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When anyone can build anything, the advantage isn't in building. It's in knowing what to build and why. In this talk, Martin Eriksson, Author of "The Decision Stack", explains the process from execution to clarity. From "can we?" to "should we?" Key topics AI's impact on industries and job rolesThe concept of the decision stack for strategic planningJevons paradox and AI's demand explosionReimagining business models with AICase studies: Intercom, IKEA, KiveThe importance of scenario planning in AI era --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/

Staff cuts, AI, constant escalations from Sales… it’s a tough time to be in Product. In this talk, Rich Mironov talks about three Money Stories that you need to keep close at hand – ready to answer the executive funding and priority challenges that are not about the tech. How do we build great products and also sell how our work is critical to overall organization’s success? --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/

AI speeds up product development, but human communication and decision-making remain the biggest bottlenecks. In this talk, Matt LeMay shows how teams can collaborate, align, and make decisions at the pace needed to succeed in today’s AI-driven world. Key topics AI homogenizes language and erases differencesThe illusion of communication versus real understandingThe importance of human work in strategy and alignmentPractical tools for improving organizational communicationThe risks of over-reliance on AI for decision-making --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/

In this talk, Surbhi Marwah, VP of Retail and Revenue at Finnair, explores what it means to remain hands-on by choice, not by controlling details, but by staying deeply connected to the craft of building products. Drawing on experiences from scaling platform businesses, she reflects on how product leaders can rethink traditional ideas of power, impact, and leadership identity in an AI-accelerated world. Because when technology moves faster than ever, staying close to the work is often what keeps leadership grounded and decisions meaningful. Key topics Hands-on leadership as a strategic choiceThe importance of fixing foundational systems before building new featuresUsing engagement metrics to drive business valueAligning stakeholder incentives for better product outcomesThe role of infrastructure and content creation in customer experience --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/

In this talk, Dave Martin leads the way to learning the unwritten rules for neurodivergent leaders to plug "recognition leaks" and master decision-making. You will gain the visibility you deserve in chaotic, side-channel tech organizations. --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/

AI has transformed what one person can do. But building great products has never been a solo sport. In this talk, Dave Ross explores how product teams are adapting, moving from fragmented AI usage to collaborative, agent-powered workflows. Using real examples from Miro, he’ll show how teams are rethinking how they work, build, and learn together. And why, despite all the change, the fundamentals still win: strong culture, good judgement, and the environments that help teams learn faster, from hackathons to Fail Nights, and the informal moments where the best ideas often emerge. Key topics AI's impact on product managementRethinking workflows with AIAccelerating discovery and prototypingBuilding an AI-native companyTeam collaboration and alignment in AI era --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/

In the high-stakes world of B2B SaaS, the very strategies that propel a company to $100M ARR often become the primary obstacles to reaching $200M. Using Feedzai’s decade-long journey as a case study, Rodolfo Cristóvão and Mike Yeardley explore the "PM Scale Paradox"—the realization that scaling a category-defining product requires a series of intentional "identity deaths." --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/0

The software market is in turmoil. SaaS growth is decelerating, stock prices are tanking, and everyone's blaming AI. But the real story is more complicated. Most SaaS companies built pricing models that only worked during a specific economic moment: cheap capital, aggressive expansion, customers who renewed automatically. In this talk, Emanuel Martonca, Pricing Engineer & Founder of Soft Fight, dives into the debate of, with all these changes, what to do now. Key topics The impact of AI on SaaS business modelsThe limitations of traditional pricing strategiesHow to develop adaptive pricing modelsThe influence of competition and positioning in pricingThe importance of value metrics and usage-based pricing--- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/?hl=en Meetup: https://www.meetup.com/pt-BR/Productized/

In this talk, Tania Nemes reflects on what changes when uncertainty becomes part of the strategy itself. She explores how product leaders can navigate decisions, align teams, and sustain progress while conditions keep shifting, moving from reacting to uncertainty toward making it a source of momentum. Key topics Proximity to reality for better decision-makingHypothesis-driven product work as a mindsetEmpowering teams to learn and adaptBuilding strong leadership teams in uncertaintyThe strengths continuum: optimizing vs overplayingCreating a culture of continuous learning and experimentation Chapters 00:00 Introduction to Tanja Nemesh 00:49 The Journey of a Product Leader 01:15 Understanding User Behavior 05:09 Hypothesis-Driven Product Development 08:04 Empowering Teams Through Uncertainty 12:06 The Strength Continuum and Personal Growth 16:10 Reflections and Closing Thoughts --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: / productized Instagram: / productized.co Meetup: https://www.meetup.com/pt-BR/Producti...

In this talk, Faith Forster and Randy Silver made a live podcast following their own experience and exploring the challenges, the progress, and what comes next on the process of building an AI-native startup. Key topics AI-enabled discovery platformsIterative product developmentChallenges of building AI productsThe Makers Manifesto for AICross-disciplinary collaboration in AI projectsAgent-based systems and automationProduct strategy evolution in AILessons from product failures and successes Chapters 00:00 Introduction to Discovery and Its Journey 05:55 Challenges and Lessons Learned 10:49 The Role of AI and Team Dynamics 13:04 Retrospective on Product Development 15:48 The Maker's Manifesto 21:56 Audience Questions and Insights --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: / productized Instagram: / productized.co Meetup: https://www.meetup.com/pt-BR/Producti...

In this talk, Krasi Bozhinkova shares her views on how product strategy can improve in this era of Infinite Capacity. In 2026, when anyone can ship in a weekend and the marginal cost is collapsing to zero, velocity is no longer a competitive advantage; it’s the baseline. The new scarcity is judgment: choosing what’s worth building before you commit attention, reputation, and resources. Key topics The impact of AI on product speed and decision-makingWhy speed is an amplifier, not a strategyThe importance of judgment and trust in product successCase studies: Humane, Duolingo, Miro, LavablePractical approaches to deliberate speed and learning --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ Conference Website: http://conference.productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this talk Joe Futty, CPTO at Pipedrive, gives his perspective of how your team, your product, and your customers are all changing at once. The future didn't wait for anyone's roadmap. It's already here — and if you're a product leader trying to figure out what your world looks like now, you're asking exactly the right question. Key topics The impact of AI on product management and customer expectationsThe three interconnected pillars: customers, product, teamPatterns of technological shifts and how to respondThe importance of rethinking problems over solutionsUsing frameworks like the futures cone for strategic planningThe role of taste and judgment in AI-enabled product development JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ LinkedIn: https://www.linkedin.com/school/productized/ Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/

In this insightful interview, Dave Ross, from Miro, shares his expertise on how AI is transforming product management, team collaboration, and leadership in the tech industry. Discover practical strategies for adapting to rapid change, fostering innovation, and leading with a product mindset in the age of AI. Takeaways AI's impact on product management and team collaborationStrategies for adapting to rapid technological disruptionLeadership and culture in AI-enabled organizationsMastering AI in Product Management: Strategies for the FutureLeading with a Product Mindset in the Age of AI Chapters 00:00 Introduction to Product Leadership and AI 01:50 The Impact of AI on Product Management 04:09 Collaboration in the Age of AI 07:09 Evolving Product Leadership 08:03 Leading from the Front 10:54 Customer-Centricity in Product Development 13:27 Vibe Coding and Agile Principles 16:44 Transforming AI Usage in Teams 18:53 Overcoming Bottlenecks in Collaboration 22:25 Transformational Journey at Miro 23:10 Embracing Failure: Internal Rituals at Miro 25:04 Simplifying Complex Ideas 27:07 Cultural Differences in Feedback 28:40 Shaping Company Culture Through Feedback 31:07 The Future Vision of Miro 35:49 The Importance of Continuous Learning Connect with Artur - https://www.linkedin.com/in/arturpoluektov/ Connect with Dave Ross - https://www.linkedin.com/in/davidmross/ Follow Productized - https://www.linkedin.com/school/productized/ Join us at Productized Conference 2026 - https://productized.co Explore Miro - https://miro.com

This episode features a deep conversation with conference curators Radhika Dutt and Ricardo Luiz about the art of conference curation, product thinking, and building communities. They share insights on vision-driven events, the importance of reflection, and the future of product conferences. conference curation, product thinking, community building, vision-driven events, product management, reflection, conference planning, community of practice Conference curation as a reflection of product vision The importance of community and genuine conversations Challenges in curating diverse and impactful lineups The role of reflection and sharing learnings post-conference Future of product conferences in a fast-changing world Radhika Dutt and Ricardo Luiz Beyond the Build: Rethinking Product Conferences and Community - The Art of Conference Curation: Insights from Radhika Dutt and Ricardo Luiz "Conference cliches that waste time" "A cohesive theme moves the industry" "LLMs focus on knowns, not unknowns" Chapters 00:00 Introduction to Beyond the Build 01:49 The Importance of Learning at Conferences 05:00 Curating a Conference: The Challenges 06:14 The Role of Thoughtful Talks 09:33 Rethinking Product Management 17:04 The Shift in Product Development 20:33 Creating a Cohesive Conference Lineup 24:28 Curatorial Decisions and Challenges 28:48 The Community Aspect of Conferences 31:11 Exploring AI in Product Management 35:47 The Importance of Understanding Before Building 39:00 Innovative Workshop Approaches 39:48 The Human Element in Collaboration 46:11 The Relevance of Conferences in a Fast-Paced World 54:48 Creating Lasting Impact at Productized 2026 Resources Radical Product Thinking Book by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4 Produtize Conference - https://produtized.com Impact First Product Teams by Matt LeMay - https://www.amazon.com/dp/B09V4V4X4 Radical Product Thinking (book and movement) by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4 Guests LinkedIn - https://www.linkedin.com/in/radhika-dutt/ LinkedIn - https://www.linkedin.com/in/uxluiz/

The conversation delves into the evolution of product scaling, the pivot to financial institutions, and the transformation of Feedzai. It also explores the learning curve for product managers, the evolution of PMs at Feedzai, the art of saying no, and the core value of Feedzai. The conversation covers topics such as value detection, AI and machine learning in fraud detection, limitations and future of AI in fraud detection, sustainability and evolution of the business model, product as an intelligence engine, data-led product development, agentive AI, cloud infrastructure, transition to cloud infrastructure, transaction risk assessment, emerging risks and challenges in fraud detection, and the role of product managers in fraud detection. Takeaways Product scaling through industry pivotEvolution of product management from startup to scale Value DetectionAI and Machine LearningCloud InfrastructureFraud DetectionProduct ManagementData Intelligence Chapters 00:00 Introduction to Product Scaling07:14 Evolution of Feedzai13:03 The Evolution of PMs at Feedzai26:39 Saying No and Decision Framework36:30 Core Value of Feedzai44:29 Cloud Infrastructure and Data Residency50:26 Transition to Cloud Infrastructure56:08 Emerging Risks and Challenges in Fraud Detection