Advertise on podcast: The Recipe For SEO Success Show

Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026?  Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more. Tune in to learn:  Why we want to show up in AI search summaries How to become the kind of brand that AI search summaries recommend How far AI search has expanded since it began Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from Why AI results love FAQ pages, How-To's, step-by-step guides  and expert commentary Why proving your content is structured, practical, original, and socially validated to  LLMs is important Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site. How Serpzilla can help strategically place content on sites that AI already tends to quote or source from How to get started with the three most important components for your AI SEO strategy Elizaveta's top advice for having a solid AI SEO strategy Useful resources:  Serpzilla  LinkedIn   Head to episode notes Workshops:  AI SEO for Beginners AI SEO Prompt Writing and Optimisation Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate AI SEO Checklist The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to learn:  Why internal links are important How to check and manage your internal links How schema works Helpful schema tools for WordPress sites Why speed matters to Google and your customers Ways you can optimise your site to speed it up How to keep your website secure Why you should review your plugins regularly How to integrate Google and track as much data as possible How to get ahead of the curve of LLMs and AI instead of chasing it Tony's favourite tools for WordPress Useful resources:   AI SEO Workshop for beginners Internal links:  Link Whisper Screaming Frog SEO Spider Schema:  Yoast SEO Header Footer Code Manager WPCodeBox Schema Validator Speed:  GTmetrics WP Rocket Imagify  Security:  Solid Security Wordfence Backups:  Updraft Plus Google Integration:  Google Search Console Google Analytics Independent Analytics Tracking Code Manager Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn:  How AI is changing keyword research How prompts can uncover long tail keyword opportunities for you What risk comes with the overuse of AI Why human judgment is still absolutely critical Cath's predictions on where AI-driven search is heading in the future.   Useful resources:  AI SEO Workshop for beginners SEMrush Ahrefs   Head to episode notes   Freebies: The Ultimate AI SEO Checklist Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data.   In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required.   So grab a cuppa, open your JSON-LD, and let's teach the robots to love your website.   Listen to all the AI SEO Snippet episodes   Useful links: AI SEO: Workshop for Beginners The WP Guy Free: Ultimate AI SEO Checklist Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it means for AI SEO, how to make your catalogue 'agent ready', why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory ready for conversational discovery. Let's future proof your store for the age of agentic commerce. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free: Ultimate AI SEO Checklist Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.   If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel.   Listen to all the AI SEO Snippet episodes   Useful links: AI SEO: Workshop for Beginners The WP Guy Free: Ultimate AI SEO Checklist Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right?  People get very confused about this.  So today Tony Cosentino and I are going to talk about data sources for LLMs.  Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.   Listen to all the AI SEO Snippet episodes   Useful links: AI SEO: Workshop for Beginners The WP Guy Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care. Listen to all the AI SEO Snippet episodes Useful links: AI SEO: Workshop for Beginners The WP Guy Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time.   Listen to all the AI SEO Snippet episodes   Useful links: AI SEO: Workshop for Beginners The WP Guy Free online training: Increase your website traffic (and sales) Free: The Ultimate SEO Checklist Free SEO SOS Challenge Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend.  Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves. Tune in to learn:  Why you should never buy a third-party theme Why Shopify is actually easier for SEO beginners Why you should always duplicate your main theme before making edits Why you should never let a website developer be the owner of your store Why it's unwise to buy your domain name from Shopify Kerri's tips for creating SEO-friendly content on your product pages Why you should steer clear of editing your robots.txt file What to do when you want to remove a product How to keep your discount codes safe Why you should never put your store on password-only access Useful resources:  VentraIP   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course  

Posting on platforms with purpose  For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more search-agnostic. Not sure what I mean? In this episode, we'll explain all. Tune in to learn:  What search agnosticism is What sites and social platforms are now used as search engines Why writing for humans first, search engines second is key How to decide what content works best for each platform How search agnosticism changes the way you write and do keyword research How to be more strategic with your content  Jessica's top tips for being more search agnostic   Useful resources:  Connect with Jess on LinkedIn   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your golden ticket to increasing your audience and gaining more insights. We're joined by the brilliant Steven Schneider, who will dig into the magic of these interactive tools in SEO. So if you're sick of average lead magnets and looking for something a little more special, get your ears ready to hear why calculators and quizzes are your new SEO BFFs. Tune in to learn:  How interactive tools and calculators can help SEO How to decide what kind of interactive tool is relevant to your audience How you can draw people to your site with keywords leading to an interactive tool How quizzes can lead to PR and backlink opportunities How to get started setting up surveys and quizzes to put on your site How to promote your new interactive tool once it's live Why you should follow up with an email flow What to put in the email flow to keep customers in your funnel Why rushing the process is a common mistake people make when setting up an interactive tool or quiz Steven's favourite tools to make online surveys, quizzes and tools   Useful resources:  Lovable   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT. So how will AI affect SEO, and what do we really need to know to make the best use of it in our small businesses? Today I'm talking to an AI guru who will shed some light on this hot topic. Tune in to learn:  What types of AI are relevant to SEO How AI overviews work Whether you should optimise your site for ChatGPT Why AI and LLMs are not the end of SEO Common mistakes business owners make when using Claude or ChatGPT to generate content for their sites What type of content is still relevant to add to your site  How to use AI in your business in a positive way Matthew's thoughts on a 'zero click' future, and why it isn't as dire as it seems   Head to episode notes   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human?  In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business.  Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison. We'll chat about how Bec got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way.   Useful resources:  Umina Beach Book Nook   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights.   Tune in to learn:  What the point of Google Search Console is Why you should set up your Google Search Console account How to find out if your site has been crawled and indexed What to do when you have 500 errors What data you can get out of Google Search Console about mobile usability What Core Web Vitals are How to keep track of your keywords with Google Search Console How to see what backlinks are driving traffic to you Sally's top tips for getting the most out of Google Search Console   Useful resources:  Google Search Console Lighthouse Keywords Everywhere Bing Webmaster Tools   Head to episode notes    Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO Success Course