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If "clarity" is the main outcome you're selling on your sales pages and in your "getting to know you" calls, it might be time to stop over-focusing there. In this episode of The Craft of Coaching, we explore why selling clarity can create false expectations—and we're talking about what clients actually need instead. While clarity sounds like a powerful promise, it can unintentionally trap clients in a perfectionist loop of waiting for the “right” answer. The truth? Real coaching happens when we help people build the capacity to move through uncertainty. We’ll dive into how to reframe your marketing and your coaching approach, so you can stop promising what coaching can’t guarantee—and start delivering what truly transforms. Plus, we’ll connect this approach to ICF Core Competencies and offer real questions you can use with your clients. If you’re ready to become the kind of coach who helps clients build resilience instead of relying on certainty, this episode is for you. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

How do you challenge a client without damaging the coaching relationship? In this episode of The Craft of Coaching, we explore how skilled coaches use challenge—not as confrontation, but as transformation. If you’ve ever held back from asking a hard question or reflecting a client’s pattern because you were afraid they’d walk away, this episode is for you. We break down what it really means to challenge someone in a coaching conversation and how to do it in a way that builds trust, not breaks it. We’ll explore how experienced coaches create powerful breakthroughs by offering honest, compassionate challenge—and how this aligns with ICF Core Competencies like trust-building, presence, and evoking awareness. You’ll walk away with real phrases to use in session, insight into why clients crave challenge (even when they resist it), and tools for navigating discomfort with integrity. Whether you're a new coach still finding your voice or a seasoned practitioner refining your edge, this episode will change the way you view challenge. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Are you being a supportive coach—or are you just people-pleasing? In this episode of The Craft of Coaching, we take an honest look at what happens when coaches confuse kindness with avoidance, and how to recognize when you're prioritizing being liked over being effective. If you’ve ever hesitated to challenge a client, held back from naming a pattern, or found yourself drained after sessions, this episode is for you. You’ll learn how people-pleasing shows up in subtle coaching behaviors—and how to shift back into authentic support that fosters trust, not performance. We’ll explore how the ICF Core Competencies call us to higher standards of presence and truth-telling, and how your desire to “be nice” might actually be undermining your client’s growth. Whether you’re a new coach still developing your voice or a seasoned coach noticing these patterns in your work, this episode will help you discern the difference between showing up as a coach—and showing up as a caretaker. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

How do you support your clients—and yourself—when the world feels like it’s falling apart? In this episode of The Craft of Coaching, we’re talking about what it means to coach through chaos, uncertainty, and grief. When clients bring in overwhelm, despair, or real-world fears, many coaches feel unsure about how to respond. Should you stay “neutral”? Try to uplift them? Hold space without absorbing their pain? We explore how to stay grounded as a coach in messy times, how to support clients without bypassing their real emotions, and what it actually means to be present—without performing. You’ll learn how to simplify your approach, listen without fixing, and recognize when you need to pause and seek support. We also connect these practices to ICF Core Competencies like cultivating trust, maintaining presence, and evoking awareness. Whether you’re a new coach or a seasoned pro, this episode is your permission slip to be human. Because coaching in today’s world isn’t about being perfect—it’s about being real. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

What do you do when your client’s political values are wildly different from yours? In this episode of The Craft of Coaching, we explore how to navigate political differences in coaching without sacrificing your values—or your presence. Whether a client makes a comment that goes against everything you believe in, or you discover deeper ideological gaps over time, the question becomes: Can I still coach this person with integrity? We’ll walk through how to stay grounded in the face of political tension, when to address a comment in-session, and when it’s time to set a boundary or end the coaching relationship altogether. You’ll also learn how to discern between a difference in opinion and a violation of human dignity, how to stay curious without bypassing your own ethics, and what the ICF Core Competencies say about navigating charged dynamics. Coaching in today’s world means being present to complexity. This episode offers tools, language, and clarity for those moments when values collide—and shows you how to coach with honesty, discernment, and compassion. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you. Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burnout and discouragement. We explore why most 12-month plans are destined to collapse, and how to design a sustainable, seasonally-aware roadmap that reflects your real life, your real energy, and your unique stage of business. You’ll learn: The 3 key areas your roadmap should focus on How to set supportive, non-overwhelming business goals What to prioritize in each season of growth How to align your business plans with your values and capacity Whether you’re relaunching your business, scaling up, or trying to stay consistent without burning out—this episode will help you build a business that feels like you. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Let’s talk about what it really means to help clients with nervous system regulation. Kim Kimball—a CLCC grad, Doctor of Physical Therapy, and somatic leadership coach—joins us to unpack the difference between true regulation and what’s often just emotional bypassing. We explore how to help clients recognize what’s actually happening in their bodies, work with their capacity instead of against it, and build businesses that feel sustainable rather than depleting. This conversation digs into how highly sensitive and neurodivergent entrepreneurs can honor their wiring, stretch within capacity, and stop forcing themselves into systems that were never built for them. If you’ve ever wondered how to support clients in regulating without repressing, or how to bring a somatic lens into your coaching in an ethical, trauma-informed way—this episode is a must-listen. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

What does it really take to go from coach to founder? In this episode, we talk with Megan Hale, MA, founder and CEO of DreamMoney.co, about what it means to evolve from running a coaching practice to building a tech startup. After a decade in the coaching world, Megan made the leap into software development—raising $150K in grants and funding her first platform as a non-technical founder. We unpack the mindset shift that happens when you stop thinking like a solopreneur and start thinking like a founder: how to lead a vision that’s bigger than yourself, fundraise without burnout, and hold your nervous system steady through the unknown. If you’ve ever felt the call to build something larger than your current business—or wondered how to make that leap—this episode offers an inside look at what it takes to grow from coach to founder with courage, clarity, and strategy. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning? In this episode of The Craft of Coaching, we tackle one of the biggest mindset challenges in coaching: money—and how to shift both your own money beliefs and support your clients in doing the same. Whether you’ve been underpricing your offers, struggling to state your rates with confidence, or tiptoeing around client resistance to financial growth—this episode offers grounded, honest guidance. We explore: The most common money mindset traps coaches fall into How to shift your pricing narrative without guilt or apology Scripts and questions for coaching clients through money blocks How to model healthy money behavior in a values-based way You'll walk away with new language, powerful reflection questions, and a grounded approach to money work that aligns with the ICF Core Competencies. Because coaching about money isn’t about spreadsheets—it’s about self-worth, possibility, and emotional safety. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil, we talk about pivoting your coaching business with courage, collaboration, and self-trust. Kim and Louise share how they went from co-hosting their first group podcast to creating Empowered and Embodied, a show born from brave conversations about what wasn’t working anymore. Together, we unpack how to know when it’s time to shift direction, why joy is a legitimate metric for success, and what it takes to release sunk-cost bias and start again. If you’ve ever questioned whether you’re “doing it wrong” because you want to pivot your coaching business in a new direction, this is your invitation to see your coaching business as an evolution. This episode will help you see change as part of mastery—not a mistake. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion. Many coaches step away from their businesses—but when it’s time to return, the shame spiral can hit hard. You might wonder if people noticed you disappeared, if you're still “legit,” or where to even begin. We’re here to dismantle all of that. This episode walks you through how to re-enter your coaching practice without apology or hustle, offering real-world steps and mindset shifts to support your return. You’ll get a 3-part framework for reconnecting with your “why,” taking consistent action, and honoring who you’ve become during your break. Most importantly, you’ll learn how to release the guilt and reclaim your role—not despite your time away, but because of what it gave you. Coaching is not a straight path. You’re allowed to pause. You’re allowed to come back. And you’re allowed to make this comeback honest, human, and powerful. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t need a niche to be magnetic (a strong point of view can do the heavy lifting), and why you shouldn’t wait for a flawless strategic plan before you start selling. Jen shares the permission question that unlocked her direction (“Where am I not giving myself permission?”), how she built a values-driven community without a sales page, and what changed when she started showing up as both coach and strategic CEO. If you’re ready to evolve your message, stop forcing a brand that doesn’t fit, and build a strategy that actually attracts the right people, this episode is your practical, heart-centered roadmap to changing your marketing strategy with integrity. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do? That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story of what's changing, the ups and downs of a rebrand, and what we're leaning into more than ever. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one of high trust and accountability. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn

Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth. Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more. Social: LinkedIn