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I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy  The power of evergreen marketing and the 4 ways you can implement it Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab. If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses:  https://fashionbrainacademy.com/  

Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂  It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do. Let's simplify things. There are a lot of skills you could develop to make money with ease. But there's ONE thing that's more important than ever.  In this episode: the #1 skill to work on this year that will make a difference in your business and life your own simple sales system based -- on four key questions how to stay in your own lane with marketing so it actually works avoiding BSOS (bright shiny object syndrome) and the constant temptation of new ideas If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses:  https://fashionbrainacademy.com/  

How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES?  Let's break down what actually IS realistic for you. Because it's probably more than you think.  I'll give you specific examples of what's possible -- what my students and clients have actually accomplished.  Then I'll share 3 things that are probably NOT realistic and you should watch out for. Show Notes and Links:  Website: https://fashionbrainacademy.com/ more links coming soon...

Today's episode includes a little end-of-year challenge for you.  1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET:  https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link):  https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE List Building with Product Testers (Workshop):  https://fashionbrainacademy.com/tester/ Our Website:  https://fashionbrainacademy.com  

The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'. But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for my e-commerce brand too - and yours. This interview gives you the exact strategy and real-life example of how to do it. I'M GOING TO DO IT - LIVE - in Susan's Bootcamp. Join me!  It's only $15 and she'll teach us everything. Let's do it together. To sign up for the brand video bootcamp, use this link (it's my affiliate link): https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE To see the example from this episode, click here:  https://fashionbrainacademy.com/brandsusan/  

Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell) Give them immediate gratification (like an instant PDF download to wrap up as a present) Offer a Gift Card bonus (this is optional, but we know not everyone will redeem their gift, so it won't really hurt margins) This will only take about 20 minutes and it works. You can watch the vide with EXAMPLES and  SCREENSHOTS AT THIS LINK: https://youtu.be/DzKoK7JpOwI?si=mJnH1s6_EMUaY6e5 LMK what happens after you try it. xo - Jane  https://fashionbrainacademy.com/  

It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season.  NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap.  Heck, many of you started planning Black Friday in August, for godssake.  You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Season! for E-Commerce! Store! Owners! You probably want to sit on the couch, decorate a bit, drink some egggnog, and have some damn fun. I totally understand.  So let me make it EASIER for you to do the rest of your holiday marketing with these 3 specific emails you can send for your online store.  Examples of the email and show notes: https://fashionbrainacademy.com/giftwrap Our Website:  https://fashionbrainacademy.com/  

If you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales.  See the screenshot with the email cadence at this link: www.fashionbrainacademy.com/dirty    

What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill.  We discuss:  When you know which products have the best margins but aren't sure what to do with other products if some product categories have decent profit margin but they don't sell as quickly as other product categories, is it still worth selling them? how to handle being emotionally attached to old inventory you can't sell the best way to run a clearance sale for your online store as taught by Cathy Wagner of Retail Mavens Ang Hill: https://www.anghill.com/ The mini-course we mention, "Email List Building" for product-based business owners:  https://fashionbrainacademy.com/tester/  

Today you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list.  It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been testing it -- apparel, pet products, gardening, activewear, gift items. It can work for you too.  Get the "Email List Building with Product Testers" workshop here:  https://fashionbrainacademy.com/tester/ Watch the video clip on our YouTube channel, Fashion Brain Academy:  https://youtu.be/_nctbJZJexo?si=5tXFlFMIyjvmpmSR

"Q4 is freaking me out. There’s so much to do and I don’t want work myself to death like I did last year at this time. Advice?” Many of my clients are getting a little freaked out right now so I put together 3 main things to focus on for 4th quarter. To goal is to help you get those sales for the Holiday season WITHOUT hustling yourself into exhaustion.  We'll cover:  the 2 email flows to "fix" quickly that will make you steady money  email list building to do now - before the Holiday rush making more money without working harder in Q4 evergreen marketing strategies that you can set up once and work on autopilot product planning for next year - how to make sure things will sell the "Super Strategy" that will get you email subscribers, product testing, UGC, customer reviews, anad testimonials - AMAZEBALLS I will be teaching you the Super Strategy in a new workshop coming soon! It works better than anything I have ever seen & you can get notified by signing up here:  https://fashionbrainacademy.com/workshopseb Show Notes and Links:  https://fashionbrainacademy.com/Q4

Not sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day. You’ve probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers usually do NOT convert as well as soecific offers.  ANd let's face it, your customers are seeing MAJOR deals from everry other company and a site wide discount is kind of a snore to them. There's a strategy that works better.  Mystery bundles. Mystery packs, Mystery bafs - whatever you want to call it. They ate working like crazy! Today's episode includes a video with a ton of examples of EXACTLY what I'm teaching my private clients this week. If you can, hop over to this link to see the vudeo version and see the step-by=step strategy.  WATCH THE VIDEO TO SEE THE EXAMPLES: https://fashionbrainacademy.com/bfcm