Advertise on podcast: Masters in Fitness Business Podcast

Jason DeRose started out as a trainer and has developed into a successful entrepreneur who now owns, 2 training gyms, real estate, including the plaza where his first gym is located and a supplement company that is experiencing explosive growth.  I got to know Jason about 7 years ago thru the STS, Secret Trainer Society, the Jason I’ve become to know is a loyal friend and devoted family man. He likes to say he is lucky. You may get lucky once, but Jason has made lucky a habit by being smart, seeing the big picture and acting quickly. He has become a great business man and shares how on this episode.    Take Aways from this Episode Being in business with your spouse Changing your model in the Post Covid market The impact of immediate action Building a superstar business by building a superstar team The value of friendship in this industry Going from gym owner to a true entrepreneur

Do you think you are more accountable to someone else or yourself? Most are more accountable to other people than we are to ourselves. If this is true then use it to improve your business and hire a coach. Someone who has been where you want to go and done the things you want to do. A quality coach will give your structure, goals, action plans and hope, not hype.  I sought out a coach who gave me all of these things and helped me to help my business grow. I was impressed with his skill, system and passion. His mission and vision lined up perfectly with those of the podcast. “Helping fitness business owners learn the key drivers to move their business and lives forward” so I’m proud to announce I am joining forces with Dan and Elite coaching. We are not Gurus, but fitness business owners helping other fitness business owners. You’ll get a chance to get to know Dan on this episode as he shares his insights on the business of fitness and what it takes for yours to succeed.  Be sure to listen for a special offer from Dan exclusively for my listeners and join our Facebook Group “MiFB Podcast” and become part of a community of great trainers who are becoming great business owners. It’s free to join and you can grab a free copy of Best Organic Marketing Strategies.     Take Aways from this Episode Separating the real coaches from the fake We are more accountable  to other people than we are to ourselves What is your business’s DNA? Systems run business, people run systems The 20% that creates the 80% Is that a people problem or a process problem? Leadership and management are not the same. 

What does mindfulness have to do with success? Are you busy or productive? How do you get clarity on what you want out of your life and the ability to start moving in that direction?  These are some of the questions that mindfulness can give you answers to, according to Ken Kladouris.  Ken Kladouris is an esteemed wealth advisor, course creator and published author who believes you should be living your life, by design. Ken has allowed the men and women he is proud to serve the ability to infuse more life into their years here and now – not just in retirement. Ken’s course “Stillness To Success,” and his book, “Get There!”, were developed as tools that help individuals discover the clarity they need to design their future. Peeling back the layers, they feature no-nonsense, actionable steps that are proven to position individuals on their desired path. This thoughtful resource was compiled following Ken’s own awakening. Becoming aligned with his “why”, he recognized his true purpose was to assist men and women across the globe in their pursuit of achieving enhanced joy, freedom and fulfillment.     Take Aways from this Episode What you need to find clarity What does mindfulness have to do with you being a success Being busy verses being productive The difference core values make Do you have traumatic lenses? Having dinner with your limiting beliefs A week in silence. 

Going from trainer to successful business owner to franchise owner, this is what some trainers dream about and John Farkas is doing it. He has owned Blue Ocean Fitness for over 10 years and has recently bought into a boutique personal training franchise and plans on opening two locations in the next year. Is it a dream come true for him?      Take Aways from this Episode Why simplifying helped him to become more profitable and grow Taking some losses for the big win Belief in your product sells Email marketing that that creates friends, not enemies Only 5% of your target avatar is ready to buy at any given time Story telling is powerful in the selling process The biggest selling point of being part of a franchise Setting your team up to win 10% Wins

When you talk to Colin McGarty about his business, Sea Coast Kettlebell, he makes it sound easy. Like anyone should be able to do this, but we all know that is not the case. It’s anything but easy, but Colin makes it seem that why by keeping things simple. When you have industry experts selling you complicated solutions Colin says reduce it to it’s simplest terms and stick with what works.      Take Aways from this Episode Why he shifted to Large Group training exclusively since Covid Simple systems that put his club on auto-pilot Why you Social Media has to have a flow and mission.  Why he opened a 2nd location Managing two locations

Digital marketing is so complicated, expensive and getting less effective all the time. Could it be time to dust off some of the old school methods to see if they are more effective? Andrew Wallace was a trainer turned digital marketer. He know thinks some of the old school methods may be more effective for local marketing.    Take Aways from this Episode Transitioning from a trainer to business owner Is old school marketing more effective now? Timing is everything is sales What if you skip steps in a recipe? Will it taste the same? Using your superpower in your business Don’t put all your marketing in one basket Why you have to own your marketing assets  

Success leaves clues. All high performers have certain things in common. If you adopt some of these can it help you become a high performer? Cory Carter has interviewed high performers in all types of business and he says they definitely have certain things in common.    Take Aways from this Episode Why owners need to be owners not technicians The power of authenticity Turning a passion project into a business How does imposter syndrome show up in your business? Avoiding the Burnout syndrome Know your Superpower Why you need to be more resilient than you think Thinking Bigger

We’ve had a lot of people on to talk about digital marketing, but what about Tik Tok? Has anyone explored this platform for marketing?  And we focus on leads and clicks but what about  what happens after the click? You need to take the friction out of getting new clients in the door.  Kenny Gray has an impressive resume doing work for large corporations like NBC and multiple 6 and 7 figure brands. These guys do research on their audiences and as a result he has extensive knowledge of what works and what doesn’t.  Now he’s like us, he doesn’t want to work for the big guys any more, he launched Grayt Media so that he can give the independent operators access the same tools that the corporate giants use.  Kenny has some new perspectives on using Tik Tok and what should happen after the click to increase your show up rate.    Take Aways from this Episode What needs to happen after the click to get more people in your door.  SEO is still a thing, but you have to know the new rules to win the game.  Is Tok Tok the next big thing to help your business? Creating a seamless flow between all your social media channels and website to get more people thru your door. 

Artificial Intelligence and autonomous programing is making its way into the fitness industry. Will this make Personal Trainers obsolete in the coming years. The answer is yes, unless you continue to make yourself and your business relevant.  Jason DeBruler is the CEO of ARX fit and Bio Hack Studios. Tune it to learn more.   Take Aways from this Episode What makes ARX so different? What makes this fitness business model so intriguing.  $30 for a 1 on 1 Personal Training session? How must you evolve to stay ahead of the market and remain relevant and profitable.  Where are you going to change the world? Is there a profitable neglected demographic? What happens after you buy an ARX?

The 4 step process to increase your profits 100%. Michael “Buzz” Buzinski wrote The Rule of 26 to help fit pros compete profitably in the fitness business arena.    Take Aways from this Episode What is Rule 26? The KPIs that directly drive revenue Do you own your audience? What do 68% of All consumers do? Why do you need a website? Are you utilizing your best clients What do you do if you can’t afford to hire someone to market for you?

 Bryce went from newbie trainer to CEO of Fit Body Boot Camp.  He wouldn’t have been able to do it if he hadn’t evolved and developed his leadership skills. He shares the simple system he developed and still uses today.      Key Takeaways from the episode What is your leadership role in your business? How leadership skills took him to CEO Where did he go to develop his leadership skills? Why and how you need to lead your team

  Everyone has their origin story of why they got started in the fitness industry, but most people do not have a clearly defined mission  in the fitness industry for themselves or their business If you don’t know where you’re going how do you know when you get there? If you and your business have a clearly defined mission, vision, purpose then that drives every decision and action for the business and it’s goals. I share an exercise that I did to try to reverse engineer my business behind a mission and vision.  Key Takeaways from the episode What is your purpose in the fitness industry? What is the Mission and Vision of your business? Who do you want to help and why? How do you know when you’ve completed your purpose? What are your unique abilities? How do you know they’re your unique abilities? Are you using your unique abilities correctly in your business?