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This week's Misfit Entrepreneur is Mitch Matthews. Mitch is a best-selling author, a keynote speaker, and one of the most respected success coaches in the world — the kind of coach that Brendon Burchard calls "the go-to guy for helping people launch coaching careers." He's the host of the wildly popular DREAM THINK DO podcast, which reaches thousands of people around the world every single week, and he's spoken for organizations ranging from NASA and Disney to universities and Fortune 500 companies, blending powerful storytelling and real, implementable strategy with a stand-up-comedy delivery style. But here's what I really want to get into with Mitch today. He's spent his career helping high-achievers — people who've already built a life and career they're proud of — navigate that quiet pull toward something more. Not burnout, exactly, but that sense that the next chapter needs to be bolder, more aligned, more you. He helps people dream bigger, think better, and do more of what they were put on this planet to do — and he's especially gifted at helping experienced professionals turn their hard-won wisdom into thriving coaching and speaking businesses. So whether you're feeling that pull to build something new, or you want to turn your experience into your next act, this one's for you.  Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

Many years ago, I introduced a new format alongside our regular episodes called "Lessons for Hannah." Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her dad and his Misfit friends throughout her life… even after I am gone. If you haven't listened to the first episode of Lessons for Hannah, I urge you to do so as it gives some more background and tells the amazing story of how Hannah came to be in our lives. Lessons for Hannah are short, very useful, and sometimes comical lessons that I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I'm going to speak as though I am talking directly to her. These episodes are a lot of fun, and if you think there is a lesson that we should include in these episodes, please don't hesitate to send it over to us at [email protected]. We'd love to share it. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

This week's Misfit Entrepreneur is Yanik Silver — and this is one I've been genuinely looking forward to, because Yanik might be one of the truest misfits I've ever had on this show. Yanik started out as a classic bootstrapping entrepreneur, writing his first sales letter and building a string of successful companies from scratch — he's the author of best-selling books like Maverick Startup, 34 Rules for Maverick Entrepreneurs, and Evolved Enterprise. But somewhere along the way, he did something most successful entrepreneurs never do: he asked whether business could be about more than just profit. That question led him to create Maverick1000 — an invitation-only global network of top entrepreneurs that's been called "the world's weirdest mastermind." This is a group where you might find Yanik running with the bulls, flying MiG jets, doing zero-gravity flights, or wearing matching mermaid tails with Sir Richard Branson on Necker Island — all while these entrepreneurs grow their companies and give millions back to the world. His whole philosophy lives at the intersection of three words: growth, impact, and fun. He believes business can be the single biggest lever for changing the world, and his lifetime goal is to connect visionary leaders to help solve 100 of the world's biggest problems by the year 2100. So today we're going to get into how he built all of this, why fun and impact aren't distractions from success but accelerators of it, and how any entrepreneur can build a business and a life — that actually matters. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

This week's Misfit Entrepreneur is Marji Ross. Marji spent nearly two decades as President and Publisher of Regnery Publishing — and she was the first person outside the Regnery family to ever hold that role. Under her leadership, the company doubled in sales and put more than 85 books on national bestseller lists, including 14 titles that hit number one. She worked hand-in-hand with some of the most high-profile authors in the country, and before publishing, she cut her teeth in the world of direct marketing and newsletters, where she developed a rare skill set: not just how to make a great book, but how to actually sell one. And that's what makes this conversation so valuable for entrepreneurs. Because here's the truth Marji understands better than almost anyone — writing the book is only half the battle. The other half is turning that book into influence, authority, and real revenue. Today she runs Marji Ross Consulting, helping thought leaders, experts, and entrepreneurs build their brands and their businesses through books. So whether you've written a book, you're thinking about writing one, or you just want to understand how the smartest people build authority and turn ideas into income — this one's for you.  Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

This week's Misfit Entrepreneur is Mike Milligan. Mike is a Certified Financial Planner, an adjunct professor at Old Dominion University, a two-time author, and the founder of 1.oak Financial — and "1.oak" stands for "One of a Kind," which tells you everything about how he sees the world. Mike believes most people are completely unprepared to navigate Wall Street, insurance companies, and the financial industry, so they get funneled into one-size-fits-all solutions that quietly cost them opportunities and wealth — a pattern he calls the Paralysis Penalty. Corporations profit, individuals end up with less money and more confusion. Mike built his entire firm to flip that. And here's the misfit part I love: his very first client wasn't a corporation or a high-net-worth individual. It was his grandmother — selling sandwiches in small-town America — and Mike became her CFO at eleven years old, sitting at her kitchen table counting the money from coffee cans. That moment shaped his whole philosophy: that money isn't just numbers, it's survival, story, and legacy. Today, Mike lives in Puerto Rico, leveraging Act 60 to grow a nationally recognized firm while legally paying zero federal income tax, and he's on track for the Inc. 5000 in 2026. Today we're going to get into tax strategy, breaking free from cookie-cutter financial advice, and how to build wealth that actually reflects who you are. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

Welcome to special solo episode of the Misfit Entrepreneur! This is a special one for me. I'm excited to release my new book, Rage and Reason, but more importantly, the ideas inside it. Because the book isn't really the point. The ideas are. In this episode, I am going to share the where the inspiration for the book came from and 3 of the key principles from the book that can help entrepreneurs the most. Two things I'd be grateful for. First, read it. Actually read it. I wrote it short and clear on purpose, in the spirit of Thomas Paine — you can finish it in an afternoon. Second, and this one genuinely matters for an independent author — leave an honest review. Not a fake one. An honest one. Reviews are how a book like this finds the people who need it, and every single one moves the needle. If the ideas hit you, take sixty seconds and say so. You can search, "Rage and Reason: How to Think Clearly, Live Free, and Renew a Nation, Dave Lukas" on Amazon. The kindle for this week is just $2.99! Thank you for your support! Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

Many years ago, I introduced a new format alongside our regular episodes called "Lessons for Hannah." Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her dad and his Misfit friends throughout her life… even after I am gone. If you haven't listened to the first episode of Lessons for Hannah, I urge you to do so as it gives some more background and tells the amazing story of how Hannah came to be in our lives. Lessons for Hannah are short, very useful, and sometimes comical lessons that I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I'm going to speak as though I am talking directly to her. These episodes are a lot of fun, and if you think there is a lesson that we should include in these episodes, please don't hesitate to send it over to us at [email protected]. We'd love to share it. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

This week's Misfit Entrepreneur is George Rivera. George built and scaled multiple 7 and 8-figure businesses — including a $200 million+ brand. By every measure on paper, he was winning. But that growth was quietly costing him something money can't buy: the moments with his family he'd never get back. And it took a gut-punch of a wake-up call to see it. Two weeks before his father passed away, his dad told him something George will never forget — "Don't miss Leo's games. I missed too many of yours." That single sentence forced George to tear everything down and rebuild. Out of that came the Buy Back Time Formula — a system that helps founders reclaim 10 to 30+ hours a week without shrinking their profit, so the business grows without them being the bottleneck. George is now the leading voice for founders who refuse to be unstoppable in business and invisible at home. Today we're going to get into exactly how he did it — the mindset shift, the systems, and the hard truth that most founders solve every problem in their business except the one that actually matters.  Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

This week's Misfit Entrepreneur is Tyler Watson. Tyler went from earning $13,500 a year to building a multimillion-dollar coaching company — and the way he did it is exactly the kind of misfit story this show exists for. He's an elite performance coach who has invested over a million dollars mastering transformation techniques, and out of all of it he developed something he calls the Cellular Alignment Technique — an approach designed to dissolve the subconscious success blocks he believes are stored in what he describes as cellular memory, producing breakthroughs in minutes instead of years. Now, whether you come at this from the science, the psychology, or the mindset angle, the underlying idea is one every entrepreneur wrestles with: we all have invisible ceilings — the income plateaus, the self-sabotage, the blocks we can't explain — and most people spend years fighting them. Tyler's whole mission is helping elite entrepreneurs and influencers break through those ceilings and, as he puts it, "have it all without losing it all." Today we're going to dig into where those blocks really come from, why they're so hard to break, and how to actually become what he calls an Unstoppablepreneur. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE WealthStacker System You track your margins to the decimal — so why is the capital your business generates sitting somewhere with worse odds than a casino? Grab Dave's free guide, Stop Hoping. Start Winning., and see the 20-year, probability-based framework he uses to generate market income in 10-15 minutes a day wealthstackersystem.com/startwinning?src=misfit

This weeks Misfit Entrepreneur is Garrett Gunderson. Garrett Gunderson is a New York Times and Wall Street Journal bestselling author of 10 books, including the number one bestseller Killing Sacred Cows. He grew up in a coal mining town in Utah and went on to build an eight-figure financial firm that made the Inc. 500. A financial advocate for entrepreneurs, Garrett has personally interviewed 23 billionaires and spent his career teaching business owners how to make, keep, and grow wealth without deferring life. He is the founder of Multiplier Family Office. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

This week's Misfit Entrepreneur is Nigel Tunnacliffe. Nigel is the Co-Founder and CEO of Coastline Academy — the nation's largest driving school and, according to Inc., the 6th fastest-growing education company in America. Now, when most entrepreneurs are chasing the hot, crowded spaces, Nigel did something genuinely misfit: he looked at the fragmented, fading, mom-and-pop world of driving schools and saw a massive opportunity hiding in plain sight. By acquiring and modernizing local schools, Coastline helps retiring owners exit gracefully, keeps jobs local, and raises safety standards for students — all while building something that scales. The results speak for themselves. Coastline has taken a sleepy, overlooked industry and turned it into a tech-enabled operation teaching over 250,000 students across 500+ cities in 9 states. And here's what makes it even more compelling — there's a real mission underneath it. At a time when Gen Z is more anxious about driving than any generation before them, Nigel's company isn't just teaching a skill, it's selling confidence. So today we're going to dig into how you spot opportunity in industries everyone else has written off, how to grow fast but sustainably through acquisition, and how to build a business that's both purpose-driven and genuinely profitable. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

This week's Misfit Entrepreneur is Will Steel. Will is one of the world's most highly regarded transformational leaders — but his path there is anything but typical. He graduated from the Royal Air Force College Cranwell with the Leadership Trophy, flew as a military pilot for 10 years in high-stakes operations around the globe, then flew commercially before making a radical career pivot into personal and professional development. He went on to spend 21 years leading one of the world's top transformational training programs, delivering programs to over 90,000 people across 26 countries in more than 18 different languages — coaching everyone from CEOs and entrepreneurs to rocket scientists, world champion athletes, and even Tibetan monks. Here's what makes Will different: he believes we're all prisoners of our own minds — that the unidentified decisions you made in your past are quietly limiting what's possible for you today. And his gift is the ability to listen not just to what you're saying, but to what you're not saying — the background conversation that's actually shaping how you see the world. I asked Will to come on and show us how to identify the invisible blocks holding us back, how to break free from the limiting beliefs we don't even know we have, and what it really takes to produce breakthrough results in business and life. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

Happy Independence Day, Misfit Nation. In this solo episode, I'm stepping back from the usual playbook to reflect on something bigger — the "5,000-Year Leap." For nearly all of human history, ordinary life barely changed. Then, 250 years ago, in one young nation, everything exploded. That leap wasn't luck or geography — it was a set of principles. And they're the same principles that build a great company, a great career, and a great life. I walk through four of them — personal responsibility, gratitude over grievance, delayed gratification, and E Pluribus Unum — and show how each one applies directly to us as entrepreneurs and builders. It's part reflection, part gratitude, and part challenge. Grab a coffee and let's think about something bigger than our inboxes this 4th of July. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

What if the reason you haven't hit your biggest goal isn't your work ethic, your strategy, or your market — but the fact that you're unconsciously arguing with yourself? In this solo episode, I break down a framework built on the ideas of Carl Jung that's been going viral online, and I translate it into pure entrepreneur terms. One part of you wants the dream. Another part fears the cost. And across the 450+ interviews I've done with world-class entrepreneurs, I've watched the same thing play out again and again: the subconscious always follows the stronger part — which is why so many founders end up in constant motion but never in direction. I'll walk you through the 3-step, 10-day practice for ending that internal tug-of-war: how to name what you actually want (the un-negotiated version), why your unconscious responds to identity rather than desire, and the two-minute morning rehearsal that rewires how your brain filters reality. I tie it back to lessons from building companies over 20+ years, training for Ironman, and engineering rule-based systems — and I close with a 10-day challenge you can start today. If your goals keep stalling for reasons you can't quite name, this is the missing piece. Pull up a notepad — this one's a working session. Credit to @TheElevatngMind on X for the original thread that inspired this episode. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/CODE Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

This week's Misfit Entrepreneur is Alan Versteeg. Alan is an engineer who took one look at the sales world, was deeply skeptical of it — and then proceeded to dominate it. He took everything he knew about cause and effect from engineering and applied it to sales and sales management, and the results spoke for themselves. That journey led him to co-found Growth Matters International, where he and his team have now developed over 2,000 sales managers across more than 45 countries and some of the most demanding industries in the world. Here's what makes Alan different: while everyone else is focused on training salespeople, Alan figured out years ago that the real leverage point is the sales manager. Get that right, and the whole team performs. Get it wrong, and no amount of skills training will save you. Today, Alan is going to share the uncomfortable truths about why sales coaching is broken, why pipeline drought is an epidemic, and what the best sales organizations in the world actually do differently. Whether you lead a sales team, you're building one, or you're a founder who sells — this conversation is going to shift how you think. Show Sponsors: GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS! After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules. Here is what you will learn in The Misfit Code: ✔ The patterns that show up over and over — no matter the industry ✔ The execution behaviors that separate builders from talkers ✔ How top performers make decisions when certainty doesn't exist ✔ The truth about momentum, discipline, and follow-through ✔ Why most advice sounds good — but fails in the real world WWW.MISFITENTREPRENEUR.COM/TRUTHS Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive