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Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

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Check latest episodes from skucast podcast

Episode 375: Fashion-Smart Merch with Tiana Gamble (Goodmerch Supply)

2026/10/23

On this episode of skucast, Bobby Lehew talks with Goodmerch Supply’s Tiana Gamble about hotel merch, building an in-house design team, running two companies on EOS, and trading a PO notebook for commonsku. Plus, a first look at commonsku Payments.

Episode 374: skucamp Montréal Highlights

2026/10/09

On this episode of skucast, Bobby Lehew shares highlights from skucamp Montréal, with Todd Henry on using AI without losing your creative edge, Ana Andjelic on measuring merch ROI, Tony McNally on building a team that embraces change, and more on print on demand, supplier service, and where the distributor model is heading.

Episode 373: Merch Meets Hybrid Marketing with Kirby Hasseman

2026/09/25

On this episode of skucast, Bobby Lehew chats with Kirby Hasseman, CEO of Hasseman Marketing and author of HYBRID Marketing, about random acts of marketing, the six moves that connect merch to digital, and why AI works best as a marketing intern rather than a CMO.

Episode 372: Introducing Ask skucast

2026/09/11

On this episode of skucast, Bobby Lehew chats with commonsku Content Marketing Manager and skucast executive producer Ritika Chhikara about Ask skucast, the free AI tool built on 350+ episodes of the show, how it was built, and what distributors are already asking it.

Episode 371: Building Toward $100 Million with Tom Rector (Thumbprint)

2026/08/28

On this episode of skucast, Bobby Lehew chats with Thumbprint founder and CEO Tom Rector about the road to $100 million, preparing for AI agents, and why leadership is presence.

Episode 370: Breaking the Sales Ceiling with Nicole McNamee

2026/08/14

On this episode of skucast, Bobby Lehew talks with sales coach and fractional executive Nicole McNamee about finding hidden spend in existing accounts, breaking through sales ceilings, and the habits that turn prospecting into growth.

Episode 369: Inside commonsku's AI Future with Charlie Moscoe

2026/07/24

On this episode of skucast, Bobby Lehew and Charlie Moscoe interview each other on the state of AI in promo, skubot's return, and what's shipping on the roadmap for the rest of the year.

Episode 368: A Mid-Year Update on All Things commonsku

2026/07/10

On this episode of skucast, Bobby and Bella Chamoun-Ko run through the mid-year update: Q2 releases, the new AI suite, and a look at what's coming next quarter.

Episode 367: A Masterclass in Making the PPAI Top 100

2026/06/26

On this episode of skucast, we pull the highlights from a webinar with three PPAI Top 100 distributors — Sandy Gonzalez (MadeToOrder), Michael Wolaver (Magellan Promotions), and Robert Fiveash (Brand Fuel) — on what unlocked their growth, why culture fit beats book of business, and the calls that got them onto the list.

Episode 366: How to Sell Merch as High Impact with Kara Parkinson

2026/06/12

On this episode of skucast, Kara Parkinson, commonsku's SVP of Marketing and a veteran of Apple, Intuit, Nestlé, and PepsiCo, shares the creative brief she's drafting for merch buyers, the difference between category thinking and context thinking, and what makes a distributor pitch land with a CMO.

Episode 365: Why It's Gifting, Not Promo with Erika Athanas

2026/05/22

On this episode of skucast, Elevate Gifting founder Erika Athanas explains why she banned the words "promo" and "swag" from client conversations, how she built a global distribution partner network through years of trial and error, and how a commonsku Backpack newsletter sparked an eight-shop website rebuild.

Episode 364: Strategic Growth for Promo Distributors with Maria Acquarola

2026/05/08

On this episode of skucast, commonsku's Outside Sales Director Maria Acquarola talks strategic growth for promo distributors, the seven-touch cadence that cuts through email fatigue, and the partnership reframe for solving order problems in the promotional products industry

Episode 363: AI as Team, Not Tools with Bobby Lehew

2026/04/24

On this episode of skucast, commonsku's new Chief AI Officer Bobby Lehew talks treating AI as team (not tools), customer intelligence, and the AI reset moment for the promotional products industry

Episode 362: From $13M to $32M with City Paper's Stephanie Friedman

2026/04/10

On this episode of skucast, City Paper CEO Stephanie Friedman talks walking away from a multimillion-dollar contract, vulnerable leadership, and how a 129-year-old family business grew from $13M to $32M

Episode 361: Q1 Rundown in 7 Minutes (Platform Updates, Events, and AI)

2026/03/27

Bobby Lehew covers Q1 platform updates, skucamp's move to Montréal, and AI features shipping inside commonsku for promo distributors