Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table.
Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.
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Eggs 491: Why You're the Biggest Obstacle to Your Own Success with Marc Anthony Longwith
2026/11/05
Summary
Leadership and executive coach Marc Anthony Longwith joins host Ryan Roghaar to trace his journey from a turbulent Las Vegas upbringing and professional fighting to advising founders. They explore why entrepreneurial growth depends on building personal capacity, structure, and resilience - not just collecting information - and how outside perspective can help founders break through their own limits.
Takeaways
Marc's path from Las Vegas, martial arts and professional MMA to food-and-beverage leadership and founder advisory workWhy resilience and courage matter more than confidence, and how adversity can build capacity over timeHow AI can amplify execution but overwhelm people who lack foundational knowledge and judgmentWhy physical well-being, movement, sunlight, and personal routines support better business performanceMarc's account of grief, business closure, and recovery, including the idea that resilience can mean surviving one day at a timeHow founders become the ceiling of their companies as growth requires new skills, leadership, delegation, and identity shiftsWhy outside perspective, safe conflict, and strategic thinking partners can reveal internal and structural barriersPractical ways to turn intentions into action through accountability, deadlines, stakes, coaching, and peer supportWhy founders should test minimum viable offers with clients, conduct case studies, and seek feedback instead of endlessly polishingHow recognizing micro-wins and defining success can improve fulfillment and help entrepreneurs see their progress
Chapters
00:00 Marc's journey from Las Vegas and MMA to founder coaching
04:00 How adversity builds resilience and entrepreneurial grit
07:46 Capacity, accumulated experience, and the cost of overnight success
11:56 AI, early success, and why foundations matter
16:02 Why founder performance starts with the body and basic routines
20:05 Grief, collapse, and surviving a season when nothing feels okay
23:55 Micro-wins, gratitude, and building structure after corporate life
27:59 When founders become the ceiling and must let go of old roles
31:49 Internal beliefs, structural gaps, and the value of a thinking partner
35:55 Capacity grows alongside systems, not instead of them
39:52 Why proximity and outside perspective interrupt avoidance
43:56 Build with clients: MVPs, case studies, and honest feedback
47:55 Use accountability, deadlines, and stakes to do what you know
51:46 Define success, welcome constructive conflict, and know your value
55:53 Balance self-criticism with an honest view of your strengths
59:46 Challenge the stories holding you back and find Marc online
Learn more:
https://www.linkedin.com/in/marclongwith/
https://www.instagram.com/marcanthonylongwith/
https://evolvedentrepreneur.co/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Ryan Roghaar:
rogha.ar
Eggs 490: From Broke to Building a Global Business with Matthew DuBoise
2026/10/29
Summary
In this episode, Matthew Dubois shares his entrepreneurial journey from building chicken coops in tough circumstances to scaling a global business. He discusses the importance of mentorship, leadership, resilience, and authenticity in business success.
Takeaways
Entrepreneurial journey from humble beginningsThe importance of mentorship and learning from othersLeadership and team management in small businessThe role of authenticity and self-awareness in businessScaling a business and delegating effectivelyOvercoming scarcity mindset and financial hardshipsThe value of small wins and perseveranceBuilding a company culture based on honesty and hard work
Chapters
00:00 Introduction to Matthew Dubois and his business
01:47 Matthew's early entrepreneurial journey and background
04:06 The story of building the first chicken coop and early sales
08:10 Trauma bonding with chickens and childhood stories
12:05 The importance of small successes and perseverance
16:03 Hardships in the beginning and lessons learned
19:58 The role of mentorship and surrounding yourself with successful people
25:03 Leadership, team management, and teaching soft skills
29:48 Scaling the business and delegating responsibilities
35:03 Authenticity, honesty, and being true to oneself
39:54 Handling growth, success, and financial mindset
45:08 The importance of mentorship and continuous learning
49:57 Execution, taking action on advice, and overcoming fear
54:52 Final thoughts on success, authenticity, and mentorship
Learn more:
https://carolinacoops.com/https://carolinacoops.com/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 489: Building Trust and Community in Business with Lisa Somers
2026/10/22
Summary
In this episode, Lisa Somers, CEO of Marketplace Superheroes, shares her unconventional journey from psychology to entrepreneurship, the importance of mindset, building trust, and navigating business challenges, including a million-dollar debt. Discover practical strategies for growth, overcoming limiting beliefs, and leveraging community and AI effectively.
Takeaways
Lisa Somers' background in psychology and entrepreneurshipThe importance of understanding buyer psychology in marketingBuilding trust with your audience and teamStrategies for overcoming business debt and setbacksThe role of community, support, and relationships in growthUsing AI tools to accelerate business processesThe value of webinars, email marketing, and partnershipsHandling limiting beliefs and self-doubt as an entrepreneurThe dynamics of working with family members in businessPractical tips for creating valuable offers and scaling
Chapters
00:00 The Entrepreneurial Journey Begins
02:58 The Value of Psychology in Business
05:50 Navigating Non-Traditional Paths to Leadership
09:09 The Dynamics of Family Business
12:03 Overcoming Business Challenges and Debt
15:08Dealing with Self-Doubt and Limiting Beliefs
32:41 Overcoming Fear of Public Speaking
35:32 Beliefs and Experience in Business
38:16 Building Confidence Through Experience
41:19 The Importance of Networking
44:55 Creating Valuable Offers
51:50 The Role of Human Connection in Business
Learn more:
https://marketplacesuperheroes.com/
https://www.linkedin.com/in/lisa-somers-83a04896/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 488: Creativity, Reputation, and Staying Human with James Martin
2026/10/15
Summary
In this episode, James Martin, a renowned designer, author, and educator, shares insights on the importance of taste, trust, and human connection in a rapidly evolving technological landscape. Ryan and James explore how creativity, reputation, and authenticity can help navigate AI and digital disruption.
Takeaways
The role of taste and conviction under uncertaintySetting trends and the importance of point of viewThe impact of AI on creativity and learningReputation as a reflection of behavior and trustThe importance of human connection and relationshipsSurprise and delight as business strategiesThe future of work and the value of hard skillsThe influence of technology on learning and memoryThe concept of reputation as a trust-building tool
Chapters
00:00 Introduction to James Martin and the episode's theme
04:00 The influence of American and British culture on perception and communication
07:47 The importance of conviction and belief in creative and entrepreneurial ventures
12:13 The impact of technology and AI on creativity and learning
15:46 The significance of point of view and perspective in standing out
20:00 Connecting dots and the creative process in a digital age
23:58 The risks of digital dependence and the potential for digital dementia
25:49 The wisdom of learning from the past and the value of knowledge
28:11 The future of society and the role of human skills in a tech world
30:03 The importance of physical experiences and human connection
31:54 The inevitability of technological change and adaptation
33:52 The moral considerations and challenges of AI and technology
35:56 The potential for a return to human-centric values and skills
37:51 The significance of reputation, consistency, and authenticity
40:10 The future of the creative industry and the next generation
41:50 The importance of mentorship, relationships, and human touch
44:05 The nostalgic value of tangible experiences and physical products
45:58 The role of surprise and delight in branding and business
48:02 The impact of personal and commercial reputation
49:57 The importance of storytelling, authenticity, and human experience
52:02 The six behaviors for building a recognizable reputation
53:47 The power of unexpected novelty and surprise in business
56:10 The von Restdorff effect and the value of novelty
58:06 The significance of handwritten notes and personal touches
59:58 The relationship between reputation, trust, and human connection
01:01:50 The difference between personal and commercial reputation
01:04:06 The importance of consistency in building reputation
01:05:55 The future of branding, authenticity, and human skills
01:07:52 Closing remarks and where to find James Martin
Learn more:
https://www.themadebyjames.com
https://www.linkedin.com/in/madebyjamesmartin/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 487: Networking and Navigating the Challenges of Entrepreneurship with Ashley Albert
2026/10/08
Summary
Ashley Albert shares her journey from a creative professional to a business owner, emphasizing the importance of networking, intentional growth, and understanding industry language, especially in the context of AI and creative industries.
Takeaways
Ashley Albert's entrepreneurial journey and founding ANACO CreativeThe importance of networking and face-to-face relationshipsPricing strategies and valuing your servicesImpact of AI on creative industries and content creationBuilding a sustainable business with authentic client relationships The importance of face-to-face networking for business growthThe 'know, like, trust' principle in client relationshipsTransitioning from solo freelancer to scaled businessThe role of speaking engagements in establishing authorityThe balance between creative control and delegationUsing AI as a tool, not a crutch, in creative workThe evolution of niching and service offeringsThe significance of industry language and technical knowledgeThe impact of intentional planning on business growthAdvice for entrepreneurs starting out in creative fields
Chapters
00:00 Introduction to Ashley Albert and her background
02:09 The origin of ANACO Creative and her early entrepreneurial motivations
02:36 The pivotal role of face-to-face networking
04:01 Understanding the 'know, like, trust' principle
05:06 Deciding to build a company versus freelancing
06:50 The initial challenges and lessons learned in the first year
07:18 Transitioning from freelancer to scaled business
10:06 The importance of face-to-face networking over social media
10:36 The value of speaking at events for authority
13:00 Balancing creative control with delegation
15:03 Pricing strategies and valuing creative services
15:58 Using AI as a supportive tool in creative work
19:00 Evolving service offerings and niching strategies
19:58 Evolving services and scaling the agency
22:00 The importance of industry language and technical skills
24:52 Impact of AI on creative industries and maintaining authenticity
25:08 The impact of intentional growth planning
27:57 Advice for new entrepreneurs in creative industries
30:08 The significance of relationships and referrals in business growth
31:05 The future of AI and human connection
34:01 Building trust and relationships in business
35:09 Advice for young entrepreneurs and overcoming fears
36:55 The journey of scaling and outsourcing
40:02 The role of passion and enjoying what you do
40:06 The significance of understanding industry-specific language
43:00 The role of authenticity and human connection
44:59 Final thoughts on building a sustainable creative business
45:59 The long-term view on AI and human collaboration
45:59 The long-term view on AI and human collaboration
46:25 Human Connection vs. AI Output
49:00 Final thoughts and advice for entrepreneurs
50:54 Navigating Business Growth and Intentionality
57:58 Evolving Perspectives on Niching Down
Learn more:
https://www.anacocreative.com/
https://www.linkedin.com/in/ashleyalbert
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 486: We Asked 7 Experts About AI. Here's What They Got Right.
2026/10/01
Summary
This episode explores the evolving landscape of AI, its current capabilities, future potential, and how it is transforming industries and society. Featuring insights from leading experts, it offers a comprehensive look at AI's impact and opportunities.
Takeaways
The evolution of AI over the past 20 yearsCurrent state and future potential of AI technologiesImpact of AI on industries like marketing, healthcare, and supply chainThe role of human expertise in leveraging AI effectivelyEthical considerations and regulatory challenges in AI development
Chapters
00:00 Introduction to the episode and focus on AI evolution
04:03 AI in code development and automation
07:54 The role of AI-native companies and innovative use cases
09:51 AI in supply chain management and operational efficiency
12:00 The future trajectory of AI and technological advancements
13:51 How AI enhances learning and knowledge acquisition
15:48 The societal implications and regulatory considerations of AI
18:14 The evolution of AI tools and their integration into daily life
20:01 The potential of AI to solve complex problems and revolutionize science
21:55 Personal AI assistants and customized content experiences
23:51 The importance of human expertise and critical thinking in AI era
25:48 Market trends, AI adoption, and future opportunities
28:02 Case studies of AI in customer service and niche markets
29:57 The rapid development and ethical challenges of AI
31:51 AI's role in data analytics and business intelligence
34:10 The future of AI in content creation and marketing
36:04 Entry-level roles, workforce transformation, and company culture
38:10 Misconceptions about AI and the importance of realistic expectations
39:59 Early adoption, pitfalls, and strategic implementation of AI
41:53 The long-term impact of AI on society and human interaction
Learn more:
1. Bassem Dghaidi — Senior software engineer at GitHub, founder of glich.stream
https://linktr.ee/glich.stream
https://www.linkedin.com/in/bassemdghaidy/
Full episode — AI and the Future of Tech Jobs: https://youtu.be/y4SLyprvO2I
2. Ryan Carson — Co-founder of Treehouse; at Intel at the time of recording
https://www.ryancarson.com
https://www.linkedin.com/in/ryancarson/
Full episode — Learning to Code in the Age of AI: https://youtu.be/yYbWJ1_P21o
3. Jake Madoff — Full-stack growth marketer
https://jakemadoff.io
https://www.linkedin.com/in/jake-madoff-8a191070/
Full episode — AI, Ad Spend & ROI: A Growth Marketer's Playbook: https://youtu.be/t4jFyVpoADg
4. Perry Marshall — Author and business growth consultant
https://www.perrymarshall.com
Full episode — Marketing, AI, and the 80/20 Rule: https://youtu.be/CEgYCIVSODQ
5. Russ Hawkins — CEO of Agilence
https://www.agilenceinc.com
Full episode — The Fine Art of Growing a Business: https://youtu.be/ZbyYMbuk8RM
6. Nathan Strum — Founder of Abby Connect
https://www.abby.com
Full episode — The Evolution of Customer Service and AI: https://youtu.be/0h9UEtaUsPI
7. Tony Paquin — Founder and CEO of iRemedy
https://iremedy.com
https://www.linkedin.com/in/tonypaquin
Full episode — Why America Can't Make Its Own Medicine: https://youtu.be/M9SzLZjFZOs
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 485: Creating a Framework for Business Success with Ian Paget
2026/09/24
Summary
In this episode, Ian Paget discusses his journey as a logo designer and the evolution of his brand, Logo Geek. He introduces his new book, Seed, and the corresponding Seed framework, a structured approach to help businesses establish a solid foundation for growth. Ian emphasizes the importance of preparation and understanding client needs before diving into design work. He explores the intersection of strategy and design, highlighting the significance of differentiation and lifestyle design for entrepreneurs. The conversation provides valuable insights for anyone looking to build a successful business.
Takeaways
A logo shouldn’t be step one—the business foundation comes first.
SEED = Spark, Edge, Expression, Destiny.
Build a business that fits the life you actually want to live.
Find your edge by understanding the customer, the problem, and the alternatives.
Define how the brand should feel, sound, and behave before designing how it looks.
Separate what you know from what you’re assuming, then test and refine.
Start with the long-term destination and reverse-engineer the steps to get there.
As AI makes execution easier, original thinking, judgment, and human perspective become more valuable.
Chapters
00:00 Introduction to Ian Paget and His Journey
03:04 The Evolution of Logo Geek and Brand Strategy
06:00 Introducing the Seed Framework
08:54 Understanding the Importance of Preparation
12:09 The Role of Strategy in Design
14:50 Identifying Client Needs and Differentiation
18:13 Implementing the Seed Framework
21:06 The Spark Stage of Business Development
23:59 Creating a Unique Edge in Business
26:51 Understanding Your Target Audience
30:00 Lifestyle Design and Business Intentionality
34:54 Building a Feasible Business Lifestyle
36:34 Understanding Competition and Alternatives
38:03 The Importance of Expression in Business
42:39 Creating a Consistent Business Identity
55:25 Defining Long-Term Business Destiny
01:10:16 Building a Brand Strategy
01:12:33 The Interconnection of Brand and Business
01:14:53 Evolving Beyond Logo Design
01:17:06 The Importance of Sharing Knowledge
01:18:40 Creating a Proprietary Framework
01:22:14 Strategy vs. Procrastination
01:26:08 The Human Element in Business
01:29:39 Adapting to AI in Design
01:31:28 Engaging with the Community
Learn more:
Support the book launch! https://www.logogeek.uk/seed
https://www.linkedin.com/in/ianpaget/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 484: Human Creativity in an AI World with Joe Baron
2026/09/17
Summary
In this episode, Ryan Roghaar chats with Joe Baron about branding, creativity within constraints, the impact of AI on design, and how to navigate the evolving landscape of creative work. They explore practical strategies for building lasting brands and leveraging new technologies responsibly.
Takeaways
The importance of brand consistency across platformsUsing constraints to enhance creative outputThe impact of AI on graphic design and brandingStrategies for effective rebranding and refreshesThe role of storytelling in marketing and artBalancing technical skill and artistic intuitionThe significance of IP ownership in digital contentAdapting to industry trends without losing authenticity
Chapters
00:00 Introduction and guest background
01:28 The importance of networking and in-person events
03:37 Joe's work at Branded Baron and brand building
08:00 The value of consistency and systematic processes
13:18 Constraints in creative work and artistic process
19:24 The balance between technical skill and creativity
23:52 When does a company need a rebrand?
26:03 Trend chasing versus timeless branding
28:42 The impact of AI on design and creative industries
36:26 AI and copyright issues in digital art
44:36 AI in medical versus creative fields
52:43 The value of human touch and storytelling in branding
58:42 Where to find Joe Baron online
Learn more:
https://www.brandedbaron.com
https://www.linkedin.com/in/joebaron1
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 483: Curiosity-Driven Leadership with Jon Beebe
2026/09/10
Summary
In this episode, Jon Beebe shares his journey from youth pastor to leadership expert, emphasizing the power of curiosity-driven leadership. Discover how curiosity, connection, and community can transform your leadership style and business.
Takeaways
Curiosity-driven leadership frameworkThe importance of connection and communityHow to develop curiosity as a leadership skillThe role of boundaries and boundaries setting in leadershipThe parallels between faith-based and business leadershipThe process of pivoting from a career in ministry to entrepreneurshipThe significance of invention versus innovation in businessThe impact of small world mentality on community building
Chapters
00:00 Introduction to Jon Beebe and his background
02:00 Jon's journey from Buffalo to leadership expert
03:48 The curiosity-driven leadership framework
07:53 The role of connection and community in leadership
12:01 The importance of boundaries and boundary setting
16:05 Making pivotal career decisions and overcoming fear
21:46 The power of curiosity in solving problems
29:03 Building community through connection
35:00 Innovation versus invention in business
41:05 The importance of iteration and learning from failure
46:08 The significance of small world mentality in community building
55:03 Leadership starts with self and looking in the mirror
01:04:56 How boundaries and purpose guide leadership decisions
01:08:51 Connecting with Jon Beebe and final thoughts
Learn more:
https://www.thejonbeebe.com
https://www.linkedin.com/in/thejonbeebe/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 482: Cutting Through the Clutter in Communications with Cyndee Woolley
2026/09/03
Summary
In this episode, Cyndee Woolley, founder and CEO of C Two Communications, shares insights on strategic communications, cutting through clutter, crisis management, and building a personal brand in the AI age. Discover how to navigate the evolving landscape of PR and stay authentic in a noisy world.
Takeaways
The importance of holistic strategic communicationsHow AI is changing the landscape of PR and content creationThe concept of cutting through clutter to stand outCrisis communication best practices and real-world examplesThe role of authenticity and trust in reputation managementDeveloping a North Star or guiding principle for your brandThe impact of personal branding on business successStrategies for effective crisis response and communicationThe significance of owning your narrative and controlling the storyBuilding trust before a crisis occurs
Chapters
00:00 Introduction to Cindy Woolley and her expertise in communications
03:45 The origin of the concept of cutting through clutter
05:49 Lessons from crisis communication and managing public perception
07:52 The role of AI in content creation and the importance of fundamentals
10:08 Authenticity and the risks of deep fakes and AI-generated content
11:50 Crisis management strategies and real-world examples
14:08 The importance of owning your narrative and controlling the story
16:03 Building trust before crises and the concept of a North Star
18:08 The impact of social media and rapid response in crises
20:03 The significance of authenticity and human connection
21:53 Personal branding in the modern era and its importance
24:00 Using AI tools responsibly and maintaining credibility
25:55 Strategies for effective crisis communication and decision-making
27:59 The importance of a tight-knit communication team
29:58 Lessons from public health emergencies and natural disasters
31:53 The dangers of speculation and the value of buying time
33:47 Escalation of messaging during crises and direct communication
36:01 Case studies: COVID-19, hurricanes, and community support
37:58 The importance of trust and authenticity in reputation management
39:55 The role of a North Star in guiding brand integrity
42:06 Balancing personal and corporate branding in small businesses
44:12 The impact of personal branding on business success
46:04 Creating a consistent narrative across multiple channels
47:53 The future of personal branding in the AI age
49:54 Strategies for building and maintaining trust
51:52 The interconnectedness of relationships and communication
53:53 The importance of authenticity and transparency
56:00 Practical tips for small business owners and leaders
57:54 Final thoughts and where to connect with Cyndee Woolley
Learn more:
https://www.c2-com.com/
https://www.linkedin.com/in/cyndeewoolley/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 481: Getting out of the Middle: Overcoming the Founder Bottleneck with Kris Ward
2026/08/27
Summary
Kris Ward shares insights on how entrepreneurs can escape the hustle culture, optimize delegation, and build sustainable businesses by working smarter, not harder. This episode explores practical strategies for reducing founder bottlenecks, leveraging virtual assistants, and adopting effective energy management.
Takeaways
The founder bottleneck and how to overcome itWhy hustle culture is counterproductiveThe difference between delegation and empowermentUsing super toolkits instead of traditional SOPsThe role of AI and VAs in modern businessEnergy management for sustainable growthBuilding a business that can operate without the ownerPractical steps to start improving on Monday
Chapters
00:00 Introduction to Kris Ward and episode overview
02:10 Kris shares her personal journey and lessons learned
04:03 The founder bottleneck and the myth of delegation
06:04 Why working harder and faster is counterproductive
08:08 The importance of energy management and deep work
11:58 How to leverage virtual assistants effectively
15:57 The concept of the Win team and the Win formula
19:51 The dangers of hustle culture and long hours
24:06 Practical steps to start on Monday
31:01 Using calendar and time blocking for productivity
40:08 The difference between SOPs and super toolkits
44:58 How to set up VAs for success with dynamic processes
49:57 The role of AI and automation in business
53:04 What not to delegate and maintaining your core value
58:13 Final thoughts on sustainable entrepreneurship
Learn more:
https://winthehourwintheday.com
https://www.linkedin.com/in/kriswardscalewithvirtualassistants
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 480: Living an Exceptional Life Through Financial Planning with Mike Milligan
2026/08/20
Summary
In this episode, Mike Milligan shares his inspiring journey from humble beginnings to founding 1.Oak Financial, emphasizing the importance of non-traditional thinking in finance and life. Discover how entrepreneurial spirit, innovative tax strategies, and lifestyle design can lead to a truly exceptional life.
Takeaways
Mike Milligan's origin story and early influencesThe importance of non-traditional thinking in financeInnovative tax strategies including Puerto Rico's Act 60The concept of wealth as a tool for living an exceptional lifeThe paralysis penalty and the importance of taking actionThe impact of social media and misinformation on financial decisionsThe difference between being rich and feeling richLifestyle design and geographic arbitrage as wealth strategiesThe importance of intentionality and personal time for entrepreneursThe role of privacy and low-key living in true wealth
Chapters
00:00 Introduction and guest introduction
02:00 Mike's origin story and early influences
05:30 Entrepreneurship exemplified by granny Elizabeth
07:56 Non-traditional paths and innovation out of desperation
11:46 Building a unique financial system based on early lessons
17:00 The flaws of traditional financial institutions and profit over impact
22:05 The importance of personalized financial planning and avoiding sameness
26:00 The acceptance of conventional wisdom among entrepreneurs
32:05 Common financial mistakes entrepreneurs make
35:51 The paralysis penalty and the importance of action
42:04 Investing versus saving and the power of compounding
45:05 Redefining wealth and what it means today
50:01 Designing a life in Puerto Rico and geographic arbitrage
53:08 Tax strategies and the benefits of Puerto Rico's Act 60
58:03 Next steps for entrepreneurs seeking financial freedom
01:00:12 Connecting with Mike Milligan and closing remarks
Learn more:
https://1oakfinancial.com
https://www.mikemilligan.com
https://www.linkedin.com/in/mikemilligancfp
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 479: Finding the Missing Millions in M&A with Holli Moeini
2026/08/13
Summary
In this episode of Eggs the Podcast, host Ryan Roghaar speaks with Holli Moeini, a CPA and entrepreneur, about her journey from accounting to becoming an expert in mergers and acquisitions (M&A). Holly shares her insights on the importance of being prepared for business exits, common misconceptions about business valuation, and the role of profitability in determining a business's worth. She emphasizes the need for entrepreneurs to understand working capital and the significance of having a solid leadership team and systems in place to enhance business value. Holli also discusses the challenges faced by small business owners and the importance of community support in entrepreneurship.
Takeaways
Importance of early exit preparationMyths about business valuation and profitabilityRole of accounting and financials in valuationDe-risking your business for saleThe significance of working capital and cash flowStrategic planning for growth and sale readinessThe impact of leadership and systems on valuationEffective communication with buyers and employees
Chapters
00:00 Introduction and Holli's background in M&A and entrepreneurship
01:56 Holli's journey from CPA to M&A expert and entrepreneur
04:00 The importance of starting early in exit planning
09:01 Common myths about business valuation and what buyers look for
12:14 The critical role of financials and accounting in valuation
16:01 Understanding working capital and its impact on sale price
20:11 How profitability and balance sheet health affect valuation
25:57 Creative strategies for non-profitable businesses to sell
30:04 The 30-20-10 rule for healthy margins and profitability
34:00 Steps to build a sellable business from scratch
37:01 The importance of leadership, systems, and brand in valuation
42:01 Planning for integration and employee retention post-sale
44:05 The role of earnouts and how to structure them effectively
47:03 Communication and transparency during the sale process
51:58 The significance of planning for a smooth transition
57:02 Final advice for business owners preparing for exit
59:49 Where to connect with Holli and further resources
Learn more:
https://hollimoeini.com/
https://www.linkedin.com/in/hollimoeini/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 478: How AI is Revolutionizing Medicine and Manufacturing with Tony Paquin
2026/08/06
Summary
In this episode, Tony Paquin, CEO of iRemedy, shares insights on the future of healthcare, supply chain innovation, and the transformative power of AI. Discover how global supply chains are evolving, the importance of reshoring manufacturing, and the potential of AI to revolutionize industries.
Takeaways
The impact of AI on healthcare and drug developmentGlobal supply chain vulnerabilities and reshoring effortsThe role of technology in supply chain transparency and securityOpportunities in med tech and biotech driven by AIThe importance of domestic manufacturing for national securityThe evolution of blue collar jobs in the AI era
Chapters
00:00 Introduction and Guest Introduction
00:07 Tony Paquin's Background in Technology and Entrepreneurship
03:24 How Tony Started in Software and Built His First Company
05:22 The Common Thread in Tony’s Entrepreneurial Journey
12:34 Identifying Healthcare as a Major Disruption Opportunity
14:00 Building Pharmacies and Disrupting Drug Supply Chains
15:56 The Globalized and Complex Drug Supply System
19:09 The COVID-19 Pandemic and Supply Chain Disruptions
22:10 The Risks of Offshoring Critical Manufacturing to China and India
27:26 Moving Manufacturing Back to the U.S. and Political Support
33:46 The Future of Data Centers and AI Infrastructure
36:25 The Impact of AI on Blue Collar and White Collar Jobs
39:20 The Rapid Growth and Risks of AI Development
41:29 Misconceptions and Risks of AI Singularity and General Intelligence
44:26 AI’s Potential to Solve Major Scientific and Medical Problems
54:36 How to Ride the Wave of AI and Not Be Left Behind
57:47 Strategic Mistakes in Offshoring and Building AI Infrastructure
01:02:34 Connecting with Tony Paquin and Final Thoughts
Learn more:
https://iremedy.com
https://www.linkedin.com/in/tonypaquin
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 477: Mastering Remote Teams with Chris McShanag
2026/07/30
Summary
In this episode, Chris McShanag, CEO of Virtual Teammate, shares insights on building remote teams, leveraging AI, and scaling businesses effectively. Discover practical strategies for hiring, leadership, and creating a cohesive remote culture.
Takeaways
Remote team building and managementAI-enabled virtual teams and productivityHiring strategies and cultural fitLeadership and communication in remote settingsBusiness scaling and operational efficiency
Chapters
00:00 Introduction to Chris McShanag and Virtual Teammate
01:19 Chris's Entrepreneurial Journey and Healthcare Focus
03:01 The Shift to Remote Support in Healthcare
04:11 Controlling Your Destiny as an Entrepreneur
06:04 Parallels Between F1, Fighter Pilots, and Business
07:07 Creating Clear Processes and Outcomes for Remote Teams
08:04 Hiring and Building the Right Virtual Team
09:06 Common Mistakes in Remote Hiring
10:00 Aligning Tasks with the Highest Value
10:57 Effective Communication and Performance Tracking
12:05 Team Roles and Specialization in Remote Settings
12:54 Building Company Culture with Virtual Teams
13:51 Delegation Framework: Do, Defer, Delete
15:09 Overcoming Challenges in Scaling with Virtual Support
16:05 Assessing When Virtual Teams Are a Good Fit
17:04 Lessons Learned from Entrepreneurial Challenges
17:59 The Role of AI in Virtual Teams
18:47 Ensuring Human Accountability with AI Tools
20:08 Maximizing Productivity and Engagement in Remote Teams
21:03 Building a Cohesive Global Culture
21:53 Success Traits of Effective Remote Leaders
23:04 Limitations of AI and Human Intervention
23:50 Avoiding Premature Outsourcing
25:12 The Power of Personal Connection in Virtual Teams
26:06 Encouraging Virtual Team Engagement and Leadership
27:04 Impact of Virtual Teams on Global Economy
28:11 The Future of AI and Human Collaboration
28:54 Building a Legacy and Positive Impact in Healthcare
30:05 Final Advice for Entrepreneurs and Business Leaders
30:58 Where to Connect with Chris and Virtual Teammate
Learn more:
https://www.linkedin.com/in/christopher-mcshanag/
https://virtualteammate.com/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Podcast reviews
Read EGGS! The Podcast podcast reviews
4.9 out of 5
19 reviews
★★★★★
Guillaume Wiatr 2024/09/25
A Modern Twist on Business with Michael and Ryan
Michael and Ryan are the DJs of podcasting, blending creativity, curiosity, and a modern twist to create what I’d call “business music.” They are incr...
★★★★★
Dan1777999877 2023/03/24
Incredible every time!
No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend EGGS enough. 🙌
★★★★★
NotYourAvgFinancialPod 2020/07/06
5 Stars!
Eggs and the host Ryan and Mike will bring fresh content every episode. I have been impreseed with their insights, communicating topics like business,...
★★★★★
DigitalModernization 2020/06/05
Brining business and creativity together!
A must listen.
★★★★★
Madlax97 2019/08/29
Best for business advice
Mike and Ryan are great!
★★★★★
smcdev 2018/09/17
Great show for creatives
Loving the podcast guys. As a creative it's easy to feel like you're on an island, run plum out of ideas. Sometimes there are great direct value adds ...