’s Q3 Growth, Cost Pressures and What’s Next

2026/10/22

Counselor’s editors share their top takeaways from the Q3 sales report, including the industry’s uneven sales growth, mounting shipping delays and how distributors are trying to meet increasing customer demands.

Convergence Corner: Rodney Double's Career in Promo Started With a Trial By Fire

2026/10/16

The branded merchandise manager for The Imagine Group began in promo with a difficult order, but things have gotten easier.

Promo Insiders: Crafting a Tequila Powerhouse with Juan Jose Sánchez

2026/10/15

The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate America to building a premium spirits brand from scratch.

Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print & Promo

2026/10/14

Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.

Promo Insiders: Highlights & Takeaways From PRINTING United Expo

2026/10/08

Counselor and PPM editors discuss the ASI Pavilion and other significant developments from the show.

Branding Together: Why Print and Promo are Winning With the Human Touch

2026/10/07

In a special, in-person episode, the hosts sit down with Mike Smith of Aclymate to talk about sustainability in the print and promo industries.

Promo Insiders: Mary Kelly Discusses the State of the Economy Ahead of Q4

2026/10/01

Dr. Kelly, a returning speaker to this year’s ASI Power Summit, reflects on important data ahead of the midterms, ongoing geopolitical uncertainty and what the current reality means for consumer spending in late 2026.

Promo Insiders Deep Dive: Should We Worry About the US Dollar’s Decline?

2026/09/25

Experts in international business and economics explain the phenomenon of de-dollarization and what it could mean for promo businesses.

Promo Insiders: Isar Meitis on Going From AI Slop to AI Magic

2026/09/24

Ahead of the ASI Power Summit, the CEO of Multiplai pulls back the curtain on agentic AI and discusses how it’s changing sales, operations, marketing and other business functions.

Convergence Corner: How Don Klumbach Creates a Top-to-Bottom Branding Experience

2026/09/18

The owner of Signarama and Fully Promoted in Sugar Land, TX, details how distributors can create fully immersive and engaging brand identities.

Promo Insiders : The Brain-Body Connection with Neurophysiologist Louisa Nicola

2026/09/18

Louisa Nicola, a neurophysiologist who works with business executives and elite athletes to tap into the power of their brains, gives us a sneak peek into her research and expertise ahead of her keynote presentation at the 2026 ASI Power Summit.

Promo Insiders: The Importance of Human Connection in the Age of AI

2026/09/10

Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining an impactful personal touch.

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4.7 out of 5

6 reviews

★★★★☆

SpillTwo 2021/08/18

Good content when you can hear it

The content on this podcast is typically extremely valuable. However, more times than not, the sound quality is horrible and makes for a very frustrat...

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