Advertise on podcast: Beyond the Shelf

This week, on a very special episode of Beyond the Shelf, we spoke with Chris Fardiniya, ChefsBest's Chief Business Development Officer. Last month, Chris had the pleasure of attending and representing ChefsBest at the 2022 Velocity Institute Innovation Expo + Conference, one of the largest gatherings for private brands, manufacturers, agencies, and other service providers. We sat down with him to discuss what leading experts in the private brand industry are discussing and what he learned from attending the conference. He shared with us why private brands are pushing the boundaries of the food & beverage industry by being bold and innovative, as well as what the future has in store for the growing market. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. Additional Resources Top 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 1 Top 5 Themes from the 2022 Velocity Institute Innovation Expo + Conference – Part 2

This week on Beyond the Shelf, we spoke with the Director of Syndicated Research at Murphy Research, Sarah Marion. Murphy Research's State of our Health (SOOH) series is the largest syndicated health and wellness data tracker. They have been collecting data on consumer behaviors and attitudes around health & wellness, fitness, and nutrition since 2018, and have helped some of the largest food & beverage CPG brands make informed and data-driven decisions. Sarah gave us some valuable insights into the SOOH series and how the data has changed within the past few years. We also discussed some of the biggest trends in health & wellness, including consumers' growing holistic approach to food and diets. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Terms such as "organic", "grass-fed", and "natural" are used a lot in food & beverage marketing and branding - but what do these terms actually mean? This week on Beyond the Shelf, we spoke with the Co-Founder and Head of Creative & Branding at Maple Hill Creamery, Julia Joseph. In this episode, Julia broke down the differences between "organic" and "grass-fed" meat and dairy, and explained why grass-fed dairy products are often considered higher quality. We also discussed some of the issues that the dairy industry is facing, and what the future of the industry may look like. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

The online grocery delivery market has grown exponentially since 2020. With more shoppers discovering the convenience of home grocery delivery, there's a growing interest for online grocers who provide sustainably sourced and local food & beverage products. This week on Beyond the Shelf, we spoke with the CEO of Good Eggs, Bentley Hall. Good Eggs is a California-based online grocery delivery service that provides shoppers with access to local and sustainably sourced food & beverage producers. In this episode, Bentley gave us some background on Good Eggs' quality standards for producers and growers and why it's important for them (and their customers) to partner with sustainable and equitable companies. We also discussed their recent expansion into the Los Angeles market, and what the future has in store for their online grocery delivery services. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

In the past few years, artisan ice cream brands have leveraged their unique and innovative flavor profiles and high-quality products to become a massively growing market across the country. This week on Beyond the Shelf presented by ChefsBest, we spoke with the Founder & CEO of Van Leeuwen Artisan Ice Cream, Ben Van Leeuwen. In this episode, Ben gave us some background as to how driving an ice cream truck as a teenager led him to open a fan favorite ice cream brand.  He also shared with us some of the lessons he learned along the way, including how creating a line of vegan ice cream flavors differs from traditional dairy flavors. To learn more about his innovative ice cream brand, please visit vanleeuwenicecream.com To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Creating a plant-based meat brand that not only fills a void in the market but also serves a larger purpose, is the goal for many modern food & beverage brand managers.  This week on Beyond the Shelf, we spoke with the Co-Founder & CEO of Nowadays, Max Elder. In this episode, Max shared with us how his background and experience in the Humanities helped him gain a different perspective on the plant-based meat alternative market. We discussed how the market has shifted in the past 10 years, and why it was important for them to create a plant-based meat brand with minimal ingredients that could be scaled as the brand grows. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry. What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

There is a growing appetite for socially conscious brands. Shoppers want great products that support their communities and initiatives that they care about. This week on Beyond the Shelf, we spoke with the Co-Founder of the socially conscious brand BLK & Bold Specialty Beverages, Rod Johnson. In this episode, Rod shared with us how he and his friend/business partner, Pernell Cezar, created a line of specialty beverages that gives back to communities across the nation and internationally. He also shared how in just a few years their brand gained quite a bit of traction, which landed them partnerships with the NBA and Ben & Jerry's, as well as why he believes there should be more socially conscious brands. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Accessing fresh produce is a constant struggle for many Americans. This week on Beyond the Shelf, we spoke with the CEO of Eden Green Technology, Eddy Badrina. In this episode, we discussed their greenhouse systems and vertical farming technology that are helping to bring nutritious, fresh, and safe food to communities across the country. Eddy shared with us how their technology differs from traditional greenhouse and vertical farming systems, why shortening the supply chain benefits retailers and consumers, and how their technology can produce fresh fruits and vegetables year around. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. Beyond the Shelf dives into the food & beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

The food & beverage industry needs to talk about water conservation. Every year, massive amounts of water are used in the agriculture industry. Typically, this water is viewed as a byproduct of traditional food manufacturing methods, but a few brands are helping to change the way we view water conservation. This week on Beyond the Shelf, we spoke with the Founder of Kazoo Snacks, Josh Death. In this episode, Josh shared with us how each bag of their upcycled corn tortilla chips saves 20 gallons of water. He also gave us some insights into their patent-pending manufacturing process and the importance of brands pushing for sustainability and transparency in all areas of the food & beverage industry. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

The plant-based meat industry has grown exponentially within the past few years. With a few brands entering the foodservice space and releasing innovative new products - there's no doubting that the market will continue to grow. This week on Beyond the Shelf we spoke to the Co-Founders of Hungry Planet, Jody & Todd Boyman. In this episode, we discussed how Jody's decision to go plant-based as a teenager prompted them to create a line of truly plant-based meat alternatives that are meant to be used as direct substitutions for traditional meat products. Todd & Jody shared why they believe it's important to appeal to flexitarians (those who are looking to cut down on their meat consumption), and how entering the foodservice industry has helped grow their business. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.

Is your brand ready to handle a crisis? It's a bridge that we never want to cross, but a crisis management plan is an extremely valuable tool that all brands should have. This week on Beyond the Shelf, we spoke with the Owner & Principal of TexHahn Media, Jeff Hahn. Jeff provided us with some valuable insights into what food & beverage companies should know about crisis management, including why it's important to have an established crisis response team, who should be on that team, and what steps should be made when responding to a crisis. We also spoke to Jeff about his new book Breaking Bad News: 12 Essential Crisis Communication Tools, and discussed a few fascinating case studies. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts. And to learn more about Jeff Hahn's book please visit breakingbadnewsbook.com

As we enter 2022, sustainability in the food industry is a huge hot topic. This week on Beyond the Shelf we spoke with Kathryn Bernell, the CEO & Founder of reHarvest Provisions. Kathryn shared her journey to create a line of smoothie pops made from whole fruits and veggies that would otherwise be considered "waste". She gave us some valuable insights into how much waste is created by the food industry, and how organizations such as The Kroger Co. Zero Hunger | Zero Waste Foundation are to improve sustainability in the food industry To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.