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Working hard on an online coaching business but still not seeing progress? In this Ask Brian episode, a personal trainer asks about burnout while juggling in-person sessions and a move online. Brian uses a marathon-training analogy to show how effort can be misdirected. He explains the importance of a specific audience and offer, talks through four levels of access in his business, and describes how he repurposes content for people who prefer to watch, listen or read. The second half looks at lead generation, delivery systems and the work a coach can delegate to create capacity. Chapters — draft elapsed times from the supplied SRT: 00:00 The trainer's question and the Ask Brian introduction 00:22 Frustration and burnout in an online business 01:06 The marathon analogy and activity versus progress 02:10 Finding the right business support 04:01 Defining the audience and its problem 04:49 Offers at different levels of access 06:58 Awareness and communication channels 08:06 Repurposing content and different audience preferences 08:42 Connecting podcast, Instagram, newsletter and YouTube 09:45 Leads versus delivery 10:17 A client example about systems and time 11:23 The problems change as the business grows 12:03 Desire zone, drudgery zone and delegation 13:21 Taking an outside view of the business Work with Brian and submit your question: Instagram: https://www.instagram.com/brian_keane_fitness/ The Circle: https://briankeane.com/mastermind/ 1:1 mentorship: https://briankeane.com/mentorship/ Business courses: https://briankeane.com/business-courses/ #AskBrian #BrianKeane #OnlineCoaching #PersonalTrainer #FitnessBusiness

Download the full audiobook on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income. Download the free PDF of the book here.

Nathalie Lennon is back with Brian Keane. She talks openly about eating disorder recovery, training for Chicago and Amsterdam in the same week, and the physical and emotional cost that followed. They explore menstrual health during marathon training, how she avoided getting caught up in food numbers, and why rest became part of the story. The conversation also covers acne and confidence, negative comments, choosing how much of your private life to share, building trust with brand partners, and the transition from The Dating Games to Nathalie's new show, Shake the Ground. Timestamps 00:00 Nathalie returns to the podcast 01:15 From a half marathon to Chicago and Amsterdam 04:27 Looking back at the bikini competition and eating disorder 06:02 Covid, stress and a setback in recovery 11:42 Getting her period back and rebuilding health 13:16 The emotional side of a recovery setback 16:48 Menstrual health and planning a marathon block 19:47 Fuel, data and avoiding fixation on numbers 22:39 The Chicago experience and two races a week apart 24:08 Amsterdam and how her body responded 27:19 Knee pain, rest and the time away from running 32:55 Sharing struggles after processing them 33:28 Negative comments and social media boundaries 36:22 Acne, confidence and treatment decisions 44:43 The pressure to look perfect online 48:24 Real-world community and privacy in relationships 51:24 Speaking more freely instead of posting for an algorithm 53:49 Brand partnerships and agency support 54:53 Would Nathalie recommend becoming a creator? 58:33 Trust, values and turning down the wrong campaign 61:10 Brian's Dating Games stories 66:45 Why The Dating Games ended 69:49 How Shake the Ground got its name 72:48 Taking the pressure off and finding her voice Find Nathalie and Shake the Ground Nathalie on Instagram: https://www.instagram.com/nathalielennon / _ Nathalie on Threads: https://www.threads.com/@nathalielennon _ Nathalie Lennon Fitness: https://www.nlf.ie/ Polar (the athlete partner named in Nathalie's profile): https://www.instagram.com/polarglobal/ Shake the Ground on Instagram: https://www.instagram.com/shakethegroundpodcast/ Shake the Ground on Spotify: https://open.spotify.com/show/221tK7vSC5bDqgXW4ItQw2 Shake the Ground on Apple Podcasts: https://podcasts.apple.com/ie/podcast/shake-the-ground-podcast/id1711099115 Shake the Ground on YouTube: https://www.youtube.com/@shakethegroundpodcast Episodes mentioned Brian and Nathalie, first interview — #187, Obsession Vs. Passion: https://music.amazon.co.uk/podcasts/b4347534-e44e-4beb-b8f6-d0efac9b8578/episodes/5bfe0 bfc-6144-4567-aa44-27cd4529ed53/the-brian-keane-podcast-187-former-bikini-competitor-nath alie-lennon-on-obsession-vs-passion Brian and Nathalie, second interview — #349, Disordered Eating and Healing Your Food Relationship: https://music.amazon.co.uk/podcasts/b4347534-e44e-4beb-b8f6-d0efac9b8578/episodes/2aaac 57e-5de8-44bf-90df-b03eaf5be344/the-brian-keane-podcast-349-nathalie-lennon-on-disordered -eating-how-to-stop-tracking-calories-and-healing-your-food-relationship Brian on The Dating Games — Overcoming Heartbreak: https://podcasts.apple.com/us/podcast/brian-keane-on-overcoming-heartbreak/id1711099115?i= 1000659235134 Brian's Dating Games quickfire bonus — Worst First Date, Romantic Gestures, Soulmates and More: https://music.amazon.co.uk/podcasts/b4347534-e44e-4beb-b8f6-d0efac9b8578/episodes/ca814 756-5261-4656-bd0b-3bbbb4c49f2e/the-brian-keane-podcast-brian-keane---worst-first-date-rom antic-gestures-soulmates-chat-up-lines-sex-drive-and-more *Work with Brian* The Circle: https://briankeane.com/mastermind/ Business mentorship: https://briankeane.com/mentorship/ This conversation discusses personal experiences of disordered eating, menstrual health, acne treatment and mental health. For personal health decisions, consult an appropriately qualified professional.

Download the full audiobook on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income. Download the free PDF of the book here.

Kim Constable joins Brian Keane to talk about losing an Instagram account with more than four million followers, rebuilding an audience and learning when to stop giving online criticism her attention. They also discuss their personal experiences with IBS, peptides and GLP-1s; the psychology of body image and comparison; radical responsibility; making decisions; and why the strongest content makes people feel seen and understood. Kim shares what changed in her business, her relationship with social media and the way she builds trust with an audience. Kim is the founder of The Sculpted Vegan. Brian and Kim's discussion of medications and peptides reflects their personal experiences and opinions, not individual medical advice. CHAPTERS 00:00 Welcome back: IBS and the peptide conversation 03:47 What people misunderstand about peptides 09:04 Expectations, supplements and GLP-1s 11:36 Kim's route from fitness programmes to GLP-1 research 18:31 Why GLP-1s provoke strong reactions 23:18 Body image and comparison 27:28 Taking responsibility for your choices 35:20 Owning what you actually want 36:31 Happiness in the present 41:50 Self-esteem and having options 44:02 The paradox of choice 47:18 Choosing and adapting 51:16 Losing a four-million-follower Instagram account 58:32 Where your attention goes 59:49 The fictional "Gary" and content for women 1:05:17 Short-form messages need context 1:07:57 Rapport and making people feel understood 1:12:08 Personal brands and trust 1:14:22 Self-awareness and authenticity 1:17:44 Closing thoughts   WORK WITH BRIAN The Circle: https://briankeane.com/mastermind/ Business mentorship: https://briankeane.com/mentorship/ FOLLOW KIM Kim is the founder of Verified Vials: https://www.verifiedvials.com Instagram: https://www.instagram.com/kimconstableofficial/ TikTok: https://www.tiktok.com/@kimconstableofficial YouTube: https://www.youtube.com/@Kimconstableofficial The Sculpted Vegan: https://www.thesculptedvegan.com/ This episode is a discussion of personal experiences and opinions, not individual medical advice. Consult an appropriately qualified clinician about treatment decisions.

Listen FREE to the Introduction from Scaling Your Story Download the full audiobook on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income. Download the free PDF of the book here.

Download my latest book on Audible- Scaling Your Story, The 5 Step Framework for Fitness Entrepreneurs Who Want Income and Income. Download the free PDF of the book here.

Becca Holland returns to The Brian Keane Podcast to talk about reaching 1.2 million Instagram followers, why she pulled back from visibility after rapid growth, and what she sees changing on social media. Brian and Becca discuss nervous system regulation, fear of judgement, finding your voice on camera, listening to your audience and building a business beyond one social platform. They also explore recurring revenue, boundaries around family life, dating and the effect of AI on how we think and create. Becca is a health coach and the founder of Health with Holland. She holds an MSc in Health Education and a BSc in Physical Education. CHAPTERS 00:00 Welcome back and the plan for this conversation 00:40 Nervous system regulation and business growth 02:36 Why Becca began to hide after rapid growth 06:19 Warning signs and old coping patterns 12:34 Choosing opportunities and trusting intuition 15:09 Social media growth and what is changing 17:19 Talking-to-camera videos and storytelling 20:51 Finding your authentic voice 25:20 Fear of judgement when posting 33:04 Exercise, flow and evening routines 35:21 Where Becca starts with regulation 39:41 Responding to changing audience needs 42:05 Using audience feedback to test an offer 44:51 Personal brands, privacy and family boundaries 50:21 Building a business beyond one platform 55:33 Recurring revenue and a business floor 57:53 One clear offer and client retention 1:00:11 Ads, offers and the customer journey 1:05:56 Speed dating and communication 1:11:32 Algorithms and reinvention 1:14:15 AI, critical thinking and your own voice 1:22:35 Closing thoughts and where to find Becca WORK WITH BRIAN The Circle — group business coaching: https://briankeane.com/mastermind/ 1:1 Business Mentorship: https://briankeane.com/mentorship/ CONNECT WITH BECCA Instagram: https://www.instagram.com/healthwithholland/ YouTube: https://www.youtube.com/channel/UCb6mzhgXWaXLAymB4irF6_A Health with Holland Podcast: https://healthwithholland.com/podcast/ Rebalance Membership: https://healthwithholland.com/r_membershp_/ Website: https://healthwithholland.com/ BRIAN AND BECCA'S PREVIOUS CONVERSATIONS #442 — Hormone balancing, weight loss and cortisol (17 July 2023): https://podcasts.apple.com/gb/podcast/442-health-coach-rebecca-holland-on-hormone-balancing/id1153346936?i=1000621350724 #520 — Hormones, weight loss, old patterns and stress signals (20 January 2025): https://www.goloudnow.com/podcasts/build-without-breaking-with-brian-keane-679/520-health-coach-rebecca-holland-on-why-your-hormones-are-the-key-to-weight-loss-unlearning-old-patterns-and-recognising-your-stress-signals-507704

Is your social media showing what you do—or helping potential clients understand how you can help them? In this Ask Brian episode, Brian Keane answers a personal trainer's question about growing their social media. He explains why your positioning matters, how client stories can demonstrate your coaching, and why attraction, nurture and conversion content serve different purposes. You'll hear Brian's Harry Potter and Gandalf comparison, his approach to choosing a core platform, and a practical way to assess whether your last ten posts offer value to somebody discovering you for the first time. Topics covered:  Make your clients the heroes of the story. Understand attraction, nurture and conversion content. Give new visitors a reason to follow your page. Show the problems you help people solve. Build trust before asking people to work with you. Choose a specific audience and focus your message. Episode timings 00:00 Introduction and today's Ask Brian question 00:16 – The biggest positioning mistake personal trainers make 00:37 – Why your client should be the hero of the story 01:16 – Be Dumbledore, not Harry Potter: positioning yourself as the guide 01:44 – What your last 10 social media posts reveal 02:42 – The three content types: attraction, nurture and conversion 03:29 – The shotgun versus sniper approach to social media platforms 03:49 – Creating valuable content for people discovering you for the first time 05:20 – Strong hooks, useful content and demonstrating expertise 06:40 – How nurture content builds trust 06:55 – Why you should give people the "what," not the complete "how" 08:30 – Conversion content and presenting your coaching offer 08:36 – Three questions for auditing your current content strategy 08:57 – Why asking for the sale too early limits growth 09:22 – The last-10-posts test: does your page offer immediate value? 09:51 – "Riches in the niches": why specificity helps you stand out 10:20 – Building a consistent mix of Reels and carousel posts 10:53 – How to make the social media algorithm work for you *Work with Brian * Business mentorship — The Circle: https://briankeane.com/online-mastermind Follow Brian and submit your question for a future Ask Brian episode:   / brian_keane_fitness

Dr Mary Ryan is a Consultant Physician and Endocrinologist and the author of It's Probably Your Hormones. In this episode, she joins Brian Keane for a wide-ranging conversation about hormones, health and empowerment. We explore fasting, weight-loss medication, burnout, low testosterone and erectile dysfunction, alongside the importance of sleep, nutrition and managing stress. Mary discusses why hormone health matters for both men and women, and why shame should never stop someone from asking for help. The conversation also covers grief, resilience, parenting and self-esteem. Mary shares how she prioritises family and her own wellbeing, why boundaries matter, and what she hopes her children learn from her example. 00:00:00 Introduction and becoming more yourself with age 00:05:52 Fasting, skipped meals and meal timing 00:09:11 Weight-loss medication and hormone health 00:15:03 Burnout, chronic fatigue and energy 00:17:44 Low testosterone and blood testing 00:18:47 Erectile dysfunction and removing shame 00:22:39 Mary's book: It's Probably Your Hormones 00:28:22 Sleep and nutrition 00:31:24 Stress, grief and resilience 00:36:42 Parenting, boundaries and self-esteem 00:39:21 Deciding where your energy goes 00:42:31 Creating content that educates 00:45:24 Acute stress, chronic stress and cortisol 00:49:05 Supplements, stimulants and getting the basics right 00:52:52 Common misconceptions about hormones 00:56:00 A holistic approach to hormone health 00:58:38 Listening to your body and allowing rest 01:00:38 Self-love and balanced hormones 01:02:25 Mary's closing message 01:03:00 Teaching children through your example Work with Brian The Circle — Brian's online group business coaching mastermind: https://briankeane.com/online-mastermind Connect with Dr Mary Ryan Website: https://drmaryryan.com/ Instagram: https://www.instagram.com/drmaryryan/ Mary's links: https://linktr.ee/DrMaryRyan Book — It's Probably Your Hormones: https://www.books.ie/it-s-probably-your-hormones Empower Her event — information and tickets: https://www.eventbrite.com/e/empower-her-tickets-1992882152164?aff=oddtdtcreator

Watch the full video on YouTube: You're posting. You're showing up. You're doing everything the gurus tell you to do — and your following isn't moving. It's not the algorithm, it's not luck, and it's not timing. In this video, I break down the three biggest reasons social media accounts stall: 1️⃣ You're optimising for approval, not discovery — creating content for people who already follow you instead of the strangers finding you for the first time. 2️⃣ Your hook isn't earning the next three seconds — most people spend all their creative energy on the middle of the content and none on the first line. 3️⃣ You're inconsistent in a way the algorithm can't reward — consistency of format and frequency, not volume, is what lets the platform learn who to show you to. Fix these three and growth stops feeling like luck. It starts feeling like a system. If you want help building the actual content system behind this — not just posting more, but posting the right things, in the right order, consistently — that's exactly what we work on inside The Circle. Link below, or DM me the word CIRCLE on Instagram and let's talk about whether it's the right fit. https://briankeane.com/mastermind/

Paul J Ryan is an entrepreneur and mentor who owns an 8 figure business that runs without him.  After nearly having a heart attack from stress at age 40, Paul explains why the business itself wasn't the source of his stress, it was how he was running it. In today's show, he shares how entrepreneurs can become the biggest bottleneck in their own companies and why building the right culture, leadership team and accountability systems is essential if an owner wants to step back.  We also explore the differences between financial freedom, time freedom and emotional freedom. Paul opens up about the fear and feelings of worthlessness that existed beneath his outward success, and how confronting those emotions changed his relationship with money, business and achievement. Work with me in my business menotorship: https://briankeane.com/mentorship/ Apply to join The Circle: https://briankeane.com/mastermind/ Pauls details: Website: https://www.pauljryan.net/ Podcast: https://open.spotify.com/show/6tl0IEFMnCiHKvWNY4WqJU?si=561a1b10b14b4 d2d Free 30-minute strategy call with Paul: https://calendly.com/inner-entrepreneur-podcast/discovery-call-with-paul-ryan

Today's episode is a press-record-and-talk-solo mindset podcast. This has been a crazy year, but there are always nuggets of gold to be found even in the unlikeliest of places.   Today's episode is part of the 'best of' podcast series and first aired 28th December 2020 Shownotes: Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Solo raw and unedited episodes about my thoughts on the fitness industry evolution in 2026.  Timestamps:  02:55 Shift 1: The Impact of GLP-1s on Fitness 14:28 Shift 2: The Rise of AI in Coaching 22:36 Shift 3: Navigating Influencer Market Saturation Business Mentorship application:  https://briankeane.com/mentorship/ Circle group mentorship application: https://briankeane.com/mastermind/

In this podcast I break down the 3 mistakes that guarantee you'll build an audience that engages but never buys — and exactly what to do instead to build one that actually converts into paying clients. You'll learn: → Why optimizing for reach kills your sales (and what to optimize for instead) → The difference between fans and an audience that trusts you → Why "no clear next step" is the #1 silent killer of online coaching businesses If you want help building this properly — content strategy, audience growth, offer clarity, and a real client pipeline — that's exactly what we work on inside The Circle. 👉 https://briankeane.com/mastermind/ Watch the full video on YouTube: https://www.youtube.com/watch?v=7NHHHimoz64&t=24s