
Advertise on podcast: Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters
Rating
4.6from
This podcast has
267 episodes
Language
EnglishPublisher
Dan Sullivan and Shannon WallerExplicit
No
Date created
2016/11/03
Latest episode
2026/10/06
Average duration
25 min.
Release period
15 days
Description
Inside Strategic Coach is a practical resource for entrepreneurs, or anyone with a growth mindset. Hosts Dan Sullivan and Shannon Waller share breakthrough insights, educational success stories, and insider know-how, gained from working with thousands of successful business owners, worldwide.
Unlock Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters podcast Email contact info,
Listeners & Audience details
Email contact information
Direct podcast contact details

Listeners
Audience numbers & engagement insights

Audience details
Podcast Insights

Social media
Check Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters social media presence
Podcast episodes
Check latest episodes from Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters podcast
The Entrepreneur’s Guide To Becoming An Invention Machine
2026/10/06
What if your company could create value for clients without depending on you to deliver it personally? Dan Sullivan and Shannon Waller explore why Strategic Coach® is an invention-producing enterprise, how intellectual property creates lasting value, and how entrepreneurs can turn their unique knowledge into capabilities that grow beyond themselves.
Here’s some of what you’ll learn in this episode:
How patents changed Dan’s thinking about Strategic Coach’s position in the marketplace.Some of the tests the U.S. Patent Bureau applies before awarding a patent.How and why Strategic Coach members are creating their own invention-producing enterprises.The steps to take before seeking a patent for a new idea.
Show Notes:
Strategic Coach has thousands of copyrights, hundreds of trademarks, and 85 patents.
Strategic Coach isn’t just a coaching company; it’s an invention-producing enterprise that creates new thinking tools for entrepreneurs.
Many coaching companies build their reputation through marketing and networking, while Strategic Coach’s intellectual property provides an additional source of marketplace credibility.
The U.S. Patent Bureau takes an adversarial approach, searching for reasons an invention may not qualify for a patent.
To receive a patent for a thinking tool, you must show that it’s unique, useful, non-obvious, and capable of producing consistent results.
Start by creating a product or service, then build the customer experience, create intellectual property, and turn it into intellectual capital that others can use.
Members experience Strategic Coach as an invention-producing enterprise through its thinking tools, teamwork, workshops, and the details of the overall experience.
Strategic Coach’s tools are tested with thousands of entrepreneurs and produce consistent results, even when taught by different coaches.
When your ideas become intellectual property, the value you create is no longer dependent on your being there personally.
Personality-based companies can grow only as far as the founder can show up, perform, and deliver the experience.
A system-based company gives other people the ability to create and deliver value using a proven method.
Ask yourself: For your company to have 10x the impact without clients ever interacting with you, how would your knowledge and capabilities have to be packaged?
Naming, documenting, and protecting your Unique Process™ is a practical first step toward making your company less dependent on you.
Resources:
What Is A Self-Managing Company®?
Casting Not Hiring by Dan Sullivan and Jeffrey Madoff
Casting Your 4 x 4 Company by Dan Sullivan
If you missed the last episode, Dan Sullivan and Shannon Waller discuss the dangers of maybes and the benefits of making clear-cut decisions. Entrepreneurs like being in action, but too often they get stuck in an in-between phase on a project. Tap here to listen to The One Word That Stops Entrepreneurs From Taking Action
The One Word That Stops Entrepreneurs From Taking Action
2026/09/22
Entrepreneurs like being in action, but too often they get stuck in an in-between phase on a project. Business coaches Dan Sullivan and Shannon Waller discuss the dangers of maybes and the benefits of making clear-cut decisions.
Here’s some of what you’ll learn in this episode:
The new Strategic Coach® thinking tool that reveals where you’ve been successful saying either yes or no—not maybe.What’s led to Dan having very few maybes in his life.A question you can ask yourself to lead you into action.Why having made a wrong decision can still be a good thing.
Show Notes:
Both yes and no are strategically useful. In your past, you either said yes and took a complete action, or you said no and prevented yourself from getting into trouble.
Paralysis is in the middle of yes and no. This is where maybe is.
When you’re saying maybe, you’re not committed or certain, so you keep yourself in a state of suspended animation.
Your brain is what directs you toward and enables action, and it operates incredibly quickly.
You can give your brain some help by deciding yes or no, and eliminating everything in the middle.
Every week, look at your list of prospects and keep the yeses. “Maybe” kills you, “yes” rewards you, and “no” teaches you because you’re developing discretion.
For some entrepreneurs, their research phase doesn’t start until they’ve made a decision and are in motion.
When someone’s stuck in the maybe phase, it might be because they’re scared of making the wrong decision. They favor definitely not failing over potentially succeeding.
Instead of worrying about making the right decision, you can make a decision and then work to make the decision right.
Discovering what works for you leads to increased discernment.
No matter how long you spend on research and planning, you won’t know if your idea works until you engage with the marketplace or your clientele.
Resources:
The 4 C’s Formula by Dan Sullivan
Multiplication By Subtraction by Shannon Waller
Yesterday Creates Tomorrow
2026/09/08
What if the best way to create a better future is to focus on making today a great yesterday? In this episode, Dan Sullivan and Shannon Waller explore a simple, rewarding way to approach time that can reduce stress, sharpen focus, and help you feel more satisfied with each day as it happens.
Here’s some of what you’ll learn in this episode:
Why the last seven months have been the best of Dan’s life.Why engaging in this process reduces stress.Why Dan hasn’t been feeling any pressure from his ADHD.How this system creates a more satisfying daily experience.
Show Notes:
What you do today, and how you think about it, shapes your experience of tomorrow.
Start each morning by deciding what would make today a great yesterday when you wake up tomorrow.
When you focus on creating a great yesterday, tomorrow becomes less about worry and more about the commitments you make today.
Creating great yesterdays can reduce the stress and regret you carry from the past.
When tomorrow takes care of itself, you can feel less pressure and anxiety about the future.
Getting emotionally attached to future possibilities can create anxiety because those possibilities don’t yet exist.
Each future possibility you become attached to competes for your attention today.
Focusing on today can improve your concentration by freeing you from stress about the past and future.
A simple point system can make daily progress more visible, playful, and satisfying.
There are no punishments in this system—only rewards for actions that move your life forward.
An activity is more valuable if you do it consciously.
Resources:
The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy
Not Being Bothered by Dan Sullivan
A Bored Entrepreneur Is A Dangerous Entrepreneur
2026/08/25
For entrepreneurs, boredom is more than an inconvenience. It can lead to poor decisions, unnecessary disruption, and lost momentum. In this episode, Dan Sullivan and Shannon Waller explore why conscious thinking is the antidote to boredom and how asking better questions can create fresh energy, clarity, and opportunity from the experiences already in front of you.
Here’s some of what you’ll learn in this episode:
Why entrepreneurs need to be aware of how they’re thinking.A simple, easy way to get energized by what you’re doing.Where boredom really comes from.How to respond to major changes in the world.
Show Notes:
Entrepreneurs need achievement that feels new, better, and different to stay energized and engaged.
If you are no longer growing, or are achieving in the same way for too long, boredom can quickly set in.
Boredom is not always a signal to look for more external stimulation; it can be a cue to change how you’re thinking.
You can shift your energy by consciously switching away from an unproductive thought and giving your brain a better question to answer.
Becoming aware of what you’re thinking, feeling, and experiencing in the moment is a practical antidote to boredom.
Asking yourself, “What is actually happening right now?” turns you from a passive participant into an active observer.
Taking the role of an observer creates emotional distance and helps you see a stressful situation more clearly.
Naming your experience gives your brain something specific to work on and creates an immediate shift in energy.
Anger and negative emotions can take over when you’re reacting unconsciously instead of examining what’s happening.
Curiosity keeps entrepreneurs engaged because it turns familiar experiences into sources of new insight.
Reviewing your best “yes” decisions and best “no” decisions can reveal valuable patterns, connections, and confidence for the future.
The more conscious you are of your thinking, the more easily you can create fresh energy from your past, present, and future experiences.
Resources:
The Greater Game by Dan Sullivan and John Bowen
Thinking About Your Thinking by Dan Sullivan
Inviting Genius: How Good Leaders Use Conflict to Become Great by Matthew Abrams
The 3 Most Important Questions For Constant Growth As An Entrepreneur
Who We’re Looking For
2026/08/11
For over five decades, Strategic Coach® co-founder Dan Sullivan has been coaching talented, successful, ambitious entrepreneurs. In this episode, Dan shares insights from his new book, Who We’re Looking For, as he and business coach Shannon Waller define the kind of entrepreneur who gains the most from joining The Strategic Coach® Program.
Here’s some of what you’ll learn in this episode:
How Dan discovered and describes the coaching instinct he was born with.Why The Strategic CoachProgram is designed exclusively for entrepreneurs.How Strategic Coach structures and processes can support an entrepreneur’s lifetime growth.How an entrepreneur’s ambition can create isolation—and what to do about it.How Strategic Coach and its members create a true collaboration, not a transactional relationship.
Show Notes:
Who you are is often easier for someone else to see, especially when they’re watching you in action and noticing what consistently works for you.
Your life is made up of hundreds and thousands of experiences, and the patterns of what works and what doesn’t reveal your real talents and direction.
The entrepreneurs who thrive in Strategic Coach are the ones who have chosen to base their income on their own effectiveness in the marketplace.
Entrepreneurs have the strongest connection to their ambition because they’ve taken full responsibility for creating their own opportunities and results.
Strategic Coach has coached over 25,000 entrepreneurs, and some members have been in the Program for more than 35 years, treating it as their entrepreneurial home.
The ideal Strategic Coach member is talented, successful, highly ambitious, and never wants to stop growing their freedom and impact.
When the right-fit entrepreneur hears about Strategic Coach, they recognize it immediately as the structure and community they’ve been looking for, which makes getting started simple and fast.
In the Strategic Coach community, entrepreneurs collaborate rather than compete, contributing their experiences and insights so everyone grows faster.
The biggest danger for entrepreneurs is loneliness, especially when they feel like no one around them really understands their ambition or experience.
Most entrepreneurs have had to prove themselves on their own without a process, structure, or environment designed specifically for people who think the way they do.
Strategic Coach gives entrepreneurs a space where they can be unabashedly ambitious and surrounded by peers who want them to think even bigger.
Fundamental entrepreneurial thinking is different from knowing your industry; it’s a way of seeing opportunities, taking ownership, and creating value regardless of the business you’re in.
There’s no point in being a successful entrepreneur unless your success continually increases your sense of personal happiness and agency.
Resources:
Unique Ability®
My Plan For Living To 156 by Dan Sullivan
What Is A Self-Managing Company®?
The Entrepreneur’s Guide To Time Management
The Impact Filter®
Thinking About Your Thinking by Dan Sullivan
Grow Your Company By Growing Yourself, with Teresa Easler
2026/07/28
What does it take to build a business around only what you love doing? In this episode, Shannon Waller sits down with long-time Program Coach Teresa Easler to talk entrepreneurship, Unique Ability®, and designing a Self-Managing Company® that supports your best work. Teresa explains how better boundaries, courageous decisions, and seeing your business as intellectual property can change the way you lead and grow.
Here’s some of what you’ll learn in this episode:
How Teresa first discovered Strategic Coach® through a surprise cold call from Shannon.How a move and lack of corporate options pushed her to start her own business.How she shifted from a gourmet cheesecake business into high-impact communication coaching.What big decisions she and her husband made to launch their company.What mindset shift led her to create Connect To The Core as a Unique Ability business.
Show Notes:
Most entrepreneurs can trace their roots back to childhood experiments in selling, serving, and creating value.
Sometimes we choose entrepreneurship and sometimes life pushes us into it, but the result can be the same: freedom and growth.
You can design a business where you do only what you truly love and are uniquely great at.
Real communication isn’t just data exchange; it’s genuine connection and partnership with the person you’re talking to.
Entrepreneurs need strong communication both in the marketplace and inside the company with their teams.
It’s almost impossible to clearly communicate your value on your own because you’re too close to your own business story.
You can decide you won’t work with anyone you wouldn’t genuinely enjoy spending time with.
Learning to say no is a courage muscle that keeps your life and business simpler and more profitable.
Saying “yes” too quickly creates obligations without real commitment, which leads directly to messes and drama.
Treating your ideas and frameworks as intellectual property lifts you out of just selling products and services.
When you build a Unique Ability-focused team, you can take more time off while your company keeps growing.
Resources:
Unique Ability®
The Entrepreneur's Guide To Time Management
The 4 C’s Formula by Dan Sullivan
What Is A Self-Managing Company®?
The Entrepreneur’s Playbook For Mastering AI Without Anxiety
2026/07/14
AI can do a lot of tasks that used to take human effort, but it can’t think about its own thinking. In this episode, Dan Sullivan and Shannon Waller explain why the right response to AI is to become more conscious, discerning, and intentional so you can use technology with clarity and purpose.
Here’s some of what you’ll learn in this episode:
Why so many people feel confused and overwhelmed by AI.Why the way most people are reacting to AI is completely normal.How new technology has increased both personal freedom and global complexity.Why AI isn’t the cause of big changes in the world, but the result of them.What “mechanical thinking” means, and how it explains what AI actually does best.What humans can do that AI will never be able to do in the same way.How The Strategic Coach® Program helps you access your own experience and get clear about your thinking.
Show Notes:
AI is doing work that people used to do manually, but that doesn’t make it original thinking.
A lot of everyday thinking is repetitive and mechanical, which is exactly the kind of work AI can handle well.
Every interaction with technology that we take for granted now might have been a troubling experience when it was first introduced.
AI isn’t new. It's just entered the realm of cognition.
Most people think about only three things: things, people, and other people’s thoughts. The fourth level is thinking about your thinking.
If you think about your thinking, you’ll become very discerning and masterful in how you use AI.
Everyone uses AI for different reasons.
A lot of AI’s capabilities probably don’t serve your purposes.
To use AI effectively, you need to be clear on your reasons for using it.
AI is trying to keep up with humanity, not the other way around.
Resources:
Shannon Waller’s Team Success Podcast
Failure Is The Fuel To Power Your Next Breakthrough
2026/07/02
Failure never feels good, but trying to dodge it or downplay it keeps you from learning what you most need as an entrepreneur. In this episode, Dan Sullivan and Shannon Waller explore why you should let failure be failure, fully feel the emotion, and then transform that energy into better thinking, better timing, and bigger progress.
Here’s some of what you’ll learn in this episode:
Why people sometimes avoid thinking about a failure.
Why you should allow yourself to fully experience your first failure.
Where entrepreneurs set themselves up for the most unhappiness.
The new Strategic Coach® thinking tool that shows you how you handle your failures and your breakthroughs.
Show Notes:
If you don’t learn from your failure, you’ll fail the same way again.
When you fail, let yourself feel the full negative emotion once, then use that energy to decide what you’ll do differently next time.
A person who keeps failing at the same thing with no learning and no change in behavior becomes a failure in that area.
Repeated failures in the same way can start to erode your sense of who you are as an entrepreneur.
Every failure is sending you a message about your thinking, preparation, or timing, and your job is to pay attention to it.
How you handle your failures and your breakthroughs determines whether you’re actually functioning as an entrepreneur.
Entrepreneurism is a daily back and forth between breakthroughs and failures, and both are raw material for new capabilities.
Many people try to avoid intense emotion, but dodging the feeling of failure also cuts you off from the insight it could lead to.
Most people measure their progress against an ideal, but an ideal is not reality; it’s an unreality that guarantees disappointment.
Often the “failure” is not the goal or project itself, but an unrealistic deadline or short game that ignores the actual capabilities and resources you have.
Your emotions aren’t attached to what happens outside you; they’re attached to how you choose to think about what happens, which means you can respond creatively instead of reactively.
Resources:
The Gap And The Gain by Dan Sullivan with Dr. Benjamin Hardy
What You Can Learn From Failure
Unlock A Fourth Level Of Thinking That Elite Entrepreneurs Rely On
2026/06/16
Everyone knows what cognitive thinking is, but what about metacognitive thinking? Dan Sullivan uses this term to describe the kind of thinking The Strategic Coach® Program develops in entrepreneurs. In this episode, Dan and fellow business coach Shannon Waller explore metacognitive thinking and how it helps the right kind of entrepreneurs achieve their biggest dreams with greater clarity and confidence.
Here’s some of what you’ll learn in this episode:
The three levels of thinking most people rely on in daily life.The fourth level of thinking that unlocks your best entrepreneurial ideas.Dan’s first childhood experience of thinking about his thinking.The question that set Dan on a completely different life path from his peers.Why entrepreneurs gain an unfair advantage when they learn to think about their thinking.
Show Notes:
One level of thinking is thinking about things. People like things, and they often use shared things as common ground for conversation.
The second level of thinking is thinking about people, which is why social media has become such a powerful phenomenon.
For most people, thinking about things and thinking about people uses up almost all of their available mental time.
The third level of thinking is thinking about thoughts, which is the focus of higher education and high-level media.
In higher education, professors typically teach other people’s thinking rather than developing and teaching their own.
The fourth level of thinking, which very creative people—and especially entrepreneurs—can access, is thinking about your thinking.
Thinking about your thinking gives you the ability to deliberately change how you’re thinking about a situation or problem.
Strategic Coach® provides hundreds of thinking tools to help entrepreneurs think about their thinking in structured, practical ways.
Your emotions are not a direct response to what happens outside of you; they’re a response to how you’re thinking about what happens.
Resources:
My Plan For Living To 156 by Dan Sullivan
Unique Ability®
Real Entrepreneurial Creativity Can’t Be Copied
2026/06/02
Entrepreneurs often need to be creative to have a profitable business. What do you do when you aren’t a creative person? In this episode, business coaches Dan Sullivan and Shannon Waller talk about the “why” and “how” of imitating other people in order to achieve business success.
Here's some of what you'll learn in this episode:
Why we imitate other people’s performance.The reason Dan never attends workshops by other coaches.How real creativity involves grafting.How uses of technology can be a step back instead of a step forward.
Show Notes:
There are two timeless ways of learning and improving yourself: imitating other people's performance, and repetition.
Humans are the only species that can use their brains to access the uniqueness of other people's brains.
We all imitate other people, whether we like to admit it or not.
If you're creative, and you come across someone who's more creative, you imitate, but at a certain point, you make it your own.
What an imitating person does, and for how long they do it, tells you whether they're just an imitator or whether they're creative.
If you appreciate someone else’s skills, you can translate them into your own world.
Creative people can be polarizing.
You create a new capability using vision and obstacles.
The combination of two people’s uniqueness creates something brand new.
People who imitate but aren’t creative are stealing.
In a world of AI imitation, creative people are going to get wildly more creative to differentiate themselves from robots.
Resources:
Unique Ability®
Your Life As A Strategy Circle by Dan Sullivan
How To Create A Company That Top Talent Never Wants To Leave
2026/05/19
Every great entrepreneur wants (and deserves) to have a dependable team around them so they can be freed up to develop new ideas and focus on growing their business. But how do you get one? After all, the first question most entrepreneurs ask when they join The Strategic Coach® Program is, “Where do you find such great team members?” In this episode of Inside Strategic Coach, Dan Sullivan and Shannon Waller finally answer this question in-depth. From identifying and nurturing Unique Ability® within a team and creating a positive and collaborative work culture to investing in team members’ growth, Dan and Shannon share everything that makes Strategic Coach® a magnet for skilled and passionate talent—and how to become one too.
Here’s some of what you’ll learn in this episode:
The number one tool necessary for building and maintaining a great team.How to determine if an activity is right for a person.Why Strategic Coach team members don’t really need to be managed, monitored, or motivated.How Strategic Coach creates an incredible sense of safety for its team members.The two things that team members are looking for.Why you should think of hiring someone as an investment, not a cost.
Show Notes:
At Strategic Coach, you’re always either winning or learning.
There are a lot of Coach tools that support having a great team.
Everybody's on their own unique growth path in terms of who they are and the kind of work they’re most likely to enjoy and excel at.
Strategic Coach team members can continually focus their time at work on doing what they’re excited about.
The moment someone is hired, Coach invests in learning about who that person is and how they can grow their skills.
At Strategic Coach, if something doesn’t work, the system gets blamed, not the individual.
The four core values of Strategic Coach (PAGE) are: positive and collaborative teamwork, being alert, curious, responsive, and resourceful, getting results, and providing an excellent first-class experience.
Strategic Coach has uniformly very helpful and very positive staff.
Some Coach clients have been with the company for 15, 20, 25 years, and so have some team members.
The educational system generally disparages successful business people.
Almost all Coach team members are directly in contact on a person to person level with the company’s clients.
A team member can’t be at their best if they don’t feel safe.
If you want great team members, you have to be a great entrepreneur. And that also includes being a great person.
Great team members who want a bigger future aren't interested in being with someone who doesn't have any future.
If you're going to be able to attract and retain the best people out there, you can’t have an entitled attitude.
Resources:
Unique AbilityⓇ
Article: Your Business Is a Theater Production: Your Back Stage Shouldn’t Show on the Front Stage
The Team Success Handbook by Shannon Waller
Everyone And Everything Grows by Dan Sullivan
Who Not How by Dan Sullivan with Dr. Benjamin Hardy
The Powerful Mindset That Makes 10x Growth Feel Easy
2026/05/05
Every entrepreneur would love to go 10x. So what’s holding them back? In this episode, business coaches Dan Sullivan and Shannon Waller share the mindset you need to experience major business growth.
Here’s some of what you’ll learn in this episode:
The incorrect way that most people interpret 10x.How you can learn about going 10x from looking at your past.Why people are currently experiencing 10x greater growth very easily.How to think of 10x in terms of entrepreneurial freedoms.
Show Notes:
The world is progressing on the basis of new tools, new technologies, and new opportunities.
We’ve all gone 10x many times in our lives.
It’s useful for entrepreneurs to look at how they’ve grown within the framework of their entrepreneurial lives.
You can look at massive growth as a series of 10x jumps.
If you don’t have a deadline for it, it’s only a wish.
Entrepreneurs don’t drive themselves crazy with their goals, they drive themselves crazy with their deadlines.
Money you make can be good or bad depending on the activity and who is writing you the check.
The four entrepreneurial freedoms are freedom of time, money, relationship, and purpose.
All entrepreneurs seek the freedom to focus on whatever they want to focus on.
Looking ahead doesn’t tell you how to go 10x.
Change is a natural part of being an entrepreneur.
Resources:
10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
The Four Freedoms
The Self-Managing Company by Dan Sullivan
Just Because You’re Busy Doesn’t Mean You’re Productive
2026/04/21
A lot of people go to great lengths to always appear busy. But should you really see being busy as a badge of honor? In this episode, Dan Sullivan and Shannon Waller explain why the answer is “no.”
Here's some of what you'll learn in this episode:
What busy people are really after.How busy people are actually wasting energy.How to achieve results more easily using teamwork.Why there’s a real cost for entrepreneurs who are focused on being busy.
Show Notes:
People try to establish their value by always being busy.
Being busy has nothing to do with any kind of results.
As results oriented people get better at what they do, they achieve their desired results by being less busy.
Depending on the rules you set up in your company, either being busy or achieving results will be rewarded.
Busy people see it as dangerous to not be seen on any workday.
In large bureaucracies, you get promoted on the basis of your busyness because the organization’s purpose is to be seen as busy.
Entrepreneurial companies get connected to the marketplace very quickly.
There’s no progress without measurement.
Entrepreneurs tend to make for really lousy employees.
We’re always ignorant and incapable when we start anything new.
Resources:
“Geometry” For Staying Cool & Calm by Dan Sullivan
The Entrepreneur’s Guide To Time Management
Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage by Shannon Waller
The 4 C’s Formula by Dan Sullivan
Technology Isn’t Cool Until It’s Boring
2026/04/07
A technology doesn’t truly transform the world until it becomes so normal that it’s boring. As dramatic as AI feels today, it’s headed for the same destination. In this episode, Dan Sullivan and Shannon Waller explore the different stages people are at with AI, what entrepreneurs can expect as it becomes embedded in everyday life, and how they can turn AI into a capability that multiplies their existing strengths.
Here’s some of what you’ll learn in this episode:
How all technologies go from exciting novelty to everyday normal.How entrepreneurs, team members, and the public are each thinking about and using AI right now.How big companies are building AI into their products and services so it simply becomes part of daily life.
Show Notes:
Technology only becomes truly useful when it’s so normal in your life that you barely notice it.
What feels disruptive and exciting today will quickly become just another dependable part of how you get results.
AI will embed into every tool you use at a far faster pace than any previous technology shift.
Electricity, highways, and smartphones were once extraordinary breakthroughs, but now they’re simply part of everyday life.
If you’re overwhelmed by AI, the real issue isn’t the technology itself, but unmade decisions about what you want and what it means for you.
Humans are uniquely wired to normalize change, which is why your biggest breakthroughs eventually feel routine.
The faster you can emotionally normalize new technology, the faster you can turn it into a strategic advantage.
No technology changes your character, but it can dramatically multiply the results of your existing habits.
AI is particularly powerful for repetitive, standardized activities that free you up for higher-value thinking and relationships.
If you struggle with people and teamwork, AI won’t fix that problem; it will just expose it more clearly.
Most fears about AI come from team members feeling it’s being imposed on them without context, safety, or a future they can see themselves in.
Your team’s concerns about AI are useful raw material for designing solutions that grow their confidence and engagement.
The real opportunity is not just building smarter tools, but helping people feel capable and confident using them.
Every 10x jump in your business starts with a period of fear, uncertainty, and discomfort that later becomes your next version of normal.
Measuring your progress backwards shows how many things that once felt extraordinary are now just part of how you operate.
Instead of waiting for AI to feel safe, decide how you want it to support your best future and then take small, practical steps toward it.
The entrepreneurs who win with AI will be the ones who treat it as an everyday capability, not a one‑time miracle.
Resources:
10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy
This One Small Change Makes Every Day A Win
2026/03/24
What if your only job today were to create a great yesterday? In this episode, Dan Sullivan shares a simple daily mindset shift that keeps entrepreneurs grounded, focused, and remarkably productive. Learn how “creating yesterday” calms future anxiety, turns frustration into successes, and helps you fully appreciate the small actions that make each day a real win.
Here’s some of what you’ll learn in this episode:
The real-life benefits Dan has experienced from using this daily focus.How to make sure you always remember your daily goal.An example of how to change a bad day into a great yesterday.How writing down small actions makes you more conscious, present, and productive.
Show Notes:
ADHD can pull your attention into endless future possibilities.
Thinking about tomorrow can make you feel great about what you’re doing today.
Focusing on creating great yesterdays keeps you grounded in the present.
Staying focused on creating a great yesterday helps you avoid feeling bothered by what you can’t control.
We never actually experience the future.
We can only act on the future when it shows up as the present.
Don’t let yourself get upset about something you can’t do anything about.
Stay in charge of your experience instead of letting situations be in charge.
Focusing on creating great yesterdays keeps you from getting worn out by the future.
Writing down what you do throughout the day anchors the experience.
Being conscious about the activities you’re doing has its own reward.
Resources:
The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy
My Plan For Living To 156 by Dan Sullivan
Podcast reviews
Read Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters podcast reviews
Health_ Coach 2022/04/16
Very interesting choice of topics
Very interesting choice of topics, it covers life and business areas all for entrepreneurial thriving purposes. Deep conversations that are enlighteni...
Paperless Wonder 2017/04/04
Dan's Insights Will Change You
Dan's simple & straight forward approach enlightens the listener & will change the way you approach work & life. Each episode you'll learn a tool / te...
Tom duensing 2016/12/11
Life-long Learner
Six year of Strategic Coach transformed my personal and professional life. These podcasts reinforce what I've learned from Dan and always add new ide...
Jamie Gutierrez 2016/12/07
DOUBLE free time DOUBLE income. no joke.
Dan & Strategic Coach have helped me shift my Entrepreneurial path from stress and burnout to joy, peace, fun, and abundance! What a wonderful resour...
Kelly Clements 2016/12/07
Swiss Army Knife of coaching
Dan's ability to transform seemingly complex challenges into simple opportunities is unparalleled. Do NOT run a business without his voice somewhere i...
KMIKathie 2016/12/07
Dan is one of the smartest men I know!
Dan is one of the smartest men I know. I have been part of the Strategic Coach program for a number years. This program has made a dramatic differen...
CherylSnappConner 2016/12/07
I love this philosophy
I love Dan Sullivan's story and am a fan of all he is doing. Very excited to see this podcast emerge.
Danielevankatz 2016/12/06
Mr
Great podcast. These are proven concepts that I have personally seen improve all aspects of my life having been in the Strategic Coach program for 15 ...
Blonde Jovi 2016/12/06
We all can use a Coach
The ideas covered just make sense. They mold and shape a positive outlook to what is possible.
WynAnti 2016/12/06
Growth Mindset!
Dan is one of the top thinkers alive today. His focus may be entrepreneurs but his lessons can be applied by anyone that desires growth in any area.
Podcast sponsorship advertising
Start advertising on Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters relevant audience podcasts
You may also like to advertise on these Podcasts

51088171
Middle Children
Jessie Jolles and Chris Burns

4.8265112000
Morning Wire
The Daily Wire

4.518778373
American Scandal
Audible

4.689371215
Get Sleepy: Sleep meditation and stories
Slumber Studios

4.79026375
Life is Short with Justin Long
Audible

4.714118349
Bad Friends
Bobby Lee & Andrew Santino

4.7128971
10 to Life
Annie Elise

4.76752464
Criminology
Emash Digital & Mike Ferguson, Mike Morford

4.87515978
The Dr. John Delony Show
Ramsey Network

4.512621667
RedHanded
RedHanded


