The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Rating
4.8
from
312 reviews
This podcast has
302 episodes
Language
Date created
2016/03/29
Average duration
42 min.
Release period
7 days

Description

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com

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Podcast episodes

Check latest episodes from The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing podcast


5 Biggest Mistakes I See In Accounts (Episode #401)
2024/02/26
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube:  https://youtu.be/IBaaVMfiHvA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48 Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3
more
How to Rebuild Your Account (Episode #400)
2024/02/19
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/AtW7tlluOEo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48 Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3
more
Account Management - Foundations of Google Ads #10 (Episode #399)
2024/02/12
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/DrIl_ykaG5k Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48 Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
more
Boundaries - Foundations of Google Ads #9 (Episode #398)
2024/02/05
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/hJEC_OXQeL4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48 Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
more
Policy Issues in Google Ads (Episode #397)
2024/01/29
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/EHSNkUZGJyM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
more
Quality Before Volume - The Principals of Google Ads #8 (Episode #396)
2024/01/22
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/EINOefRZYX4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
more
Metrics of Success - The Principals of Google Ads #7 (Episode #395)
2024/01/15
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/VQF7GfwSnvU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
more
Bidding Strategy Comparison (Episode #394)
2024/01/08
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/SNDiopxGzRA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 
more
HUGE Question & Answer Show (Episode #393)
2024/01/01
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/JZaC1PHiU-E Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 
more
Amazing New Ideas + Joey Bidner (Episode #392)
2023/12/25
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube:  https://youtu.be/HGAe5gQZoS4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 
more
What I Learned in 2023 (Episode #391)
2023/12/18
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/XvbwHg_HEjA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 
more
Risk Management - The Principles of Google Ads #6 (Episode #390)
2023/12/11
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/C4uOJPL0uEE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 
more

Podcast reviews

Read The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing podcast reviews


4.8 out of 5
312 reviews
Flflironman 2024/01/25
Gr 8 podcast for google ads
A must listen
Bopper 73 2023/09/14
Great podcast for newer and intermediate Google Ads Managers
I’ve been listening to this podcast for about a month now and I really enjoy how much detail Chris gets into in each episode. I also really appreciate...
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Mark brandanowicz 2023/02/25
5 stars, if that wasn’t obvious already
Excellent podcast. If jr Daddy business bux reads this, I’m on a podcast. hi mom! The series with a fictional business (nursing homes) was extremely i...
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Jack Olson 3 2023/04/03
They talk and talk but dont say much
They talked about nothing for 20 minutes. Wasted my time. They are good and talking around the content. They could have covered the content in five mi...
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LeeTylerTX 2022/08/24
Much better than the Google Partner reps guidance
I listened to the first 100+ then got too busy to keep listening with new clients form what Chris and Jason shared. Recently started listening again a...
more
SimpleReviewYes? 2022/08/13
PMax Perfection
Want to optimize pmax? Get 100% absolute top for a whole group of keywords? Be discouraged from ever manually bidding again? The PSP boys are here to ...
more
kimberly334400 2022/07/12
Saved my 🍑
This podcast has helped me more than anything else on my paid search journey. I landed my first big google ads client a couple months ago and definite...
more
K-483626 2022/06/28
Really good
“Really good, most of the time.” -Jason Rothman In all seriousness, this is a really good, detailed, up-to-date podcast. I do the marketing and adver...
more
randellwmartin 2022/06/14
I never miss this podcast
The Paid Search Podcast is a Monday morning ritual for me.I really appreciate the great information y’all provide. I am not an agency owner; I am a bu...
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Amy Z B 2022/05/27
Back to Basics
Listening Helps me with showing up in google search for my area. How can I show up in a search As Realtor in Louisville, Ky? Since it's switched to ma...
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