Advertise on podcast: Build Your Salon with Phil Jackson

Salon email marketing can boost your income in ways social media never can. You’ll learn simple, proven ways to grow your business with every email you send. KEY TAKEAWAYS Email Marketing Sells More Email puts money in your bank. Unlike social media, it directly drives sales. Phil Jackson suggests using unique discount codes in emails to see real results. Track Every Result Use special links or codes in your emails to see who opens them and clicks. You can track how many people bought something just from your email. This is much clearer than guessing with social media stats. Automate Aftercare and Upsell Set up emails to remind clients about care products after hair extensions. This builds trust and leads to extra sales. Phil Jackson used this strategy to sell more products during detangling visits. Win Back Lost Clients Email is the best way to reach clients who haven’t visited in months. Social media can’t reach them if they unfollow. A simple re-engagement email can bring them back. Show Your Expertise Send tips, behind-the-scenes posts, or team stories. This makes your salon look like a trusted expert. Clients feel they’re learning something valuable from you. Keep Your List Safe Don’t store your email list only in your salon software. Keep it separate. If the software changes or fails, you won’t lose your client list. It’s your most valuable asset. Use a Paid Email Tool Stop using free email tools. They limit what you can do. Invest in a paid platform. Phil Jackson says it’s worth the cost for better tools and full control over your campaigns. Salon email marketing is a powerful tool you can use to earn more, keep clients, and grow your reputation. Listen to Phil Jackson on Build Your Salon and visit buildyoursalon.com.

Too many salons miss the mark by cutting corners on small details. This episode shows how small changes can hurt your business more than you think, and what to do instead. KEY TAKEAWAYS Stop being cheap in operations Switching from Yorkshire tea to a cheaper brand in a hard water area caused three client complaints in one day. The tiny saving cost you more in trust and repeat visits. A small detail like tea can make or break your reputation. Charge for a premium experience Don’t promise a luxury service if you’re not delivering it. Phil Jackson warns that you cannot charge for a Bentley and deliver a Ford Fiesta. Your price must match your performance. Adopt Mise en Place for organisation Use the chef’s method: keep your station clean, tools ready, and supplies in place. Phil references the book Mise en Place to explain how chefs organise their workstations to cater efficiently without clutter. This discipline helps salons deliver consistently high standards. Eliminate running late or forgetting appointments Clients will let you get away with it once or twice, but more than that, they are going to start walking. If we are charging for a premium experience, you cannot drop the ball. Stop being lazy about business basics Avoiding your inbox, skipping financial checks, or ignoring pricing updates hurts your salon. Phil advises owners to identify the task they have been putting off and bring it to the top of the list. He suggests using 47 post-it notes around your computer screen to force action. Demonstrate integrity by following through A client signed up for a premium service but wasn’t contacted for three days. Phil shares this story to illustrate that if you say you are going to do something, you should do it without being chased. Your word matters, even when it seems small. CONCLUSION Small choices shape your salon’s reputation and determine whether you survive in a crowded market. Follow the advice from Phil Jackson on Build Your Salon and visit buildyoursalon.com for more insights.

Many owners struggle when they think about whether or not to Raise your salon prices right now before the holidays roll around. This episode shows you exactly when the timing is perfect and why waiting might actually help your business survive the winter rush. Raise Prices When You Are Busy Increase prices ahead of Christmas if your utilisation is high enough for success. Your booking calendar needs to be above seventy per cent full or you are turning people away already. This means about three quarters of your week is booked solid before you make a move on rates. Wait Until After The Holiday Rush Ends Hold off on increases until the busy festive period has finished completely due to financial strain on clients. November looks like a bit of a money grab if you act too soon during this time of year. Waiting ensures your raises do not look like you are just trying to get as much money through the till as possible. Raise Immediately If You Are In Trouble Raise prices immediately only if the salon is in iceberg mode and failing badly to save the business quickly. In this crisis scenario it does not matter about the timing because there is nothing left to lose anyway. Creative thinking is needed when the business is on its last legs so you can turn things around. Review Prices Twice A Year With Spaced Rises Review prices twice a year with two rises spaced out rather than increasing them very quickly all at once. Changing prices again very quickly starts to look chaotic even if each increase was justified by rising costs. Jumps are much more manageable for your clients if the changes are spread out over a longer time period. Do Not Sell Old Price Appointments When Unprofitable Do not let people buy batches of appointments at the old price if the business is unprofitable right now. Even though most salon software allows a promo to beat the increase, you should never do it for goodness sake. You must stop letting customers purchase batches of visits that cost more than you earn from them today. Phil Jackson shares his expert wisdom on these topics in Build Your Salon to help you master your finances. Visit buildyoursalon.com today to start growing your career and securing a profitable future for yourself now.

Salon Black Friday promotions are often a trap that hurts more than they help if you do not plan well. You will learn exactly how to run deals that bring profit instead of disaster for your business. Time-Bound Offer Windows Create Urgency Set a clear start and end time for every special deal so customers feel they must act now. For example, you can run your offers from one minute past midnight on Black Friday through to the very end of the day on Cyber Monday. This creates a strong sense of urgency that pushes people to book immediately without overthinking their choice. Limit Discount Options To Stop Decision Fatigue Choose only three different price points instead of offering a dozen confusing deals. You might pick offers around fifty quid, one hundred quid, and another between three hundred, four hundred or five hundred quid. This simple rule stops customers from feeling overwhelmed and helps them pick the right treatment quickly. Calculate Profit Impact Before Discounting Core Services A twenty percent discount on a sixty quid service does not save you as much money as you think. The profit drops from twenty pounds down to eight pounds, which means you lose sixty percent of your original profit rather than just twenty. Always do the maths first to ensure you still make enough money to run your salon after the sale. Restrict Booster Voucher Usage To Quiet Periods Use free vouchers only during slow months like January and February to fill up empty chairs. Your terms must clearly state that the offer is not valid before Christmas to avoid a rush of redemptions right when you need cash flow. This strategy keeps your busiest times free for regular clients who expect normal prices. Avoid Vouchers During Financial Crises Be careful with vouchers when there are economic problems like the recent VAT crisis because customers may want refunds later. One salon sold about eleven thousand worth of vouchers during that time, which pushed their redemption date forward just as another tax bill arrived. This timing issue almost caused them to run out of money at the worst possible moment for any business owner. Phil Jackson has been helping salons succeed for years and he knows that smart planning beats random discounts every single time. If you want more practical tips like these, check out Build Your Salon to learn how to grow your career today at buildyoursalon.com.

Too many salons struggle to keep their sales moving when the seasons change. This episode on Autumn Marketing Ideas teaches you how to build a steady stream of revenue right now. Deadlines Create Consistent Income Flow Instead of running random discounts that confuse your clients, use clear deadlines to create cadence in your schedule. For example, sell three facials that must be used by the end of November. Space these treatments exactly three weeks apart to ensure clients return regularly without feeling pressured. Solve Real Problems Instead of Guessing Trends Design promotions based on what your customers are actually suffering from this cold weather. Offer upgrades for dry hair and skin caused by central heating, or suggest vibrant colors to match the gray skies outside. You can also provide soothing solutions for itchy scalps that happen when people wear warm hats all day long. Bring Old Clients Back With New Trends Launch an autumn collection that uses fresh color and fashion hooks to reconnect with those who stopped visiting recently. Select the latest colors from major press photos and celebrity looks, then translate these trends directly into your hair services menu. Discontinue any chart colors that feel stagnant and do not reflect the current vibe of the city. Sell Products Outside Your Regular Client List You can sell retail items or home kits to people who are not yet in your salon base to make more profit without buying extra column space. Create a facial-in-a-box kit that comes with walkthrough videos so customers know exactly how to use it at home. You might even host live Zoom group facials or ship products directly to international markets for an extra bonus. Set Clear Numbers To Measure Your Success Define specific success metrics with three simple numbers: failure, target, and triumph before you launch any campaign. Set a standard target of 100 items sold as your normal goal, but aim for 120 to trigger a team incentive or celebration. If you sell below 80 items, mark the campaign as a failure and restart or tweak your promo immediately. Phil Jackson shares practical wisdom that proves building a business is about making steady choices every day. If you want to learn more about growing your team and fixing broken systems, check out Build Your Salon at buildyoursalon.com today.

Managing Salon rebooking can feel like chasing a ghost when clients keep dropping their next visit without giving notice. You will learn practical tools to stop this bleeding and turn one-off guests into loyal regulars who book easily every week. Set Fixed Days For Their Lifestyle Needs Pick specific recurring days like Thursday morning for appointments six, twelve, and eighteen weeks out. This lets clients consistently get a slot that fits their busy lives without needing to choose later when unexpected problems arise. They simply return on the same day they expect you to be ready to serve them again. Ask To Book Before Money Changes Request to book the next appointment during your consultation or skin analysis right before starting the service. Asking after washing hair or requesting payment can ruin a good mood and make the client think twice about returning. Their excitement is highest at the start when they are truly eager to talk about their future style plans. Change The Script To Feel Collaborative Rewrite the question from "Do you want to book again?" to "Can I book the next appointment for you?" This phrasing makes it feel like a helpful team effort rather than something awkward the client has to handle themselves. It removes the pressure and encourages them to say yes immediately without feeling guilty about taking a commitment. Use Discounts Only When Faced With Losses Only introduce a small discount if rebooking frequency is a major problem that risks wiping out your entire clientele. History shows this only works when average bills stay stable but how often people visit has dropped sharply during hard times. Use these tools sparingly to keep the business healthy without training clients to wait for special deals every time. Lock In Slots Before They Walk Out Ensure a slot is secured and saved in your calendar so they can always pick up the phone or message later if needed. Relying on text messages and emails from software often means you miss the window completely after they have already left. Getting them down before they leave guarantees that future time is reserved for their specific style journey. The core promise of this episode is to give you a clear path to secure your calendar and build trust with every guest. If you want to master these habits and grow your business faster, check out Phil Jackson's latest work, Build Your Salon, at buildyoursalon.com.

When facing intense Salon competition today, you must rethink how you attract new customers to save money on wasted marketing efforts. This episode shows you how to keep clients and run your business with less stress. Stop Paying For Lost Clients Current advertising spends cash that goes directly to other places because people are already looking for services like waxing or hair removal elsewhere. You need to understand that chasing new faces is too expensive when so many businesses want their share of the money now. Find Your Unique Spot You can beat rivals by getting very specific about who you help, such as being the expert for clients going through radiotherapy or chemotherapy. This strategy lets you stand out in a crowded market where everyone tries to offer the same standard services to the public. Change Your Time Goals The old advice of keeping your booking schedule at eighty percent full is no longer good for your profit margins in this changing world. Instead, price your appointments for shorter blocks and sell longer, luxurious treatments that fill up more hours in your busy day easily. Keep Your Old Friends Close It costs much less to keep an existing client happy than it does to find a new one who will spend time with you regularly. In a market full of choices, your current loyal people are worth several times the value of any stranger walking through your front door today. Use Membership Systems Salon memberships help you build strong loyalty to your brand and smooth out the highs and lows of your monthly income naturally. These plans ensure that money keeps coming in even when you cannot find new customers for every single chair or booth available. When you focus on these smart changes, you create a business that thrives without burning cash on empty promises or expensive ads all over social media. Phil Jackson often says the right thing at buildyoursalon.com, so visit buildyoursalon.com to start your journey to real success now.

Running a business is hard when you face Salon lost clients and need to get them back into your chair quickly. This episode gives you practical steps to stop the bleeding and rebuild your numbers fast. Group Clients by Service Frequency Stop using one single rule for everyone in your book. Use different time intervals depending on what service they buy most often. For example, keep nails at three weeks while facials or massages might happen every four to six weeks. This avoids blunt rules that ignore how much each customer usually spends. Persist Until They Opt Out Or Die Keep sending emails and invitations repeatedly because one message is rarely enough. You must stop only if the client unsubscribes or if they have sadly passed away. Do not give up after a single try just because you did not get an immediate reply back. Your persistence shows them that you still care about their relationship with your brand. Contact Personally With Voice Or Message Do not just rely on cold emails when trying to win a lapsed customer back. Call the phone or send a voice note to ask what is going on in their life. If you cannot call them personally, send a message that mentions something special they like about your studio. An assistant manager recently booked many people by simply picking up the phone and asking how things were. Offer High-Discount Incentives For Regaining Loyalty Standard small discounts like ten percent will often fail to bring back someone who trusts another place now. If a client has been visiting a rival salon five times, you need to offer twenty percent or fifty percent off. You might even offer the service for free if you must disrupt their pattern of spending elsewhere immediately. Perform Outreach On A Regular Monthly Schedule Check your stats and act on them ideally once every single month without delay. Waiting too long allows time to slip away that you cannot get back easily later. If monthly is impossible for your team, aim to do it every seven or eight weeks at the very least. Doing this only once a quarter leaves too much time open for people to forget about you completely. Remember that Phil Jackson taught us that consistent effort leads to great results in any field. Build Your Salon helps you turn those efforts into real growth today. Visit buildyoursalon.com to start your own success story now.

When Salon Planning for Autumn is needed because business drops hit hard in late November, you must study your past reports to find the pattern. In this episode you will learn exactly how to stop panicking and start preparing so you can run a smoother salon all year round. Review Weekly Takings Before You Decide Do not just look at monthly totals when checking your history. Instead, examine your weekly takings from your salon software system to see where the money falls off early. Use this research time during a morning to spot problems like half term breaks before they hurt your profits too much. Maximise Revenue During Your Busy Weeks Decide ahead of time how you will handle the weeks that are busiest for your business. Check who is booked off for annual leave and arrange cover for every desk so work keeps moving. Consider asking apprentices to give extra overtime or bringing in young staff to help you avoid being too tired to eat a proper meal. Avoid Cheap Last Minute Marketing Tactics Never try to fix your promotion with deals made only three days before the event happens. Writing emails and sorting posts properly early on makes you look professional instead of like a bargain basement shop. Good marketing feels real when it is ready in advance rather than cobbled together at the last minute like lead balloons. Prepare Cash Flow for Christmas Stock Needs You must plan your cash needs now to buy extra stock before the Christmas rush begins entirely. Arrange payment for Christmas packs and any support hours you require during this very busy period right away. This forward thinking stops you from worrying about running out of money when customers arrive at your door. Set Strict Boundaries To Escape The Solo Trap Solo owners often say yes to everything in September which leaves them wrung out by late November. Plan your energy now by deciding exactly what requests you will accept and which ones you must refuse. Managing your time this way ensures you stay healthy and happy when the rush finally hits. Stop stressing over seasonal dips and learn how to build a resilient business that grows with the changing weather. Head to Phil Jackson and Build Your Salon today to get more advice, or visit buildyoursalon.com for your next step forward.

Getting Salon loyalty right is the main way to stop losing money on new clients. You will learn how to keep customers coming back for good. Don't Just Buy A Shovel Loyalty tools are like a shovel that you must actually use to dig a hole. Owning the platform is not enough because it sits there until you pick it up and work with it every day. Your success depends on your active effort to engage people with these schemes right now. Reach More People Than Before Digital push notifications get four out of ten taps from your customers. This number is much higher than the ten percent of people who open your regular emails. You can use this new channel to send urgent offers that people actually see and read on their phones. Stamp The Right Things You should not give stamps for haircuts because prices stay the same year after year. Instead, award points for buying retail products or taking optional add-on services like conditioning treatments. These choices help you protect your revenue margins while rewarding clients who buy more than just a cut. Get Started In Five Minutes An independent retailer can launch their own loyalty program in just five minutes without expensive software. You can display your brand logo directly on customers' phones through the partner network today. This quick setup lets you start building valuable relationships without waiting for complex integrations to finish loading. Make The Math Work For You It costs a lot of money to get a new customer in your chair for the first time. Your loyalty plan must generate enough profit over their life to be several times that original cost. If the total value is not much higher than the start-up expense, you are simply breaking even or losing cash. Remember that Phil Jackson built his empire by focusing on building real relationships rather than chasing quick wins. He started with nothing and created a thriving business through hard work and smart choices. You can do the same thing today by visiting buildyoursalon.com to begin your journey. Start applying these simple lessons to your shop floor right now and watch your profits rise steadily each month.

Salon marketing can feel overwhelming, especially during seasonal shifts. Discover five actionable strategies to revitalise your autumn bookings and connect with clients effectively. 1. Win Back Lapsed Clients with Personal Messages Identify clients who haven't visited for a few months using your booking system. Send them a warm, personal text or WhatsApp message acknowledging that "summer can be really chaotic" and offering a gentle promotion or booking link to welcome them back. This approach spares their blushes and makes it significantly easier for them to return. 2. Reframe Existing Services as an "Autumn Reset" Leverage the September "reset" instinct by repackaging your current services with seasonal language. Talk about an "autumn colour refresh after the sun's bleached everything out" or a "skin reset after a summer of sunscreen and late nights." This makes familiar offerings feel fresh and directly relevant to clients' current needs. 3. Create Your Own Seasonal Salon Collection Curate an autumn collection of hair colours (e.g., warming up blondes with toffee tones, introducing rich coppers and reds) or specific nail and makeup looks for beauty. This not only showcases your salon's fresh ideas and creativity but also provides an excellent talking point to prevent client boredom and encourage new services. 4. Offer Longer Services as "Time for You" With children back at school and routines resuming, many clients (especially parents) finally have dedicated time for themselves. Market longer, more luxurious treatments like full body massages, full head foils, balayage, or extended facials. Emphasise these as opportunities for pure self-care, filling more column space with higher-value appointments. 5. Pre-Sell 12-Week Courses for Future Bookings Plan and market 12-week treatment courses (e.g., a three-month skin transformation, in-salon scalp exfoliation, or a 12-week block of laser hair removal) for an October start. By marketing now, clients have September to budget, potentially splitting payments, securing revenue for your salon ahead of potentially slower months. Implement even one of these direct marketing ideas to see real results in your salon this autumn. Phil Jackson's practical guidance helps salon owners build profitable strategies; visit buildyoursalon.com for more support.

Many salon owners avoid looking at their financial numbers, fearing what they might find. This episode offers a gentle, jargon-free guide to understanding your salon's profit and loss, giving you clarity and control. Numbers Aren't There to Judge You Phil explains that numbers are simply a map, a starting point for your business journey. The fear of not knowing what your numbers might reveal is often heavier than facing the reality. He shares his own experience of avoiding his financials, despite a banking and finance degree, illustrating that the numbers themselves don't judge; they just show you where you are. The Three Key Salon Numbers To begin, you only need to understand three figures. Firstly, your 'takings' – all money coming in from services and retail. Secondly, 'money out' – all expenses for keeping the doors open, categorised into big buckets like stock, wages, premises, and bills. Lastly, 'what's left' – your profit, which is takings minus money out. This profit is your reward and what you can reinvest. Understand Your Profit and Loss Statement Don't let the term 'profit and loss' (P&L) intimidate you. It's simply those three numbers – money in, money out, what's left – written down in order. While your accountant provides an annual P&L, you need to look at these figures more frequently to get a continuous 'pin on the map' for your business journey, not just a yearly verdict. Solo Owners Need This Most If you run your salon alone, this conversation is even more critical for you. Your business numbers and your personal wage are directly linked. Every pound that leaks out of the business is a pound less you can take home. Phil stresses that solo owners, more than anyone, deserve to see their financial situation clearly and should not turn a blind eye. Make Financial Review a Regular, Gentle Habit Avoid making financial review a dreaded annual event. Instead, commit to spending just 10 minutes a month, perhaps with a cup of tea, simply looking at those three core numbers. This regular, small act of engagement helps to demystify your numbers and build a healthier relationship with your salon's finances, replacing fear with familiarity. Making friends with your salon's numbers is the first step towards true financial freedom and control. Phil Jackson shows you how to approach this without fear, turning your numbers into a valuable guide for your business journey. Explore more at buildyoursalon.com.

Dealing with a toxic salon team member who is also a high performer is a common and difficult challenge for salon owners. This episode reveals the real costs of tolerating bad attitudes and gives you a clear path to protect your salon's culture. Talent Can Mask True Costs It’s easy to focus on the money a highly skilled, but difficult, team member brings in. Phil explains how seeing a busy column can make you tolerate bad behaviour, believing it's a "price worth paying." However, this overlooks the deeper, less measurable damage to your business. The Invisible Damage Affects Everyone A genuinely toxic team member sets a negative tone for the entire salon, giving others permission to whinge or clock-watch. Phil recounts losing good staff because they didn't want to work with someone who was constantly moody and undermining, illustrating how negativity pushes away your best people. Toxic People Destroy Team Culture You cannot maintain a toxic presence and a happy, motivated team simultaneously. Phil warns that tolerating bad attitudes costs you valuable energy, sleep, and ultimately clients, as a sour team atmosphere is palpable to anyone who walks through your salon doors. Identify Character vs. Skills Problems It's crucial to differentiate. A skills gap means someone is keen but needs training, which you can provide. A character problem, like persistent negativity or a lack of care, is much harder to shift. You cannot train someone into wanting to be a positive team player. One Direct "Grown-Up" Conversation Before any drastic action, have a clear, calm sit-down. Explain exactly what you're observing, its impact on the team, and what must change immediately. This honest conversation might occasionally prompt a change, but if not, it provides clarity for your next steps. This episode provides a no-nonsense guide to confronting a difficult situation that impacts your entire salon. Learn how to make the right call for your business and team, following Phil Jackson's proven advice on Build Your Salon at buildyoursalon.com.

Many salon owners use discounting out of panic, hurting their profitability and client perception. Discover Phil Jackson's strategic approach to salon discounting, identifying when it genuinely boosts your business and when it undermines your worth. Structured Off-Peak Pricing Works Use discounts to fill genuinely dead time, like consistently quiet Tuesday mornings, by establishing a proper off-peak rate. This turns otherwise zero-value time into revenue, avoiding spontaneous, reactive price drops and creating a clear value proposition for clients. Invest in New Launches and Team An introductory offer for a brand new treatment, product, or to help a new team member build their column is a strategic investment. Crucially, these offers must be time-limited with clear end dates, helping you gain traction without devaluing the service or person long-term. Trade Discounts for Client Commitment Offer a price concession when it secures guaranteed future business. This includes moving clients onto a monthly membership, a course of treatments paid for upfront, or a package that locks them into multiple appointments. You give on price but gain commitment and predictable cash flow. Clear Expired or Discontinued Stock Selling retail that's nearing its expiry date or from a discontinued product line at a discount is smart business. It's better to sell it at a reduced price than to let it sit on the shelf, tying up capital and taking up valuable space, as Phil does with seasonal packs post-Christmas. Never Discount Your Signature Service Your most in-demand, hero treatment, the thing you are known for and brilliant at, should never be on offer. Discounting your best service resets everyone's idea about its true cost, attracting clients who only seek deals rather than those who value your expertise at full price. Transform your approach to salon discounting from reactive panic to planned strategy. Implement these insights from Phil Jackson to ensure your pricing reflects your value and drives genuine business growth at buildyoursalon.com.

Is your salon relying entirely on you? Learn how to implement practical salon systems that empower your team and allow you to take proper time off without constant interruptions. Your Business is Your Best Research. Every time your team contacts you on your day off, they're highlighting a missing system. Use these interruptions as a free, accurate list of what needs documenting first. A System is Just a Recorded Way of Doing Things. Forget glossy manuals. A system is simply the answer to a frequently asked question, whether it's how to take a deposit, handle a refund, or conduct a skin test. The format can be simple: a voice note, photos, or a few written lines. Capture Systems Inside the Work, Not as a Separate Project. Don't wait for a "quiet afternoon" to write systems. Document processes as you perform them. Record a screen capture while cashing up, or take screenshots when setting up a new client in your booking software. An extra 10 minutes now saves countless interruptions later. Prioritise Systems Touching Money or Clients. When starting your list of missing systems, tackle anything that impacts your finances or directly affects the client experience first. This includes bookings, deposits, cancellations, complaints, and client consultations. Cleaning rotas can wait. Start Small: One System This Week. Don't try to systemise everything at once. Identify the top three questions that interrupt your time off or halt operations. Choose the highest priority one and capture it the next time you perform the task. One documented system is a significant step towards a salon that runs without you. Stop being the bottleneck in your salon business. By implementing these simple, actionable steps, you can start building the robust systems your salon needs to thrive independently. Visit buildyoursalon.com for more of Phil Jackson's expert advice.