Advertise on podcast: B2B Marketing and More With Pam Didner

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have a very special guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. You can guess, that AJ is here with us to share many practical tips for running LinkedIn ads. In this episode: What kind of ads work best on LinkedIn? How to run LinkedIn ad campaigns Why are LinkedIn ads not converting? How much budget does a company need to run Linkedin ads? How long should businesses run paid media for a specific channel? What are LinkedIn's different ad options and formats? What is recommended length for a Linkedin video ad? How can businesses avoid making the most common mistakes? Quotes from the episode: "LinkedIn allows us to target people by who they are. So if you look at it with LinkedIn, you can ensure that every single one of your clicks and leads comes from an ideal prospect." "You need to set expectations, especially realistic expectations with your salespeople and also with your management when you rent paid media ads. And a good chunk of it is building awareness, not necessarily driving the conversion." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. I have a very good friend joining me, Robert Rose, Chief Strategist of Content Marketing Institute. Robert and I have known each other for at least, I would say, 10 years. Today, we are going to talk about our favorite topic - the B2B buyers. In the past several years, there's been a term called empowered buyers. Many of them are good at consuming and researching high-quality content pieces. However, does that mean they are totally in control and incredibly knowledgeable? In this episode: Who is the empowered buyer? How to approach knowledgeable and empowered buyers? How do discover the needs of the empowered buyer? What is the role of automation, and how to use it to improve customer experience? How should marketers approach empowered buyers? What type of communication and content do the new type of B2B buyers prefer and value? Quotes from the episode: " What happens is that our buyers are showing up and all we're doing is pouring more research on them and not adding any value to their process because they're just trying to check a box that they did all this research." "There are a couple of things, I think, that have been accelerated from the pandemic. And the first we were just talking about is the need for different kinds of content." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

A big hello from Raleigh, North Carolina.  In today's episode of B2B Marketing & More, I explain how to set up an efficient and cohesive Martech stack. I’ll guide your thinking approach and break down key steps that you can take to tackle this hairy issue. In this episode: -  What makes Martech Stack complicated -  What is the best way to navigate the Martech stack -  How to plan your Martech budget -  How to build a Martech stack -  Why and how to include paid media in your marketing Quotes from the episode: "Knowing your business objectives and the marketing channels you want to use, and the success metrics you’re looking for will all go a long way on Martech Stack building. " "You can grow your business organically to some extent. However, at some point, you will hit the ceiling. If you need to grow, you need to do paid advertising, which means paid search, paid ads, or even paid sponsors." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She's a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups. Today we are going to talk about B2B thought leadership, in the context of the B2B marketing specifically. What makes it important for marketers and companies and why do they need to be aware of generating thought leadership. In this episode: What is the biggest misconception about thought leadership? How should marketers start to craft B2B thought leadership strategy for their company? What are the challenges for big enterprises? How to find the right B2B thought leadership opportunities within the company? How can B2B marketers and subject matter experts create thought leadership content? What is the best way to position a thought leadership pitch to the management? Quotes from the episode: "You start by thinking about who in your organization is not afraid to speak their mind, even if it might ruffle some feathers. You want to find those who are okay with sometimes being the one who says the not so popular opinion out loud in public and is willing to talk about it." "If you're willing to put in the time with your Legal and Compliance partners and share why you want to change something or where you're coming from, a lot of times, they will figure out how to help you get towards where you wanted to go." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Welcome to another episode, B2B Marketing & More. I have a very special guest today: Janet Driscoll Miller. Janet is the author of Data-First Marketing. She is the President and CEO of Marketing Mojo, specializing in digital ads, SEO and analytics. Today Janet shares data-first marketing tips, and how to put data at the beginning of what businesses need to do. In this episode: What is data-first marketing and how it is different from data-driven? How can marketers become data-first focused? How to create multiple personas? Basic data-first marketing tips for marketing and sales How to plan the process to track data during a marketing campaign? How to assess the effectiveness of the data-first marketing effort? Data-First marketing book templates. What are some of the common mistakes encountered when harnessing the data? How should marketers consolidate and analyze data in a holistic way? Quotes from the episode: "In data-first, we're talking about how you make sure that you have accurate reporting from the very beginning. That you're tracking everything correctly to understand how you're impacting those business goals throughout the lifecycle of a campaign." "You want to make sure that everything is consistent. So come up with a plan for your organization to approach tagging and have a standard. And then, when you do that, that makes it a little bit easier to ensure that the tagging is done consistently across the whole organization" ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

A big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What’s the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently, and you’ll have some actionable ideas as to how you should approach this challenge. In this episode: What makes sales and marketing alignment difficult. How to resolve sales and marketing integration challenges in a large enterprise. Two approaches to aligning sales and marketing in an enterprise. How to establish clear and open communication. Quotes from the episode: "Sales and marketing integration is always hard. It’s even harder in a large enterprise because there are too many cooks in the kitchen." "Close and clear communication is essential, and be prepared to be nimble when you work with sales." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

A big hello from Raleigh, North Carolina. It's time for another solo episode. Today's topic is all about building better communication with sales and setting up clear expectations. And after listening to this episode, you'll know exactly what you need to do to navigate the process with ease. In this episode: How to appropriately contact and interview the sales team members What to consider when reviewing the list of priorities How to get buy-in from sales and management What's next after you get buy-in from your colleagues How to provide timely updates Best practice to update SLA regularly Quotes from the episode: "There is no blanket solution for working with sales. You can look for best practices, but it's usually hard to implement best practices as is. You need to know what nuggets you can take from best practices and apply to you and your team." "Create a presentation, show what you will do, and get buy-in. Sales like to see what you can do for them NOW. So you need to have a couple of things to show that you will jump right in." ————— You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have changed in the past one and a half years. So I invited Darrell back, and we're going to have a little chat about marketing automation and some of his changes in both professional and personal life. In this episode: What are the emerging B2B marketing automation trends and technologies during the pandemic? What are data unification platforms? How can marketers use CDP (customer data platform)? CDP suggestions and what makes them different for B2B marketing automation. How to achieve the delicate balance of standardization and personalization? What is the role of data in hyper-personalization and how to use it? Two strategies to personalize for people with multiple job functions and roles? How to use artificial intelligence and algorithms to identify customers' intentions? Quotes from the episode: "One thing that's important to explain is that the goal is to take the data from different sources. So your CRM, customer database, marketing automation platform, and advertising tools may be used." "All the cool things that you want to do in marketing take a lot of work. And it takes a lot of things that aren't that glamorous. But the result is worth it." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Hello from Raleigh, North Carolina. It's time for my monthly solo episode. Today I want to talk about the fundamentals of product positioning. It's not a popular topic, but marketers need to understand what must be done to position their products. My product positioning tips will help you with content marketing, copywriting for social media, understanding your products, and overall marketing communications. In this episode: What is product positioning? What is the difference between product positioning and the messaging framework? How to position the products? Quotes from the episode: "Segmentation can get complicated quickly when you constantly add new product lines or serve different sets of customers. When your company is growing, you offer more products. Over time your segmentation would get messy. You will need to reevaluate your segmentations. " "The purpose of a name is to evoke a visual in a person's mind. Therefore naming or not naming your product is a strategic decision. However, you should always have a short and differentiated description to explain your product." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the same time. Our key focus in this episode is on startups, marketing and sales alignment, and how to optimize it for startup companies. In this episode: Who should startups with limited budgets decide who to hire first? When building a marketing team, is it better to outsource or have it in-house? How to build brand awareness with a limited budget? What are the must-have tools for marketing and sales to achieve business goals? What makes marketing and sales alignment difficult in a startup? How can marketing and sales achieve long-term collaboration or process? How to plan, prioritize and de-prioritize tasks? What are the most common sales and marketing alignment challenges, and how should startups address them? How to integrate necessary tools? Quotes from the episode: "When we're doing B2B, people don't want to connect with the machine. They still want to connect with a story. Yes, they want a solution that works. Still, ultimately they want to connect with the story behind that and the authenticity. " "I think that marketing, especially in a small company, is split up over so many tasks that it becomes hard to support their own internal sales team when a lot of their efforts are focused on external factors." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya is going to share how her diverse background in marketing and strategy helps her shape perspective and work in UX research. In this episode: What UX stands for and what do UX designers do at Cash App? How to work with the product development team to develop features and user requirements? How to bring personal experience to the front and the whole product life cycle? What are the most common and effective approaches to design? How does a group of UX designers work together and share the insights with the product team? What tools do UX designers use to drive the brainstorming? Best practices for marketing people to work with and get to know UX designers? How can marketing and UX designers improve their collaboration? What are the key design elements sales and marketing people should be aware of? Quotes from the episode: "We spend time using different research methodologies to better understand our customers and our users. So that includes an understanding of them, attitudinally, understanding their mindset, understanding their behaviors. " "One thing that marketers can do that would be really helpful is building relationships with people on the UX side. Even if they're not working together, understand what they do, their work, the design challenges they're facing. Because they have this in-depth understanding often driven by UX research of the customer currently using the product and many things regarding value proposition or what features are working well for customers. " ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is a sales professional, Ryan Staley, the CEO and the founder of Whale Boss. Ryan is a fantastic and high-performance salesperson, he helps founders and revenue leaders implement 7 and 8 Figure sales operating systems in less than 3 months. Today, we talk about the essential characteristics of effective salespeople. In this episode: What are the tips and tricks to capturing big clients? How to understand your customer and focus on the company's needs? Cold calling tips: how to reach out to the prospects you don't know and get them interested in having a conversation? In what ways sales engagement was changed by pandemic? How can salespeople adapt to the new circumstances? What is the best way to start a conversation with a prospect? How can B2B marketers better support sales? What are the characteristics of effective salespeople? What are some of the salespeople's pet peeves that marketers should be aware of? Quotes from the episode: "Cold calling could fit in a lot of different buckets. That could be social interaction that can be picking up a phone, that could be texting, that could be emailed, that could be direct messaging. And so there's a lot of different channels that you do to make that a reality." "One of the cool things that you could do is try and connect with that person emotionally about something, every single call you have with them. What I look at is a bit like layering in finding a little more about the person, a little deeper, every single communication touchpoint that you talk to them live." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.