Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table.
Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.
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Eggs 486: We Asked 7 Experts About AI. Here's What They Got Right.
2026/10/01
Summary
This episode explores the evolving landscape of AI, its current capabilities, future potential, and how it is transforming industries and society. Featuring insights from leading experts, it offers a comprehensive look at AI's impact and opportunities.
Takeaways
The evolution of AI over the past 20 yearsCurrent state and future potential of AI technologiesImpact of AI on industries like marketing, healthcare, and supply chainThe role of human expertise in leveraging AI effectivelyEthical considerations and regulatory challenges in AI development
Chapters
00:00 Introduction to the episode and focus on AI evolution
04:03 AI in code development and automation
07:54 The role of AI-native companies and innovative use cases
09:51 AI in supply chain management and operational efficiency
12:00 The future trajectory of AI and technological advancements
13:51 How AI enhances learning and knowledge acquisition
15:48 The societal implications and regulatory considerations of AI
18:14 The evolution of AI tools and their integration into daily life
20:01 The potential of AI to solve complex problems and revolutionize science
21:55 Personal AI assistants and customized content experiences
23:51 The importance of human expertise and critical thinking in AI era
25:48 Market trends, AI adoption, and future opportunities
28:02 Case studies of AI in customer service and niche markets
29:57 The rapid development and ethical challenges of AI
31:51 AI's role in data analytics and business intelligence
34:10 The future of AI in content creation and marketing
36:04 Entry-level roles, workforce transformation, and company culture
38:10 Misconceptions about AI and the importance of realistic expectations
39:59 Early adoption, pitfalls, and strategic implementation of AI
41:53 The long-term impact of AI on society and human interaction
Learn more:
1. Bassem Dghaidi — Senior software engineer at GitHub, founder of glich.stream
https://linktr.ee/glich.stream
https://www.linkedin.com/in/bassemdghaidy/
Full episode — AI and the Future of Tech Jobs: https://youtu.be/y4SLyprvO2I
2. Ryan Carson — Co-founder of Treehouse; at Intel at the time of recording
https://www.ryancarson.com
https://www.linkedin.com/in/ryancarson/
Full episode — Learning to Code in the Age of AI: https://youtu.be/yYbWJ1_P21o
3. Jake Madoff — Full-stack growth marketer
https://jakemadoff.io
https://www.linkedin.com/in/jake-madoff-8a191070/
Full episode — AI, Ad Spend & ROI: A Growth Marketer's Playbook: https://youtu.be/t4jFyVpoADg
4. Perry Marshall — Author and business growth consultant
https://www.perrymarshall.com
Full episode — Marketing, AI, and the 80/20 Rule: https://youtu.be/CEgYCIVSODQ
5. Russ Hawkins — CEO of Agilence
https://www.agilenceinc.com
Full episode — The Fine Art of Growing a Business: https://youtu.be/ZbyYMbuk8RM
6. Nathan Strum — Founder of Abby Connect
https://www.abby.com
Full episode — The Evolution of Customer Service and AI: https://youtu.be/0h9UEtaUsPI
7. Tony Paquin — Founder and CEO of iRemedy
https://iremedy.com
https://www.linkedin.com/in/tonypaquin
Full episode — Why America Can't Make Its Own Medicine: https://youtu.be/M9SzLZjFZOs
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 485: Creating a Framework for Business Success with Ian Paget
2026/09/24
Summary
In this episode, Ian Paget discusses his journey as a logo designer and the evolution of his brand, Logo Geek. He introduces his new book, Seed, and the corresponding Seed framework, a structured approach to help businesses establish a solid foundation for growth. Ian emphasizes the importance of preparation and understanding client needs before diving into design work. He explores the intersection of strategy and design, highlighting the significance of differentiation and lifestyle design for entrepreneurs. The conversation provides valuable insights for anyone looking to build a successful business.
Takeaways
A logo shouldn’t be step one—the business foundation comes first.
SEED = Spark, Edge, Expression, Destiny.
Build a business that fits the life you actually want to live.
Find your edge by understanding the customer, the problem, and the alternatives.
Define how the brand should feel, sound, and behave before designing how it looks.
Separate what you know from what you’re assuming, then test and refine.
Start with the long-term destination and reverse-engineer the steps to get there.
As AI makes execution easier, original thinking, judgment, and human perspective become more valuable.
Chapters
00:00 Introduction to Ian Paget and His Journey
03:04 The Evolution of Logo Geek and Brand Strategy
06:00 Introducing the Seed Framework
08:54 Understanding the Importance of Preparation
12:09 The Role of Strategy in Design
14:50 Identifying Client Needs and Differentiation
18:13 Implementing the Seed Framework
21:06 The Spark Stage of Business Development
23:59 Creating a Unique Edge in Business
26:51 Understanding Your Target Audience
30:00 Lifestyle Design and Business Intentionality
34:54 Building a Feasible Business Lifestyle
36:34 Understanding Competition and Alternatives
38:03 The Importance of Expression in Business
42:39 Creating a Consistent Business Identity
55:25 Defining Long-Term Business Destiny
01:10:16 Building a Brand Strategy
01:12:33 The Interconnection of Brand and Business
01:14:53 Evolving Beyond Logo Design
01:17:06 The Importance of Sharing Knowledge
01:18:40 Creating a Proprietary Framework
01:22:14 Strategy vs. Procrastination
01:26:08 The Human Element in Business
01:29:39 Adapting to AI in Design
01:31:28 Engaging with the Community
Learn more:
Support the book launch! https://www.logogeek.uk/seed
https://www.linkedin.com/in/ianpaget/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 484: Human Creativity in an AI World with Joe Baron
2026/09/17
Summary
In this episode, Ryan Roghaar chats with Joe Baron about branding, creativity within constraints, the impact of AI on design, and how to navigate the evolving landscape of creative work. They explore practical strategies for building lasting brands and leveraging new technologies responsibly.
Takeaways
The importance of brand consistency across platformsUsing constraints to enhance creative outputThe impact of AI on graphic design and brandingStrategies for effective rebranding and refreshesThe role of storytelling in marketing and artBalancing technical skill and artistic intuitionThe significance of IP ownership in digital contentAdapting to industry trends without losing authenticity
Chapters
00:00 Introduction and guest background
01:28 The importance of networking and in-person events
03:37 Joe's work at Branded Baron and brand building
08:00 The value of consistency and systematic processes
13:18 Constraints in creative work and artistic process
19:24 The balance between technical skill and creativity
23:52 When does a company need a rebrand?
26:03 Trend chasing versus timeless branding
28:42 The impact of AI on design and creative industries
36:26 AI and copyright issues in digital art
44:36 AI in medical versus creative fields
52:43 The value of human touch and storytelling in branding
58:42 Where to find Joe Baron online
Learn more:
https://www.brandedbaron.com
https://www.linkedin.com/in/joebaron1
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 483: Curiosity-Driven Leadership with Jon Beebe
2026/09/10
Summary
In this episode, Jon Beebe shares his journey from youth pastor to leadership expert, emphasizing the power of curiosity-driven leadership. Discover how curiosity, connection, and community can transform your leadership style and business.
Takeaways
Curiosity-driven leadership frameworkThe importance of connection and communityHow to develop curiosity as a leadership skillThe role of boundaries and boundaries setting in leadershipThe parallels between faith-based and business leadershipThe process of pivoting from a career in ministry to entrepreneurshipThe significance of invention versus innovation in businessThe impact of small world mentality on community building
Chapters
00:00 Introduction to Jon Beebe and his background
02:00 Jon's journey from Buffalo to leadership expert
03:48 The curiosity-driven leadership framework
07:53 The role of connection and community in leadership
12:01 The importance of boundaries and boundary setting
16:05 Making pivotal career decisions and overcoming fear
21:46 The power of curiosity in solving problems
29:03 Building community through connection
35:00 Innovation versus invention in business
41:05 The importance of iteration and learning from failure
46:08 The significance of small world mentality in community building
55:03 Leadership starts with self and looking in the mirror
01:04:56 How boundaries and purpose guide leadership decisions
01:08:51 Connecting with Jon Beebe and final thoughts
Learn more:
https://www.thejonbeebe.com
https://www.linkedin.com/in/thejonbeebe/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 482: Cutting Through the Clutter in Communications with Cyndee Woolley
2026/09/03
Summary
In this episode, Cyndee Woolley, founder and CEO of C Two Communications, shares insights on strategic communications, cutting through clutter, crisis management, and building a personal brand in the AI age. Discover how to navigate the evolving landscape of PR and stay authentic in a noisy world.
Takeaways
The importance of holistic strategic communicationsHow AI is changing the landscape of PR and content creationThe concept of cutting through clutter to stand outCrisis communication best practices and real-world examplesThe role of authenticity and trust in reputation managementDeveloping a North Star or guiding principle for your brandThe impact of personal branding on business successStrategies for effective crisis response and communicationThe significance of owning your narrative and controlling the storyBuilding trust before a crisis occurs
Chapters
00:00 Introduction to Cindy Woolley and her expertise in communications
03:45 The origin of the concept of cutting through clutter
05:49 Lessons from crisis communication and managing public perception
07:52 The role of AI in content creation and the importance of fundamentals
10:08 Authenticity and the risks of deep fakes and AI-generated content
11:50 Crisis management strategies and real-world examples
14:08 The importance of owning your narrative and controlling the story
16:03 Building trust before crises and the concept of a North Star
18:08 The impact of social media and rapid response in crises
20:03 The significance of authenticity and human connection
21:53 Personal branding in the modern era and its importance
24:00 Using AI tools responsibly and maintaining credibility
25:55 Strategies for effective crisis communication and decision-making
27:59 The importance of a tight-knit communication team
29:58 Lessons from public health emergencies and natural disasters
31:53 The dangers of speculation and the value of buying time
33:47 Escalation of messaging during crises and direct communication
36:01 Case studies: COVID-19, hurricanes, and community support
37:58 The importance of trust and authenticity in reputation management
39:55 The role of a North Star in guiding brand integrity
42:06 Balancing personal and corporate branding in small businesses
44:12 The impact of personal branding on business success
46:04 Creating a consistent narrative across multiple channels
47:53 The future of personal branding in the AI age
49:54 Strategies for building and maintaining trust
51:52 The interconnectedness of relationships and communication
53:53 The importance of authenticity and transparency
56:00 Practical tips for small business owners and leaders
57:54 Final thoughts and where to connect with Cyndee Woolley
Learn more:
https://www.c2-com.com/
https://www.linkedin.com/in/cyndeewoolley/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 481: Getting out of the Middle: Overcoming the Founder Bottleneck with Kris Ward
2026/08/27
Summary
Kris Ward shares insights on how entrepreneurs can escape the hustle culture, optimize delegation, and build sustainable businesses by working smarter, not harder. This episode explores practical strategies for reducing founder bottlenecks, leveraging virtual assistants, and adopting effective energy management.
Takeaways
The founder bottleneck and how to overcome itWhy hustle culture is counterproductiveThe difference between delegation and empowermentUsing super toolkits instead of traditional SOPsThe role of AI and VAs in modern businessEnergy management for sustainable growthBuilding a business that can operate without the ownerPractical steps to start improving on Monday
Chapters
00:00 Introduction to Kris Ward and episode overview
02:10 Kris shares her personal journey and lessons learned
04:03 The founder bottleneck and the myth of delegation
06:04 Why working harder and faster is counterproductive
08:08 The importance of energy management and deep work
11:58 How to leverage virtual assistants effectively
15:57 The concept of the Win team and the Win formula
19:51 The dangers of hustle culture and long hours
24:06 Practical steps to start on Monday
31:01 Using calendar and time blocking for productivity
40:08 The difference between SOPs and super toolkits
44:58 How to set up VAs for success with dynamic processes
49:57 The role of AI and automation in business
53:04 What not to delegate and maintaining your core value
58:13 Final thoughts on sustainable entrepreneurship
Learn more:
https://winthehourwintheday.com
https://www.linkedin.com/in/kriswardscalewithvirtualassistants
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 480: Living an Exceptional Life Through Financial Planning with Mike Milligan
2026/08/20
Summary
In this episode, Mike Milligan shares his inspiring journey from humble beginnings to founding 1.Oak Financial, emphasizing the importance of non-traditional thinking in finance and life. Discover how entrepreneurial spirit, innovative tax strategies, and lifestyle design can lead to a truly exceptional life.
Takeaways
Mike Milligan's origin story and early influencesThe importance of non-traditional thinking in financeInnovative tax strategies including Puerto Rico's Act 60The concept of wealth as a tool for living an exceptional lifeThe paralysis penalty and the importance of taking actionThe impact of social media and misinformation on financial decisionsThe difference between being rich and feeling richLifestyle design and geographic arbitrage as wealth strategiesThe importance of intentionality and personal time for entrepreneursThe role of privacy and low-key living in true wealth
Chapters
00:00 Introduction and guest introduction
02:00 Mike's origin story and early influences
05:30 Entrepreneurship exemplified by granny Elizabeth
07:56 Non-traditional paths and innovation out of desperation
11:46 Building a unique financial system based on early lessons
17:00 The flaws of traditional financial institutions and profit over impact
22:05 The importance of personalized financial planning and avoiding sameness
26:00 The acceptance of conventional wisdom among entrepreneurs
32:05 Common financial mistakes entrepreneurs make
35:51 The paralysis penalty and the importance of action
42:04 Investing versus saving and the power of compounding
45:05 Redefining wealth and what it means today
50:01 Designing a life in Puerto Rico and geographic arbitrage
53:08 Tax strategies and the benefits of Puerto Rico's Act 60
58:03 Next steps for entrepreneurs seeking financial freedom
01:00:12 Connecting with Mike Milligan and closing remarks
Learn more:
https://1oakfinancial.com
https://www.mikemilligan.com
https://www.linkedin.com/in/mikemilligancfp
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 479: Finding the Missing Millions in M&A with Holli Moeini
2026/08/13
Summary
In this episode of Eggs the Podcast, host Ryan Roghaar speaks with Holli Moeini, a CPA and entrepreneur, about her journey from accounting to becoming an expert in mergers and acquisitions (M&A). Holly shares her insights on the importance of being prepared for business exits, common misconceptions about business valuation, and the role of profitability in determining a business's worth. She emphasizes the need for entrepreneurs to understand working capital and the significance of having a solid leadership team and systems in place to enhance business value. Holli also discusses the challenges faced by small business owners and the importance of community support in entrepreneurship.
Takeaways
Importance of early exit preparationMyths about business valuation and profitabilityRole of accounting and financials in valuationDe-risking your business for saleThe significance of working capital and cash flowStrategic planning for growth and sale readinessThe impact of leadership and systems on valuationEffective communication with buyers and employees
Chapters
00:00 Introduction and Holli's background in M&A and entrepreneurship
01:56 Holli's journey from CPA to M&A expert and entrepreneur
04:00 The importance of starting early in exit planning
09:01 Common myths about business valuation and what buyers look for
12:14 The critical role of financials and accounting in valuation
16:01 Understanding working capital and its impact on sale price
20:11 How profitability and balance sheet health affect valuation
25:57 Creative strategies for non-profitable businesses to sell
30:04 The 30-20-10 rule for healthy margins and profitability
34:00 Steps to build a sellable business from scratch
37:01 The importance of leadership, systems, and brand in valuation
42:01 Planning for integration and employee retention post-sale
44:05 The role of earnouts and how to structure them effectively
47:03 Communication and transparency during the sale process
51:58 The significance of planning for a smooth transition
57:02 Final advice for business owners preparing for exit
59:49 Where to connect with Holli and further resources
Learn more:
https://hollimoeini.com/
https://www.linkedin.com/in/hollimoeini/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 478: How AI is Revolutionizing Medicine and Manufacturing with Tony Paquin
2026/08/06
Summary
In this episode, Tony Paquin, CEO of iRemedy, shares insights on the future of healthcare, supply chain innovation, and the transformative power of AI. Discover how global supply chains are evolving, the importance of reshoring manufacturing, and the potential of AI to revolutionize industries.
Takeaways
The impact of AI on healthcare and drug developmentGlobal supply chain vulnerabilities and reshoring effortsThe role of technology in supply chain transparency and securityOpportunities in med tech and biotech driven by AIThe importance of domestic manufacturing for national securityThe evolution of blue collar jobs in the AI era
Chapters
00:00 Introduction and Guest Introduction
00:07 Tony Paquin's Background in Technology and Entrepreneurship
03:24 How Tony Started in Software and Built His First Company
05:22 The Common Thread in Tony’s Entrepreneurial Journey
12:34 Identifying Healthcare as a Major Disruption Opportunity
14:00 Building Pharmacies and Disrupting Drug Supply Chains
15:56 The Globalized and Complex Drug Supply System
19:09 The COVID-19 Pandemic and Supply Chain Disruptions
22:10 The Risks of Offshoring Critical Manufacturing to China and India
27:26 Moving Manufacturing Back to the U.S. and Political Support
33:46 The Future of Data Centers and AI Infrastructure
36:25 The Impact of AI on Blue Collar and White Collar Jobs
39:20 The Rapid Growth and Risks of AI Development
41:29 Misconceptions and Risks of AI Singularity and General Intelligence
44:26 AI’s Potential to Solve Major Scientific and Medical Problems
54:36 How to Ride the Wave of AI and Not Be Left Behind
57:47 Strategic Mistakes in Offshoring and Building AI Infrastructure
01:02:34 Connecting with Tony Paquin and Final Thoughts
Learn more:
https://iremedy.com
https://www.linkedin.com/in/tonypaquin
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 477: Mastering Remote Teams with Chris McShanag
2026/07/30
Summary
In this episode, Chris McShanag, CEO of Virtual Teammate, shares insights on building remote teams, leveraging AI, and scaling businesses effectively. Discover practical strategies for hiring, leadership, and creating a cohesive remote culture.
Takeaways
Remote team building and managementAI-enabled virtual teams and productivityHiring strategies and cultural fitLeadership and communication in remote settingsBusiness scaling and operational efficiency
Chapters
00:00 Introduction to Chris McShanag and Virtual Teammate
01:19 Chris's Entrepreneurial Journey and Healthcare Focus
03:01 The Shift to Remote Support in Healthcare
04:11 Controlling Your Destiny as an Entrepreneur
06:04 Parallels Between F1, Fighter Pilots, and Business
07:07 Creating Clear Processes and Outcomes for Remote Teams
08:04 Hiring and Building the Right Virtual Team
09:06 Common Mistakes in Remote Hiring
10:00 Aligning Tasks with the Highest Value
10:57 Effective Communication and Performance Tracking
12:05 Team Roles and Specialization in Remote Settings
12:54 Building Company Culture with Virtual Teams
13:51 Delegation Framework: Do, Defer, Delete
15:09 Overcoming Challenges in Scaling with Virtual Support
16:05 Assessing When Virtual Teams Are a Good Fit
17:04 Lessons Learned from Entrepreneurial Challenges
17:59 The Role of AI in Virtual Teams
18:47 Ensuring Human Accountability with AI Tools
20:08 Maximizing Productivity and Engagement in Remote Teams
21:03 Building a Cohesive Global Culture
21:53 Success Traits of Effective Remote Leaders
23:04 Limitations of AI and Human Intervention
23:50 Avoiding Premature Outsourcing
25:12 The Power of Personal Connection in Virtual Teams
26:06 Encouraging Virtual Team Engagement and Leadership
27:04 Impact of Virtual Teams on Global Economy
28:11 The Future of AI and Human Collaboration
28:54 Building a Legacy and Positive Impact in Healthcare
30:05 Final Advice for Entrepreneurs and Business Leaders
30:58 Where to Connect with Chris and Virtual Teammate
Learn more:
https://www.linkedin.com/in/christopher-mcshanag/
https://virtualteammate.com/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 476: Reimagining Life After Sports with Eric Dahl
2026/07/23
Summary
In this episode, Ryan Roghaar interviews Eric Dahl about his journey from real estate to marketing, and his focus on helping athletes transition after sports. They discuss the importance of identity, leveraging skills, and building a successful post-sports career.
Takeaways
Eric Dahl's career journey from real estate to marketingThe importance of identity for athletes transitioning out of sportsThe Athlete 5 blueprint and its pillars: purpose, mental health, physical health, spiritual well-being, relationshipsThe impact of NIL and sports commercialization on athletes' choicesStrategies for athletes to leverage discipline and skills in new careersThe significance of networking and relationships in career transitionsThe role of self-assessment and introspection in finding purposeChallenges faced by athletes with career-ending injuries or unexpected exitsThe book 'Winning the Post Game' and its approach to life after sportsAdvice for young athletes and their families on planning for life after sports
Chapters
00:00 Introduction and guest background
01:07 Eric Dahl's career journey from real estate to marketing
04:15 Why sports has been a lifelong passion for Eric
06:48 The shift in sports and athlete opportunities over the last decade
11:51 The importance of identity for athletes and their post-sports life
17:42 Building a support network and making meaningful connections
30:39 The Athlete 5 blueprint and how it helps athletes transition
43:45 Overview of the book 'Winning the Post Game'
50:36 The impact of NIL and sports commercialization
52:33 Closing remarks and how to connect with Eric Dahl
Learn more:
https://www.athlete5.com
https://www.athlete5.com/book
https://www.linkedin.com/in/dahleric/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 475: How Generative Engine Optimization is Changing Content Marketing with Jackson Wightman
2026/07/16
Summary
In this episode, Jackson Whiteman, founder of Proper Propaganda, shares insights on how AI is transforming PR, SEO, and content strategies. Discover how to adapt your marketing approach to this rapidly evolving landscape and leverage new opportunities in AI-driven discovery.
Takeaways
The evolution of search and AI chatbotsThe concept of generative engine optimization (GEO)The role of PR and earned media in AI answersWeb architecture and AI crawlersMonitoring and metrics for AI optimizationHuman relationships and trust in AI marketingThe impact of AI on industries and jobsStrategies for small businesses to adapt to AI
Chapters
00:00 Introduction and guest background
00:09 Jackson's career in PR and politics
01:15 Blurring lines between politics and tech campaigns
02:17 The evolution of search and AI chatbots
03:30 Impact of PR on AI answer sourcing
04:22 The rapid evolution of AI and search strategies
06:19 Web architecture and AI crawlers
07:19 PR, media, and SEO in the AI age
08:32 The changing nature of media relations
09:52 The renewed importance of human trust and relationships
11:26 Surgical PR and media placement in AI era
13:25 The chaos of AI and the human touch
14:13 The role of PR in building trust and source credibility
15:55 Content creation, AI, and authenticity
17:01 AI's impact on industries and jobs
18:48 Communication from AI companies and public perception
20:14 The potential of AI to augment human work
21:18 AI's influence on media and information sources
22:22 Game-changing moments in AI development
23:12 The changing landscape of PR and media relations
24:02 Websites, content, and AI optimization strategies
25:24 The importance of monitoring and research in AI strategy
27:01 Reps, skills, and understanding AI mechanics
28:11 The frictionless world and skill development
29:29 Adversity, competition, and AI arms race
30:17 Consumer behavior and AI adoption
32:00 Monitoring and data-driven AI strategies
33:10 Early adoption and FOMO in AI
34:15 The pace of AI evolution and strategic patience
36:07 Local vs. global marketing in AI era
37:02 Avoiding scams and choosing AI experts
38:26 Monitoring, research, and customer insights
40:08 Prompt monitoring across sales funnels
41:33 Diverse AI platforms and media channels
43:07 Treating LLMs as ecosystems
44:13 Platform personalities and output differences
45:07 Human focus in AI marketing
45:54 PR evolution and human relationships
47:23 Fragmented media landscape and new outreach strategies
48:16 Beyond traditional media in AI-driven PR
49:01 Local and niche marketing opportunities
50:39 Balancing AI and human authenticity
51:16 Myths and misconceptions about AI and jobs
52:16 Controversial tactics in AI marketing
53:17 Monitoring and research for effective AI optimization
55:05 The importance of structured content and listicles
55:50 AI's preference for well-structured content
56:11 Questions companies should ask about AI investments
57:27 Time and budget considerations for AI strategies
58:13 When AI marketing may not be cost-effective
59:52 Where to connect with Jackson Whiteman
Learn more:
https://properpropaganda.net/
https://jacksonwightman.substack.com/
https://www.linkedin.com/in/jacksonwightman/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 474: The Difference Between Innovation and Adoption with Sam Yeruva
2026/07/09
Summary
In this episode, Srikar (Sam) Yeruva, CEO and founder of PyCube, shares his journey through multiple startups, insights on healthcare innovation, and the strategic application of AI in business. Discover how to identify real problems, build for adoption, and navigate rapid technological change.
Takeaways
Healthcare digital transformationStrategic application of AIImportance of demonstration and pilot programsMarket adoption challenges in healthcareBalancing innovation speed with stability
Chapters
00:00 Introduction to Sam Yeruva and His Journey
05:01 Transitioning to Healthcare: Personal Experiences and Insights
09:57 Identifying Problems in Healthcare: A Deep Dive
15:04 Innovating Solutions: The Role of Technology in Healthcare
20:23 Challenges in Healthcare: Adoption and Implementation
25:00 Building Trust: The Importance of Demonstration
30:24 Lessons Learned: Customer Engagement and Market Strategy
33:48 The Challenge of Adoption vs. Product Development
36:44 The Role of AI in Product Development
39:14 AI: From Buzzword to Essential Tool
42:38 AI Governance and Customer Expectations
49:34 Leadership Lessons from Experience
57:03 Navigating Rapid Change in Entrepreneurship
Learn more:
https://www.pycube.com/
https://www.linkedin.com/in/srikarpycube/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 473: The Long Road to Product-Market Fit with Josh Nielsen
2026/07/02
Summary
In this episode, Josh Nielsen, founder and CEO of ZenCastr, shares the journey of building a remote podcast recording platform, lessons learned from early challenges, and insights into scaling a tech business during COVID-19. Discover how innovation, timing, and customer feedback shaped ZenCaster's evolution and its role in empowering podcasters.
Takeaways
Building a remote recording platform for podcastersLessons learned from early product challengesThe impact of browser technology on product developmentStrategies for scaling a tech business during COVID-19Innovations in audio and video integrationMonetization strategies for small and large podcastsThe importance of customer feedback and product-market fitHiring and leadership lessons from a founderFundraising decisions during rapid growth
Chapters
00:00 Introduction and Background
00:30 Origin of ZenCastr
04:05 Realizing the Potential in Podcasting
06:23 Lessons Learned from Building ZenCastr
09:19 Monetization and Growth
11:38 Expanding ZenCaster's Services
12:14 Monetization Options for Small Podcasters
13:44 Building a Podcast Network for Everyone
15:13 Using Growth Algorithms to Grow Podcasts
20:48 Expansion into Show Growth and Cross-Promotion
23:21 Growing Pains and Hiring a Co-Founder
25:46 Lessons Learned and the Importance of Co-Founders
29:23 Transitioning from Developer to Business Leader
30:32 Transitioning from Solo Operation to Leading a Company
35:24 Fundraising and Making Decisions
38:14 Scaling the Business and the Need for Funding
41:35 Tech Stack and Building the Platform
48:29 Hiring and Building the Team
51:08 Transitioning from Programming to Leadership
54:08 Staying Engaged with Programming
55:04 How to Connect with Josh
Learn more:
https://zencastr.com/
https://www.linkedin.com/in/joshnielsen/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Eggs 472: Lead Anyway with Greg Hoover
2026/06/25
Summary
In this episode, Greg Hoover shares insights on leadership beyond titles, the importance of influence, and practical strategies for personal and organizational growth. Discover how small actions and clarity can lead to extraordinary impact in any role.
Takeaways
Leadership is about influence, not titles.Small consistent actions build trust and impact.Clarity and communication are critical for success.Leading anyway means staying focused despite resistance.Simplicity in processes leads to better results.Everyone can influence, regardless of role.Perfection is less important than action.Reinvention is a continuous process.
Chapters
00:00 Introduction to Greg Hoover
02:17 The Essence of Leadership Beyond Titles
06:19 The Importance of Clarity and Communication
12:12 Leading Anyway: A Philosophy of Action
18:08 The Balance of Influence and Authority
22:13 Navigating Leadership in Operationally Challenging Industries
32:48 Clarity and Focus in Leadership
35:11 Customer Satisfaction: The Power of Communication
37:07 The Importance of Being Undeniable
39:39 Overcoming Perfectionism in Performance
43:48 The 80-20 Rule: Taking Action
49:12 Navigating Early Career Leadership
56:32 Personal Reinvention and Identity Shift
Learn more:
https://www.thirdstar.net/
https://www.linkedin.com/in/greg-l-hoover-1368243/
Credits:
Hosted by Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggsthepodcast.com
@eggsthepodcast on X and Instagram
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
rogha.ar
Podcast reviews
Read EGGS! The Podcast podcast reviews
4.9 out of 5
19 reviews
★★★★★
Guillaume Wiatr 2024/09/25
A Modern Twist on Business with Michael and Ryan
Michael and Ryan are the DJs of podcasting, blending creativity, curiosity, and a modern twist to create what I’d call “business music.” They are incr...
★★★★★
Dan1777999877 2023/03/24
Incredible every time!
No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend EGGS enough. 🙌
★★★★★
NotYourAvgFinancialPod 2020/07/06
5 Stars!
Eggs and the host Ryan and Mike will bring fresh content every episode. I have been impreseed with their insights, communicating topics like business,...
★★★★★
DigitalModernization 2020/06/05
Brining business and creativity together!
A must listen.
★★★★★
Madlax97 2019/08/29
Best for business advice
Mike and Ryan are great!
★★★★★
smcdev 2018/09/17
Great show for creatives
Loving the podcast guys. As a creative it's easy to feel like you're on an island, run plum out of ideas. Sometimes there are great direct value adds ...