Advertise on podcast: Radio on Main Street

In this week’s episode, RAB’s Mike Hulvey sits down with Yadia Suarez, co-founder, Insyders. With a career that spans iHeartRadio, TV, Univision and the creator economy, Yadia brings a unique vantage point on where influence really lives - and why radio talent remains one of the most powerful, trusted and under-leveraged forces in the influencer landscape. You’ll hear how brands who embrace creators early, repurpose content across platforms and unlock the full value of radio talent won’t just follow the future - they’ll shape it.  Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts Click here for Season 7: 2025 NAB Show podcasts

In the latest episode of Radio on Main Street, we hear from Kara Todd, digital marketing lead at SYSCO. With a background spanning email, paid media, retail and now B2B enterprise strategy, Kara brings a fresh perspective on how traditional brands are modernizing their marketing, adopting AI and redefining what “digital transformation” really looks like from the inside. It’s an enlightening conversation with a reminder that people still want connection, conversation, storytelling and trusted voices and why audio continues to play such an important role in the media mix. For brands willing to blend data with authenticity, the future isn’t something to fear — it’s something to build.  Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts  Click here for Season 7: 2025 NAB Show podcasts

In the second to last episode of the season, RAB’s Tammy Greenberg chats with Greg Licciardi, vice president, partnerships & sponsorships, ANA— a role he stepped into just six months ago, after a career spanning agencies, media, ad tech and more than a decade teaching modern marketing at Fordham and Seton Hall. Greg is also the author of The Holy Grail of Marketing, a new book exploring how brands can use AI, data and cross-platform strategy to reach the right consumer in the right moment with the right message.  In a fragmented media world, brands are searching for relevance, and in our discussion, Greg underscores the power of audio and its ability deliver messaging at exactly the right time, in the right mindset and often in the most personal environment a brand could ask for — the listener’s everyday life.  It’s a great listen with an important reminder that as marketing evolves, brands that win will blend innovation with intention — and recognize that channels like radio don’t just reach consumers, they move them Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts Click here for Season 7: 2025 NAB Show podcasts

In the last episode from the ANA Masters of Marketing series, RAB’s Mike Hulvey is joined by Radio Mercury Award winners Jeff Warman, chief creative officer and partner and Taylor Wigert, head of strategy at Curiosity o talk about building bold, culture-driven work and how brands can win when they commit to both long-term brand building and fast-moving cultural relevance. And yes -  if you know Curiosity - this conversation starts exactly where you’d expect: with Dude Wipes, NASCAR, and the surprising power of leaning all the way into a brand’s truth. Jeff and Taylor remind us that great marketing still comes down to two things: sharp strategy and unfiltered humanity. Their philosophy is simple: brands win when they’re brave enough to be memorable, fast enough to be relevant, and smart enough to show up where audiences are already paying attention - including radio, where storytelling, emotion, and trust show up in ways no other medium can replicate. It’s a fun and insightful listen. Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts  Click here for Season 7: 2025 NAB Show podcasts

In the latest episode of the series, Andrew Tindall returns to the podcast with an insightful conversation as to why audio is regaining power in a screen-saturated world and how sound builds memory and emotion in ways that visuals simply cannot and the importance around audio creative. You’ll hear more about why radio provides brands with a winning competitive advantage that is hiding in plain sight.  Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts Click here for Season 7: 2025 NAB Show podcasts

The eighth episode in the ANA Masters of Marketing series features Jeff Wright, a marketing coach for Nexstar Network, a coaching organization that helps independent, locally owned trades businesses become not just great service providers, but great businesses. In this conversation, Jeff shares the difference between coaching and consulting, how uncovering the real problem inside a business matters most and why radio continues to be a powerful and trusted platform for small- and mid-sized businesses in the local communities they serve. It’s an important listen, and it underscores the importance of radio partnering with small business owners and becoming their trusted partners and media consultants. Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts Click here for Season 7: 2025 NAB Show podcasts

The latest episode of Radio on Main Street features Susan Finnegan, senior director of data product management, Margaritaville at Sea — the cruise line extension of one of the most iconic lifestyle brands in the world. After more than a decade in marketing technology roles at Walt Disney and SeaWorld, Susan brings her expertise to a company built on music, escape and joy with a lot of brand storytelling through sound.  You’ll hear how a brand’s voice builds trust; data helps guide smarter decisions and why Susan believes that audio is more than a channel — it’s a state of mind, an emotion and a memory trigger that brands can’t afford to overlook.  Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts Click here for Season 7: 2025 NAB Show podcasts

In this week’s Radio on Main Street from the ANA Masters of Marketing episode, Mike Hulvey sits down with Rebeca Vargas, former chief marketing officer of Girl Scouts of America. Spanning more than two decades in senior marketing roles across major financial institutions, followed by leading one of the most iconic and purpose-driven brands, Rebeca shares how purpose-driven marketing, brand reinvention, and smart media strategy - including the role of audio - can transform organizations like the Girl Scouts and the communities we collectively serve. Click Here to watch the interview on our YouTube channel.Click here for Season 8: 2025 ANA Masters of Marketing podcastsClick here for Season 7: 2025 NAB Show podcasts

In the fifth installment of Radio on Main Street from the ANA Masters of Marketing Conference, Mike Hulvey talks with Carl Fremont, chief executive officer of Quigley-Simpson, an independent agency known for its end-to-end approach to brand building, demand generation and consumer connection. You don't want to miss this episode as Mike and Carl unpack what it takes to compete in today's tech infused, complex media landscape and the unique role that audio plays in creating the emotional bonds that matter. Click Here to watch the interview on our YouTube channel.Click here for Season 8: 2025 ANA Masters of Marketing podcastsClick here for Season 7: 2025 NAB Show podcasts

Radio on Main Street from the ANA Masters of Marketing Conference continues this week with a conversation between Mike Hulvey and Brent Christenson, global director of marketing capability at Alcon Laboratories and an RAB Audio Advisory Board committee member. In this conversation, Mike and Brent explore how brands benefit from the captive listening environment radio provides, and why fundamentals - not fads - will continue to shape the future of marketing, even as AI reshapes the tools we use. Click Here to watch the interview on our YouTube channel.Click here for Season 8: 2025 ANA Masters of Marketing podcastsClick here for Season 7: 2025 NAB Show podcasts

RAB’s latest Radio on Main Street series comes to you from the 2025 ANA Masters of Marketing conference which was held in Orlando, Florida. Team RAB spent a week learning, growing and sharing the power of radio among 3,000 brand marketers. The conference theme was “Powering the Industry Agenda” where a lot of the conversations centered around growth through the fusion of AI, data and human creativity—all working together to deepen connections and deliver real results. In the coming weeks and months, you’ll be hearing the conversations recorded at the conference. In the first episode, Mike Hulvey is joined by Dan Kleinman, chief brand officer for Deutsch Family Wine & Spirits – the home of Josh Cellars, Yellow Tail and Redemption Bourbon brands. Kleinman, who manages the portfolio of brands, shares how they use storytelling, podcasts and authentic partnerships to reach younger audiences, and so much more. Click Here to watch the interview on our YouTube channel. Click here for Season 8: 2025 ANA Masters of Marketing podcasts Click here for Season 7: 2025 NAB Show podcasts

In this second episode of the ANA Masters of Marketing series, we hear RAB’s Mike Hulvey’s with Jenny Nelson, chief marketing officer, Audacy, who also serves on the executive committee of RAB’s Board of Directors. The conversation delves into a topic we’re passionate about at RAB - collaboration across the broadcast radio industry which is both driving momentum and innovation. They also cover the topic of testing AI to accelerate success while keeping our creators and human connections at the core. Enjoy the listening and further learn and understand how having a unified radio message ensures that we are all speaking with one powerful voice to truly power our own industry agenda and ultimately our future. Click Here to watch the interview on our YouTube channel.Click here for Season 8: 2025 ANA Masters of Marketing podcastsClick here for Season 7: 2025 NAB Show podcasts

In the latest episode recorded on site at the 2025 ANA Masters of Marketing Conference in Orlando, Florida, RAB’s Mike Hulvey chats with Mike Daum, chief marketing officer, Golden 1 Credit Union. This California-based company is a not-for-profit financial cooperative and one of the largest credit unions in the United States. The informative discussion covers key media and advertising topics including balancing omnichannel strategies, leveraging audio and sports marketing partnerships to build loyalty, and implementing AI with authenticity and a human touch - all while staying true to Golden 1’s mission and values. We also hear about Daum’s career launch and how the legendary Radio Ranch founder Dick Orkin inspired him to pursue a career in marketing and advertising.   Click Here to watch the interview on our YouTube channel.Click here for Season 8: 2025 ANA Masters of Marketing podcastsClick here for Season 7: 2025 NAB Show podcasts

In the thirteenth episode of the NAB Show series, we hear the conversation RAB’s Mike Hulvey had with Bob Goff, general manager, morning host and professional problem solver at Heart of Wisconsin Media. Bob is a jack of all trades at his radio station as he is the only full-time staff member and how he's able to pull it off by leveraging available technology to produce exemplary local radio and ensure his grassroots radio efforts deliver a first-rate listening and advertising client experience. Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts

In the second to last episode of the series, we hear the conversation immediate past RAB president and CEO Erica Farber had with four RAB student scholars, Max Castro, programming director; Dawson Cochran, radio DJ and audio production; Allyson Ritchey and Isaac Heldt, station manager, attending the Broadcast Education Association’s Spring convention in conjunction with the NAB Show. With over 100 students in attendance at the show, it is a terrific opportunity to hear from the next generation directly and why they are motivated, excited, and ready to work in radio! Click Here to watch the interview on our YouTube channel.Click here for Season 7: 2025 NAB Show podcastsClick here for Season 6: 2024 ANA Masters of Marketing podcasts