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Rating

★★★★★

4.9

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151 reviews

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An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

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Podcast episodes

Check latest episodes from Unthinkable with Jay Acunzo podcast

Going Streaking: the Relationship Between Creative Ambition, Quality, and Consistency

2024/02/26

The planning fallacy plagues most people, regardless of profession. We under-estimate how long something will take in the near-term, i.e. we over-estimate how ambitious we can be today. This then hurts our ability to be MORE ambitious long-term. In this story, we explore the idea of creative streaks and learn to reconcile our short-term and long-term projects and aspirations.

How to Find Great Stories

2024/02/07

How do stories really happen?

The Difference Between Forgettable and Favorite

2024/01/29

What's the difference between creating content that others find and consume, and creating things that others adore?

Be Honest | One-Shot #26

2024/01/18

A question to increase the power of your ideas which we're just not asking often enough.

Create to Find Your Answers (Overcoming the Gap)

2024/01/10

An idea to embrace when you want or need to create, but you sense your work isn't quite where you want it to be yet.

Twas the Night Before Launching (2023)

2023/12/18

A holiday tradition on the show. I rewrote a class poem just for our purposes as content creators, storytellers, and marketers.

Signature Stories: Jay Baer

2023/11/20

Inspiration is everywhere -- if you're paying attention.

Signature Stories: Simone Stolzoff

2023/11/13

Great stories aren't found and reported. They're built and practiced. Effective storytellers know how to imbue any moment with meaning.

Fighting Endless AI Junk

2023/11/06

Respect creatives. Respect writers. Respect artists. Pay creatives. Pay writers. Pay artists.

Signature Stories: Amanda Natividad

2023/10/18

In our fourth episode of this mini-series, a prolific creator shares three different possible intros for a powerful new story -- and our dissection takes a surprising turn. (This series is like Song Exploder meets business storytelling!)

Signature Stories: Jenny Blake

2023/09/25

In our third episode of the mini-series "Signature Stories," we're looking at how a small story can create massive meaning. This series is like Song Exploder but for business storytellers.

Signature Stories: Michael Bungay Stanier

2023/09/11

In our second episode of the mini-series "Signature Stories," we're looking at the making of a tiny but powerful story our guest uses to change the power dynamic of a room for the better -- so he can teach and inspire his audience. This series is like Song Exploder but for business storytellers.

Podcast reviews

Read Unthinkable with Jay Acunzo podcast reviews

4.9 out of 5

151 reviews

★★★★★

ATorb 2023/09/17

Teaches storytelling by telling great stories

Jay is a genius at putting stories together. Each podcast is like a master class in storytelling 🙏

★★★★★

Ryan_R.T. 2021/11/02

Really powerful stuff.

I don't normally write podcast reviews on iTunes since I switched to Android but I resurrected my Apple ID for this review because I feel so strongly ...

★★★★★

J. Barshop 2021/10/09

I love discovering new ideas here

Unthinkable is easily one of the most genuine and value-packed podcast for creators and entrepreneurs of any stage. This show needs to be part of your...

★★★★★

Fit Dad Fitness 2021/09/30

This show challenges me

Jay is among the very best at taking an idea and simultaneously paring it down to its most powerful elements while expanding it into a driving force t...

★★★★★

Max Branding 2020/09/02

There is no one like Jay

And no one who creates and teaches like Jay. Listen to an episode. You will be hooked. He's a true original storyteller and understands "making a diff...

★★★★★

What a gal Friday 2019/11/21

Therapeutic and educational

Unthinkable is like having a therapist while learning how to be the best version of you. I love the content. It’s very engaging. I’m a new listener, s...

★★★★★

a_creative_life 2017/12/19

Fresh, creative, thought-provoking TREASURE!

I stumbled upon this podcast after meeting Jay on an airport shuttle. Little did I know that I'd stumbled into a TREASURE! The production values are o...

★★★★★

DrPeteStegman 2017/11/21

The best show about creativity + content marketing

This is a show about making. It's not about best practices or how-tos. Instead it's about people who make stuff. Jay's the anti-guru who lets his subj...

★★★★★

DevaniAnjali 2017/11/05

A thought leader to pay attention to...

Jay Acunzo's Unthinkable podcast was a gem I randomly found about a year ago and it's still the best subscribe I've made to date. Jay's talk show st...

★★★★★

LeAura Alderson 2017/09/16

Better than NPR

Jay Acunzo's Unthinkable is more than a podcast; it's a work of art, and it's profound. As creative and invocative as the title: Unthinkable, Jays NP...

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