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Watch this video to understand how you can create, write, and sell a Landmark Book that builds you business as an author, coach, and content creator. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

It’s easy to write a book once you know where to go and what to do. Are you ready to move forward? Check out ProtoPublished.com: https://www.protopublished.com. Write a Book lyrics It’s easy to write a bookOnce you know where to goOnce you know what to doOnce you know who to connect withOnce you know how to move forwardOnce you know why to move forward It’s quick to write a bookOnce you know where to goOnce you know what to doOnce you know who to connect withOnce you know how to move forwardOnce you know why to move forward It’s fun to write a bookOnce you know where to goOnce you know what to doOnce you know who to connect withOnce you know how to move forwardOnce you know why to move forward It’s highly profitable to write a bookOnce you know where to goOnce you know what to doOnce you know who to connect withOnce you know how to move forwardOnce you know why to move forward Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The lyrics to this song were adapted from a Facebook post made last night by a good friend of mine (Chris Attwood, co-author of The Passion Test bestseller). The main point I’d like you to take from the song is to use your passions and your excitement as a signal to move forward. Use your passions as breadcrumbs to follow to get the things you really want. Consciousness lyrics I’ve come to understandThat consciousness isn’t somethingIt isn’t something we haveIt is nothing we haveIt’s what and who we areIt’s what everything is made ofIt’s in everythingAnd it’s in me and you I’ve learned thisThat the purpose of life is simpleIt’s for consciousness to know itselfKnow itself through each of usEvery time we take a stepA step toward knowingKnowing who we really areThe natural result is joy That can sound abstractHere’s how it plays outPlays out on an ordinary dayWhen I feel expandedWhen I feel energizedWhen I feel excited about somethingI take it as a signal to move forwardTo move forward and act When I feel contractedWhen I feel tiredWhen I feel separatedI take it as a signal to go inwardA signal to rest and get clearSuffering comes from the storiesThe stories we tell ourselvesAbout what we are feeling Wisdom is learning to trustTrust those signalsTo follow what you loveYour passions are the breadcrumbsThat lead you backBack to who you really areCelebrate who you areLove, love, love who you are Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

This song has been inspired by a quote I once discovered from actor Anthony Hopkins: None of us ae getting out of here alive, so please stop treating yourself like an afterthought. Eat the delicious food. Walk in the sunshine. Jump in the ocean. Say the truth that you’re carrying in your heart like hidden treasure. Be silly. Be kind. Be weird. There’s no time for anything else. The rest of the song came from a few other quotes I ran across during the creation of this song’s lyrics. Whenever you stuck, follow this advice. Afterthought lyrics None of us are getting outOut of here aliveSo stop treating yourselfLike an afterthought Eat the delicious foodWalk in the sunshineJump in the ocean Say the truthThe truth that you are carryingCarrying in your heartLike hidden treasureI believe in GodI believe in familyI believe in truth between peopleI believe in the power of love Whatever you want to doDo in this lifeDo not waitDo it nowThere are only so many tomorrowsAnd too often sadlyTomorrow never arrives Be sillyBe kindBe weirdThere’s no timeNo time for anything else None of us are getting outOut of here aliveSo stop treating yourselfLike an afterthought Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The above video and audio podcast has been generated by Google Notebook based on the following text: Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla Marketing Jay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies. Some of the additional spinoff books in Jay’s series (many with co-authors) include: The Guerrilla Marketing Handbook Guerrilla Marketing for the New Millennium Guerrilla Marketing on the Front Lines Guerrilla Marketing Remix Guerrilla Marketing in 30 Days Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Marketing for Free Guerrilla Marketing and Joint Ventures Guerrilla Marketing During Tough Times Guerrilla Marketing for Coaches Guerrilla Marketing for Job Hunters Guerrilla Marketing for a Bulletproof Career Guerrilla Marketing for Writers Guerrilla Marketing for Consultants Guerrilla Marketing for Financial Advisors Guerrilla Marketing for Franchisees Guerrilla Marketing: Put Your Advertising on Steroids Guerrilla Marketing Job Escape Plan Guerrilla Marketing to Heal the World Guerrilla Marketing Excellence Guerrilla Facebook Marketing Guerrilla Business Secrets Guerrilla Time: More Time in Your Life Guerrilla Selling Guerrilla Publicity Note how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series. Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers. But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The Knot Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The 40-minute podcast episode above is adapted and expanded from the posted information about Guerrilla Marketing featured below. You can read the article below, but you will get so much more if you actually listen to the audio podcast above. It is well worth your listen. Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting, and wide-open doors resulted in the remaining $9,965.000. – Jay Conrad Levinson, author, Guerrilla Marketing Jay Conrad Levinson’s Guerrilla Marketing was a landmark book first published in 1984. The book has sold more than 21 million copies and made the New York Times bestseller list. Jay has created spinoff books from that title, wrote columns and newsletters, offered bootcamps and webinars, taught at UC Berkeley, and did a lot of high-end consulting. Before writing Guerrilla Marketing, Jay worked as a creative director at Leo Burnett in London and J. Walter Thompson advertising agencies. Some of the additional spinoff books in Jay’s series (many with co-authors) include: The Guerrilla Marketing Handbook Guerrilla Marketing for the New Millennium Guerrilla Marketing on the Front Lines Guerrilla Marketing Remix Guerrilla Marketing in 30 Days Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Marketing for Free Guerrilla Marketing and Joint Ventures Guerrilla Marketing During Tough Times Guerrilla Marketing for Coaches Guerrilla Marketing for Job Hunters Guerrilla Marketing for a Bulletproof Career Guerrilla Marketing for Writers Guerrilla Marketing for Consultants Guerrilla Marketing for Financial Advisors Guerrilla Marketing for Franchisees Guerrilla Marketing: Put Your Advertising on Steroids Guerrilla Marketing Job Escape Plan Guerrilla Marketing to Heal the World Guerrilla Marketing Excellence Guerrilla Facebook Marketing Guerrilla Business Secrets Guerrilla Time: More Time in Your Life Guerrilla Selling Guerrilla Publicity Note how many other topics you can cover when you work with co-authors who can expand the brand you created with your landmark book. Of course, even better, these co-authors will become some of your best marketers for your entire series. Before he wrote his landmark book, Jay used classified ads for many years to sell his self-published book Secrets of Successful Free-Lancing for $10.00. Why did his classified ad work where others didn’t? Because he avoided the two main limitations of classified ads by writing a long ad that described the benefits of his book in a clear and appealing way and by placing his ads in upscale periodicals such as magazines for professional artists and writers. But most of all, I want to thank Jay for living a generous life. He never kept a secret, never hesitated to teach, to point something out, to lift someone up. — Seth Godin, author, The Knot Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The above podcast features a discussion generated by https://notebook.google.com to summarize the information included in the introduction to this book. Note how Google Notebook expands the topic and develops it into a discussion between two people. I think Google Notebook did a wonderful job of expanding the article I wrote about What Is a Landmark Book? It provides a little different perspective that the one I wrote about in the previous article showcased below. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Let this song inspired you to always stay positive, work hard, and make it happen. All through choosing joy! Choose Joy lyrics Today I chooseI choose peace over worryI choose faith over fearI choose to see the good Stay positiveWork hardMake it happenChoose joy Happiness is a directionIt is not a destinationDo what makes your soul shineDon’t forget to be awesome Stay positiveWork hardMake it happenChoose joy Life is better when you’re laughingYour strength does not comeDoes not come from controlYour strength comes fromFrom how you respondThe best is yet to come Stay positiveWork hardMake it happenChoose joy Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

This is a country ballad version of Robert Frost’s famous poem, Two Roads Diverged in a Yellow Wood. His ultimate advice: Take the road less traveled by, and that will make all the difference. I have often followed this advice in writing books as well as in marketing books. It’s fun and often profitable to take chances via alternative options, to go in directions different from what every other author or marketer is doing. It helps you stand out. Two Roads Diverged in a Yellow Wood lyrics Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I stoodAnd looked down one as far as I couldTo where it bent in the undergrowth; Then took the other, as just as fair,And having perhaps the better claim,Because it was grassy and wanted wear;Though as for that the passing thereHad worn them really about the same, And both that morning equally layIn leaves no step had trodden black.Oh, I kept the first for another day!Yet knowing how way leads on to way,I doubted if I should ever come back. I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I—I took the one less traveled by,And that has made all the difference. I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I—I took the one less traveled by,And that has made all the difference. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Stories and Truth is a country ballad adapted from various quotes written by novelist Orson Scott Card. Use this song as inspiration to write your story and share the truth. Stop walking pass all the story ideas you run across every day. Stories and Truth lyrics Everybody walks pastWalks past a thousand story ideasEvery day, every dayGood writers are the onesWho see five or six story ideasEvery day, every dayMost people don’t see any The most important trainingIs to experience life as a writerQuestioning everythingInventing multiple explanationsFor everything, all thingsIf you do thatThe other things will comeIf you don’tThere’s no hope for you Most of us read these storiesThese stories we know are not trueBecause we’re hungryFor another kind of truthThe mythic truth about human natureThe most specific truth of allOur own self-storyOur own story Sometimes lies are more dependableMore dependable than the truthMetaphors have a wayA way of holding the most truthThe most truth in the least space Sometimes lies are more dependableMore dependable than the truthMetaphors have a wayA way of holding the most truthThe most truth in the least space Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The following song is based on a number of quotations from Dwayne “The Rock” Johnson, a wrestler and an actor. I arranged the quotes in a way to make them play better as a song. If you want success, work hard, be good, and run towards that main thing that inspires you every day. The Secret to Success lyrics What I have learned through experienceIs that I need to keep the main thingAnd the main thing for meThe thing that in the morningI swing my legs out of bedAnd I run towardsIt is creatingIt is artIt is storytelling You gotta get up in the morningYou gotta get after itYou gotta put in the workYou gotta sweat, sweat hard Success isn’t overnightIt’s when every dayYou get a little betterBetter than the day beforeIt adds up, it adds up I’m always askedWhat’s the secret to success?But there are no secretsBe humbleBe hungryAnd always be the hardest workerThe hardest worker in the room Check your ego at the doorThe ego can be a success inhibitorIt can kill opportunitiesIt can kill success You gotta get up in the morningYou gotta get after itYou gotta put in the workYou gotta sweat, sweat hard Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

You can learn a lot about writing and marketing by listening to this song. The key tip: Catch people being good and then let them know you’ve seen them doing good. This song is adapted from an article by Andrea Widburg in American Thinker (https://www.americanthinker.com/blog/2026/08/if-you-love-someone-tell-them-and-be-specific). Catch People Being Good Every day is a good daySome days are better than othersI win in all the ways that countFamily and friendsGood enough healthReasonable material comfortA fulfilling jobI never tire counting my blessings This I know is trueIt’s incumbent on all of usTo catch those we love being goodAnd tell them that we love them The happiest people in America:Men who are married andWomen with childrenParenting is toughBut the rewards are unparalleledChildren give life purpose Here’s my life philosophyCatch people being goodIf they’re close to youTell them you love themTell that to them whenever you canDon’t be shyDo it often You’re a good personYou are thoughtfulYou are kindYou make my life happierI see youI value what I see Don’t reach the end of your lifeRegretting the things you did not sayCatch people being goodBecause that makes their world betterAnd that makes your world better If you love someoneTell them you love themTell them oftenBe specificAnd tell them again If you love someoneTell them you love themTell them oftenBe specificAnd tell them again Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

In an email last week, Joe Pulizzi wrote in The Tilt newsletter how you could make any book, course, video, podcast, or other product better just by answering two questions. Those two questions (Does creating a thing bring something good into your live? and Does creating a thing make someone else’s life better?) If you can answer YES to those two questions, you will create a great product that will impact your life and help your customers—and, thus, be the right product to create. In the song below, I’ve featured those two questions, plus subsidiary questions that you can ask yourself, so you create the best products that will sell. The best products live within the answers to those two questions. Again, if you can answer YES to both, you’ll create something good. And that, ultimately, is what truly matters. Create something good today! Create Something Good lyrics Does creating a thingBring something good into your life?Does it give you energy?Does it make you curious?Does it help you understand something?Would you still want to make itIf nobody was keeping score?If yes, check that box Does creating a thingMake someone else’s life better?Does it solve a real problem?Does it help someone see differently?Does it make them laugh?Does it give them hope?Does it help them make better decisions?Answer yes, and you are loving others You are loving your audienceBy delivering something kind and trueThe best creative work livesWhere those two things overlapLove you and love your audienceKeep things simple and pureKeep things simple and true The best creative work livesWhere those two things overlapLove you and love your audienceKeep things simple and pureKeep things simple and true Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

Inspired by a statement made by WNBA player, Sophie Cunningham. I adapted the spirit of her statement to apply to songwriters, singers, writers, and authors. Write on no matter how many boos and how many cheers you receive. Boos and Cheers lyrics You’re going to get boosYou’re going to get cheersWherever you playNo matter your fears You’re going to get boosYou’re going to get cheersNo matter what you doNo matter your years You’re going to get boosYou’re going to get cheersSo play on, play onNo matter your gears You’re going to get boosYou’re going to get cheersLoud and raucous either wayNo matter the tears You’re going to get boosYou’re going to get cheersBut you play on either wayNo matter your peers You’re going to get boosYou’re going to get cheersBoth have their valueNo matter the frontiers You’re going to get boosYou’re going to get cheers You’re going to get boosYou’re going to get cheers You’re going to get boosYou’re going to get cheers Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

This country ballad is adapted from quotes by Frank Daley, Abraham Maslow, William Shakespeare, Satchel Paige, and Mark Twain. Do what you love. But first, know who you are. Or you’ll choose your love wrong. — Frank Daley Musicians must make music, artists must paint, poets must write if they are to ultimately be at peace with themselves. What human beings can be, they must be. — Abraham Maslow This above all: to thine own self be true, and it must follow, as the night of the day, thou canst not be false to any man. — William Shakespeare Never let the odds keep you from pursuing what you know in your heart you were meant to do. — Satchel Paige, baseball pitcher The two most important days in life are the day you are born and the day you discover the reason why. — Mark Twain, novelist Do What You Love lyrics Do what you loveBut first, know who you areOr you’ll choose your love wrongThat is the beginningThe beginning of self-knowledge Ask yourself: Who are youAnd what are you doing here?In this jobIn this relationshipIn this countryOn this planet? Musicians must make musicArtists must paintPoets must writeIf they are ultimatelyTo be at peace with themselvesWhat human beings can beThey must be, they must be This above allTo thine own self be trueAnd it must followAs the night follows dayYou cannot be false to any man Never let the oddsKeep you from pursuingWhat you know in your heartYou were meant to do The two most important daysIn life are the day you are bornAnd the day you discoverThe reason why you were bornDiscover your reason now The two most important daysIn life are the day you are bornAnd the day you discoverThe reason why you were bornDiscover your reason now Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe