Advertise on podcast: Leverage Your Podcast Show

You can share great advice on a podcast and still leave listeners wondering what working with you would look like. One of the biggest missed opportunities I hear in podcast interviews is experts skipping their client stories because they worry about sounding salesy. In this episode, I'm sharing how to turn real client experiences into short, memorable Story Soundbites that help listeners recognize their own struggles, understand your approach, and see the value of your work. You'll hear real examples from my client workshops, including how one expert was underselling the impact of her work simply because she was skipping over the details that mattered most. What You'll Learn: Why sharing tips and expertise alone doesn't always create a connection How client stories demonstrate your value without sounding promotional What makes a Story Soundbite memorable and relevant How to unpack the before, the how, and the after of a client transformation Where to find meaningful stories in your everyday client work Read the full article: https://podcastguestingthatconverts.substack.com/ Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

The things that make you valuable as an expert can be the easiest things to overlook because they've become normal to you. In this episode, I'm sharing four ways to recognize and articulate your expertise, experience, impact and perspective so you can own your authority and become a more magnetic podcast guest. We'll look at the credentials and experiences you've discounted, what your clients see in you, the transformations you may be minimizing, and the beliefs that make your perspective distinctly yours. What You'll Learn How to uncover expertise and experience you may be taking for granted What client feedback can reveal about your unique value How to stop minimizing the transformations you help create How your beliefs and perspective differentiate you from other experts How owning your authority changes the way you communicate on podcasts Thursday,  I'm going live on Substack with Identity Alignment Coach Susan Curtis for How to Own & Articulate The Message You Are Here To Share On Podcasts. We're going deeper into identity, inner authority, what you stand for, and how to put words around what's already in your head and your heart. Join us on October 1 at 12 PM Pacific / 3 PM Eastern. https://open.substack.com/live-stream/381668?utm_source=live-stream-scheduled-upsell The replay will be up after October 1, so you can still watch https://podcastguestingthatconverts.substack.com/   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

You can have years of experience, strong client results, and plenty of valuable advice to share and still leave a podcast interview without making your expertise memorable. In this episode, I break down a smarter podcast guesting strategy for helping listeners and hosts quickly understand what you're known for, remember your ideas, and see the value of your work. You'll learn how your presence, frameworks, stories, language, and the way you structure your expertise can make you easier to trust, refer, and recommend. What You'll Learn How to communicate your expertise without overwhelming the listener with information Why listeners need to recognize themselves in the conversation before they care about your solution How frameworks and named methods make your expertise easier to understand and remember How Story Soundbites demonstrate your value without turning the interview into a sales pitch Why your energy and presence before and during the interview affect how your message lands   Key Moments 00:25 Making Sure Your Expertise Actually Connects With People  01:48 How To Genuinely Believe In The Value You Offer  04:44 Getting Your Energy Right Before You Hit Record  07:15 Why You Should Talk About Their Problems, Not Your Story, At The Start  10:00 Finding The Sweet Spot Between Too Much And Too Little Information  11:55 Using A Framework To Make Your Expertise Easy To Grasp  15:00 Using Short Stories To Make Your Points More Real Want your podcast appearances to create more than a good conversation? I help guest experts uncover the brilliance, expertise, frameworks, and stories they already have and shape them into clear, memorable podcast conversations that naturally lead to more interest and opportunities. I offer strategy sessions, VIP days, and private support. Visit https://Guesting360.com or email [email protected] to learn more. Read the full article: https://podcastguestingthatconverts.substack.com/ 🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

You've done five podcast interviews. Maybe ten. You've had great conversations, shared valuable advice, and waited for the leads, clients, or opportunities to follow. Then comes the conclusion: "Podcast guesting doesn't work for me." I call this Pod Guest Fade. In this episode of Podcast Guesting 360, I'm breaking down why experts give up on podcast guesting too soon, how unrealistic expectations and missing strategy contribute to it, and what to diagnose before you walk away. You'll see the difference between simply doing interviews and having a podcast guesting strategy designed to build visibility, authority, relationships, content, leads, and business opportunities over time. What You'll Learn What Pod Guest Fade is and why it happens The problem with judging podcast guesting only by immediate leads or sales What to examine when your interviews aren't producing the results you expected How a sustainable guesting rhythm can help you stay consistent without going on an exhausting podcast tour How to use the Prepare, Perform, and Propel lens to find gaps in your strategy Read the full article: https://podcastguestingthatconverts.substack.com/ Get The Guesting Growth Starter Kit & Become A Guesting Growth Insider https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   Not sure which part of your podcast guesting strategy needs work? Take the Podcast Guesting Strategy Assessment at https://assessment.guesting360.com/.  It will help you identify where the gaps may be and what to work on next.   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

Getting booked on podcasts is only one piece of the strategy. In this episode, Lyndsay walks you through how to build a podcast guesting strategy that looks at what happens before, during, and after every interview. Using the Guesting360 approach, you'll learn what to put in place during the Prepare, Perform, and Propel phases so you can identify gaps, strengthen your interviews, guide better conversations, and get more value from every guest appearance. What You'll Learn What belongs in the Prepare phase, from goals and messaging to topics, guest assets, show research, and your pitch plan. How the Perform phase helps you guide the interview with strategic questions, talking points, and Story Soundbites instead of simply winging it. How to build and nurture the relationship with the podcast host beyond the interview itself. What to do in the Propel phase so an episode can keep building authority, visibility, content, and opportunities after it airs. How to spot the gaps in your current Guesting Game Plan and decide what to refine or add next.   Want to see exactly where the gaps are in your own Guesting Game Plan? Become a Guesting Growth Insider on Substack and get access to the Guesting Growth Vault Starter Kit, including the Guesting360 Model, Guesting Game Plan Checklist, and video walkthrough to help you see what you already have in place, what needs refining, and what to work on next. Subscribe and upgrade at substack.guesting360.com.   Read the full article: https://podcastguestingthatconverts.substack.com/ Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   FREE PODCAST GUESTING STRATEGY ASSESSMENT If your podcast guest appearances aren't producing the results you want, don't just book more interviews and hope for the best. Take this free assessment to uncover the gaps in your strategy before, during and after the interview — and see where to focus first for better bookings, stronger conversations and better results. 📋 https://guesting360.com/assessment   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

Getting booked on more podcasts may feel like progress, but it's not the end goal, and it's certainly NOT the thing that brings results.  The real question is: What do you want those interviews to lead to? In this episode, Lyndsay Phillips explains how choosing one primary goal can shape every part of your podcast guesting strategy, including the shows you pursue, the topics you pitch, the talking points you prepare, the call to action you share, and what you do after the interview. You'll also hear how different goals, such as generating leads, building authority, creating content, selling books, or developing collaborations, require different decisions. Before you research another show or create another one-sheet, use this episode to decide what result should be guiding your strategy. What You'll Learn The difference between getting booked and having a clear podcast guesting goal How your goal affects the shows, hosts, topics, and calls to action you choose How to select one primary goal without ignoring other potential benefits Six parts of your guesting strategy that should connect to your goal How to define useful success metrics for your podcast appearances Read the companion article on Substack to learn how to map one clear goal across your podcast guesting strategy. And when you become a Guesting Growth Insider, you can download the Podcast Guesting Goals Worksheet from the Guesting Growth Vault. It will help you connect your goal to the shows, topics, talking points, call to action, follow-up, and repurposing decisions you make. Read the full article: https://podcastguestingthatconverts.substack.com/ Get the worksheet: https://podcastguestingthatconverts.substack.com/s/guesting-growth-vault   🎙️ABOUT LYNDSAY & PODCAST GUESTING 360🎙️ Lyndsay Phillips is a podcast guesting strategist and the founder of Podcast Guesting 360 (an extension of Smooth Business Growth), where she helps experts, authors, coaches, and consultants turn podcast guest appearances into greater visibility, authority, leads, and business growth. Through strategy, coaching, and practical resources, she helps clients prepare, perform, and propel their interviews so they can get booked on the right shows—and get meaningful results from every appearance.

Guesting on podcasts is more than showing up, answering questions, and giving good tips. You want to captivate the audience and connect with them by delivering your message in a way that truly connects with the audience, without being someone you are not.  My guest today, April Adams Pertuis, breaks down the four core speaker archetypes to help you find your own authentic style. Understanding whether you're a visionary, authentic, strategic, or empathetic communicator is the key to unlocking your natural charisma on any podcast. Tune in to discover how to lean into your communication superpower, making every guest appearance more impactful and a lot less stressful. What You'll Learn:  Your speaker archetypes and what it reveals about you. The number one rule if you want to connect with listeners on podcasts.  How to weave in compelling stories, even if you think you have none to tell. Why understanding your style helps you connect with every type of person in an audience. Understand your communication strengths to perform better on podcasts  Hear the story of speakers who can ditch their plan and still captivate an audience.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcasting isn't the only audio medium. Audiobooks are another, which, if you are an author or looking to be one, is a key asset to get more book sales and readers. The idea of spending hours in a studio reading your own words, trying not to sound stiff or monotone, is enough to make anyone put it off indefinitely.  Executive producer Jeremy Shrifels joins the show to completely reframe how we approach narrating our work. He shares how he coaches authors to speak the book in a way that holds listeners' attention, connects with the audience, and brings stories to life. These same techniques can be taken straight from the recording studio to your podcast, helping you connect with your listeners on a much deeper level.   What You'll Learn: 🎧Why narrating your own book creates a more authentic connection with your audience. 🎧The simple format change that helped one author finally reach her core audience. 🎧The one thing to know about vocal dynamics that makes your delivery more powerful. 🎧How to calculate the time commitment required for recording your audiobook. 🎧How to leverage the audiobook for more print sales  🎧Tips for podcasters to use the same principles to make their episodes more compelling    Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Appearing as a guest on podcasts is a powerful tool, but many guests don't always see the results they were hoping for. One common reason is not having a clear objective going into the interview. When you haven't decided what you want from the conversation, it's easy to default to simply sharing valuable insights and hoping something comes from it. It's also natural to want multiple outcomes from guesting, like generating leads, building authority, creating content, and forming collaborations. But when everything is the focus, your efforts can become a bit scattered. Your preparation may not fully align with your message, and your follow-up can be inconsistent. To create more intentional results, you need a podcast guesting game plan. This is a clear approach where everything you do—before, during, and after the interview—is aligned with a specific goal. Let's explore the most common goals and how your strategy can support each one.   What You'll Learn  How to choose the right goal for your podcast guesting (and why trying to get everything backfires) The difference between guesting for leads, content, visibility, and collaborations and the strategies you need for each How to structure your interviews so they bridge the gap between audience pain and your offer What to change in your talking points to create authority-boosting micro content How to guide the interview using a "conversation compass" instead of hoping it flows Why your current guesting approach isn't converting and the small shifts that change everything How to build a before, during, and after game plan so every interview actually moves your business forward Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

It's incredibly frustrating to be a podcast guest, share a ton of value, and get great feedback from the host, only to hear crickets from the audience afterward. You know your expertise can help people, but for some reason, it's not translating into actual leads or clients. The problem isn't what you know; it's how you're communicating it.  Facts and tips alone don't move listeners to action, but strategic stories do. In this episode, I'll show you how to craft compelling story soundbites that demonstrate your value, build instant authority, and make ideal clients feel like they absolutely have to work with you. What You'll Learn:  The 3 critical things that stories do as a positioning tool.  How to structure a concise story that hooks the listener and showcases your brilliance. The one part of your story that most people skip actually builds your credibility. What the guest with 30 interviews and no leads was missing in his stories. How to demonstrate your expertise without sounding like you are sharing a testimonial.  The 3-piece framework of every story soundbite  How to avoid unintentionally undervaluing your work    Head to https://LeverageYourPodcastShow.com to read the blog >>Book a 2 Hour 1:1 Story Soundbite Session and craft 3-4 strategic stories for podcast interviews, emails and social content. Email [email protected] for details  >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

If you've ever tried to grow your business through content alone, you know how much work it can be. Writing posts, recording videos, learning SEO, keeping up with social media… it can start to feel like a full-time job on top of running your business. And even when you're consistent, the growth can feel frustratingly slow.  In this episode, Bryan Harris of Growth Tools shares a completely different way to get in front of the right people, without spending all your time creating content.   What You'll Learn:  Why borrowing audiences is a faster path to attracting new clients. The one thing Dr. Phil did to leverage Oprah's audience and build an empire. How a marketer with 100 subscribers got his next 1,000 subscribers overnight. Three surprising criteria for finding the perfect promotional partner for your business. The REAL job of your lead magnet. The simple math for how 1,000 downloads can lead to a six figure income. What you need to know about affiliate links before you partner with other creators. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Many podcasters pour their heart and soul into their show, constantly chasing more downloads with the hope that some listeners might eventually become clients. It can be an exhausting and slow path to seeing a real return on all that hard work.  My guest, Dave Dubeau, flips that entire model on its head, using a system that transforms a podcast into a direct sales conversion tool. He explains how to stop chasing leads and instead have your dream clients come directly to you for a conversation. This episode will show you how to finally make your podcast a predictable client generation machine instead of just another content platform.   What You'll Learn Why focusing on your guest, not your listeners, is the faster path to monetizing your show. How to turn your podcast into a consistent and reliable client conversion tool. The one question to ask during an interview that sets up the post-show conversation. How to smoothly transition from an interview to a sales call without feeling salesy. Learn the simple steps to take after your interview to secure a follow-up call. Why the name of your show is critical for attracting your ideal guests to interview. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

It is incredibly frustrating to send out dozens of podcast pitches and hear nothing but crickets in return. You might even start to wonder if your approach is all wrong and you sound just like everyone else in a crowded inbox.  My guest, Alice Draper, explains why the secret to getting booked has less to do with your resume and more to do with your story. We dive into the critical steps you need to take before you even think about pitching, from identifying your unique position to finding your emotional hook. This conversation will give you the tools to stop blending in and start getting booked on the shows you have always wanted to be on. What You'll Learn:  Why you must find your unique market position before you start pitching podcasts. The one thing you have that will make your pitch completely irresistible to hosts. How a rejection from a famous author can become your most powerful booking tool. How to find the right podcasts for your message beyond the obvious choices. How to craft talking points that make a host instantly see the value you offer. The right way to personalize your pitch that shows you've actually done your research. Why pitching a generic topic is the fastest way to get your email deleted. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Many podcasters launch their show with big dreams, but have a hard time using it to grow their business effectively. It's easy to get caught up in the pressure for massive downloads and major sponsors, feeling like you are falling behind if you are not monetizing from day one.  My guest, Jenn Trepeck, navigated this exact path, transforming her health coaching side gig into a thriving brand centered around her podcast, Salad with a Side of Fries. She shares her exact playbook on building a cohesive business ecosystem, creating multiple revenue streams like memberships and brand partnerships without needing a million downloads. Tune in to learn how she built a strategic, profitable show that became the core of her entire business. What You'll Learn:  How to build a simple membership that bridges the gap for your audience. Why having a cohesive brand across your business and podcast is essential for growth. Why getting her first "hater" was actually a key indicator that she was on the right track. Discover a simple language shift to create a deeper connection with your one listener. How to shorten your learning curve when launching your podcast to get results faster. Ways of integrating your podcast into your business ecosystem so it helps you make money.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You know your stuff inside and out, and even though you are pouring energy into social media, guesting on podcasts, and marketing your business, it's easy to still feel invisible with your business growth goals still out of reach.  My guest, Expert Authority Coach Christine Blosdale, is here to cut through all that noise and show you what actually gets you noticed. We break down the exact steps to build a solid foundation that makes you visible and desirable to your ideal audience. By the end of this episode, you will have a clear roadmap to stop feeling invisible and finally claim your status as the go-to expert in your field. Learn why being an expert authority has little to do with your credentials. Hear why saying "what do I not do?" hurts your business. How one client went from a confusing title to a compelling, caring coach. The one thing you that will help you get out of best kept secret mode.  Discover the surprising first step to take before writing a book or podcasting. A powerful mindset shift to help you overcome the fear of putting yourself out there. Common mistake that confuse customers and costs you business. Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest