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Kyle Eberts is the guy who gets the call for flooded basements, house fires, and unattended deaths. He tells Taylor today how slowly insurance money arrives, why he and his father nearly came to blows over the company name, and what he built in Claude in 30 minutes. Kyle runs Crew Restoration & Construction in Sioux Falls, SD, with 40 teammates across a 100-mile corridor. His crews handle water, fire, hail, mold, asbestos, lead, and trauma cleanup, plus the rebuilds. He started as a stockbroker to avoid working for his dad before joining the family construction firm, pivoting to insurance restoration, and rebranding the company. In this episode, Taylor asks how techs move up, how Crew staffs a 24/7 emergency line without burning people out, why insurance jobs cost more, and how bi-weekly personal goal meetings changed his team. They finish by discussing the call-grading bot Kyle built for his new retail roofing center and why he thinks people will stop using Google within a year. 🎯 KEY TAKEAWAYS: 🏗️ TAKING DAD'S NAME OFF THE COMPANY [6:27]: Would you change the name your father built his business under? "What he didn't want was for me to change the name. It was Eberts Construction, our last name." Kyle needed a descriptive name, but his dad resisted. Taylor faced similar family clashes. Must-watch! 👀 🗓️ PERSONAL GOALS, EVERY TWO WEEKS [22:58]: Do you know what your crew wants out of the next five years? "They do it with their employees and they call them PPF goals. So personal, professional and financial goals." Borrowing from Cardone Ventures, Kyle holds bi-weekly 15-minute goal meetings. Despite a clunky start, managers now know their teams deeply. 🤖 A CALL-GRADING BOT BUILT IN 30 MINUTES [35:37]: Is your office using AI for anything more than search yet? "I literally had that entire thing built in 30 minutes." Kyle linked Claude and RingCentral to record and score all calls, exposing surprisingly low ratings. Taylor shares his daily AI briefing. A must for AI skeptics CHAPTERS: 00:00 - How AI Is Changing the Construction Industry 02:53 - From Stockbroker to Construction Business Owner 06:11 - Rebranding the Family Construction Business 08:58 - Applying Sales and Finance Skills to Construction 11:22 - Building a Strong Construction Company Culture 13:41 - Managing a 24/7 Emergency Restoration Business 18:34 - Working With Insurance Companies and Managing Cash Flow 22:51 - Setting Employee Goals and Building Stronger Teams 29:17 - Why Mindset Matters in Construction Leadership 31:01 - Turning Employees Into Intrapreneurs 32:32 - Expanding Into Retail Roofing 35:07 - Using AI to Automate Construction Operations 41:21 - How AI Is Transforming SEO and Construction Marketing CONEXPO-CON/AGG: CONEXPOCONAGG.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOCONAGG.com/industry-news#sign-up 🔗 CONNECT WITH KYLE EBERTS AND CREW RESTORATION AND CONSTRUCTION: Website: https://www.crew3r.com/Facebook: https://www.facebook.com/CrewSiouxFalls/YouTube: https://www.youtube.com/@Crew3rInstagram: https://www.instagram.com/crew3r/ #Restoration #ConstructionBusiness #AIinConstruction

Remote operation is coming to the job site! Bryan Furnace has tested the Cat Command chair and brought back a timeline that might make contractors nervous. Taylor pushes back hard, and their debate is one of the many highlights of this episode. Having spent twenty years in the dirt doing finished grade, septics, and sewer taps, Bryan’s operating videos have led to a career hosting Equipment World's The Dirt and beyond. Today, he explains what surprised him about remote operation and where he feels the technology still fails. He and Taylor also tackle the questions most people ignore: who buys the gear, what happens to crew sizes, and whether a 22-year-old would ever trade his pickup for a remote seat. 🎯 KEY TAKEAWAYS: 🕹️ THE ‘FEEL’ OBJECTION EVERY OPERATOR RAISES [7:36]: Convinced you cannot run a machine without ‘seat of the pants’ feel? As a traditional operator, I had the exact same knee-jerk reaction as pretty much every operator out there: “There's no way you're going to be able to do that without ‘feel’.” And what surprised me is just how intuitive it was and how quickly your brain just adapts." If you have been dismissing this technology on instinct, start here. Must-watch segment! 🏗️ YOU ALREADY TRUST STRANGERS WITH $700,000 MACHINES [11:16]: Worried about putting an unknown operator on your site remotely? "You're going to throw some guy that says he's got experience into a $700,000 piece of equipment on an active job site, and you don't really know what his credentials are." The trust problem people raise about remote operation is the trust problem the industry already has with every new hire. Bryan flips the objection completely, and it reframes the whole risk conversation. 🛻 TRADE THE TRUCK FOR THE CHAIR [34:21]: Still paying for a truck to drive to a site you would not need to visit? "I would argue trade in the truck and put it into one of these Cat Command chairs. Because now you can work when you want, you can work where you want, you can work the hours you want." This is where Taylor draws the line and tells him his crew would never do it. Two people who both love this industry landing in completely different places. Game changing insight 🎯 CHAPTERS: 00:00 - Bryan Furnace’s Journey From Operator to Creator 04:55 - How Remote Heavy Equipment Operation Works 09:37 - Making Remote Construction Equipment Safer 11:11 - Building an On-Demand Remote Operator Workforce 13:33 - How Remote Operation Could Transform Construction Jobs 20:48 - How AI Could Automate Heavy Equipment Operation 22:27 - Building the Remote Equipment Operator Business Model 29:05 - Cutting Labor Costs With Remote Operators 34:04 - Attracting the Next Generation of Equipment Operators 38:39 - Balancing Blue-Collar Culture With Remote Work 44:06 - When Remote Equipment Operation Could Go Mainstream CONEXPO-CON/AGG: CONEXPOCONAGG.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOCONAGG.com/industry-news#sign-up 🔗 CONNECT WITH BRYAN FURNACE: Bryan’s LinkedIn: https://www.linkedin.com/in/bryan-furnace/The Dirt: https://www.equipmentworld.com/the-dirtDiesel and Iron YouTube: https://www.youtube.com/c/dieselandironDiesel and Iron Academy: https://diesel-iron-academy.teachable.com #ConstructionTechnology #RemoteOperation #FutureOfWork

Heavy civil contractors across North America are desperate for talent, but many wait until high school graduation to start recruiting. Amy Henningfield, Director of Workforce Development at Superior Construction, argues the industry doesn't have a labor shortage - it has a visibility shortage. By the time students reach their senior year, they have often been told construction is a "dirty" fallback plan for those who can't make it in college. Superior Construction breaks this cycle by reaching kids in middle school and exposing young women to heavy equipment early. Amy explains why treating people like high-value infrastructure - using preventative maintenance and mentorship - is the only way to secure the industry's future. By showing students technology like drones and VR, contractors can replace outdated stereotypes with a high-tech career path. 🎯 BIGGEST TAKEAWAY [4:10]: "It’s not just a workforce shortage, but again, it’s a visibility shortage. Getting people in the workforce doesn’t happen when you fill out an application. We have to bring awareness to it." 🎯 OTHER KEY EPISODE TAKEAWAYS: ⚠️ PIPELINE RISK [9:40]: Amy explains why human assets matter more than iron for long-term survival. "You can buy another piece of equipment, but you can’t buy that generation of skilled workers. We have to invest in those people." ✨ GROWTH OPPORTUNITY [25:52]: Paychecks don't stop turnover. Amy highlights how genuine support and inclusion build loyalty. "Recruiting will get them here, but I think what our leadership does is what will keep them here. You have to give them a reason to stay. You’ve got to believe in them." ⚡ PERSONAL BREAKTHROUGH [33:55]: Shrinking to fit in sabotages potential. Amy discusses the power of authenticity in a male-dominated field. "Just be you. Don't change for anyone. There are so many opportunities out there for women in construction… just believe in yourself." CHAPTERS: 00:00 - How Amy Found Her Purpose in Construction 02:24 - Solving the Construction Labor Shortage Through Visibility 05:08 - Workforce Development Ideas Every Contractor Can Use 08:44 - Why Investing in People Drives Long-Term Success 12:54 - How Girls’ Construction Camps Inspire Future Tradeswomen 18:06 - Recruiting the Next Generation of Construction Talent 25:08 - How to Build a Culture That Retains Great Employees 28:36 - Why Mentorship Creates Future Construction Leaders 34:24 - Why Construction Is a Career Full of Opportunity 39:58 - How EmpowerHER Is Changing the Future of Construction CONEXPO-CON/AGG: CONEXPOCONAGG.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOCONAGG.com/industry-news#sign-up 🔗 CONNECT WITH AMY HENNINGFIELD & SUPERIOR CONSTRUCTION: • Amy’s LinkedIn: https://www.linkedin.com/in/amyhenningfieldmba/ • Superior’s Website: https://superiorconstruction.com/ • Superior Women in Construction (SWIC): https://www.superiorconstruction.com/our-company/superior-women-in-construction-swic/ #ConstructionWorkforce #WomenInConstruction #WorkforceDevelopment

Geoff Dodge chased an Indy racing dream until a lost backer left him $100,000 in debt. Rebuilding with just $1,000, he bootstrapped Lamb Excavating to handle the tough utility work others avoid. Now back in a sprint car, Geoff uses racing as a platform to promote the trades through his "Racing to Build Brighter Futures" mission. Taylor talks with Geoff about treating the trades as a calling. They discuss Geoff’s work launching Indiana’s SkillsUSA Heavy Equipment pathway and a new partnership with Indiana 811, Ohio 811 and the IURC to improve underground safety training. Geoff’s playbook for the youth is clear: find an interest, get a foot in the door, and let your work, not a degree, prove your worth. Success here is about hard work and creative problem-solving. 🎯 KEY TAKEAWAYS: 🏎️ FROM THE SPEEDWAY TO THE SEWER LINE [00:43]: How does a driver who reached the pinnacle of Indy racing pivot to utility work, and then use that business to rebuild his racing dream? “Geoff is a racer who became an excavator who became a racer again... he's basically using a sprint car as a billboard for the next generation of operators and diesel techs.” ⚠️ ELEVATING STANDARDS THROUGH EDUCATION [26:13]: Can a half-hour of the right training really transform how safely the next generation digs? “So this year we conducted a 30 minute training the day before the event and we saw our high score jump to an 85% and the median score moved about 10%.” 🛠️ A CALL TO ACTION FOR INDUSTRY LEADERS [46:51]: Geoff issues a direct challenge to everyone in the industry—from manufacturers to contractors—to move beyond complaining and start taking action to recruit the next generation. “If you are in our industry and you are listening to this... you can probably see that the skilled trade gap is a problem. Get involved, get your hands dirty.” CHAPTERS: 00:00 - From Race Car Driver to Excavation Business Owner 04:10 - How Geoff Built a Successful Excavation Company 07:35 - Why the Skilled Trades Need More Young Talent 12:27 - Using Racing to Inspire the Next Generation 19:11 - How SkillsUSA Is Preparing Future Heavy Equipment Operators 25:27 - Why Safety Training Is Transforming the Construction Industry 28:51 - Do You Really Need a College Degree to Succeed? 34:54 - Why Skilled Trades Offer Unlimited Career Growth 38:15 - The Future of Closing the Skilled Trades Gap 46:16 - How the Construction Industry Can Get Involved CONEXPO-CON/AGG: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH GEOFF DODGE: LinkedIn: https://www.linkedin.com/in/geoff-dodge-4515156a/Geoff Dodge Racing: https://www.geoffdodgeracing.com/Lamb Excavating: https://www.wedigindy.com/ #SkilledTrades #RacingtoBuildBrighterFutures #SkillsUSA

Brian Hayden runs heavy equipment in Wells, Maine, where he works for Hayden Excavating with his father. While most local operators never test their skills on a world stage, Brian entered the 2026 Caterpillar Global Operator Challenge to see if he was truly good. In the end, he beat all other finalists from the Americas, Europe, and Asia at CONEXPO in Las Vegas. He explains the way he won the loader and dozer grading challenges, and shares how 3D grading and Leica systems save time on residential home digs. Listen in and learn how a small family business produced the best operator in the world. KEY EPISODE HIGHLIGHTS 🏆 THE SURPRISE CHAMPION MINDSET [03:17]: "Every time I progress, I'm like, ‘This is when I'm gonna get knocked out. Like, there's no way I make it through here.’" Brian felt like an underdog during the entire Caterpillar Global Operator Challenge. He shares how staying humble and focused on the dirt helped him win the world title. ⚠️ THE REPUTATION KILLER [09:39]: "A good operator is somebody that also takes care of their equipment… I look at that as somebody that you know they care. So, their work is going to, you know, reflect that." Messy job sites and dirty machines scare away high-paying clients. Brian explains why a clean cab and neat piles are the mark of a pro. 🏗️ THE ONE-MAN PROFIT MACHINE [25:53]: "I built that whole pond, the whole road, all the ditching, all of it without getting out of the machine." Watch Brian reveal how 3D grading tools allow one operator to finish work that used to require a full crew. He explains why tech like Leica is the way to scale a small excavating business. CHAPTERS: 00:00 - CAT Global Operator Champion 01:26 - Road to the World Finals 03:37 - Hayden Excavating History 09:08 - Pro vs Amateur Operators 10:59 - Excavator Skill Challenge 15:12 - Dozer Grading Techniques 20:52 - Global Operating Styles 24:19 - 3D Machine Control Setup 27:41 - GPS Site Layout Benefits 31:16 - Defending the World Title CONEXPO-CON/AGG: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH BRIAN HAYDEN: LinkedIn: https://www.linkedin.com/in/brian-hayden-54733aa8/Hayden Excavating: https://www.haydenexcavating.net/ #Caterpillar #OperatorChallenge #CONEXPO

Owners want to finish every construction project under budget, and they buy expensive machines and new technology to beat the competition. But talent walks off the site when they feel disrespected. Profits vanish when you must replace your best workers every month. Project managers need a team that works as hard as the machines. Professional Speaker, Coach, and Consultant, Wally Adamchik, explains how to lead with Marine Corps precision. He reveals that most owners give orders instead of building trust, and demonstrates why they must change their site culture to stop the labor shortage. KEY EPISODE HIGHLIGHTS 🛑 STOP YOUR BEST PEOPLE FROM QUITTING [06:53]: "Nobody wants to work in chaotic places where they are treated like a moron and nobody teaches them…So to make the assumption that the person that comes on your job site is going to be useless and they are going to leave in six weeks probably is perpetuating some challenges you may have." Workers flee sites. They feel like just another number on a spreadsheet. This part explains why your management style drives talent to your competitors. 📈 TURN YOUR CREW INTO A PROFIT MACHINE [18:17]: "When a machine is aligned, it runs well. When it is out of alignment, there is friction. So culture then gives us that clarity of how we do things here…It aligns us going forward." A strong culture makes your company a magnet for skilled trades. Learn how alignment creates a business that runs itself. 💬 THE ONE QUESTION THAT SAVES YOUR PROJECT [35:30]: “‘Hey, What one thing could I do differently for you this week to help your job go better?’... Maybe they will give you an answer. And then, do it! Oh my God, do it!” Use this simple question to find hidden problems before they explode. This move builds trust with your employees and keeps them on your side. 🎯CHAPTERS: 00:00 - Leadership Lessons From the Marine Corps 02:05 - Why Pride in the Trades Still Matters 04:02 - The Trust and Respect Formula for Great Leaders 08:01 - How Emotional Intelligence Improves Leadership 13:16 - Solving the Field vs Office Divide 16:24 - Why Strong Culture Increases Retention 20:30 - Building Trust on Construction Teams 24:31 - The Recognition Problem Hurting Job Sites 29:55 - Why Most Company Values Fail 32:30 - The Leadership Habit That Builds Better Crews 36:24 - Why Psychological Safety Matters in Construction 42:06 - How Leaders Create Better Futures Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH WALLY ADAMCHIK: • LinkedIn: https://www.linkedin.com/in/wallyadamchik/ • Website: https://wallyadamchik.com/ #ConstructionLeadership #ProjectManagement #MarineCorpsLeadership

Discover how construction business owner Taylor White navigates the unique mental health challenges of the industry. From financial stress to the loneliness of leadership, he shares personal strategies for resilience and maintaining well-being in a blue-collar world. Business ownership in construction means constant challenges, with many owners working through extreme stress. The "tough it out" culture often makes it impossible for owners to discuss their struggles which can lead to isolation and severe mental health risks. Understanding and implementing personal strategies for mental well-being is vital for sustainable success and preventing burnout. Learn how to address the unspoken burdens of leadership as Taylor reveals his private battles with mental health. 🚨 The Unspoken Isolation of Command [4:38]: "Driving home the other night, I just wanted to talk to somebody. I don’t want that person to be my wife…She has been dealing with three kids all day. The last thing I am going to do is come home and be like, ‘Let me talk to you about the stresses of budgeting and how it feels lonely.’ I can’t talk to anybody about this." 🌟 Redefining Success Beyond the Balance Sheet [11:36:] "If the business is not doing well, my whole self-worth goes down because it is like, ‘Well, I am not doing good in business, so I am obviously not good enough to do what I am doing.’" Watch as Taylor reveals how giving back to the community can combat generational pressure and build personal value beyond financial metrics. 🛠️ The Simple Blueprint for Daily Resilience [28:57]: "’Yeah, I am eating steak and avocado and eggs tonight.’ And I am like- that is my meal, but then you feel like a rockstar in the morning. You feel so good, you get a good eight hours, you go to bed at a good time. You feel really good." This completely changes how we think about managing daily stress and anxiety. CHAPTERS: 00:00 - Mental Health Pressures in Construction 04:38 - Leadership, Loneliness and Pressure 11:28 - Self-Worth and Generational Pressure 17:16 - Personal Resilience: Exercise and Support 19:30 - Digital Detox and Phone Boundaries 23:57 - The Power of Family Partnership 27:48 - Foundations: Sleep, Food, Movement 30:10 - Calls to Action May is Mental Health Month! Learn how CONEXPO-CON/AGG is Taking Mental Health To The Next Level: https://www.conexpoconagg.com/mental-health Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up #MensMentalHealth #ConstructionLeadership #EntrepreneurialWellness

What is the future of construction technology? Veteran excavation business owner Ryan Goodfellow of Rock Structures joins the show to discuss the real trends separating hype from high-ROI investments. He offers a detailed analysis of new machinery from brands like Hyundai, John Deere, and Hitachi, explaining how integrated systems are becoming the new standard. Many contractors left the show wondering which technologies will actually make a difference on the job site. Ryan explains why features like integrated payload scales, 2D/3D systems, and advanced operator cabs are no longer luxuries but necessities for efficiency and profitability. He provides a clear perspective on how to grow a construction business by focusing on becoming better, not just bigger, a strategy that has kept his team loyal and his clients happy for years. KEY EPISODE HIGHLIGHTS 🚨 SHIFTING BRAND HIERARCHY [07:53]: Think you know the best brands in construction? Think again. "I was absolutely blown away, Taylor, by how far they've come... These new machines, I was blown away. I get in those cabs now and I'm like, “Probably one of the nicest cabs in the industry!”" Ryan reveals the surprising advancements from brands like Hyundai, showing how they've closed the technology and comfort gap with industry leaders. A must-watch for anyone considering new equipment. 💡 THE "BETTER, NOT BIGGER" STRATEGY [19:34]: Feeling the pressure to constantly expand your business? "I'm not looking to become bigger, I'm looking to become better. And that's what I told him. Like I want to perfect what we do." Ryan breaks down his philosophy for sustainable growth, focusing on perfecting systems and strengthening his team instead of chasing more crews and equipment. 🤝 THE LOYALTY FORMULA [32:16]: Struggling to build a loyal and motivated crew? "My guys know that I won't ask them to do anything that I wouldn't do myself. I think that carries a lot of weight with guys nowadays." This simple leadership principle is the foundation of a strong company culture. Learn how to build trust and respect that keeps your best people on the job. CHAPTERS: 00:00 CONEXPO-CON/AGG 2026 Takeaways From the Show Floor 03:00 How Global Equipment Brands Are Changing the Market 07:06 New Excavator Technology 12:08 How Payload Systems Increase Jobsite Profitability 16:10 The Rise of On-Site Crushing & Material Recycling 18:34 Growing an Excavation Company Without Getting Bigger 24:13 Why Relationships Drive Construction Business Success 30:02 Why Leaders Should Show Up on Jobsites More Often 34:44 The Mindset That Builds Long-Term Success in Construction Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH RYAN GOODFELLOW: LinkedIn: https://www.linkedin.com/in/ryan-goodfellow-6a3734353/Rock Structures: https://www.rockstructures.com/ #CONEXPO-CON/AGG 2026 #HeavyEquipment #BusinessGrowth

What really happens behind the scenes at CONEXPO-CON/AGG 2026, the world's largest construction trade show? Taylor provides a complete recap of his experience of the show in Las Vegas covering essential planning tips, the biggest industry trends like AI, and the personal moments that defined the show. As a third-generation construction business owner and podcast host, Taylor offers a unique view of the event. Many people attend CONEXPO-CON/AGG for the massive machines and new technology and the large scale can be overwhelming and feel impersonal. Taylor reveals a different side of the event, describing it as a "family reunion" where personal connections are the main event. A surprising interaction with listeners provided him with a new sense of purpose, showing the powerful community within the industry. 🎯 KEY EPISODE HIGHLIGHTS: ✨ THE UNCONVENTIONAL PLAYGROUND [03:37]: "Las Vegas is so hyped up…and it's that way for a reason. Because there's so much going on. You can do anything that you imagine or think of." CONEXPO-CON/AGG is more than just a trade show; it's an experience amplified by its location. Taylor explains how the unique Las Vegas environment offers opportunities for adventure and connection that go far beyond the convention floor. ⚠️ THE NETWORKING PARADOX [15:16]: "I never get to link up with everybody that I say I'm gonna do it, you know, because it's like you have so many prerequisites." The pressure to do everything at the show is a common pitfall. Taylor addresses the reality of an overpacked schedule and the fear of missing out, which can prevent you from having the most meaningful interactions. ⚡ THE INVISIBLE MASTERPIECE [22:46]: "When I'm walking around there, and a lot of people might not even think about this process, it's like the amount of time it has to take to just the fencing, the barriers, the washrooms, the badge pickup sites... Incredible." Most attendees see the booths, but few see the massive logistical operation behind them. Taylor offers a new appreciation for the event by highlighting the immense, year-long effort required to build the temporary city that is CONEXPO-CON/AGG. CHAPTERS: 00:00 - Welcome to the CONEXPO-CON/AGG 2026 Recap 01:45 - Pre-Show Strategy & The Vegas Arrival 06:45 - Taylor’s Awkward Encounter with David Blaine 12:47 - Highlights from the Show Floor 15:36 - Top Industry Trends: AI, Tech & Workforce 19:56 - The Real Value of CONEXPO-CON/AGG: Community 23:50 - Taylor’s Biggest Takeaway 27:30 - Final Thoughts & What's Next Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up #conexpo-con/agg #lasvegas #tradeshow

Mike Simon - better known as Dirt Perfect - is back on the podcast today! Since his first appearance, Mike has grown his YouTube channel to over 500,000 subscribers, all while running his excavating business. In this live recording from the CONEXPO-CON/AGG 2026 Community Zone, Mike sits down with Taylor to talk about what's changed, what hasn't, and why his "hobby" now earns more than his business. From the emotional reason he started filming to the practical realities of balancing brand deals with job site work, Mike delivers a first class lesson in authenticity. He and Taylor dive into why the trades are still undervalued, how social media is a powerful free advertising tool, and why knowing your "why" matters more than chasing views. 🎯 KEY TAKEAWAYS: 💰 YOUTUBE PAYS MORE THAN THE BUSINESS (AND THAT'S OKAY) [4:38]: "The crazy part is the social media world makes more money than the excavating business. So how do you balance that out, right?" Mike gets honest about the financial reality of his channel and explains why he intentionally keeps it a hobby to avoid burnout and maintain authenticity. 👷‍♂️ THE TRADES VS. COLLEGE REALITY CHECK [13:06]: "One of the kids I graduated with is now the assistant principal at the high school... the reality of it is my salary is six times what his is." Mike makes a powerful argument for trade careers, explaining why schools are finally waking up to their value. 🚀 YOU CAN'T PREDICT A HIT, SO JUST PRESS 'PUBLISH' [31:34]: "I bet you out of half of my videos that have really taken off, I probably considered not posting because I didn't think they were that great of videos. And the videos you think that are absolutely awesome and you can't wait for everybody to see just lay there flat." Mike reveals that the audience decides what's compelling, not the creator. Instead of trying to engineer a perfect viral hit, focus on consistently documenting your journey, because you never know which project will be the one to connect with millions. CHAPTERS: 0:00 - From Excavator to YouTube Star 1:59 - The "Why" Behind the Camera: A Father's Legacy 4:18 - When the Hobby Pays More Than the Business 6:20 - The Secret to Half a Million Followers 7:39 - How Excavator Soccer Led to His First Brand Deal 12:00 - Why the Trades Are a Smarter Career Than You Think 17:19 - Advice for Starting Out in Business & on Social Media 20:22 - The Dirt Perfect Origin Story (and Spelling Mistake) 24:16 - Behind the Scenes: Content Strategy and Scheduling 32:27 - The $10,000 Video vs. The $1,000 Video: How YouTube Pays 34:43 - The First Big Paycheck & What's Next Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH DIRT PERFECT: Website: https://www.dirtperfect1.com/ YouTube: https://www.youtube.com/c/DirtPerfect #DirtPerfect #ConstructionLife #SkilledTrades

How does the youngest asphalt company owner in Wisconsin, and the only woman of color in that role, build a thriving business? Ebony Jennings shares her journey of honoring her family's legacy while forging her own path in a male-dominated field. She offers a direct look at the challenges and advantages of her unique position. Ebony explains why certain industry programs, designed to help, can sometimes feel like a double-edged sword, and gives practical advice on how women can build the confidence needed to lead and earn respect. Her story provides a clear blueprint for attracting the next generation to the trades and succeeding against the odds. 🎯Key Episode Takeaways⚠️ THE FORGOTTEN SOLUTION [09:28]: "I believe that if we put trades back into high schools like we did, or even as low as middle schools... We don't live in a world where they push trades a lot. You more so will see the four year colleges are being pushed. That doesn't work for everyone." This addresses the root cause of the skilled labor shortage and offers a clear, systemic solution to building a stronger talent pipeline for the future. ✨ THE SISTERHOOD STRATEGY [19:10]: "That is where your village is going to come from. That is where your sisterhood comes in at. And you need that because you may not be as vocal as me or someone, another woman you know in your industry." Discover how building a strong network of women provides the support and motivation to find your voice, gain confidence, and claim your space. ⚡ THE LISTENING ADVANTAGE [32:53]: "Come and listen to the women's perspectives... especially us women in this industry, it's majority men. So we're always listening to you. So come and just listen in with us as well." This is a direct call to action for male leaders to gain a competitive edge by understanding the experiences and ideas of women in their companies. Chapters00:00 - Why CONEXPO-CON/AGG 2026 Is a Must Attend for Construction Pros 00:54 - Breaking Barriers as a Woman of Color in Asphalt 04:18 - The Real Impact of Minority Business Certifications 09:19 - Fix the Skilled Labor Shortage by Rebuilding Trade Education 12:00 - Use Social Media to Attract the Next Generation to Construction 14:22 - What to Expect from the EmpowerHER Workshop 16:22 - How Women Can Build Confidence in a Male Dominated Industry 19:00 - Why Construction Sisterhood and Mentorship Matter 26:58 - How to Prepare Your Team and Brand for CONEXPO-CON/AGG 2026 Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: CONEXPOconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH EBONY JENNINGS: Ebony Jennings: https://www.linkedin.com/in/ebony-jennings-b11042142/Instagram: https://www.instagram.com/jenningsasphalt/?hl=en Interested in hearing more from Ebony? Add the EmpowerHER Workshop to your CONEXPO-CON/AGG 2026 registration today! Limited spots available for this two-day event taking place Friday, March 6 – Saturday, March 7. #WomenInConstruction #ConstructionLife #SkilledTrades https://www.conexpoconagg.com/attend-the-show/registration-and-pricing?utm_source=audio&utm_medium=podcast&utm_campaign=podcast-20

Construction business owners face a massive recruitment hurdle. Society has spent years telling kids that university degrees were the only path to success - a message that has created a culture where manual labor is seen as a ‘last resort’. Emmy award-winner, creator and host of Dirty Jobs, and America’s leading advocate for the skilled trades, Mike Rowe, joins the show to explain why this labor gap is a threat to national security. Mike demonstrates why the construction industry must change how it markets itself to the next generation. Polished corporate videos often fail as young recruits can sense when they are being sold a lie. Contractors should focus on telling the authentic stories of their most successful employees in an effort that will help people see the wealth and pride available in a trade career. 🎯KEY EPISODE TAKEAWAYS: ⚠️ THE RETIREMENT GAP CRISIS [09:57]: "For every five tradespeople who retire this year, two will replace them. Five out, two in. Now, it has been that way for over a decade. And you don't have to be a math major to look at that and go, ‘All right, that ratio is not sustainable.’" Watch Mike share the dangerous math that puts national security at risk. ✨ THE SITE COMPLIANCE TRAP [29:19]: "Safety is not first. If safety were first, there would be no one on the job site. We would all be home bubble-wrapped in our altered-states tubes." Learn how extreme rules lead to complacency and why common sense must return to the site. 🧠 THE PRIDE OF UNSEEN WORK [49:14]: "No one sees his handiwork. He is 10 feet underground hammering out rotten bricks and putting in new ones to keep the entire sewer system viable so the streets don't collapse and run with crap. It’s a really important job and nobody has any idea that he is doing it." Discover the deep pride found in the vital work that remains hidden from public view. CHAPTERS: 00:00 - Mike Rowe and CONEXPO-CON/AGG 2026 02:50 - Why CONEXPO-CON/AGG Showcases the Heart of Construction 05:59 - Technology Scale and Why CONEXPO-CON/AGG Is Unlike Any Other Expo 08:00 - The Skilled Trades Recruiting Crisis and Authentic Storytelling 15:41 - Do Younger Workers Want to Work? 19:31 - Scholarships Workforce Gaps and the Trades Talent Pipeline 25:22 - Rethinking Training Safety and Competency in Construction 35:55 - Why Apprenticeships and Early Exposure Beat Classroom Hours 44:47 - Pride in Craftsmanship and the Art Behind the Trades 48:31 - The Invisible Work That Holds Infrastructure Together Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: conexpoconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH MIKE ROWE: • LinkedIn: https://www.linkedin.com/in/mikeroweworks/ • Website: https://mikerowe.com/ • Foundation: https://www.mikeroweworks.org/ #SkilledTrades #LaborShortage #CONEXPO-CON/AGG2026 https://www.conexpoconagg.com/attend-the-show/registration-and-pricing?utm_source=audio&utm_medium=podcast&utm_campaign=podcast-20

Raised on Blacktop’s Matt Stanley returns to explain how a family paving business actually runs. Most people think a large fleet means the owner is comfortable, but the truth is that the work feels fragile when you are in the trenches every day, and you have to ‘keep the main thing the main thing’ to stay profitable. Matt reveals how to grow a public brand without losing touch with the job site. Explaining that you need to master the balance between field leadership and scaling systems, Matt reveals how to earn respect on the job while stepping back to let the company grow. He also talks about the mental toll of content creation and why he dropped his brand manager. Get ready for a very real conversation about the hard truth behind the highlight reels. 🎯KEY EPISODE TAKEAWAYS: 📈 THE EXPANSION COST [05:50]: “For a paving company, the end-all be-all is like paving highways and airports… and the deeper we get into these city contracts and state work… you kind of see like, ‘Oh, this is why my dad kind of shied away from this stuff’…the paperwork…the restrictions and everything.” Every contractor wants to move into the biggest projects. But those contracts come with heavy restrictions and night work. Matt discusses how to pick a path that protects your family life. 🧠 THE HANDS-OFF METHOD [13:24]: "I see employees doing things sometimes where it's like, I would have done that differently. And now I'm like, ‘Don't say anything. Just let them do it.’ It's not like it's not coming out right. It’s still good. But you can't micromanage.” You cannot scale a company if you control every move. You must trust your operators to solve problems their own way. This shift is the only way to build a company that survives without you. 🛡️ THE REPUTATION TRAP [23:03]: "When we work outside of our regular radius, it's like, you know, you’ve got a target on your back going out.” The public eye adds a heavy layer of stress to every project. People are often just waiting for a mistake. Watch this part to learn how to manage the pressure when the world is watching your work. 00:00 - CONEXPO 2026 and PODCAST20 01:21 - The Fragility of Growth 03:38 - Scaling a Family Paving Business 05:31 - Finding the Right Company Size 08:17 - Hiring vs Retaining Crews 09:24 - Leading From the Jobsite 12:48 - Letting Go of Micromanagement 14:33 - Respect vs Likeability 17:53 - Creating Raised on Blacktop 21:14 - Managing Public Pressure 30:06 - Ops Before Social Media 35:06 - Redefining Success and Burnout Hear more from Matt Stanley at the Building a Construction Brand Online: Tips from Top Content Creators education session at CONEXPO-CON/AGG 2026 🔗 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/matt-stanley-738295183/Instagram: https://www.instagram.com/raisedonblacktop/Website: https://raisedonblacktop.com/ #Paving #ConstructionLife #RaisedOnBlacktop https://www.conexpoconagg.com/attend-the-show/registration-and-pricing?utm_source=audio&utm_medium=podcast&utm_campaign=podcast-20

Most construction business owners believe that doing quality work is the only marketing they need. The industry is shifting rapidly, and competitors now use digital tools to capture attention and market share before you even get a chance to bid. Marvin Joles explains why staying invisible is a risk you cannot afford to take in 2025. You might worry that posting videos looks unprofessional or feels awkward to your peers. Silence and invisibility are far more dangerous to your long-term survival than a few early videos that lack polish. Marvin shares how he overcame the fear of judgment to build a brand that dominates his local market and secures his company's future. Learn how visibility protects your business when Marvin reveals the harsh reality for contractors who refuse to adapt. 🔓 FEAR HACK [06:14]: "My mentor told me, 'Keep them up there so you can see how far you've come.'" See why your "cringy" early content is actually a valuable roadmap for your growth rather than a mistake to hide. 🤝 NETWORKING TRUTH [18:35]: "We talk about work, the equipment and whatnot, maybe 20% of the time. But 80% of the time, we're talking about family." Discover the real ROI of attending industry events like CONEXPO-CON/AGG and why relationships matter more than the equipment you buy. ⚔️ COMPETITIVE THREAT [29:54]: "If you do not do this, a guy like me is going to come and pass you by." Marvin explains why ignoring social media is no longer an option for generational businesses and how young talent can revitalize your marketing. CHAPTERS: 00:00 – CONEXPO 2026 Kickoff and Discount Code: PODCAST20 01:12 – Marvin’s Path From Asphalt Contractor to Media Voice 03:51 – How Social Content Built a Thriving Asphalt Community 04:05 – Creating Transparent, Trust-Building Contractor Content 07:36 – Embracing Cringe and Evolving as a Creator 10:38 – How In the Mix Strengthened His Brand and Business 14:26 – Tech, AI, and Automation Transforming Asphalt Workflows 17:28 – The Rise of Creator Culture in the Trades 18:07 – Why Networking at CONEXPO Outweighs Everything Else 21:39 – What First-Time CONEXPO Attendees Don’t Realize 24:59 – Using AI to Plan the Perfect CONEXPO Experience 29:26 – The One Thing Asphalt Contractors Must Stop Doing 33:08 – Marvin’s Final Advice on Connection, Mentorship, and Growth Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: conexpoconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up 🔗 CONNECT WITH MARVIN JOLES: • Website and Social Media: https://marvinjoles.com/ • Podcast: https://podcasts.apple.com/ca/podcast/in-the-mix-with-marvin-joles/id1822864102 #InTheMix #SocialMediaMarketing #CONEXPO2026 https://www.conexpoconagg.com/attend-the-show/registration-and-pricing?utm_source=audio&utm_medium=podcast&utm_campaign=podcast-20

Scaling a family business usually requires preserving tradition and maintaining the status quo. But in a high-stakes, low-trust economy, clinging to the old ways of handshake deals and unchecked hours can destroy a company rather than save it. Taylor White sits down with his father, David, to reveal the hard truths about modernizing a legacy construction firm into an eight-figure powerhouse. The conversation gets raw as they revisit the friction of transitioning from a local operation to a modern enterprise. David explains why the era of doing business on a handshake is dead and shares the brutal reality of why he let Taylor reach a breaking point before stepping in to help. 🎯 KEY EPISODE TAKEAWAYS: 📜 TRUST EVOLUTION [09:57]: "I never had a signed contract up to like eight years ago... Your word was your word. Then it got to the point it was like, okay, your handshake is your... that's what seals the deal. But today, yeah, it's definitely different." See why David finally agreed to rigid documentation to protect the company in a changing market. 🔥 NECESSARY FRICTION [25:01]: "It's part of you being pushed to the limit that you step up, and it's like, ‘Okay, well, then show me what you can do”… If it was easy, that push wouldn't have happened." David reveals why he allowed Taylor to struggle to the point of quitting, viewing it as an essential test of leadership rather than a failure of support. 🛑 THE FAMILY HIRING MANDATE [35:03]: "Don't bring them into the business and think from day one they're going to be working for me... They’ve got to go work somewhere else first. By that time they'll know what it's like on the other side." Watch as David breaks down the non-negotiable requirement for any family member joining the business. CHAPTERS: 00:00 – CONEXPO-CON/AGG 2026 and Discount Code: PODCAST30 01:27 – Aggressive Leadership vs. Fear of Failure 03:51 – Generational Mindsets on Failure, Ego, and Risk 04:43 – Staying Profitable in a Recession Through Branding 06:03 – The One Lesson David Would Tell His Younger Self 07:02 – How Marketing Evolved From Yellow Pages to Social Media 08:54 – Why Documentation Protects Contractors Today 10:29 – Work Ethic Shifts: Old-School Grit vs. Modern Balance 15:50 – Scaling the Business Through Structure and Systems 17:54 – Navigating Conflict and Partnership in a Family Business 20:53 – The Hardest Moment Working Together and What It Taught Them 25:27 – How Family Values Shape Culture and Employee Support 27:30 – Blurred Lines Between Work and Family in a Family Business 30:34 – Defining Legacy in a Third-Generation Company 34:57 – Advice for Anyone Bringing Family Into Their Business Thank you to our good friends over at John Deere Power Systems for sponsoring this podcast: https://www.deere.ca/en/engines-and-drivetrain/ CONEXPO-CON/AGG 2026: conexpoconagg.com CONEXPO-CON/AGG Newsletter: https://www.CONEXPOconagg.com/industry-news#sign-up NEW at CONEXPO-CON/AGG! Hands-on maintenance training with industry-leading manufacturers, for those that want to:  ✅ Reduce Downtime ✅Increase Equipment Reliability ✅Maximize ROI ✅Improve Efficiency  Learn more & register here, space is LIMITED! https://bit.ly/4ovT50q 🔗 CONNECT WITH DAVID WHITE: Website: https://kwconstruction.ca/LinkedIn: https://www.linkedin.com/in/david-white-1a49a119/ #ConstructionBusiness #FamilyBusiness #SuccessionPlanning https://www.conexpoconagg.com/attend-the-show/registration-and-pricing?utm_source=audio&utm_medium=podcast&utm_campaign=podcast-30