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In this episode of On the Brink with Andi Simon, Lisa Woodruff, founder of Organize 365, shares a powerful reframe of what it means to be organized. Moving beyond clutter and to-do lists, she explores how organization is a learnable skill that can reduce "overwhelm", improve time management, and create space for purpose and meaning. Drawing on her research in applied psychology and years of hands-on experience, Lisa introduces practical systems to manage the "invisible load" of daily life, treat your household like a business, and redesign your routines for greater productivity and well-being. This conversation offers valuable insights for anyone navigating life transitions—including retirement—who wants to regain control, build better habits, and create a more intentional and fulfilling life. How are you going to manage organizational chaos in your home? Listen in and learn more. The Real Problem: We Know Organization Matters—But Don't Know How to Get Organized In this episode of On the Brink with Andi Simon, I had a fascinating conversation with Lisa Woodruff, founder and CEO of Organize 365 and author of Escaping Quicksand. What began as a discussion about organizing quickly became something much deeper: a rethinking of how we live, work, and care for ourselves across every stage of life. Because organization, as Lisa shows us, isn't about tidying up—it's about reclaiming your time, your energy, and ultimately, your purpose. Lisa shared a powerful statistic: 87% of Americans believe organization is a learnable skill—but fewer than 18% feel they are organized. That gap is where overwhelm lives. Most people think the goal is to "get everything done" so they can relax. But Lisa reframes the problem entirely: The real question is: how do we manage our households as the economic and operational systems they truly are? This is where her work becomes transformational. Your Home Is an Enterprise—Eliminate Organizational Chaos One of the most important insights from our conversation is this: Your household is not just a home—it is an economic entity. You manage: Finances Operations (maintenance, food, logistics) People (family, caregiving, relationships) Strategy (planning, scheduling, life transitions) Yet unlike in business, no one trains us to run it. Lisa's solution? Treat your home like a business—and yourself like its CEO. That mindset shift alone can begin to reduce chaos and create clarity. Where to Begin: Simple, Practical Steps Lisa offers a refreshingly realistic starting point: Acknowledge the scale of what you're managing You are running a complex system—give yourself credit. Start small—but stay consistent Even 20 minutes a day creates momentum. Focus on systems, not perfection The goal is progress, not a perfect home. Invest in your future self Every small act of organization today reduces stress tomorrow. This conversation is not just about organizing your home. It's about: Taking ownership of your time Designing your daily life Creating space for meaning and purpose Or, as Lisa so beautifully puts it: "Invest today in what you want to have tomorrow." Key Takeaways Organization is a learnable skill—but most people are never taught how to do it Your household functions like a business—and needs systems to operate effectively The biggest source of overwhelm is the invisible mental load, not just physical tasks Self-care is not indulgence—it's essential, holistic care for yourself Structure and systems are critical, especially during life transitions like retirement Small, consistent actions can create exponential improvements in your life To Learn More About Lisa Woodruff: Lisa's profile:   linkedin.com/in/lisawoodruff Website: organize365.com (Company) Connect with me: Join my Substack Newsletter Rethink Retirement Website: www.simonassociates.net Book Website: www.andisimon.com Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Now--it is time to share our new book with you! Rethink Retirement: It's Not The End--It's the Beginning of What's Next Out on Amazon and WalMart, and in your local bookseller and Rethink Retirement: The Workbook                                                                                                               

Summary Retirement is often framed as a personal milestone—a moment when we step away from work and into freedom. But what if retirement isn't just about leaving a job? What if it's about navigating the deep relationships, identity shifts, and responsibilities we carry with us into what comes next? In this episode of On the Brink with Andi Simon, Andi speaks with Katherine Crewe, a Tech/Vistage chair in Canada, whose thoughtful approach to retirement reveals a powerful truth: transitions are not events—they are processes. The Myth of the Clean Exit: Leaving Work Isn't Leaving Relationships  Katherine's story challenges the idea that retirement is a simple, clean break. After decades in biomedical engineering and leadership, she moved into a role guiding CEOs and executives. Now, in her late sixties, she is not "done"—she is reflecting, recalibrating, and carefully designing her transition. What makes her journey so compelling is this: she is not just leaving a role—she is stepping away from a community. As a chair, Katherine has built deep, trusted relationships with the leaders she supports. When she began discussing retirement with them, the reactions were emotional and varied. Some encouraged her to stay. Others supported her decision. Many wanted one thing above all—a thoughtful, gradual transition. This wasn't about replacing a position. It was about preserving relationships, continuity, and trust. Retirement Is a Social Transition, Not Just a Personal One One of the most important insights from this conversation is that retirement impacts more than the individual. Katherine realized that stepping away from her role felt less like leaving a job—and more like leaving a network of meaningful human connections. The responsibility she feels is not just to herself, but to those who depend on her leadership. This is a critical lesson for organizations as well. As Andi notes, companies are facing a "senior tsunami"—a wave of experienced employees approaching retirement. Yet many organizations still treat retirement as an administrative process rather than a cultural transition. What Katherine is modeling is something different: Thoughtful succession planning Gradual transitions Honoring relationships and institutional knowledge This is where anthropology becomes powerful. It helps us see what is really happening beneath the surface. The Paradox of Choice in Retirement Unlike traditional roles, Katherine's position has no fixed retirement age. She could continue indefinitely. And that creates a new kind of challenge—the paradox of choice. If you can keep working… should you? Rather than choosing between "all or nothing," Katherine is exploring a more nuanced path: Reducing from three groups to one Staying engaged in meaningful work Creating more space for personal life and exploration This is a powerful reframe. Retirement doesn't have to be binary. It can be designed. Preparing Before You Retire Perhaps the most valuable insight Katherine offers is that she has already been preparing for retirement—without calling it that. She has: Structured her own time for years Built her identity around relationships, not titles Prioritized wellness as a daily practice Maintained independence in how she works and lives As a result, she does not fear the four common retirement pain points: Loss of identity Lack of daily structure Unclear purpose Disconnection from community Why? Because she has already built a life that isn't dependent on a job to provide those things. This is the real lesson: Retirement is not something you enter. It is something you prepare for—while you are still working. Couples, Conversations, and "Confetti Moments" Another powerful theme in this episode is how retirement impacts relationships at home. Katherine and her husband are both still active, both thinking about the future—but not always in structured ways. Instead, they have what she calls "confetti moments"—brief, scattered conversations about what retirement might look like. This is deeply relatable. Many couples don't sit down and design their future together. They talk in fragments. And yet, retirement will require alignment: How will we spend our time? Will we keep working? What does "being together" actually look like? Without intentional conversations, these differences can become points of tension. What This Means for You Katherine's journey reminds us that retirement is not an ending—it is a transition into a new stage of life that deserves as much thought and care as any career move. It is not about stopping. It is about redesigning. Key Takeaways Retirement is not a single event—it is a gradual, human transition. Leaving work often means leaving relationships, not just responsibilities. Organizations must treat retirement as a cultural and strategic issue, not just HR process. The best retirement transitions are designed, not abrupt. Preparing early—by building identity, structure, purpose, and community—makes all the difference. Couples need intentional conversations about what retirement will look like together. You don't have to stop working—you can redefine how you work. Learn more about Katherine Crewe: Katherine's profile: linkedin.com/in/katherinecrewe Connect with me: Join my Substack Newsletter Rethink Retirement Website: www.simonassociates.net Book Website: www.andisimon.com Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Now--it is time to share our new book with you! Rethink Retirement: It's Not The End--It's the Beginning of What's Next Out on Amazon and WalMart, and in your local bookseller and Rethink Retirement: The Workbook                 

Podcast Summary In this episode of On the Brink with Andi Simon, Dr. Andi Simon speaks with Joe Davis, former senior partner at Boston Consulting Group and author of The Generous Leader. Their conversation explores how leadership has evolved in a fast-changing world—and why the most effective leaders today succeed by developing others, listening deeply, and embracing humility. The discussion offers practical insights on leadership, team development, and navigating uncertainty with confidence and compassion. Why Leadership Must Change in a World of Constant Disruption We are living through an era of continuous transformation—technological disruption, shifting workforce expectations, and evolving organizational cultures. As Dr. Andi Simon notes, the past is no longer a reliable guide for the future. Leaders must adapt, not by controlling change, but by learning how to move with it. Joe Davis's career journey reflects this reality. From Procter & Gamble to Harvard Business School and ultimately to leadership roles at BCG, his path was anything but linear. Instead of following a predictable trajectory, Davis embraced unexpected opportunities—often the ones others might avoid. Key takeaway: Great leaders don't follow a fixed path—they develop the agility to step into the unknown. What Is a Generous Leader? At the heart of the conversation is Davis's core idea: leadership is not about personal success—it's about enabling others to succeed. A "generous leader" gives of themselves freely to help others grow, without expecting immediate personal gain. This mindset transforms leadership from a position of authority into a platform for impact. Core Traits of Generous Leadership Generous Listening – Truly hearing others, not interrupting or assuming Generous Communication – Connecting with clarity and empathy Generous Inclusion – Bringing diverse voices into the conversation Generous Development – Actively coaching and growing others Generous Recognition – Celebrating contributions, big and small Small Acts, Big Impact – Simple gestures that build trust Authenticity & Vulnerability – Leading as a human, not a persona The Leadership Mistake Most People Make One of the most powerful moments in the podcast is when Davis reflects on a common leadership error: thinking you already know what others are going to say. He shares a story of interrupting a colleague mid-thought—only to be told bluntly to "let me finish." The lesson was clear: Listening is not waiting to speak—it's learning something you don't already know. This insight is critical in today's workplace, where collaboration and innovation depend on diverse perspectives. Leadership at Scale: Can You Lead 7,000 People? Davis once led over 7,000 people. His approach offers a valuable lesson for executives and emerging leaders alike: You don't scale leadership through control—you scale it through culture and systems. How to Lead at Scale Reinforce clear values consistently Build structured feedback and development processes Promote people who model the culture Communicate constantly—and check if your message is truly understood Create environments where people feel seen and heard When leaders align behaviors, values, and systems, leadership becomes self-reinforcing across the organization. Why Empathy Is a Strategic Advantage During the COVID-19 pandemic, Davis realized how disconnected leaders can be from employees' lived realities. While he had space and comfort at home, younger employees were working from cramped apartments, sharing limited resources. This realization changed how he led. Leadership insight: You cannot lead effectively if you don't understand the context in which your people are living and working. Empathy is no longer optional—it is a strategic necessity. The Future of Leadership: From Authority to Enablement One of the most important shifts discussed in the episode is this: The leader's job is not to have the best answer—but to get the best answer out of the room. This reflects a broader transformation: From command-and-control → to collaborate-and-enable From individual expertise → to collective intelligence From certainty → to adaptability In a world shaped by rapid change and uncertainty, leaders must become facilitators of growth—not just decision-makers. Final Takeaway: Ask and Listen If there is one lesson to remember, it is simple but profound: Ask. And then listen. Great leadership begins with curiosity and humility. By understanding others' perspectives, leaders unlock innovation, trust, and performance. Why This Matters Now As organizations face talent shortages, generational shifts, and accelerating change, leadership is being redefined. The most successful leaders will not be those who know the most—but those who develop the most in others. Joe Davis's philosophy of generous leadership offers a powerful roadmap for navigating this new reality. From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net [email protected] @simonandi LinkedIn

Summary Meetings dominate our workdays—but what if they could become a source of intelligence rather than inefficiency? In this episode of On the Brink with Andi Simon, I speak with Ramsey Pryor, CEO and founder of Rumi, an AI‑powered meeting intelligence platform that is redefining how organizations capture knowledge, collaborate, and make decisions. Together, we explore how artificial intelligence is reshaping the future of work by transforming everyday conversations into actionable insights. The Problem with Meetings Today Let's start with a simple truth: most meetings underperform. Professionals spend 30% or more of their time in meetings, and much of that time is wasted repeating information, catching people up, or trying to recall what was previously discussed. As Ramsey noted, research suggests that two‑thirds of meeting time is spent rehashing prior conversations—a staggering drain on productivity and morale. Across industries—from banking to healthcare—I've seen meetings with no agenda, no clear outcomes, and no shared understanding of next steps. Attendance becomes the work, rather than progress. So the real question becomes: What if meetings could finally work for us instead of against us? The Hidden Value Inside Your Meetings—and How AI Unlocks It Ramsey Pryor founded Rumi during the pandemic, when virtual meetings exploded and attention became fragmented. His idea was deceptively simple: Capture everything that happens in meetings and turn it into usable knowledge. Using AI, Rumi: Automatically transcribes conversations Summarizes key insights Identifies and tracks action items Creates a searchable "meeting memory" Instead of relying on human recollection—or scattered notes—teams gain access to a living, searchable database of institutional knowledge. This is where the transformation begins. From Note‑Taking to Knowledge Creation Traditional note‑taking is reactive. You jot things down and hope they make sense later. AI flips that model. With meeting intelligence, employees can: Ask: "Why did we make this decision?" Find: "Who has expertise in this area?" Track: "What actions were assigned—and to whom?" As Ramsey explained, this reduces interruptions, eliminates redundant conversations, and accelerates decision‑making. Instead of digging through emails or pinging colleagues, employees can query their organization's collective memory directly. The result is simple but powerful: Less redundancy. Faster decisions. Better alignment. Changing Habits—and Culture This shift is not just technological—it's behavioral. We are moving from: Listening and forgetting → capturing and retrieving Individual memory → shared intelligence Meetings as events → meetings as data assets Just as many of us instinctively turn to tools like ChatGPT for answers, organizations are beginning to turn inward—to their own data—for insights. This represents a profound cultural transformation. The Global Dimension: Culture Still Matters As an anthropologist, I find the global implications especially compelling. Meetings are deeply cultural: In some regions, hierarchy shapes who speaks In others, open debate is expected Communication norms vary widely AI can help bridge gaps—especially in language, documentation, and clarity—but it cannot replace the need to understand how people interpret and act on information. Technology enables. Culture determines adoption. Measuring the Impact The value of AI‑powered meeting intelligence is not theoretical—it's measurable. Ramsey shared an example of a 300‑person sales team that saved 33,000 hours annually by reducing repetitive tasks and improving access to information. That's the equivalent of adding 15 full‑time employees—without hiring anyone. This is where AI shifts from "interesting" to indispensable. A New Way to Think About Meetings Here are three key insights to carry forward: Meetings are a hidden source of value They contain knowledge your organization is already paying for—but not fully using. AI turns conversations into assets What was once ephemeral becomes searchable, actionable, and scalable. Behavior change is the real transformation The technology matters, but the real shift is in how people think, ask questions, and access information. Final Thought We are at the beginning of a major shift. Just as the internet democratized access to global knowledge, AI‑powered meeting intelligence is democratizing access to organizational knowledge. The question is no longer: "What did we say in that meeting?" It is: "What can we do with everything we know?" From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net [email protected] @simonandi LinkedIn

Millions of professionals are entering retirement each year, yet few are prepared for the emotional transition that comes after leaving a career. In this episode of On the Brink with Andi Simon, Dr. Andi Simon speaks with publishing executive Mary Lou Mackin about the unexpected challenges of retirement and how to redesign the next chapter of life with purpose, structure, and community. Listen to the full episode of the On the Brink with Andi Simon podcast to hear Mary Lou Mackin's full story about redefining life after retirement. Summary In this episode, Mary Lou Mackin shares her personal journey through early retirement and the emotional challenges that followed. After a successful career in publishing, she discovered that stepping away from work left her struggling with identity, structure, and purpose. Through honest reflection and experimentation, she began rebuilding a new life that included community, creativity, and meaningful work. Her story highlights the importance of preparing emotionally—not just financially—for retirement. Key Takeaways Retirement is not simply a financial decision—it is a personal transformation. Many professionals underestimate how much their identity is tied to work. Losing daily structure can create an unexpected emotional void. Purpose in retirement often emerges through experimentation and new connections. Building community intentionally is essential for well-being after leaving work. When Retirement Doesn't Feel Like Freedom For decades, retirement was presented as a reward. Work hard. Save well. Step away. Enjoy the freedom you earned. But for many professionals today, retirement doesn't unfold the way they imagined. In this episode of On the Brink with Andi Simon, I speak with Mary Lou "M.L." Mackin, a longtime publishing executive who believed she had carefully planned her retirement—until she discovered that leaving work was far more complex than she expected. Her story is deeply honest, revealing the emotional and personal realities many professionals face when stepping away from their careers. When Burnout Leads to Retirement After years in a demanding and rewarding publishing career, M.L. reached a breaking point. Burned out and exhausted, she made the decision to retire early at age 62. She did everything right—or so she thought. She discussed the decision with her husband and financial planner. She negotiated a thoughtful transition with her employer, spending six months training her successor. She entered retirement with travel plans, social gatherings, and a long list of activities she had dreamed about during her working years. For a while, it felt wonderful. Then something changed. "The curtain came up," M.L. shared, "and suddenly I was completely lost." What followed was something rarely discussed in retirement planning: an emotional struggle with identity, structure, and purpose. The Hidden Challenges of Retirement As we explored her experience, four powerful themes emerged—patterns I have seen repeatedly while researching my book Rethink Retirement. Identity: Who Am I Without My Career? Many professionals underestimate how deeply their work shapes their identity. M.L. initially believed she wasn't strongly tied to her career. But once she stepped away, she realized how much of her life had revolved around intellectual engagement, collaboration, travel, and professional achievement. Without those anchors, she felt untethered. "I lived and breathed my work," she explained. "Who I was without that—I was lost." Structure: Too Much Freedom Can Be Difficult Retirement promises freedom, but unlimited time can be unsettling. Many people thrive on routines, deadlines, and commitments. When those disappear overnight, a surprising void can emerge. M.L. described mornings when she had already gone to the gym, had coffee, and suddenly realized there was nothing else planned for the day. "I had everything planned for retirement," she said. "Except the life I would actually live in it." Purpose: Why Do I Matter Now? One of the most profound questions people face in retirement is simple but powerful: Why do I matter now? Work often provides meaning and a sense of contribution. When it disappears, individuals must redefine how they add value to the world. For M.L., reconnecting with her publishing network led to freelance work and new creative collaborations. What began as small projects gradually helped restore a sense of purpose. She now finds fulfillment mentoring others and exploring ways to help people share their stories in the "third act" of life. Community: Rebuilding Connections Another unexpected challenge of retirement is the loss of daily social interaction. Many professionals discover that their primary community existed at work. To rebuild connection, M.L. made intentional efforts—something she admits was difficult at first. She began conversations at her gym, joined a writing group at her local library, and participated in online discussions with other women navigating retirement transitions. These small steps led to new friendships and a supportive network. How Do You Find Purpose After Leaving a Career? Looking back, M.L. wishes someone had challenged her to think about retirement differently—not just financially, but emotionally and personally. Her advice is simple but powerful: Prepare emotionally, not just financially Think about how you will structure your days Be honest about how much your work shapes your identity Seek community and conversation with others on the same journey Retirement, she realized, isn't simply an exit from work. It is a transition into a new stage of life that requires intention, reflection, and experimentation. Why Do Some People Struggle After Retirement? The most powerful insight from our conversation may be this: Retirement is not about stopping—it's about choosing what comes next. As we live longer and healthier lives, the traditional concept of retirement no longer fits many people's realities. Instead, this stage of life can become an opportunity for reinvention, creativity, and renewed purpose. M.L.'s story reminds us that the journey may include unexpected detours—but it can also lead to meaningful new paths. As you reflect on your own future, consider this question: Where do you still want to matter? Because retirement isn't the end of the story. It's the beginning of what comes next. Learn more about Rethink Retirement Many of the themes in this conversation are explored more deeply in my book Rethink Retirement: It's Not the End, It's the Beginning of What's Next, where I share stories from professionals navigating this transition. Read more about how we help you through transitions. If you're thinking about your own transition, our Rethink Retirement Masterclass and workshops help participants design a life plan for the next stage of their lives. Check it out here.  To learn more about M.L., reach her here: Mary Lou's profile: linkedin.com/in/mary-lou-mackin-0347758 Email: [email protected] Listen to the full episode of the On the Brink with Andi Simon podcast to hear Mary Lou Mackin's full story about redefining life after retirement. Connect with me: Join my Substack Newsletter Rethink Retirement Website: www.simonassociates.net Book Website: www.andisimon.com Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Now--it is time to share our new book with our listeners. Rethink Retirement: It's Not The End--It's the Beginning of What's Next Out on Amazon and WalMart, and in your local bookseller.                                                                                                                         Rethink Retirement: The Workbook   From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Award-winning Author Simonassociates.net [email protected] @simonandi LinkedIn  

Cognitive neuroscientist Phillip Campbell explains how leaders can improve focus, adaptability, and strategic thinking by strengthening their brain skills. In this episode of On the Brink with Andi Simon, he explores "fluid thinking," the neuroscience behind change, and why developing cognitive adaptability is essential in the age of AI. Summary In this episode of On the Brink with Andi Simon, cognitive neuroscientist and executive brain coach Phillip Campbell shares powerful insights on how our brains shape our ability to lead, adapt, and innovate. Drawing on decades of research and coaching experience with Fortune 500 executives, Campbell explains why most change initiatives fail, how subconscious brain habits influence our thinking, and why "fluid thinking" is essential in the age of AI. As technological disruption accelerates, leaders who strengthen their brain skills—focus, adaptability, strategic thinking, and creativity—will be better prepared to thrive in uncertainty. This conversation explores how we can literally rewire our brains to improve performance, resilience, and success in a rapidly changing world. Rewiring the Brain for Success in the Age of AI: Insights from Cognitive Neuroscientist Phillip Campbell How do leaders adapt when change is happening faster than ever before? In this episode of On the Brink with Andi Simon, I spoke with Phillip Campbell, a cognitive neuroscientist, executive brain coach, and CEO of enigmaFit . His work focuses on something many leaders overlook: the way our brains are wired to resist change, even when we know intellectually that change is necessary. Campbell has spent more than 25 years coaching Fortune 500 executives and entrepreneurs around the world. His mission is to help leaders improve their brain skills, adaptability, and cognitive performance—capabilities that are increasingly critical in an era defined by artificial intelligence and constant disruption. Why Technology Initiatives Often Fail Campbell's journey began with a fascinating insight. Early in his career, he discovered research showing that 70% of technology implementations fail—not because of the technology itself, but because of human resistance to change. Organizations often invest heavily in systems and tools but overlook the most important element: the human brain. Campbell realized that successful transformation requires more than training people on new tools. Leaders must understand how individuals think, process information, and respond to uncertainty. When organizations align technology with how people actually work and think, adoption improves dramatically. This insight led him to develop his executive coaching firm, enigmaFit, and the TRACER methodology, which focuses on rewiring the brain to improve leadership performance. The Power of "Fluid Thinking" At the center of Campbell's work is the concept of fluid thinking. Fluid thinking is the brain's ability to adapt, solve new problems, and respond creatively to unfamiliar situations. It differs from what psychologists call crystallized knowledge—the facts and information we already know. For example: Crystallized knowledge: remembering the capital of France. Fluid thinking: solving a problem you've never encountered before. In today's fast-changing world, fluid thinking is becoming far more important. As Campbell explains, AI is transforming work by taking over routine cognitive tasks. That means humans must rely increasingly on adaptability, creativity, and strategic thinking. For listeners who want to go deeper into Phillip Campbell's work, he has generously provided special offers tied to our conversation. His book, Brain Habits, is available to listeners at a 20% discount through April 30, reducing the price from $29.95 to $23.95. The book introduces practical ways to strengthen how we think, learn, and solve problems by developing better cognitive habits. *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:41f8173c-aa73-4094-807e-8252d63dfbbd-1" data-testid= "conversation-turn-4" data-scroll-anchor="false" data-turn= "assistant"> In addition, Phillip is offering a 50% discount on the Fluid Thinking Profile, an online assessment designed to help individuals understand how they process information, adapt to change, and make decisions in complex environments. The profile normally costs $500 but is available to listeners for $250 through April 30. These resources offer a meaningful way to apply the ideas from our conversation and build stronger thinking skills for work and life. The Ten Subconscious Brain Habits Campbell identifies ten subconscious thinking habits—also called brain skills—that determine how effectively we think and perform. These brain habits influence abilities such as: Focus and attention control Strategic thinking Analytical thinking Creativity and innovation Adaptability and flexibility Leadership and decision-making One of the most surprising findings from Campbell's work is that 90% of executives have only low to moderate focus thinking. In other words, many leaders struggle with distraction and attention management. Modern workplaces—with constant emails, messages, and digital notifications—make the challenge even greater. When leaders strengthen their focus thinking, however, they often gain an extra hour of productive time each day and experience far less mental fatigue. Why Habits Drive Leadership Performance From an anthropological perspective, this insight is powerful. Human behavior is deeply shaped by habit and subconscious patterns. Campbell emphasizes that simply telling someone to "be more strategic" or "think more creatively" rarely works. That's because conscious intention cannot override subconscious brain habits. Instead, the brain must be trained through deliberate practice. This is similar to learning how to drive a car. At first, driving requires intense concentration. Over time, repeated practice builds neural pathways until driving becomes automatic. The same principle applies to leadership thinking. Through structured exercises and cognitive training, individuals can literally rewire the brain's neural architecture. Brain Capital in the Age of AI Campbell's work aligns with a growing global conversation about "brain capital." Organizations are beginning to recognize that their most valuable asset is not simply technology or intellectual property—it is the cognitive capability of their people. According to research highlighted by the World Economic Forum, brain capital includes: Brain health (mental well-being) Brain skills (thinking abilities) Companies that invest in strengthening both will have a significant advantage in an AI-driven economy. Building a Brain Ready for the Future The pace of change in today's world can create stress, anxiety, and burnout. Many professionals feel overwhelmed by the constant pressure to adapt. Campbell's message is ultimately optimistic. By strengthening focus, analytical thinking, creativity, and adaptability, individuals can build resilient brains capable of thriving in uncertainty. In other words, the future belongs not just to those with the most knowledge—but to those with the most adaptable minds. To learn more about Phillip Campbell and his work: Phillip's profile:  linkedin.com/in/phillipcampbell001 Website:  enigmafit.com  Connect with me: Website: www.simonassociates.net Book Website: www.andisimon.com Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Now--it is time to share our new book with our listeners. Rethink Retirement: It's Not The End--It's the Beginning of What's Next. On Amazon and soon in your local bookseller.                                                                                                                         Rethink Retirement: The Workbook

Summary: What if work didn't have to feel exhausting, overwhelming, or misaligned with who you are? In this powerful episode of On the Brink with Andi Simon, I sit down with executive coach and HR consultant Lindsay Barnett, author of Working Hell to Working Well, to explore how individuals and organizations can transform the workplace experience. In a world where burnout feels commonplace and "busy" has become a badge of honor, what if we paused long enough to ask: Does work have to feel this hard? Designing the Workplace of Tomorrow, Today In a recent episode of On the Brink with Andi Simon, I had the pleasure of speaking with Lindsay Barnett—executive coach, HR consultant, and author of Working Hell to Working Well. Lindsay's journey from anthropology student to organizational change leader offers a fresh and deeply human lens on how we can transform our workplaces—and ourselves. As someone who often describes myself as a corporate anthropologist, I was delighted to discover Lindsay once used that same phrase. Her academic roots in anthropology and organizational behavior shaped her understanding that companies are, in many ways, small-scale societies. They have rituals, hierarchies, insiders and outsiders, power dynamics, and shared myths. When conflict arises at work, it is rarely just about tasks—it's about people navigating culture. Lindsey Barnett was Finding Her Through Line Lindsay's path was anything but linear. She began studying archaeology, fascinated by the lives of people long gone. But as research leaders increasingly asked her to help with team dynamics, she realized her gifts were better used with the living. She moved into advertising, then human resources, always following a deeper curiosity about human behavior. Later, when her family relocated to Australia, she experienced a powerful shift. As a working mother who suddenly was not working, she confronted a loss of identity. That moment became pivotal. Through reflection, Lindsay identified what she calls her "Three I's"—the core needs she must meet to feel fulfilled in her work: Intellectual challenge Impact Interaction Once she named them, she saw that these needs could be met in multiple ways. Writing children's books, forming a writers' group, and returning to organizational development were not disconnected moves. They were creative responses to those core needs. There is a powerful lesson here: when you understand what truly energizes you, your options expand dramatically. The Workplace Stalemate In Working Hell to Working Well, Lindsay addresses a tension many of us recognize. Leaders often say, "You are responsible for your own wellbeing." Employees respond, "How can I manage my wellbeing when expectations and workloads are out of control?" The result? A stalemate. Lindsay's approach is pragmatic. Don't wait for the other side to change. Start with what you can control. Model healthier behaviors. Create safety through example. When leaders visibly leave work to attend a child's event—or even "leave loudly," as one leader she interviewed described—something shifts. Turning off the lights, closing the laptop, and saying goodbye intentionally signals permission. Culture changes through what is normalized. The Three P's: A Practical Framework for Working Well For those who want tools, Lindsay offers a memorable framework: Planning, Pacing, and Playing. Planning doesn't require a 30-page strategy document. It can be as simple as choosing one intentional action—like buying a larger water bottle to improve hydration. Small commitments, consistently executed, compound into meaningful change. Pacing involves awareness. Are you rushing blindly toward tasks? Are you collaborating across silos or duplicating effort? Slowing down just enough to ask better questions can unlock faster progress. Playing introduces experimentation and curiosity. Whether you call it "play" or a "pilot project," approaching change with a spirit of experimentation reduces fear of failure. Play fuels innovation. These aren't abstract concepts. They are immediately actionable. Charging Your Energy Battery Beyond productivity, Lindsay speaks about energy. Traditional advice focuses on sleep, diet, and exercise. While important, she expands the conversation into three types of energy that recharge us: Creative Energy: Designing, building, imagining. Creativity restores vitality. Connection Energy: Relationships, purpose, time in nature, or alignment with mission. Completion Energy: Finishing something—even something small. Making the bed or folding laundry can provide a tangible sense of accomplishment that renews motivation. During the pandemic, some executives criticized employees for doing laundry at home. Lindsey reframes this. Completion energy matters. Small wins sustain momentum. As anthropologists of work, we must ask: what assumptions are we carrying about productivity that no longer serve us? The Power of the Pause When asked to share her top advice, Lindsey emphasized one simple but profound practice: pause. In a culture obsessed with output, pausing can feel counterintuitive. Yet it is in the pause that we ask: Do I need to be doing this? Is there a better way? What does my body need right now? Who else should be involved? The pause creates space for intention. And intention drives sustainable change. Role Modeling Change Culture does not shift because of policies alone. It shifts because people see others behaving differently and feel safe to do the same. Whether it's taking a midday walk, setting boundaries around meetings, or openly prioritizing family, visible modeling invites replication. As Lindsay shared, we don't have to wait for permission to begin. From Observation to Innovation What I appreciate most about Lindsay's work is its grounded optimism. She does not deny that workplaces can feel like "working hell." But she believes transformation is possible—through small actions, mindful energy management, and courageous modeling. As you reflect on your own work life, consider: What are your core needs? Where could you plan one small shift? What might you pace differently? How could you introduce more play? And perhaps most importantly: when will you pause? If we are willing to observe our own habits with anthropological curiosity, we can turn those observations into innovations. That is how we move—from working hell to working well. To learn more about Lindsay Barnett and her book, visit your favorite bookseller or connect with her on LinkedIn. Lindsay's profile: linkedin.com/in/lindsaykbarnett Website: barnettcoaching.com Email: [email protected] Connect with me: Website: www.simonassociates.net Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Now--it is time to share our new book with our listeners. Rethink Retirement: It's Not The End--It's the Beginning of What's Next. Out on Amazon and soon in your local bookseller.                                                                            Rethink Retirement: The Workbook Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk! From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net [email protected] @simonandi LinkedIn

Summary: this episode of On the Brink, Andi Simon speaks with Alastair Frost about what it truly means to be future ready in a fast-changing world. Together, they explore how curiosity—asking "why" and "what if" like a child—opens the door to new possibilities, and how reclaiming our natural creativity helps individuals and organizations move beyond comfort and complacency. Rather than trying to predict the future, Frost encourages leaders to focus on what is inevitable and to build the mindset and habits that keep them adaptable, relevant, and ready for whatever comes next.   On On the Brink with Andi Simon, we often explore one central question: how do you keep from getting stuck or stalled in a world that refuses to stand still? In this episode, I had the pleasure of speaking with Allister Frost, a former Microsoft executive turned global keynote speaker and author of Ready Already. Alastair brings a refreshing and deeply practical perspective on what it means to be "future ready" in a time when change feels constant, overwhelming, and unpredictable. As an anthropologist, I often remind audiences that humans have always been innovators. When our ancestors harnessed fire, they transformed not only how they ate but how their brains evolved. We are, by nature, adaptive and creative. Yet today, many leaders and organizations behave as if stability is the goal and change is the threat. Allister challenges that thinking. Change Is Not the Enemy—Complacency Is One of the most powerful ideas in our conversation is this: we are not resistant to change because we dislike it. In fact, as a species, we thrive on it. The problem is not change itself—it's comfort. Allister contrasts two corporate mindsets from his career. In one company, the mantra was, "If it ain't broke, don't fix it." At Microsoft, the philosophy was closer to: "If it works today, it's already becoming obsolete." That shift—from preservation to proactive reinvention—is at the heart of a future-ready mindset. But here's the nuance: Alastair doesn't ask leaders to predict the future. Instead, he invites them to prepare for what is inevitable. The Power of "Inevitable" Rather than speculating about what the world might look like in 20 years, Alastair suggests focusing on what is almost certain to happen in the near term. Budgets will shift. Technologies will evolve. Customers will change their expectations. Systems that feel new today will eventually become outdated. Leadership will turn over. Markets will fluctuate. If these shifts are inevitable, then the question becomes: are you ready already? This approach feels practical and empowering. It pulls futurism out of the abstract and places it squarely in your hands. The Frost Framework: A Practical Process for Growth Allister has developed what many call the "Frost Framework," a simple but powerful growth cycle that individuals and organizations can use to stay adaptable. At its core, the process begins with identifying what is inevitable and choosing one area to explore. But the real magic happens in what he calls three human "superpowers"—abilities that artificial intelligence cannot replicate at the same depth: Open: Approach your work with childlike curiosity. Ask "Why?" as if you are five years old. Why do we hold this meeting? Why do we serve customers this way? Why does this process exist at all? Curiosity cracks open possibility. Surprise: Give yourself permission to imagine bold, even ridiculous ideas. Most innovations begin as ideas that seem impractical. Let your thinking go big before reality trims it down. Tell: Courageously share your ideas in a way that invites collaboration. Replace "No, that won't work" with "Yes, and…" That simple shift can transform defensive conversations into generative ones. What I particularly appreciate is that this process is personal. It's not about waiting for the CEO to hand down the strategy. It's about each individual reconnecting with their own purpose and creativity. Humility: The Leader's First Step For senior leaders, Allister emphasizes humility. The higher you rise, the easier it is to believe you must have all the answers. In reality, the opposite is true. The future is too complex for any one person to control. A future-ready leader shifts from being a "know-it-all" to being a "learn-it-all." That humility not only relieves pressure—it unlocks collective intelligence across the organization. As I often say, humans are copycats. If leaders model curiosity, openness, and experimentation, others will follow. Reclaiming Your Creative Mind One of the most striking moments in our conversation was when Alastair described how people physically shrink when he mentions creativity. "I'm not creative," they say. But if you can daydream, you are creative. Creativity isn't confined to a whiteboard in a dark conference room. It happens on morning walks, in the quiet moments between sleep and waking, in conversations where someone asks "What if?" In fact, one of my favorite stories from our discussion involved a sales leader who realized that every time a client asked "What if?" he had ignored it. Yet that's where the opportunity lived. He returned home and built an entirely new "What If" sales process. That's the shift—from defending the status quo to exploring possibility. Ready Already In a time when so many feel overwhelmed by uncertainty, this episode is a reminder that you do not need to predict the future. You need to prepare your mindset. Be curious. Focus on what is inevitable. Use your uniquely human superpowers. Lead with humility. Ask "What if?" The times are changing. But they always have. The question is not whether change will come. The question is: are you ready already? For more information about Allister Frost: Allister's profile linkedin.com/in/allisterspeaks Website allisterspeaks.com (Personal) Connect with me: Website: www.simonassociates.net Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Watch for our new book, Rethink Retirement: It's Not The End--It's the Beginning of What's Next. Due out Spring 2026. Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

What Sets Humans Apart? Key lessons from my conversation with Dr. Robin Hills .As artificial intelligence accelerates and reshapes how we work, learn, and communicate, one question keeps resurfacing: What remains uniquely human? That was at the heart of my recent On the Brink conversation with Dr. Robin Hills, a business psychologist and one of the world's leading voices on emotional intelligence. Our discussion offered both reassurance and challenge—especially for leaders navigating rapid change, generational shifts, and technology-driven uncertainty. Here are the key lessons that stood out. 1. Emotional intelligence is not "soft"—it is foundational Emotional intelligence (EI) is often mislabeled as a soft skill. In reality, it is a core operating system for effective leadership, collaboration, and decision-making. As Robin explained, EI is about being smart with your feelings—integrating emotion and cognition to respond thoughtfully rather than react impulsively. This matters because emotions are not optional. They are physiological and psychological responses to our environment. The choice is not whether emotions will influence us, but whether we will learn to work with them skillfully. 2. Self-regulation is becoming a critical leadership skill One of the most striking themes was self-regulation—our ability to pause, choose, and respond intentionally. In a world of constant notifications, endless information, and emotional triggers, self-regulation is increasingly difficult and increasingly essential. Robin highlighted how our attachment to devices can undermine emotional awareness, presence, and learning. When leaders (and teams) cannot disengage long enough to listen, reflect, or engage meaningfully, they lose both insight and connection. Mastering technology rather than being mastered by it is now part of emotional intelligence. 3. Emotional intelligence must be learned—and relearned We often assume people "pick up" emotional skills naturally. Yet many do not. Education systems may introduce emotional awareness early, but rarely sustain it through adolescence, higher education, or professional life. The pandemic amplified this gap. Younger generations lost critical years of social learning, while adults themselves were stretched emotionally. Rather than blaming or labeling behaviors, the opportunity now is to rebuild emotional skills deliberately—in schools, workplaces, and leadership development programs. 4. AI will not replace what makes us human Despite growing fears about artificial intelligence, Robin was clear: AI does not have emotions, empathy, purpose, or meaning. It cannot truly collaborate, lead, or innovate in the human sense. What AI can do is free us from routine tasks—making our emotional and relational capabilities even more valuable. Creativity, empathy, ethical judgment, perspective-taking, and meaning-making are not threatened by AI; they are highlighted by it. The more technology advances, the more human skills matter. 5. Emotional intelligence gives us choice Perhaps the most powerful insight was this: emotional intelligence gives us choice. Choice in how we respond under pressure. Choice in how we communicate across differences. Choice in how we turn uncertainty into opportunity rather than fear. We will not get it right every time. As Robin noted, if you respond well eight times out of ten, you are doing well. The work is learning from the other two—without self-criticism, and with curiosity. A final reflection As an anthropologist, I see emotional intelligence as part of how humans adapt. Our brains may resist change, but our capacity to learn, empathize, and create meaning has allowed us to thrive across millennia. In a world reshaped by AI, emotional intelligence is not a "nice to have." It is how we remain human, relevant, and resilient—at work and in life. If this conversation sparked new ways of seeing, feeling, or thinking, that is exactly the point. Watch our podcast interview here. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!   From Observation to Innovation, Andi SImon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net [email protected] @simonandi LinkedIn

Humans need connection—not as a luxury, but as a foundation for thriving. Yet, in our hyper-connected world, loneliness persists. On this episode of On the Brink, I sat down with Todd Nilson, a community strategist with 25 years of experience in digital transformation and marketing for brands like Activision, Facebook, and SAP, to unpack what real community means and how to build it with intention. Who is Todd Nilson? Todd's journey began in journalism, driven by an authentic curiosity about people and their stories. That passion evolved into a commitment to "building a bigger family"—creating spaces where trust and belonging are central. He's clear: community isn't a "soft" strategy; it's essential for individual and organizational wellbeing. We explored the difference between networks and communities. Social platforms may connect thousands, but true communities are intimate, purposeful, and safe. As Todd put it, a network is like a busy freeway—you can make friends, but it's not where you belong. Real communities are built in "cozy warrens": discussion forums, private groups, and member spaces that foster trust and meaningful exchange. The technology for online communities is abundant, but Todd warns: tools alone don't build belonging. Trust is foundational. He outlined three layers of safety—trustworthy platforms, credible conveners, and benevolent members—enabling honest sharing and engagement. He shared the example of Truth Initiative, whose online community helps people quit smoking and vaping. There, anonymity and trust turn participation into a true "return on life." Watch Todd Nilson on Youtube Understanding Community in a Time of AI Organizations and associations often struggle to sustain engagement beyond annual events. Todd believes communities should keep people connected to their mission year-round, deepen commitment, and serve as pipelines for volunteers or future staff. However, he cautions against focusing solely on technology while neglecting the ongoing stewardship that makes communities thrive. People—not platforms—build lasting connections. Community success is a program, not a project. You can't just launch a platform and expect results. Todd stresses the importance of having a dedicated human facilitator—more concierge than manager—who welcomes, connects, and guides members. While AI can help with moderation, it can't replace human warmth or judgment. We also discussed the importance of strategic clarity: before asking for proof of ROI, organizations must define their community's purpose. What are the desired outcomes—reduced costs, improved retention, innovation? Community design must align with both organizational goals and member needs, even when those priorities differ. Hybrid models work best. Online and offline communities reinforce each other, extending the sense of belonging and engagement. Tools like the Sense of Community Index 2 can help organizations measure how well their community fosters connection and contribution. Culturally, we're faced with an "always open buffet" of groups, but meaningful community requires intentional participation, not just passive consumption. We must choose where to invest our attention, seeking out spaces that truly feed us personally and professionally. Big Ideas for Fast-Changing Times Todd left us with two takeaways: First, plan for purpose—define who your community is for, why it exists, and the unique value it offers. Second, embrace emergent design—start small, let the community evolve, and focus on trust and gradual growth rather than a massive launch. Ultimately, community is a driver of wellbeing—crucial not only at work but also in life's transitions, such as retirement. Whether you're building community for your organization or your next chapter, remember: networks aren't belonging, and community doesn't happen by accident. Purpose, trust, and stewardship make it real. Thanks for tuning in, and thank you to Todd Nelson for sharing such valuable insights. Want to keep the conversation going? Learn more about Todd Nelson's work in community strategy, and let us know what community means to you. From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist |  Award-winning Author Simonassociates.net andisimon.com [email protected] LinkedIn

As artificial intelligence accelerates, many leaders, founders, and professionals are quietly asking the same question: Where do I still matter? If machines can write, analyze, summarize, and even "sound" human, what is left that cannot be automated? In this episode of On the Brink, I sat down with branding strategist and neuroscientist-turned-entrepreneur Carey James, co-founder of Brand Alchemy, to explore why a personal brand—not technology—is becoming the defining asset of the future. What emerged was a powerful reframing of branding—not as self-promotion, but as survival. Branding Isn't About Visibility—It's About Trust Carey's journey began in neuroscience labs and academic research, where brilliant minds often remain invisible. In these labs, the work mattered deeply, yet few people beyond their field ever heard about it. That disconnect led him to a simple realization: impact doesn't scale unless people know who you are. Branding, in Carey's view, is not about being flashy or loud. It is about becoming trustable at scale. Human beings evolved to live in tribes. We trusted the hunter, the healer, the builder—not because of logos or résumés, but because we knew who they were. That same ancient wiring still governs modern decision-making. Whether we are choosing a consultant, an executive hire, a keynote speaker, or a company to invest in, the first question is rarely "Is this organization impressive?" It is almost always: Do I trust this person? Your Name Is the Asset—Not the Logo One of Carey's most important insights is deceptively simple: your personal name is likely the most valuable asset you will ever own. Companies come and go. Products evolve. Roles change. But trust attached to your name transfers from project to project. This is why serial entrepreneurs can fail, pivot, and succeed again—while others disappear after one setback. In the age of AI, this becomes even more critical. You will not always be the smartest voice in the room. Algorithms already out-compute us. What they cannot replicate, however, is your lived experience, judgment, pattern recognition, and imperfections. Those human elements—your way of thinking, questioning, connecting ideas—are what create differentiation. The "Label on the Bottle" Problem Most people struggle to articulate their own brand because they are trapped inside it. Carey calls this the label-on-the-bottle syndrome: when you are inside the bottle, you cannot see the label. The solution is not more introspection—it is perspective. Carey encourages leaders to do what great organizations already do through 360-degree reviews: ask others how they experience you. Patterns emerge quickly. Strengths, quirks, values, and stories surface that feel obvious to everyone else—but invisible to you. This external clarity becomes the foundation of an authentic brand, not a manufactured one. Watch our podcast with Carey James here. Connect with me: Website: www.simonassociates.net Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Watch for our new book, Rethink Retirement: It's Not The End--It's the Beginning of What's Next. Due out Spring 2026. Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

What if the fastest route to meaningful growth isn't about launching another ad campaign, hiring more salespeople, or optimizing your funnel? What if the real accelerator is simply listening—really listening—to what's already happening around you? In this episode of On the Brink with Andi Simon, I had the pleasure of sitting down with Oscar Barrera, PhD—a brilliant corporate anthropologist and innovation strategist based in Mexico. Oscar and I share a core conviction: anthropology isn't just something you do; it's a way of seeing the world. It allows leaders to notice subtle patterns—those taking shape in their markets, inside their own companies, and in the everyday lives of their customers—even when the clues are hiding in plain sight. Oscar's work drives home a powerful point: the real obstacles to growth are often hidden. Not because they're imaginary, but because we haven't been trained to spot them. Meet Dr. Oscar Barrera: An Anthropologist Forging His Own Path Oscar's journey is as unconventional as it is inspiring. He earned his doctorate in social and cultural anthropology at the University of Washington, with years of fieldwork in Guatemala's highlands. But like so many academics, he realized that the expected career path—university teaching—wasn't really available. So Oscar got creative. He returned home to Mexico and started his own consulting practice from the ground up. He learned the language of business by reading voraciously, listening intently, and immersing himself in the entrepreneurial world—joining business groups, building relationships, and cultivating a brand that helped business leaders understand how anthropology could transform what they do. Through his firm, Antropologia Corporativa, Oscar helps organizations unlock deep understanding about their customers, employees, and markets—then turn those insights into human-centered strategies for growth and innovation. He also hosts a fantastic podcast called Nuevas Posibilidades ("New Possibilities"), which explores innovation, anthropology, and the future of work. A Real-World Case: Sourdough in a Sweet Bread Nation Oscar shared a wonderful story that brings anthropology to life. A bakery owner in Mexico was crafting sourdough bread: wholesome, preservative-free, and free of additives. But he was up against a market where bread is usually sweet, steeped in tradition, and sold cheaply. Here's the twist: the bakery wasn't struggling with demand. Instead, something unexpected was happening—distributors (mostly women) were approaching the bakery on their own, asking if they could resell the bread in their hometowns. The owner's question wasn't theoretical—it was urgent: Who are these women, and how can I grow this kind of distribution model intentionally? As he put it, he wanted "the formula." Why Anthropology Was Essential Oscar's first instinct was to do what anthropologists do best: ethnography. Go to the site, observe, listen, and understand the full context. But travel simply wasn't possible. So he adapted, because good anthropology is all about flexibility. He used remote interviews—speaking with distributors and customers over the phone and online. And what he learned should be a wake-up call for every leader: People will tell you what matters to them—if you listen with the right kind of attention. Oscar was surprised that sometimes meeting online made people more comfortable. It was safe, structured, and time-limited—there was no lingering vulnerability once the conversation ended. Watch our Podcast on YouTube The Discovery: A Purpose-Driven Sales Network The bakery owner assumed his distributors were motivated by money. Oscar found something far richer. These women were selling bread not just for income, but because they: Had personal or family health concerns Wanted to support and uplift their communities Believed deeply in natural, preservative-free foods Had stories that connected them emotionally to the product They weren't just pushing a product—they were sharing a solution and part of their own identities. They were savvy, too, introducing the bread at workplaces, gyms, and local events. Tasting led to trust—and more sales. This was no "features and benefits" transaction. This bread was an experience—one that resonated with values and stories. Five Key Ingredients for Scalable Growth Oscar translated these insights into actionable steps. He identified five elements that would determine whether the bakery's model could truly scale: Shared values and philosophy: The top distributors believed in a mission: boosting health and helping people, not just selling bread. Time and logistics: Without preservatives and in a hot climate, bread spoiled quickly. Delivery schedules and pickups became hidden bottlenecks. Packaging matters: Flimsy boxes led to crushed loaves—hurting both trust and credibility. Social selling support: Distributors used WhatsApp and Facebook, but needed better tools and content. The company needed to provide easily shareable visuals and educational materials. Customer experience and sampling: People didn't buy from a description—they bought after tasting. Real-life sampling was the engine of growth. What I love here is that Oscar didn't need a formal operations report to uncover these constraints. He surfaced them by deeply listening to lived experience—by drawing out stories. Bigger Than Bread: How Meaning Moves Markets One of the most profound insights was symbolic. Sourdough isn't "traditional Mexican bread." Yet, through the personal stories of these women, it became a bridge: a way to enjoy bread as part of daily life, to choose health without abandoning cultural identity, and to stay connected to tradition while eating differently. That's not just good marketing—it's anthropology in action. Lessons for Leaders Everywhere Oscar summed it up beautifully: Success often hides in plain sight, in details we overlook. Anthropology equips leaders and companies to see what's invisible and hear what's unsaid. True innovation doesn't always mean inventing something totally new—it often means listening to what your customers are already telling you. So here's my bottom line: If you're chasing growth, don't just ask, "How do we sell more?" Instead, ask, "What's actually happening in the lives of the people we want to serve that we haven't noticed yet?" When you listen for those answers, real transformation can begin. Connect with Oscar Barrera, PhD If you'd like to connect with Oscar, you can find him on LinkedIn, Connect with me: Website: www.simonassociates.net Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Watch for our new book, Rethink Retirement: It's Not The End--It's the Beginning of What's Next. Due out Spring 2026. Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!

"Curiosity isn't a soft skill. It's a performance capability—and organizations are paying the price for ignoring it." Summary What if the most powerful leadership capability isn't having the right answers—but asking better questions? In this On the Brink with Andi Simon episode, Dr. Deborah Clary, author of The Curiosity Curve, explains why curiosity is a measurable driver of performance, engagement, and innovation—and how leaders can deliberately rebuild it to create stronger, more human-centered cultures. Why Curiosity May Be the Missing Link in Leadership and Culture Change In this episode of On the Brink with Andi Simon, I had the pleasure of speaking with Dr. Deborah Clary, author of The Curiosity Curve and a purpose-driven leader whose work sits at the intersection of leadership development, organizational culture, and performance. What emerged from our conversation was both refreshing and deeply needed: a reminder that curiosity—something many leaders unintentionally abandon as they rise—may be the very capability organizations need most right now . Deborah's journey is anything but linear. Straight out of business school, she began her career not in a corporate office but as a route driver for Frito-Lay in Detroit—wearing a uniform, managing a route, and learning leadership from the inside out. That truck, she says, became her classroom. Over the next four decades, Deborah moved through senior roles at Coca-Cola, Jack Daniel's, and Humana, eventually earning a PhD focused on leadership development and organizational design. Yet it was her growing fascination with human behavior—what makes leaders effective and cultures thrive—that ultimately shaped her work today . What Is Curiosity—Really? Deborah defines curiosity simply but powerfully: being genuinely interested in yourself, in others, and in the situation at hand. It's not about having the right answers. It's about asking better questions—and staying open long enough to explore them. That distinction matters, especially in organizations where leaders often believe their role is to know, decide, and direct. As Deborah shared, many leaders become "incurious" not because they lack interest, but because time pressures, performance demands, and past success reinforce the idea that they must always have the answer. Over time, curiosity is treated like a luxury—when in fact, research shows it is a driver of performance . The Engagement Crisis—and Why Leaders Matter More Than Ever One of the most striking parts of our conversation focused on employee disengagement. Gallup data shows engagement levels at historic lows, with millennials—now a critical segment of the leadership pipeline—showing especially high levels of disengagement. When Deborah and her research team conducted focus groups, they found a consistent theme: "My leader doesn't know me—and doesn't seem to care to know me." This wasn't about surface-level recognition or personal details. Employees wanted leaders to be curious about their ideas, their aspirations, and how they could contribute meaningfully. In other words, they wanted leaders who asked thoughtful questions instead of simply providing directives. Curiosity, Measured—and Made Actionable What makes Deborah's work especially compelling is that curiosity isn't treated as a vague personality trait. Through a validated assessment, she measures curiosity across four dimensions: Exploration Openness to new ideas Inspirational creativity Focused engagement In one executive team she worked with, the results revealed a powerful—and uncomfortable—truth. While most executives scored high in curiosity, the CEO did not. The organization was struggling with innovation, market share, and retention. When the data was shared openly, the CEO recognized that his resistance—not the team—was the bottleneck. His willingness to acknowledge this became a breakthrough moment for the organization . That story underscores a central theme of the episode: leaders shape culture not by intention alone, but by how open—or closed—they are to curiosity. Watch our podcast on YouTube. From Short-Term Answers to Long-Term Leadership Curious leadership, Deborah explained, is about playing the long game. The short game is giving answers. The long game is exploring possibilities, testing ideas, and learning from outcomes—even when they fail. This requires psychological safety. Leaders must normalize statements like, "I don't know—let's explore this together."When leaders model curiosity, they give others permission to think, experiment, and grow. Over time, this builds confidence, ownership, and engagement across the organization . Why This Matters Now? In fast-changing markets, yesterday's solutions rarely solve tomorrow's problems. Yet many organizations still rely on outdated assumptions, rigid hierarchies, and fear of failure. As an anthropologist, I see this pattern often: cultures resist change even when change is essential. Curiosity interrupts that pattern. It helps leaders see what they've been missing, hear voices that have been quiet, and test new ways forward. In Deborah's words, curiosity is contagious—and learnable. It can be rebuilt, one question at a time. If you're a leader navigating uncertainty, disengaged teams, or stalled innovation, this conversation offers both insight and hope. You don't need all the answers. But you do need the courage to ask better questions. And that may be exactly what helps you—and your organization—get off the brink. For more about Debra Clary, check out her website and LinkedIn Page. Connect with me: Website: www.simonassociates.net Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk! From Observation to Innovation, Andi Simon, PhD CEO | Corporate Anthropologist | Author Simonassociates.net [email protected] @simonandi LinkedIn

"People aren't broken," she told me. "Our job is not to fix them. It's to hold them whole and complete." On this episode of On the Brink, I had the privilege of speaking with a remarkable woman whose life journey embodies resilience, reinvention, and the profound power of choosing joy. Nicki Keohohou—bestselling author, award-winning entrepreneur, global speaker, and founder of Coach School—joined me from her home in Hawaii to reflect on the experiences that shaped her, the wisdom she teaches, and the mindset shifts we all need in today's uncertain world. Nicki's path wasn't linear. She began as a teacher helping children build self-esteem and confidence. She later moved into her family's business, then into the world of direct selling, where she discovered her love for helping people grow. That passion evolved into founding the Direct Selling Women's Alliance and ultimately creating Coach School—programs that train leaders, educators, executives, and couples to coach through empathy, inquiry, and empowerment rather than advice-giving. What unifies Nicki's story is a belief that has guided her since childhood: life is abundant, people are capable, and every moment contains a choice. Watch our Podcast here on YouTube: The Power of Coaching: Asking Instead of Telling Nicki admits she wasn't a natural coach at first. Like many leaders, she began by telling people what to do. But she soon realized that the most powerful breakthroughs happen when people discover their own answers. She teaches coaching not just to executives, but to educators, medical professionals, sales teams—and even couples—because the skill of asking empowering questions transforms how people think, communicate, and relate. Her philosophy is simple: When people find their own solutions, they own them. And when they own them, they act. Why We're All Struggling Right Now Nicki works around the world, and she sees what many of us feel: people are more anxious, overwhelmed, and uncertain than ever. The economy, politics, global tensions, and constant disruption amplify our sense of helplessness. Her response? A model she teaches called "the bagel." The outer ring—the disempowerment zone—contains everything we cannot control (other people's opinions, world events, the economy, traffic, the past). The center—the empowerment zone—holds what we can control (our thoughts, our choices, our words, our actions, the meaning we assign to events). Most people live on the outer ring. Nicki helps them move to the center. How to Shift Your Mindset (Even in Hard Times) Many of Nicki's insights come from deeply personal experiences—including a devastating fall in Dubai that led to multiple surgeries, months of rehabilitation, and time spent in a nursing home. Instead of asking "Why me?" she asked: "What can I do with this situation?" She coached the staff. She uplifted patients. She even unknowingly taught a woman through the wall who listened to every class and filled an entire notebook with lessons. Her message is clear: You may not choose what happens to you, but you always choose how you respond. Key Takeaways from Nicki Keohohou 1. Happiness is a choice—and a practice. You can always look for what's wrong or what's right. Your mind will believe whichever story you tell it. 2. What you feed your mind at night shapes your next day. Avoid violent TV, tense news, or negative scrolling before bed. Instead ask: What is the best thing that happened today? What am I grateful for? 3. Self-coaching questions can instantly shift your emotional state. Try: How would I prefer to feel right now? What's the opposite of this thought? What do I actually have control over in this moment? 4. Joy compounds when shared. A smile, a kind comment, or a small gesture changes not just someone else's day—it elevates your own. 5. Simplicity reduces stress. Choose calm over drama. Choose presence over pressure. Choose perspective over frustration. Actionable Advice You Can Use Today 1. Start your morning with intention. Ask: What am I excited about today? Whose life can I make better today? 2. Create an accomplishment list—not a to-do list. Shift from obligation to opportunity. 3. Practice the "bagel model." Whenever stress rises, pause and ask: Is this in the empowerment zone? Or the disempowerment zone? If you can't control it—redirect your energy. 4. Adopt the "rain mindset." Instead of "Ugh, it's raining," try: "The rain is feeding my flowers." Reframe, and your brain will follow. 5. Give gratitude away freely. Say thank you. Compliment someone. Share something small. Science tells us that gratitude boosts the giver's happiness even more than the receiver's. Final Thoughts Nicki's story is a radiant reminder that your reality is shaped by the narrative you choose. You can choose joy. You can choose possibility. You can choose to smile at strangers and uplift the people around you. And you can choose to rewrite your story—every morning and every night. As she told me, "Bring joy and give joy. It doesn't cost anything." If you'd like to learn more or reach Nicki directly, you can find her at: [email protected] or call (800) 856-1662 (Hawaii time!). Connect with me: Website: www.simonassociates.net Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!  

The first step to transformation is to stop doing what no longer works." – Marcia Daszko On this episode of On the Brink with Andi Simon, I sat down with Marcia Daszko, a visionary leadership consultant and author of Pivot, Disrupt, Transform: How Leaders Beat the Odds and Survive. Marcia's journey—from being "excruciatingly shy" to mentoring leaders at Apple, Boeing, and the U.S. Navy—reveals a rare combination of courage, curiosity, and clarity. Her lessons, rooted in the teachings of Dr. W. Edwards Deming, challenge leaders to abandon outdated management practices and embrace a deeper, systems-based way of thinking. From Management Fads to Meaningful Leadership Marcia began her career in marketing before being mentored by Dr. Perry Gluckman, a close associate of Dr. Deming, who revolutionized management thinking through systems theory and continuous improvement. What she learned was not just what to do, but how to think. Too often, organizations chase the latest management fad—Six Sigma, Lean, "best practices"—without understanding the systems that create real success. Marcia calls these "tragedies" because they add complexity without meaning. She estimates that 50 to 80 percent of organizational waste comes from such misguided efforts. Her process begins with a bold question: "What do we need to stop doing?" Once leaders remove what's not working, they can open the flow of communication, creativity, and collaboration—what Marcia calls the "system of profound knowledge." When systems make sense, people thrive. Watch the podcast here: Learning to See Differently Like many of my guests, Marcia helps organizations "see, feel, and think" in new ways. She starts by asking questions that uncover hidden assumptions and systemic barriers. Employees usually know what's wrong, she says, but no one listens. When she leads workshops, she doesn't rely on PowerPoint slides. Instead, she creates experiences—conversations, simulations, and reflections—that shift perspectives. "I don't get resistance," she explains, "because the exercises take care of that." It's an anthropologist's insight wrapped in a strategist's toolkit: people don't change because they're told to—they change because they experience a new way of being together. The Strategic Compass for an Uncertain Future In today's world of disruption, Marcia argues that leaders don't need a roadmap—they need a compass. The future can't be predicted; it must be navigated through exploration, experimentation, and learning. Her Strategic Compass helps executives pivot as they encounter new "rivers and mountains" in their business landscape. Leadership, she reminds us, is not about control but curiosity. The most powerful organizations foster environments where everyone can learn, question, and contribute. Her three "legs of the stool" are: Innovation as a business strategy Continuous improvement as a business strategy Quality as a business strategy Sadly, she says, quality and customer service—once foundational to success—have too often been forgotten. Building a Culture of Trust and Curiosity Both Marcia and I share a passion for culture change. She emphasizes that great leaders reduce fear and build trust. When people feel safe, they can be curious and collaborative. It's not enough to post company values on a wall; leaders must define the behaviors that bring those values to life. Her workshops often transform even the most rigid workplaces. In one session, an employee of 15 years said it was the first time he had felt truly appreciated and engaged. That's the power of inclusion, curiosity, and respect in action. Leading in the Age of AI As we discussed the rise of artificial intelligence, Marcia was unequivocal: "If you're afraid of AI, you'll be left behind." She sees AI not as a threat but as a tool for learning and transformation. The challenge, she warns, is to build guardrails—policies and ethics that guide its use responsibly. In an age when consulting firms can generate proposals in minutes, leaders must rethink how people create value. The winners will be those who empower their teams to use new tools, think critically, and continuously learn. Key Takeaways Stop before you start. Identify and eliminate wasteful management practices that add complexity without results. Think in systems. Every part of your organization is interconnected. Problems are rarely isolated. Create flow. Open channels for communication, creativity, and collaboration. Replace fear with trust. People thrive when they feel safe to contribute. Stay curious. Learning is not a phase—it's a way of life. Use AI wisely. Embrace new tools, but balance innovation with ethical governance. What You Can Do Next Run a "Stop Doing" audit. Gather your team and list processes or habits that no longer serve your mission. Eliminate one per quarter. Host a curiosity circle. Ask open-ended questions like, "What assumptions are we making?" or "What would our customers say if they were in this room?" Map your system. Visualize how information, decisions, and accountability flow. Look for bottlenecks or blind spots. Pair technology with humanity. Use AI or analytics to inform—not replace—human judgment. Model the behavior you want to see. As Marcia says, leadership begins when everyone sees themselves as a leader. Marcia Daszko's work reminds us that transformation is not about new tools—it's about new thinking. If you're ready to pivot from managing the past to creating the future, this episode will show you how. To learn more about Marcia: https://www.linkedin.com/in/marciadaszko/ Connect with me: Website: www.simonassociates.net Email: [email protected] Learn more about our books here: Rethink: Smashing the Myths of Women in Business Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success On the Brink: A Fresh Lens to Take Your Business to New Heights Listen + Subscribe: Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey. Reach out and contact us if you want to see how a little anthropology can help your business grow.  Let's Talk!