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Before you spend six months writing a book, I want you to do something that has nothing to do with writing. Talk to the people you think will read it. You may be an expert on your topic, but that doesn't automatically mean you know which part of your expertise your ideal reader most needs in a book. How do they describe the problem? Do they even know they have the problem you want to solve? What have they already tried? And is this something they care enough about to spend time reading a book about? Those conversations might confirm that you're on exactly the right track. They might also cause you to change the positioning, narrow the audience, or rethink the book entirely. I'd much rather discover that before you've written 40,000 words. This is a big part of why I created the Author ROI Lab. It's designed for entrepreneurs who are considering writing a book and want to test whether the idea makes sense before investing all that time and effort. If you're considering a business book and want to make sure you're writing a book that can support your business goals, learn more about the Author ROI Lab at www.BookLaunchBrainstorm.com.  And now, let's meet today's panelists. Avish Parashar wrote “Say "Yes, And!" to Change: How to Harness Change, Unlock Brilliance, and Transform Apathy into Excitement,” a practical guide that uses improv principles to help people respond to change with more flexibility and turn resistance into forward motion. Luci McKean wrote “Protocols For All: 50 Practical Structures to Ensure Engagement, Deepen Learning, and Improve Facilitation Skills,” a hands-on resource for facilitators and educators who want stronger participation and more effective group learning. Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a guide for entrepreneurs who want to attract clients through relationships and a more natural approach to marketing.  In this episode, we discuss the following: 🟠 Talk to Readers First: Conversations with potential readers can clarify positioning before writing thousands of words. 🟠 Write for a Clear Stage: A book works better when it matches the reader’s current challenge and readiness. 🟠 Let the Message Evolve: Earlier books, drafts, and offers can become stepping stones toward stronger positioning. 🟠 Make the Book Practical: Tools, structures, and examples help readers apply the ideas instead of simply agreeing with them. 🟠 Follow up After Launch: Launch team outreach can become relationship-building when authors continue the conversation. 🟠 Choose a Focused Market: A broad topic still needs a practical entry point for marketing and visibility. 🟠 Use Promotion Windows Wisely: A focused campaign can create another reason to share the book with your network. 🟠 Build the Next Book Thoughtfully: A new format or story can extend the author’s ideas for a different reader experience. Links for Avish Parashar LinkedIn, Facebook, Instagram, and YouTubewww.AvishParashar.com“Say "Yes, And!" to Change: How to Harness Change, Unlock Brilliance, and Transform Apathy into Excitement”Links for Luci McKean LinkedInwww.LuciMcKean.comwww.NSRFHarmony.org“Protocols For All: 50 Practical Structures to Ensure Engagement, Deepen Learning, and Improve Facilitation Skills”Links for Sophie Lechner LinkedInwww.themagnetmodel.com“Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing”  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you hear "book launch," you probably think about marketing. Emails. Social posts. Podcast interviews. Maybe some ads. Those things can help people discover your book. But for an entrepreneurial author, I think there's a much bigger opportunity. Your book launch can be a relationship-building campaign. Instead of asking, "How many people can I get to see my book?" ask, "Who do I want to spend more time with because of this book?" That changes how you build your launch team.  You're not simply looking for people willing to post a review. You're inviting prospects, referral partners, colleagues, and other people in your network to spend several weeks getting to know your ideas and your work. It also changes how you measure the launch. Of course I want you to get Amazon reviews. But I also want to know who you reconnected with, what conversations started, and what opportunities came out of those relationships. Your book gives you a reason to reach out that isn't a sales pitch. Don't waste that opportunity by treating the launch as nothing more than a promotion. If you'd like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let's meet today's panelists. Paula Skaper wrote “Rethink, Realign, Reinvent: How Bold Leaders Navigate Chaos to Build a Business that is Crisis-Proof and Future-Ready,” a guide for leaders who need to make smart decisions during uncertainty and build businesses that are better prepared for what comes next. Sophie Lechner wrote “Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing,” a guide for entrepreneurs who want to attract clients through relationships and a more natural approach to marketing. Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration! In this episode, we discuss the following: 🟠 Attract Clients Naturally: Relationship-based marketing gives entrepreneurs another path when self-promotion feels uncomfortable. 🟠 Start Marketing Earlier: Launch planning is easier before publication than after the book is already released. 🟠 Author Vulnerability: Publishing a book can feel more personal than launching a program or service. 🟠 Ask for Written Reviews: A strong launch team can help authors gather feedback, encouragement, and social proof. 🟠 Use Campaigns to Reconnect: A focused promotion window gives authors a reason to reach back out to their network. 🟠 Share the Spotlight: Author collaboration makes promotion feel more generous and less self-focused. 🟠 Let the Book Open Doors: Credibility, confidence, speaking opportunities, and new relationships can grow from being an author. Links for Paula Skaper LinkedIn, Facebook, Instagram, and YouTube.www.33Dolphins.com“Rethink, Realign, Reinvent: How Bold Leaders Navigate Chaos to Build a Business that is Crisis-Proof and Future-Ready”Links for Sophie Lechner LinkedInwww.themagnetmodel.com“Unlock Your Impact: The Roadmap to Magnetic Client Attraction for Entrepreneurs Who Hate Marketing”Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You built a launch team. People read your book, came to your launch party, posted reviews, shared your book, and spent several weeks engaging with you. Then launch day passes. What happens to all of those relationships? This is where authors can miss one of the biggest business opportunities created by their launch. Think about what just happened. Someone agreed to support your book.  They spent time reading your ideas and learning more about your work.  Maybe they attended an event with you or replied to one of your launch emails.  By the end of the launch, some of these people know much more about you than they did a few weeks earlier. Don't let those relationships disappear because the campaign is over. That doesn't mean immediately asking everyone to hire you. It means paying attention. Who engaged? Who asked questions? Who introduced you to someone? Who seemed especially interested in your work? Those are people worth following up with personally. Amazon reviews are one outcome of a successful launch. The conversations that happen because of your launch can be much more valuable to your business. If you'd like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let's meet today's panelists. Dr. Chris L. Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” a book about using intentional pauses to strengthen attention and presence so leaders can respond more effectively to what’s happening around them. Dr. Cornelia Kawann wrote “Change Your Energy - Change Your Life,” a personal transformation book focused on understanding and changing your energy to create changes in your life. Diana Concoff Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win,” a guide to helping business owners approach social media with a clearer strategy for what to say, where to show up, and how to use it effectively. Please join me in welcoming Chris, Cornelia, and Diana. In this episode, we discuss the following:  🟠 Define the Ideal Reader: Each author wrote for a specific audience with a clear need, context, and next step. 🟠 Build the Book Ecosystem: Bonus resources, downloads, trainings, and offers can guide readers beyond the book. 🟠 Think Beyond the Sale: A book can create influence, opportunities, speaking invitations, and deeper business conversations. 🟠 Ask for Written Reviews: Reviews keep coming when authors make the request part of their ongoing follow-up. 🟠 Prepare for Review Barriers: International readers may need other ways to share feedback when Amazon reviews are blocked. 🟠 Relaunch with Fresh Energy: A focused promotion window can bring a book back into active conversation. 🟠 Share the Book in Person: Gifting or bringing books to events can create memorable connections with the right people. 🟠 Keep Showing up: Podcasts, summits, social media, and speaking help the book continue finding new readers. Links for Chris Johnson LinkedInwww.Q4-Consulting.com“The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future”Links for Cornelia Kawann LinkedIn, Facebook, Instagram, and YouTubewww.CorneliaKawann.com“Change Your Energy - Change Your Life”Links for Diana Concoff Morgan LinkedIn, Facebook, Instagram, Threads, and YouTubewww.WholeHeartMarketing.com“Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com  Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lot of authors think the order goes something like this: write the book, finish the manuscript, and then figure out how you're going to launch it. I think that's too late to think about the launch. Your book launch should begin long before the book is available on Amazon. In fact, some of the most valuable launch work happens while you're still writing. That's when you can start talking about the ideas in your book. You can reconnect with people in your network and get their input.  You can identify potential launch team members, podcast hosts, referral partners, and others who might want to support what you're creating. You can also pay attention to how people respond. What questions do they ask? Which ideas get them excited? Who says, "I need this book," before you've even finished it? If you wait until the manuscript is done to start thinking about your launch, you've missed months of opportunities to bring people into the journey. I don't want authors scrambling a few weeks before publication, trying to suddenly get people interested. I want the launch to be an extension of relationships you've already been building. If you're getting close to publishing and want help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let's meet today's panelists. Dr. Kate Vawter wrote “Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Drive Performance,” a guide for managers who want to strengthen trust with their teams and become more effective leaders. Lisa Thee wrote “Go!: Reboot Your Career in 90 Days,” a guide for people who are ready to rethink where their career is headed and take action toward what comes next.   In this episode, we discuss the following: 🟠 Start Before Publication: Launch work can begin while the book is still being written. 🟠 Write the Missing Book: Both authors created the practical guide they wished had existed earlier. 🟠 Serve a Specific Reader: A new manager or mid-career professional needs a book built for their real situation. 🟠 Build the Book Ecosystem: Lead magnets, podcasts, classes, and speaking help a book keep working. 🟠 Make Client Conversations Easier: A book can clarify expertise and give prospects a concrete way to understand the work. 🟠 Join an Author Community: Collaboration, accountability, and deadlines can make book marketing feel less lonely. 🟠 Choose a Lasting Topic: A business-building book should be about something the author wants to discuss for years. Links for Kate Vawter LinkedInwww.BetterBossBlueprint.com“Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Drive Performance”Links for Lisa Thee LinkedIn, Facebook, and Instagramwww.LisaThee.com“Go!: Reboot Your Career in 90 Days” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.comSubscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to build a highly profitable business without building a big team? Today’s guest has built her work around challenging the assumption that growth means more employees, more complexity, and a bigger operation. She is the founder of No BS Mastery, where she trains experts, consultants, and boutique agencies on the No BS Business Model, with a focus on building businesses that can generate $250,000 to $500,000 or more a year while giving the owner more freedom. She’s a TEDx speaker, host of "The No BS Mastery Podcast," and a former Forbes contributor. She’s also the author of two bestselling books, "Badass Your Brand" and "Scale Solo: For Experts Who Want to Profit More, Deliver Faster, and Cut the BS." I’m looking forward to talking with her about what it really means to scale solo, the choices business owners make as they grow, and how her books connect to the work she does with clients. Please join me in welcoming Pia Silva. Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration! In this episode, we discuss the following: 🟠 Scale Without a Bigger Team: Growth does not have to mean more employees, more complexity, or more headaches. 🟠 Build a Badass Brand: Strong positioning attracts the right people and repels the wrong ones. 🟠 Lead the Client Relationship: Experts create more value when they guide the process instead of acting like order takers. 🟠 Package Expertise Into Intensives: A focused process can help clients get results faster while improving profitability. 🟠 Write From Existing Expertise: Both books came from ideas that were tested and refined through client work. 🟠 Make the Book Build Authority: A book helps prospects understand the author’s thinking before they ever get on a call. 🟠 Plan For Written Reviews: Start earlier than you think you need to, ask more people, and make the review process easier for launch team members. 🟠 Keep Marketing the Book: Podcast tours, lead magnets, audiobooks, and book funnels can keep a book working long after launch. Links LinkedIn, Instagram, and YouTubewww.NoBSMastery.comhttps://scalesolobook.com/ “Scale Solo: For Experts Who Want to Profit More, Deliver Faster, and Cut the BS”“Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit”Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.comFind all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.comJoin the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.comSubscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Getting someone to say yes to joining your launch team is only the beginning. One of the biggest mistakes authors make when setting a review goal is assuming most people who join their launch team will actually read the book, follow the instructions, and post a written review. They won't. Even people who are genuinely excited about your book get busy. They forget. They mean to come back to it. Some will read the book and never post a review. Others will leave a star rating instead of the written review you were hoping for. Getting Amazon reviews is hard. If you want more than 20 written reviews, you need a much larger group of people supporting your launch, and you need to follow up. That's why I recommend building a launch team that's roughly three times the size of your written review goal. If you're aiming for 50 reviews, you want about 150 people on your launch team. And then you need a plan for staying in touch with them throughout the launch. Following up isn't about pestering people. They volunteered to support you. Your reminders help the people who intended to leave a review actually get it done. I've used this approach for my own books and with my launch clients because I don't want authors crossing their fingers and hoping enough reviews appear. I want them to have a strategy that supports the best intentions of launch team members. If you'd like help creating a launch strategy that generates 50 or more Amazon reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at⁠ www.BookLaunchBrainstorm.com⁠. And now, let's meet today's panelists. Angie Callen wrote “Scary Good: Discovering Life Beyond the Sunday Scaries,” a guide for people who dread the start of the workweek and are ready to rethink their relationship with work and create a more fulfilling career and life. Bill Soroka wrote “Rethinking The Notary: The Estate Planning Professional's Guide to Partnering With Credentialed Notaries to Expand Reach, Reduce Risk, and Deliver an Exceptional Client Experience,” a guide for estate planning professionals on working strategically with credentialed notaries to better serve clients while extending their reach and reducing risk. Renee Rubin Ross wrote “Inclusive Strategic Planning for Nonprofits: A Five-Step Process to Expand Energy, Alignment, and Opportunity,” a practical guide to helping nonprofit leaders create a strategic planning process that brings more voices into the conversation and builds greater alignment around the organization's direction. In this episode, we discuss the following: 🟠 Build A Bigger Launch Team: Written review goals require more supporters than most authors expect. 🟠 Follow Up With Intention: Reminders help people who already meant to read, review, and support the book. 🟠 Know The Book’s Real Job: A book can spread an idea, support a business, or open conversations beyond sales. 🟠 Price For Reach: Lowering the price can help more readers discover and engage with the message. 🟠 Give Books Away Strategically: Physical copies can spark conversations, referrals, and unexpected opportunities. 🟠 Expect Creative Grief: Releasing a book can feel emotional once the editing, tweaking, and control are over. 🟠 Let Community Expand Visibility: Author collaboration creates more reasons to talk about the book again. 🟠 Pace the Next Book: New ideas may arrive quickly, but the first book still needs time and attention. Links for Angie Callen ⁠LinkedIn⁠,⁠ Instagram⁠, and⁠ YouTube⁠⁠www.AngieCallen.com⁠⁠“Scary Good: Discovering Life Beyond the Sunday Scaries”⁠Links for Bill Soroka ⁠LinkedIn⁠,⁠ Instagram⁠, and⁠ YouTube⁠⁠www.NotaryCoach.com⁠⁠“Rethinking The Notary: The Estate Planning Professional's Guide to Partnering With Credentialed Notaries to Expand Reach, Reduce Risk, and Deliver an Exceptional Client Experience”⁠Links for Renee Rubin Ross ⁠LinkedIn⁠⁠www.TheRossCollective.com⁠⁠“Inclusive Strategic Planning for Nonprofits: A five-step process to expand energy, alignment, and opportunity”⁠Robbie’s Resources Schedule a complimentary book launch brainstorming session: ⁠www.BookLaunchBrainstorm.com⁠Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: ⁠www.BizBookPubHub.com⁠Join the next Kindle Flash Sale for entrepreneurial authors: ⁠www.KindleFlashSale.com⁠Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What would you rather have: a bestseller screenshot or three conversations with ideal prospects? As an entrepreneurial author, I’d take the conversations.  There’s nothing wrong with wanting your book to become an Amazon bestseller. It feels good. It gives you something to celebrate and share. But if you wrote your book to grow your business, bestseller status shouldn’t be the only way you measure success. I’d rather know that your launch reconnected you with a former colleague who now wants to introduce you to a potential client. Or that someone on your launch team invited you to speak. Or that a reader reached out because your book helped them realize you’re exactly the person they need to hire. Those outcomes may never show up on an Amazon bestseller list, but they can have a much bigger impact on your business. That’s why I encourage authors to think about what they actually want their book to accomplish before they plan the launch. Once you know the business outcomes you’re working toward, you can build a launch strategy designed to create them. If you’d like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at⁠ www.BookLaunchBrainstorm.com⁠. And now, let’s meet today’s panelists. Kim Groshek wrote “Master How to Write a Tiny Book: Written as a Tiny Book,” a short book that demonstrates its own approach while showing aspiring authors how to turn an idea into a focused, manageable book. Mitch Weisburgh wrote “MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success,” a guide to recognizing the mental patterns that can get in our way and learning how to shift those patterns to improve happiness and success. In this episode, we discuss the following: 🟠 Write For One Reader: A focused reader helps shape the structure, examples, and learning experience. 🟠 Practice What You Teach: A practical book can demonstrate its own method while teaching the reader. 🟠 Help Readers Shift: Strong feedback comes when people apply the book and see real change. 🟠 Use AI For Research: AI can help organize examples and options without replacing the author’s voice. 🟠 Protect Writing Time: Dedicated writing blocks keep a book moving even when other projects compete for attention. 🟠 Connect The Bigger Story: A book works better when it fits into the author’s broader mission, courses, and offers. Links for Kim Groshek ⁠LinkedIn⁠, ⁠Instagram⁠, and ⁠YouTube⁠.⁠https://kimgroshek.com⁠⁠“Master How to Write a Tiny Book: Written as a Tiny Book”⁠70+ books written by Kim: ⁠https://kimgroshek.com/clarity-library⁠Links for Mitch Weisburgh ⁠LinkedIn⁠ and ⁠YouTube⁠.⁠https://www.mindshiftingwithmitch.com⁠⁠“MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success”⁠Robbie’s Resources Schedule a complimentary book launch brainstorming session: ⁠www.BookLaunchBrainstorm.com⁠Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: ⁠www.BizBookPubHub.com⁠Join the next Kindle Flash Sale for entrepreneurial authors: ⁠www.KindleFlashSale.com⁠Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever thought about writing a book, you've probably realized pretty quickly that there are a lot of decisions to make. Should you self-publish or pursue another publishing path? Which type of editor do you need? What comes after you've finished the manuscript? And how do you know you're making the right choices? Today's guest helps authors answer those questions, and many others, every day. Through KWE Publishing, she and her team work with nonfiction and children's book authors who want guidance through the writing, publishing, and marketing process. They support authors with book coaching, ghostwriting, editing, design, publishing, audiobook production, and much more. What I appreciate about her approach is that she understands there isn't one right way to become an author. Some people are starting with an idea. Others have a completed manuscript sitting on their computer. Her team helps authors figure out what they need and what makes sense for their goals. In today's conversation, we'll talk about what authors should know before they begin, some of the biggest decisions they'll make along the way, and how to make the publishing process feel a little less overwhelming. In this episode, we discuss the following: 🟠 Ask Better Questions Early: Intention, success, message, and ideal reader should shape the path before production begins. 🟠 Choose the Right Publishing Path: Traditional, hybrid, and self-publishing options only make sense when matched to the author’s goals. 🟠 Protect the Author’s Voice: Strong support should guide the process without taking over the message. 🟠 Replace Bestseller Chasing: Reviews, word of mouth, presales, and visibility create stronger proof than a category badge. 🟠 Build Trusted Referral Networks: Authors benefit when experts collaborate and connect them with the right next resource. Links Linkedin Biz Book Pub Hub Partner http://www.kwepub.com “From Mess to Message: Ten Steps for Writing Your Book” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the biggest mistakes I see authors make has nothing to do with their book. It has to do with who they invite to support it. When most authors hear the phrase “launch team,” they immediately think of friends and family. They put together a list of 20 or 30 people who love them and are happy to cheer them on. If that’s your entire launch team, you’re missing a huge opportunity. You may also send Amazon mixed signals if the people buying and reviewing your book are not the readers it was written for. A book launch is one of the few times in your business when you have a compelling reason to reconnect with people in your network. Your launch team should include likely prospects, referral partners, colleagues, podcast hosts, and others who would benefit from your book’s message or know someone who would. If someone joins your launch team, they’re raising their hand to spend time with you over several weeks. They’re reading your book, attending your private launch team training, and engaging with your content. Those touchpoints can lead to conversations and opportunities long after launch day. Your goal isn’t simply to collect Amazon reviews. It’s to use your book launch as a business development strategy. That’s why I recommend building a launch team that’s about three times larger than your Amazon review goal and thinking carefully about who belongs on that list. If you’d like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let’s meet today’s panelists. Daniel Brewer wrote "The Book of Customer Service: A No-Nonsense Guide to Earning Trust and Keeping Customers Coming Back," a straightforward business book that shows organizations how to build customer loyalty by delivering exceptional service. Melissa Dinwiddie wrote "Innovation at Work: 52 Micro-Experiments for Brave Leaders Who Want to Unstick Teams, Spark Ideas, and Build What's Next," a hands-on guide that helps leaders foster creativity and innovation through small, practical experiments that make it easier for teams to generate and act on new ideas. In this episode, we discuss the following: 🟠 Learn From Book One: A first book can reveal what support, planning, and marketing you need next time. 🟠 Connect The Book To Speaking: Training, keynotes, and private workshops can give the book a clear business role. 🟠 Use Bonus Content Wisely: Videos, PDFs, and exercises help readers apply the book after they finish reading. 🟠 Build Review Credibility: Written reviews help a book look trustworthy and show that readers engaged with the ideas. 🟠 Let Collaboration Create Connections: Author communities can lead to referrals, partnerships, book swaps, and real-world opportunities. Links for Daniel Brewer LinkedIn www.CustServGuru.com "The Book of Customer Service: A No-Nonsense Guide to Earning Trust and Keeping Customers Coming Back" Links for Melissa Dinwiddie LinkedIn and YouTube www.MelissaDinwiddie.com "Innovation at Work: 52 Micro-Experiments for Brave Leaders Who Want to Unstick Teams, Spark Ideas, and Build What’s Next" Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You've probably heard that you need to solve a problem for your readers. That's good advice. But here's the question I wish more aspiring authors would ask before they start writing. Does your ideal reader know they have that problem? Some problems are obvious. Others aren't. Your reader may be frustrated, stuck, or dissatisfied without realizing what's actually causing it. If your book is written for someone who doesn't recognize the problem you're solving, your message may never land the way you intended. That's why understanding your audience matters so much. You need to know how they describe their challenges, what they're already searching for, and whether they're actively looking for a solution. Sometimes the book you want to write isn't the book your audience is ready to read. These are exactly the kinds of conversations we have in the Author ROI Lab. Before you spend months writing a book, we'll help you think through who your ideal reader is, whether your message will resonate with them, and how your book can support your business goals. If you're thinking about writing a business book, learn more at www.AuthorROILab.com. And now, let's meet today's panelists. Joel Benge wrote "Be A Nerd That Talks Good: Transform Your Technical Knowledge into Powerful Messages," a practical guide that helps technical experts communicate complex ideas in ways that engage audiences, build credibility, and inspire action. Loren Sanders wrote "Empathy Is Not A Weakness: And Other Stories from The Edge," a collection of personal and professional stories that challenge common misconceptions about empathy and explore the strength, courage, and leadership that come from embracing it. Stephanie McAuliffe wrote "The Impact of Silence: Reclaim the Sovereignty of Your Soul," a reflective and empowering book that helps readers recognize the costs of silence and reclaim their voice, truth, and personal sovereignty. In this episode, we discuss the following: 🟠 Name The Real Problem: A stronger book starts when readers recognize themselves in the challenge. 🟠 Clarify Complex Ideas: Technical experts need language that helps audiences understand, trust, and act. 🟠 Write From The Scars: A second book can shift from raw healing to wisdom, power, and service. 🟠 Use The Book As A Doorway: Books can open coaching, speaking, workshops, and deeper client conversations. 🟠 Make Reviews Less Scary: Honest reviews reveal how the book lands, even with readers outside your usual audience. 🟠 Let Community Expand Reach: Author collaboration helps books travel farther than solo promotion can. 🟠 Measure Usage Over Status: Real impact happens when readers apply the work, not just when they buy the book. Links for Joel Benge LinkedIn and YouTube. https://messagespecs.com “Be A Nerd That Talks Good: Transform Your Technical Knowledge into Powerful Messages” Links for Loren Sanders LinkedIn and Instagram. www.roxlocoaching.com “Empathy Is Not A Weakness: And Other Stories from The Edge” Links for Stephanie McAuliffe LinkedIn, Instagram, and YouTube. https://wayofthediamondwarrior.com “The Impact of Silence: Reclaim the Sovereignty of Your Soul” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"Build it, and they will come” is a terrible strategy for writing a business book. Too many entrepreneurs assume that once their book is published, readers will somehow discover it, recommend it, and start reaching out to become clients. But books rarely create opportunities on their own. They need a clear strategy behind them. Before you write your first chapter, it’s worth asking: How will people find this book? Why will they choose to read it? And once they do, what do I want them to do next? Those questions can dramatically change the book you write and the results it creates. That’s exactly why I created the Author ROI Lab. It’s a small-group program that helps entrepreneurs think strategically before they write, so they create a book that supports their business goals instead of simply adding another title to the marketplace. If you’re considering writing a business book, learn more at www.AuthorROILab.com. And now, let’s meet today’s panelists. Deborah Reuben wrote "Enter the TomorrowZone: How to Inspire Breakthrough Innovation and Shape Your Future," a forward-looking guide that helps leaders move beyond reactive thinking, embrace innovation, and intentionally shape the future they want to create. Emma Toops wrote "Wait, What?!: The Success Formula for When Life Plays Out Differently Than You Expected," an inspiring guide that helps readers navigate unexpected life changes, embrace uncertainty, and redefine success with resilience, purpose, and confidence. Mitch Weisburgh wrote "MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success," a practical personal development book that helps readers recognize unhelpful thought patterns, shift their mindset, and unlock greater happiness, confidence, and success. Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration! In this episode, we discuss the following: 🟠 Write For The Real Reader: A busy executive, young adult, or lifelong learner needs a book built for their actual context. 🟠 Make The Book Actionable: Skimmable sections, tools, and takeaways help readers use the ideas right away. 🟠 Hire The Right Support: Different experts can help with manuscript development, production, marketing, and launch. 🟠 Measure The Right Outcome: Success can mean the book reaches the right hands, not just that it sells copies. 🟠 Use Reviews As Evidence: Written reviews show that readers are engaging with the ideas and applying them. 🟠 Create Study Guides And Tools: Book clubs, courses, and discussion guides help turn reading into implementation. 🟠 Test The Next Book First: A future book works better when the audience, offer, and stories are explored before writing. Links for Deborah Reuben LinkedIn and YouTube. https://tomorrowzone.io “Enter the TomorrowZone: How to Inspire Breakthrough Innovation and Shape Your Future” Links for Emma Topps LinkedIn, Instagram, and YouTube. www.thepurpleconnection.com Substack Field Notes from the Edge “Wait, What?!: The Success Formula for When Life Plays Out Differently Than You Expected” Links for Mitch Weisburgh LinkedIn and YouTube. https://www.mindshiftingwithmitch.com “MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve been thinking about writing a book. Maybe you’ve started collecting ideas, blocked time on your calendar to begin, or even outlined a few chapters. But before you invest hundreds of hours writing, editing, and publishing, there’s one question that deserves your attention. Is this book actually worth the time and effort? For entrepreneurs, a book should do more than share your expertise. It should support your business goals. It should attract the right audience, create opportunities for speaking engagements and media appearances, strengthen your credibility, and lead readers toward the work you most want to do. That kind of outcome doesn’t happen by accident. It starts with asking the right questions before you write the first chapter. That’s why I created the Author ROI Lab. It’s a small-group program that helps entrepreneurs evaluate whether the book they’re considering is worth writing and, if so, how to position it to maximize its return on investment. If you’ve been thinking about publishing a business book, take time to gain clarity before you commit months of your life to the wrong project. Sign up at www.AuthorROILab.com. Reach out if you’d like to chat first. And now, let’s meet our panel. Bill Miller wrote "What Every CEO Must Know: 37 Secrets to Lead with Confidence and Power," a practical leadership guide that shares essential lessons to help CEOs make better decisions, build stronger organizations, and lead with greater confidence and effectiveness. Ahmed Zouhair wrote "Going Pro 2.0: Master Your Next Professional Journey," a career development guide that equips professionals with the mindset, strategies, and practical tools to navigate career transitions, accelerate growth, and achieve long-term success. In this episode, we discuss the following: 🟠 Clarify The Reader Early: A stronger book starts with knowing exactly who needs it most. 🟠 Write With More Intention: A second book can benefit from lessons learned during the first launch. 🟠 Make The Book Engaging: Visuals, assessments, takeaways, and prompts help readers interact with the material. 🟠 Tie The Book To Speaking: A book can add credibility to keynotes, workshops, breakouts, and masterminds. 🟠 Use Lead Magnets Strategically: Bonus frameworks can turn readers into subscribers, prospects, and ongoing relationships. 🟠 Keep Learning From Reviews: Reader feedback helps authors understand what is landing and what needs refinement. 🟠 Bring Books Into The Room: Giving away signed copies at events can create memorable conversations. 🟠 Hire A Professional Editor: Strong content still needs editing, structure, and formatting that support the readers’ experience. Links for Ahmed Zouhair LinkedIn and YouTube. http://ahmedzouhair.com “Going Pro 2.0: Master Your Next Professional Journey” Links for Bill Miller LinkedIn, Instagram, and YouTube. https://beelinebill.com and https://linktr.ee/beelinebill “What Every CEO Must Know: 37 Secrets to Lead with Confidence and Power” books Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you do when you've outgrown hustle, but your business hasn't caught up yet? Today's guest helps entrepreneurs navigate one of the most challenging stages of business growth: the point where working harder is no longer the answer. Instead, success depends on building the systems, teams, and leadership capacity that allow a business to scale. As a business coach and entrepreneur, he works with owners who have achieved success but find themselves trapped by it. Their business depends on them for too many decisions, too many approvals, and too much day-to-day involvement. His work helps leaders build businesses that can grow without becoming more dependent on the owner. He is also the author of "Your Business Growth Playbook: Breakthrough Strategies to Scale Your Business for Business Owners Who’ve Outgrown Hustle," a practical guide for entrepreneurs ready to stop being the bottleneck and start building a business that can thrive beyond their personal capacity. If you've ever felt like your business can't grow unless you work harder, this conversation will challenge that assumption and offer a different path forward. Please join me in welcoming Jeremy Shapiro. In this episode, we discuss the following: 🟠 Move Beyond Hustle: Early-stage effort can build a business, but it eventually creates burnout and bottlenecks. 🟠 Codify The Playbook: Decades of coaching and entrepreneurship became a repeatable framework once the ideas were written down. 🟠 Give Readers Real Tools: A useful business book should help people take action, not just sell the author’s services. 🟠 Use The FAQ Formula: Frequency, amount, and quantity give owners more than one way to restart growth. 🟠 Serve The Right Stage: Jeremy wrote this book for established owners who have plateaued and need smarter growth levers. 🟠 Track The Bottleneck: Business constraints keep changing, so owners need to measure what is actually slowing growth. 🟠 Watch Churn And Lifetime Value: Retention, cancellation reasons, and customer lifetime value reveal opportunities already inside the business. Links LinkedIn and YouTube. https://yourbusinessgrowthplaybook.com “Your Business Growth Playbook: Breakthrough Strategies to Scale Your Business for Business Owners Who’ve Outgrown Hustle” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many entrepreneurial authors feel uncomfortable promoting themselves. They worry about sounding salesy. They do not want to overwhelm their audience. And for some, the idea of repeatedly talking about their book feels exhausting or even inauthentic. So they stay quiet. But the challenge is this: if people do not know about your book, they cannot benefit from it. The good news is that promotion does not have to feel pushy. One of the easiest ways to market your book is to do it alongside other authors. When authors collaborate, share audiences, and support each other’s visibility, promotion starts to feel more like a community and less like self-promotion. That’s one of the reasons I created the Kindle Flash Sale. It brings together entrepreneurial authors who cross-promote each other’s books during a coordinated campaign, helping everyone expand their reach, build momentum, and connect with new readers. If promoting your book feels uncomfortable, or if you would rather market your book as part of a collaborative community instead of trying to do it all alone, learn more about the next Kindle Flash Sale at www.KindleFlashSale.com. And now, let’s meet today’s panelists. Bill Miller wrote "The Rookie CEO, You Can't Make This Stuff Up! Learn How 9 Rookie CEOs Got There, Executed, Created Their Stories and Led!", a leadership book that shares real stories from first-time CEOs and the lessons they learned while stepping into the top role, making decisions under pressure, and leading through uncertainty. Dr. Kate Vawter wrote "Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Deliver Results," a practical management guide that helps leaders strengthen trust, improve team relationships, and create the conditions for better performance and loyalty. Judi Lawrence wrote "Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent," a specialized business guide that helps notaries and entrepreneurs understand apostille work, build confidence, and grow a profitable service-based business. Please join me in welcoming Bill, Kate, and Judi. Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration! In this episode, we discuss the following: 🟠 Shorten The Learning Curve: Books can help readers avoid mistakes the author already learned the hard way. 🟠 Define A Healthy Standard: A leadership book can show readers what better management and workplace support look like. 🟠 Build Around The Book: Lead magnets, services, webinars, podcasts, and speaking can turn a book into an ecosystem. 🟠 Learn From Author Communities: Coaches, mentors, and peer groups can reveal the publishing steps first-time authors cannot see yet. 🟠 Write For One Person: A focused reader makes the book stronger, even when not every review is glowing. Why listen to this episode? You’ll hear practical author journey lessons about writing, launching, collaboration, and using a book to build credibility, relationships, and business opportunities over time. 📚🌐 🔗 Find episode 516 wherever you listen to podcasts or at www.BizBookPubHub .com. Links for Bill Miller LinkedIn, Instagram, and YouTube https://beelinebill.com https://linktr.ee/beelinebill "The Rookie CEO, You Can't Make This Stuff Up!: Learn How 9 Rookie CEOs Got There, Executed, Created Their Stories and Led!” Links for Kate Vawter LinkedIn www.ascentsolutions.net www.betterbossblueprint.com/toolkit "Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Deliver Results" Links for Judi Lawrence LinkedIn, Instagram, and YouTube www.lawrenceinstitutefornotaries.com "Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent" Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the biggest fears aspiring authors carry is the fear of negative reviews. What if people do not like the book? What if someone misunderstands the message? What if the reviews are harsh, public, and permanent? That fear stops some entrepreneurs from ever starting the book they’ve been thinking about writing. But often, the real issue is not the possibility of criticism. It’s the lack of clarity before the writing even begins. When you know exactly who the book is for, what problem it solves, and how it connects to your expertise, the fear starts to lose its grip. You stop trying to please everyone, and you start focusing on deeply serving the right readers. That’s one of the reasons I created the Author ROI Lab. It helps entrepreneurs think strategically about their book before they invest months writing it. We test whether the message is clear, whether the audience is defined, and whether the book is positioned to support meaningful business goals. Because when you know your message will resonate with the right people, the fear of a few negative reviews no longer feels nearly as important. If you’re considering writing a book and want to approach it with greater clarity and confidence, schedule a complimentary chat at www.BookLaunchBrainstorm.com to learn more about the Author ROI Lab. And now, let’s meet today’s panelists. Kate Colbert wrote "Commencement: The Beginning of a New Era in Higher Education," a thought-provoking exploration of how colleges and universities must rethink their approach to leadership, communication, and student engagement in order to adapt to a rapidly changing educational landscape. Nikki Green wrote "Chameleon Mindset: Creative Ways To Embrace Change And Build Mental Resilience To Transform Your Career & Life," an encouraging and actionable book that helps readers strengthen resilience and navigate transitions with greater confidence. In this episode, we discuss the following: 🟠 Know the Reader First: Clarity about the audience helps reduce the fear of negative reviews. 🟠 Use Original Research: Proprietary data and interviews can make a nonfiction book more useful and more media-worthy. 🟠 Distill Big Ideas: Readers often want an expert to synthesize complex information into something actionable. 🟠 Build A Clear Framework: A memorable structure helps readers apply the ideas instead of just reading about them. 🟠 Let The Audience Evolve: A book may reach readers you did not expect once the message starts spreading. 🟠 Keep Marketing Alive: Promotional moments can bring new attention to books that still have evergreen value. 🟠 Plan The Whole Race: Writing, publishing, and marketing all need attention before the book is finished. Links for Kate Colbert LinkedIn and Instagram. www.thinklikeamarketerthebook.com "Commencement: The Beginning of a New Era in Higher Education, https://amzn.to/4wFj89U “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Links for Nikki Green LinkedIn, Instagram, and YouTube. https://thenikkigreen.com “Chameleon Mindset: Creative Ways To Embrace Change And Build Mental Resilience To Transform Your Career & Life” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.