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Just Saying - The BRIEF Lab

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Rating
★★★★★
4.9
from
76 reviews
Categories
Country
United States
This podcast has
424 episodes
Language
English
Publisher
Joe McCormack
Explicit
No
Date created
2017/02/07
Latest episode
2026/10/26
Average duration
15 min.
Release period
15 days

Description

The point of this podcast is to help you become an effective and efficient communicator. The topics that we discuss tackle many of the most pressing issues that people face in a world flooded by information, interruptions and distractions. The promise is that you and your ideas can stand out consistently. Hope you enjoy. [ Just Saying ]

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Podcast episodes

Check latest episodes from Just Saying - The BRIEF Lab podcast


Call Back Episode – 276 – 5 Mistakes when communicating to busy, burdened leaders
2026/10/26
Call Back Episode – 276 – 5 Mistakes when communicating to busy, burdened leaders. Originally recorded Mar 6, 2023. Professionals that are in important leadership positions are not only incredibly busy, but also under a lot of pressure to perform and produce. Communicating to them is risky because they can be scattered, irritable, quick to judge and hard to read. In this podcast, I outline five things to consider doing that will keep you on track and them from losing their focus and cool. The post Call Back Episode – 276 – 5 Mistakes when communicating to busy, burdened leaders appeared first on Just Saying.
Ep. 405 – The things we hear (aren’t always right)
2026/10/12
Is active listening one of your superpowers? Do you bail when you are in conversations that don’t interest or connect with you? Are some people easy for you to tune out? Are you easily distracted in conversations? Fundamentally, listening is a choice, not a feeling. And it stands as one of the skills that sets professionals apart. The post Ep. 405 – The things we hear (aren’t always right) appeared first on Just Saying.
Ep. 404 – What’s the problem?
2026/09/28
Getting to the root cause is something many people struggle with when they communicate. They spend inordinate amounts of time talking about symptoms, not the underlying condition. In this episode, I share some practical perspectives and a simple mind mapping tool that will help frame the core issue and help you avoid talking endlessly around it. The post Ep. 404 – What’s the problem? appeared first on Just Saying.
Ep. 403 – Answering tough questions
2026/09/14
Every leader is going to get tossed a tough question. The question is whether you’ll be ready to respond with clarity, courage and conviction, or fumble with a long and careless response. In this episode, I will get you ready to field a host of hot topics in a way that makes you communicate like a pro. The post Ep. 403 – Answering tough questions appeared first on Just Saying.
Ep. 402 – Close reading as the bridge to clear writing
2026/08/31
A colleague of mine, Grace Foster, wrote an insightful article for Forbes magazine this summer about the value of English majors in an age of AI. Specifically, she shares the value of “close reading” as a skill that we all should have: slow down, be critical, and understand how to turn good writing into something great. In this episode, I share her perspectives and mine to make this one of your core communication skills. https://www.forbes.com/sites/gracefoster/2026/07/14/english-majors-can-teach-us-how-to-be-indispensable-in-the-age-of-ai/ The post Ep. 402 – Close reading as the bridge to clear writing appeared first on Just Saying.
Ep. 401 – AI and becoming the editor-in-chief
2026/08/17
There’s a risk of letting AI tools communicate for you. In the business world, it’s being referred to as “AI slop” and leaders are increasingly concerned that their people are succumbing to the allure and ease of AI doing the thinking and communicating for them. This week, I suggest assuming a critical role as editor-in-chief to ensure that your hard, deliberate work of revision will translate into messages that are always authentically yours. The post Ep. 401 – AI and becoming the editor-in-chief appeared first on Just Saying.
Ep. 400 – My “humanity first” AI philosophy
2026/08/03
As communicators, where do we fit in a world that is being transformed by artificial intelligence (AI) tools and technologies? Will the technology race beyond the need for our insight and input? Do we factor in at all? In this episode, I propose a humanity-first philosophy and announce the development of BriefBot AI, a digital brevity and clarity companion to help maintain our role as primary communicators. The post Ep. 400 – My “humanity first” AI philosophy appeared first on Just Saying.
Ep. 399 – The Fear of Dumbing it Down
2026/07/20
The acronym K.I.S.S challenges us to “keep it simple, stupid.” The problem with that infamous adage is that nobody wants to look stupid, so they avoid simplifying complexity. This week, I discuss why people are so afraid of not looking super smart and the risks they run when they fail to make things easier to understand. The post Ep. 399 – The Fear of Dumbing it Down appeared first on Just Saying.
Ep. 398 – Changing the “R” in a BRIEF Map
2026/07/06
A BRIEF Map is a powerful communication tool. The acronym spells it out clearly: background; relevance; information; ending; follow-up. In this episode, I give you the “permission” to modify the R to mean risk. By highlighting related risks, you can help your audience understand quickly why they need to make a decision vs sitting on the fence. The post Ep. 398 – Changing the “R” in a BRIEF Map appeared first on Just Saying.
Ep. 397 – The Point isn’t the Punchline
2026/06/22
There’s a strong, hidden connection between comedy and clarity. When communicating, there’s a fundamental difference between your point (the “what”) and the payoff (the “so what”). The intentional structure and sequence of clarity needs to take a critical cue from joke telling: start strong, and always end with a laugh. The post Ep. 397 – The Point isn’t the Punchline appeared first on Just Saying.
Ep. 396 – Six PowerPoint Presentation Pivots
2026/06/08
The best presentation is always a conversation. It should never fall flat because of a lame format or feel like a performance where people clap at the end. In this episode, I provide six different ways to mix up your approach without fearing you will mess it up. With more options, you will confidently handle presentations, so they always have power and a point. The post Ep. 396 – Six PowerPoint Presentation Pivots appeared first on Just Saying.
Ep. 395 – Let people talk (stop finishing their sentences)
2026/05/25
Imagine being in a conversation that is clearly one-sided and you feel the irresistible inclination to interrupt them so you can say something. Though this may even be justifiable, it hurts people when we cut them off mid-sentence. In this week’s episode, I give some practical advice to handle these tempting moments with patience and presence. The post Ep. 395 – Let people talk (stop finishing their sentences) appeared first on Just Saying.
Ep. 394 – Be a gossip for good
2026/05/11
It’s easy for people to talk badly about others when they aren’t there. Though nobody likes a gossip, many of us like to gossip. In this episode, I propose doing the opposite and speaking well of people that aren’t present to counter this negative urge. The post Ep. 394 – Be a gossip for good appeared first on Just Saying.
Ep. 393 – Is your identity at risk with AI?
2026/04/27
If AI does the hard work for us, will it kill the development of our professional identity? A recent article in Harvard Business Review (“AI is changing how we learn at work”) got me thinking that there are some real risks to keep in mind. The post Ep. 393 – Is your identity at risk with AI? appeared first on Just Saying.
Ep. 392 – Say the most important thing first
2026/04/13
It’s tough to be direct. Being a clear and concise communicator hinges on your ability to start strong and never bury your lead. Speaking in headlines, can ensure that your bottom line up front (BLUF) never sinks to the bottom line at the bottom (BLAB). The post Ep. 392 – Say the most important thing first appeared first on Just Saying.

Podcast reviews

Read Just Saying - The BRIEF Lab podcast reviews


4.9 out of 5
76 reviews
★★★★★
RamSantoyo 2020/07/24
Provocatively Useful
Joe, I simply wanted to publicly thank you for crafting this podcast series. Perhaps we can share ideas that were inspired from your Episode 155 in d...
★★★★★
Teebeem 2019/04/30
Great advice on communicating for impact
Joe McCormack’s Just Saying podcast takes a page from his book Brief. He provides quick but rich pointers in how to communicate in a focused way to ge...
★★★★★
Rebecca Grimesey 2019/04/19
Great Tool!
Joe’s podcast is a great tool to supplement his course material or listening to it without taking the course. His podcasts are 15 minutes or less and ...
★★★★★
Wating.... 2018/08/14
Be better, Be brief
Short episodes with great tips and reminders. Pick up his book and/or attend his workshop to create a concise elevator pitch and narrative maps for me...
★★★★★
mhult77 2018/08/09
Always Great
Joe and The Brief Lab are an amazing group of professionals. I have attended two of his courses and continue to listen and learn every time I hear his...
★★★★★
Casidra Corvidae 2018/03/21
Helpful and actionable!
Helped me start noticing all the ways I could be more direct and to the point. Really useful!
★★★★★
North Ridge Consulting 2018/03/20
Brevity equals clarity
Clarity is what leaders need to think strategically. Brevity leads to better decisions. This pod cast is essential for both.
★★★★★
30Chicago 2018/03/20
Helpful info
This podcast has helped me grow professionally (even used the tips on an interview...and got the job!). Love the way Joe weaves stories and facts toge...
★★★★★
Puddn76 2017/09/22
Outstanding information!
Great, informative podcast!
★★★★★
KLW Speaks 2017/03/16
Government
If you want to learn how to make it plain with a touch of class when you speak, subscribe to Just Saying! KW
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