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In this episode, Marshall and Nick discuss the process of prepping for ceramic coating. They emphasize the importance of efficiency in the prep process and highlight the common ways people waste time. They also address the variables that can affect the prep process, such as working in a shop or as a mobile unit. The guys discuss the debate of whether to fuego or wash first, and the different wash methods available. They also cover the use of steam in the wash process and the debate surrounding it. The episode concludes with a discussion on choosing the right clay for the job and the order of clay and iron decon in the prep process. In this episode, Nick and Marshall discuss the process of prepping a vehicle for ceramic coating. They cover topics such as the importance of claying, when to clay before or after drying, and the drawbacks of using clay lubes and detail sprays. They also emphasize the significance of achieving naked paint and the role of paint correction in the coating process. The conversation delves into the variables involved in correction, the importance of panel prep, and the choice of towels for different steps. The episode concludes with a preview of the next episode on applying ceramic coating. Takeaways Efficiency is crucial in the ceramic coating prep process to save time and effort. Variables such as working in a shop or as a mobile unit can affect the prep process, but the overall process remains largely the same. The order of wash and clay can vary, but it is important to get the car as clean as possible before moving on to other steps. Choosing the right clay for the job and assessing the level of iron contamination are important considerations in the prep process. Clay the vehicle while it is wet to remove contaminants effectively. Avoid using clay lubes and detail sprays to achieve naked paint. Consider the level of correction needed based on the condition of the paint. Proper panel prep is crucial for a successful ceramic coating application. Chapters 00:00 Introduction and Importance of Efficiency 00:30 The Significance of Ceramic Coating Prep 01:26 Ways to Improve Efficiency in Prep 04:12 Considerations for Different Types of Cars 05:23 The Wash Process and Efficiency 06:22 Debate: Fuego or Wash First? 08:03 Choosing the Right Wash Method 09:38 The Role of Steam in the Wash Process 10:44 The Debate on Using Steam 11:43 The Importance of Getting the Car Clean 12:42 The Two-Bucket Method vs. the One-Bucket Method 14:26 The Next Step After Washing 15:58 Choosing the Right Clay for the Job 19:43 Assessing the Need for Iron Decon 21:52 Considering the Level of Iron Contamination 22:21 Other Contaminants Clay Can Remove 23:55 Introduction to Clay Process 24:14 Claying Before or After Drying 24:52 Benefits of Claying While Wet 25:22 Avoiding Clay Lubes and Detail Sprays 26:03 Importance of Achieving Naked Paint 27:11 Choosing the Right Towel for Drying 28:12 The Hill to Die On: Paint Correction 29:12 When to Correct and When Not to Correct 30:38 The Moment of Truth: Full Correction 31:10 The Role of Oxidation in Coating Bonding 32:08 The Importance of Removing Oxidation 33:28 Choosing the Right Level of Correction 34:26 The Shift to One-Step Correction 36:26 Variables in the Correction Process 37:45 Next Steps After Correction 39:20 Washing or Panel Prepping After Correction 40:35 The Importance of Panel Prep 41:05 Choosing the Right Towel for Panel Prep 41:50 The Process of Wiping with Panel Prep 44:45 The Importance of Proper Panel Prep 45:18 Conclusion and Next Episode Preview

Welcome to a fun episode, Marshall and Nick discuss various topics related to car care and customer service. They talk about their experiences with Uber and the decline in service quality. They also discuss unique car modifications, such as vinyl wraps and headlight restoration. The conversation touches on the importance of communication with customers and the challenges of offering additional services. They also emphasize the importance of quality in car care services and the need to educate customers about proper maintenance. In this conversation, Nick and Marshall discuss various topics related to the car care industry. They start by emphasizing the importance of understanding the cost of quality and debunking the misconception that reputable professionals are trying to rip off customers. They then explore the issue of following product instructions and the variability in product performance based on different climates and conditions. The conversation shifts to the changing buying behavior of consumers, with a growing trend towards localized retail and the need for reliable product recommendations. They also discuss the rise of specialized websites and the importance of adapting to changing consumer preferences. The conversation concludes with a reflection on the continual discussion and progression in the car care industry. Takeaways The decline in service quality in the sharing economy, such as Uber, has led to disappointment among customers. Unique car modifications, such as vinyl wraps and headlight restoration, can add a personal touch to a vehicle. Communication with customers is crucial, and it is important to understand their preferences and expectations. Adding protection to maintenance services can help keep a vehicle in good condition and make future cleaning easier. Quality and proper maintenance are essential in car care services, and it is important to educate customers about the importance of these factors. Reputable professionals charge what needs to be charged based on the cost of quality work. Product performance can vary based on different climates and conditions, so it's important to experiment and find the best approach. Consumers are increasingly seeking localized retail and reliable product recommendations. Specialized websites and strong internet presence are on the rise in the car care industry. Businesses need to adapt to changing consumer preferences and make choices that are best for the consumer. Continual discussion and progression are essential in the ever-evolving car care industry. Chapters 00:00 Introduction and Beer Talk 01:25 Discussion on Uber Experiences 05:08 Disappointment with the Decline of Uber Service 09:46 The Decline of Service in the Sharing Economy 11:17 Unique Car Modifications 13:47 Headlight Restoration and Maintenance 18:26 The Decline of Headlight Restoration Prices 20:38 Vinyl Wraps and Maintenance 22:00 Discussion on Maintenance Services 23:26 Should You Text Customers about Additional Services? 25:24 Doing Services for Customers without Their Consent 28:55 The Importance of Communication with Customers 30:24 Adding Protection to Maintenance Services 32:52 The Viability of the Porter Cable 33:53 Removing Glue Residue from Wraps 35:27 The Importance of Quality in Vinyl Wraps and PPF 40:39 Understanding the Cost of Quality 41:26 Following Instructions and Product Performance 46:31 The Shift in Buying Behavior 50:58 The Rise of Specialized Websites and Localized Retail 53:07 Adapting to Changing Consumer Preferences 56:09 Continual Discussion and Progression in the Car Care Industry

Welcome to the podcast! Discussing the challenges of dealing with DMs and requests, the red flag of 'nobody does it like me' mentality, the importance of being a good team member, the pitfalls of seeking sponsorship, the consequences of bashing previous employers, the importance of building a financial foundation, the need for quality detailers in the industry, the minimum requirements for starting a business, and supporting quality detailers and businesses while ensuring competency and reputability. In this conversation, Nick and Marshall discuss the importance of choosing a reputable business and feeling comfortable with the service provider. They emphasize the need for trust and transparency in the automotive industry. They also highlight the benefits of becoming a local specialist and educating customers. Additionally, they stress the significance of keeping it simple and doing right by customers to build a successful business. The conversation concludes with a call to action to continue learning and growing in the car care industry. Chapters 00:00 Introduction and Background 03:00 The Challenges of Dealing with DMs and Requests 06:00 The Red Flag of 'Nobody Does It Like Me' 11:00 The Importance of Being a Good Team Member 16:00 The Pitfalls of Seeking Sponsorship 19:00 The Consequences of Bashing Previous Employers 23:00 The Importance of Building a Financial Foundation 27:00 The Need for Quality Detailers in the Industry 32:00 The Minimum Requirements for Starting a Business 35:00 Supporting Quality Detailers and Businesses 41:00 Ensuring Competency and Reputability 43:42 Choosing a Reputable Business 45:21 The Importance of Feeling Comfortable 46:16 Becoming a Local Specialist 47:22 Keeping it Simple and Doing Right by Customers 48:33 Moving Forward and Taking Action 49:02 Continuing Education and Growth

In this episode, Marshall and Nick discuss various topics related to car culture and detailing. They start by recapping the Super Bowl and sharing their thoughts on the commercials. We then dive into the use of paint gauges and the importance of understanding their limitations. The conversation shifts to the challenges of maintaining personal vehicles and the different types of car enthusiasts. They also explore the importance of questioning assumptions and considering different perspectives. In this conversation, Marshall and Nick discuss various topics related to car care and the detailing industry. They start by talking about repairing ceramic coatings and the challenges detailers face when dealing with different situations. They then discuss the dangers of ozone and how it is often misused in the industry. The conversation shifts to the seriousness of car care and the impact of social media on reputations and business opportunities. They emphasize the importance of being cautious and respectful online. Finally, they reflect on the balance between taking car care seriously and enjoying the process of owning and maintaining a vehicle. Takeaways Paint gauges provide a ballpark reference of the thickness of paint layers on a vehicle, but their accuracy may vary. Taking care of personal vehicles can be challenging, especially as life gets busy. It's important to find a balance and consider hiring a trusted detailer when needed. Car culture is diverse, with different types of car enthusiasts focusing on various aspects of cars, such as engines, modifications, or aesthetics. Questioning assumptions and considering different perspectives is crucial in the detailing industry, as not everyone has the same level of knowledge or priorities when it comes to car care. Detailers often face challenges when repairing ceramic coatings on customers' vehicles. Ozone machines are often misused and can have negative effects on interiors and health. The detailing industry is serious and requires attention to detail and professionalism. Social media can have a significant impact on reputations and business opportunities. It is important to be cautious and respectful when engaging with others online. Car care should be taken seriously, but it is also important to enjoy the process of owning and maintaining a vehicle. Chapters 00:00 Introduction and Super Bowl Recap 09:11 Understanding Paint Gauges 19:37 Taking Care of Personal Vehicles 25:14 Different Types of Car Enthusiasts 34:06 Questioning Assumptions and Different Perspectives 39:55 Repairing Ceramic Coating 44:25 The Dangers of Ozone 49:43 The Seriousness of Car Care 56:51 The Impact of Social Media 01:02:19 The Consequences of Online Behavior 01:11:20 The Balance Between Seriousness and Enjoyment

In this episode, Marshall and Nick discuss the basics of carpet cleaning and the importance of using safe and effective methods. Also, highlights the dangers of over-saturation and the need for a safer carpet cleaning solution. We emphasize the value of real-world experience and problem-solving in the detailing industry. We introduce the hyperCLEAN carpet cleaning system and explain the steps involved in cleaning carpets, including vacuuming, using enzyme for protein-based stains, and using Complete for general cleaning. Also, touch on the cleaning of seats and the challenges involved. In this conversation, Nick and Marshall discuss the proper use of extractors for cleaning cloth seats and the importance of regular maintenance. The need for precision and good working order when using extractors, and explain that the seat cleaning process is the same whether using enzyme or complete. Highlighting the pride of ownership that comes with maintaining a vehicle and suggesting using complete for light freshening up between more thorough cleanings. Regular maintenance, such as freshening up carpets once a month or every two months, helps maintain a clean and enjoyable driving experience. Takeaways Proper carpet cleaning requires a combination of chemical, agitation, and extraction. Over-saturation of carpets can lead to crusty fibers and a moldy chemical smell. Experience and real-world knowledge are crucial in developing effective and safe carpet cleaning methods. The Hyper Clean carpet cleaning system offers a safer and more efficient approach to carpet cleaning. Vacuuming, using enzyme for protein-based stains, and using Complete for general cleaning are key steps in the carpet cleaning process. Chapters 00:00 Introduction and Overview 00:29 Basics of Carpet Cleaning 02:57 Different Methods of Agitation 04:00 Methods of Stain Removal 05:14 Using Steam for Carpet Cleaning 07:01 The Importance of Carpet Cleaning in Detailing 08:00 The Need for a Safer Carpet Cleaning Solution 09:10 The Importance of Experience in Carpet Cleaning 12:24 The Dangers of Over-Saturation 13:48 The Challenges of Carpet Cleaning 16:51 The Value of Real-World Experience 17:51 The Role of Chemistry in Carpet Cleaning 21:30 The Importance of Problem-Solving 22:43 The Dangers of Under-Dilution 23:48 The Importance of Proper Dilution 27:36 The Hyper Clean Carpet Cleaning System 33:02 The First Step: Vacuuming 37:07 Using Enzyme for Protein-Based Stains 40:46 Using Complete for General Cleaning 43:51 Cleaning Seats 44:35 Proper Use of Extractors for Cloth Seats 45:12 Importance of Regular Maintenance

In this episode, Marshall and Nick discuss various topics related to the detailing industry.. We then discuss the disconnect between social media and the real detailing world, highlighting the importance of visiting different detailing shops to get a true understanding of the industry. We also talk about the value of building relationships in the detailing industry and the benefits of participating in detailing Facebook groups. The conversation then shifts to the purchase of luxury vehicles, including the Porsche Cayenne and the Infiniti brand. They also discuss the current state of the used car market and the satisfaction of interior detailing. Finally, they explore the concept of 10X growth in business and the importance of organization and inventory control. In this conversation, Nick and Marshall discuss the importance of organization and inventory management in a business. They highlight the negative impact of disorganization on a company's workflow, workforce, and finances. We emphasize the need for businesses to be proactive in managing their inventory to avoid unnecessary expenses and disruptions. The conversation also delves into the importance of recognizing personal habits and flaws that may hinder progress. They discuss the role of upbringing and personal experiences in shaping behavior and decision-making. Ultimately, they stress the need to take responsibility for business and personal issues and make necessary changes to achieve growth and success. Takeaways Visiting different detailing shops can provide a more accurate understanding of the industry than relying solely on social media. Building relationships with other professionals in the detailing industry can lead to valuable insights and opportunities. Participating in detailing Facebook groups can provide a wealth of knowledge and support from experienced detailers. When purchasing a luxury vehicle, it's important to consider factors such as brand reputation, features, and long-term value. Interior detailing can be a satisfying and important aspect of maintaining a clean and enjoyable vehicle. Admitting weaknesses and making necessary subtractions can lead to personal and professional growth. Effective inventory control is crucial for businesses in order to avoid financial strain and meet customer demands. Chapters 00:00 Introduction and Craft Beer 01:09 The Disconnect Between Social Media and the Real Detailing World 03:14 The Benefits of Visiting Different Detailing Shops 05:14 The Importance of Building Relationships in the Detailing Industry 08:35 The Value of Participating in Detailing Facebook Groups 09:23 Considering the Purchase of a Porsche Cayenne 10:31 Debating the Aesthetics of Blacked-Out Headlights 12:19 The Appeal of Apple CarPlay in Vehicles 13:54 The Perception of Luxury Brands and Models 16:10 Exploring the Infiniti Brand 19:54 The Current State of the Used Car Market 23:12 The Satisfaction of Interior Detailing 25:34 The Concept of 10X Growth in Business 27:15 The Challenges and Rewards of Interior Detailing 29:32 The Introduction of the HyperClean Carpet System 36:18 The Importance of Organization in Detailing 39:44 The Power of Admitting Weaknesses and Making Subtractions 44:32 The Significance of Inventory Control in Business 45:32 The Importance of Organization and Inventory Management 50:10 Recognizing Personal Habits and Flaws 52:42 Taking Responsibility for Business and Personal Issues 55:13 Breaking Free from Past Influences 57:26 Addressing Problems and Making Changes

In this episode, We have another Ask Me Anything! Nick answers various questions related to the detailing industry from the hyperCLEAN Specialists group on Facebook. He discusses how wealthy clients are usually not on vacation for extended periods of time and how estate managers handle their vehicle maintenance. He also talks about the release date of a new product and the most expensive raw materials used in manufacturing coatings. Nick emphasizes the importance of different grades of raw materials and how they affect the performance of detailing products. He shares his thoughts on IPOs and preferred stock, as well as the importance of offering a range of services, including ceramic coatings, PPF, and tint. Nick also provides insights on marketing to well-off customers, dealing with burnout, and the importance of long-term planning in building a successful business. Takeaways Vacation times are a good opportunity to offer vehicle services to wealthy clients. Different grades of raw materials can significantly impact the performance of detailing products. Consider offering a range of services, such as ceramic coatings, PPF, and tint, to cater to different customer needs. Building a successful business takes time and requires long-term planning. Chapters 00:00 Introduction and Wealthy Clients 02:25 Release Date of New Product and Expensive Raw Materials 03:02 Different Grades of Raw Materials 05:24 IPO and Preferred Stock 05:54 Detailing Any Vehicle at a High Level 06:48 Deionized Water and Mobile Setup 08:10 Favorite Vehicle and Water Spotting 09:13 Water Spotting and How to Fix It 10:11 Difference Between AIO Polish, One-Step Polish, and Finishing Polish 11:09 Pouring Ceramic Coating Directly onto Paint 12:04 MMA Fight Decision and Updates on Polish 13:00 Wheel and Tire Brush Kit 13:47 Carpet Cleaning System 14:45 Turning Down Customers Based on Condition 15:35 Marketing to Wealthy Customers 19:42 Dealing with Burnout 19:51 Marty's Jeep Choice 20:47 Turning Around Customers or Denying Cars 21:42 Good Marketing Streams for Targeting Wealthy Customers 23:35 Introducing Yourself to Higher-End People 24:34 Washing Work Trucks 26:02 Three Services to Offer from the Start 27:57 Getting into Product Distribution 30:18 Building Something Successful Takes Time 31:15 Conclusion

In this episode, Marshall and Nick discuss various topics leading with ceramic coating toppers, steak selection, rental car mishaps, the popularity of vans, bad parking, scratches behind car handles, the importance of connections, organizing phone apps, wheel repair and leather repair, the confusion around toppers, and the concept of value. The conversation explores the concept of value and its relationship to quality. It highlights the importance of providing high-quality products and services to attract high-quality individuals. The discussion emphasizes the negative consequences of prioritizing value over quality and the need for businesses to focus on delivering quality workmanship. It also delves into personal experiences and examples to illustrate the impact of quality on customer satisfaction. The conversation concludes by discussing the desire for quality and how it becomes a byproduct of success. Takeaways Prioritize quality over value to attract high-quality individuals. Low-quality individuals are often driven by the desire for bargains and cheapness. Providing quality workmanship and products is essential for customer satisfaction. The word 'value' has been hijacked by low-quality things in society. Quality is a mindset and a choice that leads to success. Chapters 00:00 Introduction and Steak Selection 04:13 Rental Car Mishaps 08:12 The Popularity of Vans 14:10 Bad Parking and Rental Car Issues 17:26 Scratches Behind Car Handles 20:28 The Importance of Connections 25:19 Organizing Phone Apps 26:19 Wheel Repair and Leather Repair 31:25 The Confusion Around Toppers 38:02 The Concept of Value 41:26 The Concept of Value 45:19 High Quality Individuals 48:08 The Importance of Quality in Business 51:33 The Impact of Quality on Customers 53:13 The Consequences of Choosing Value Over Quality 56:35 The Importance of Quality Workmanship 59:12 Transitioning to High Quality 01:02:17 The Shift to Quality Over Time 01:05:12 The Magic of Quality 01:08:30 The Desire for Quality 01:14:30 Quality as a Byproduct of Success

In this episode, Brian, Nick, and Marshall discuss the constant questions about pricing in the detailing world. We find it amusing and baffling that detailers often ask for help on pricing jobs they have already accepted. They emphasize the importance of having a pricing formula and understanding the costs of running a business. The guys also discuss the challenges of boat detailing and the need for customers to be realistic about their expectations. They advise customers to look for detailers who ask questions about their specific needs and usage of the vehicle. Finally, they stress the importance of regular maintenance for boats and RVs to keep them in good condition. The conversation explores the lack of maintenance in boat ownership and the reasons behind it. It highlights the impact of neglect on the value of boats and the challenges faced by detailers in restoring heavily damaged vessels. The unrealistic expectations and trade-in mentality of boat owners are discussed, along with the importance of finding profitable opportunities in maintaining well-maintained boats. The limited opportunities for boat usage and the high cost of wakeboard boats are also touched upon. The conversation concludes by teasing a future discussion on the intersection of technology and boat cleaning. Takeaways Many boat owners do not prioritize maintenance and care for their vessels, leading to significant damage and decreased value. Detailers face challenges in restoring heavily damaged boats and managing unrealistic customer expectations. Finding profitable opportunities in maintaining well-maintained boats can be more beneficial than focusing on restoration projects. The limited opportunities for boat usage and the high cost of wakeboard boats are factors to consider in the boat industry. Chapters 00:00 Introduction and Personal Stories 03:26 The Constant Questions About Pricing 07:38 The Problem with Asking for Help 11:06 The Go-Getter Mentality 18:32 The Challenges of Boat Detailing 25:25 Finding the Right Detailer for Your Vehicle 32:39 Maximizing Your Spend as a Customer 38:28 The Importance of Maintenance for Boats and RVs 40:18 Lack of Maintenance in Boat Ownership 41:59 Impact of Neglect on Boat Value 43:30 Boat Owners Who Take Care of Their Vessels 45:34 Unrealistic Expectations and Trade-In Mentality 46:03 Profitability in Maintaining Well-Maintained Boats 47:18 Limited Opportunities for Boat Usage 48:15 High Cost of Wakeboard Boats 49:20 Exploring the Intersection of Technology and Boat Cleaning

Welcome to the podcast! In this episode Nick and Marshall cover various topics related to parking lot etiquette, dealing with snow and ice on cars, misconceptions about windshield film, damage and misunderstandings in the detailing industry, quoting prices and value, and challenges faced by brick and mortar detailing stores. The conversation explores the importance of brick and mortar stores in the detailing industry and the need for unique strategies to stand out. It suggests the inclusion of a detail shop within a store as a way to showcase products and provide training. We also emphasize the need for businesses to be unique in their approach and highlights the power of persistence and competency. It also discusses the importance of learning from competent sources and choosing the right areas to be unique. The conversation concludes with the hope for more dialed-in cars as a sign of uniqueness among car enthusiasts. Takeaways Be considerate of others when parking in a crowded parking lot. Consider implementing a punishment system for parking offenses to deter repeat offenders. Cold weather cooking can be a fun and enjoyable activity during the winter months. Take caution when removing snow and ice from cars to avoid damaging the vehicle. Understand the limitations and proper care for windshield film to prevent damage. Misunderstandings and negative interactions can occur in the detailing industry, so it's important to communicate effectively and educate customers. Quoting prices should be based on the specific services and value provided, rather than solely focusing on the price. Damage to vehicles can set back both car owners and detailers, so it's important to learn from mistakes and take precautions to prevent damage. Brick and mortar detailing stores should strive to offer unique products and services to differentiate themselves from online retailers. Brick and mortar stores have an advantage in the detailing industry if they offer unique products and services that are not readily available online. Including a detail shop within a brick and mortar store can provide a platform for showcasing products and offering training to customers. Being unique in business is crucial for success, especially when competing with online retailers. Persistence and competency are key factors in standing out and building a strong reputation. It is important to learn from competent sources and choose the right areas to be unique in order to provide value to customers. The rise of dialed-in cars among car enthusiasts can be a sign of uniqueness and attention to detail. Chapters 00:00 Introduction and Parking Lot Etiquette 03:00 The Punishment for Parking Offenses 06:00 Cold Weather Cooking 09:00 Dealing with Snow and Ice on Cars 13:00 Windshield Film and Ice/Snow 15:00 Misconceptions about Windshield Film 18:00 Damage and Misconceptions in the Detailing Industry 24:00 Negative Interactions and Misunderstandings in the Detailing Industry 29:00 Quoting Prices and Value in the Detailing Industry 36:00 Damage and Progression in the Detailing Industry 39:00 Challenges in Brick and Mortar Detailing Stores 42:29 The Importance of Brick and Mortar Stores 43:22 Unique Strategies for Brick and Mortar Stores 44:20 The Benefits of Having a Detail Shop in a Brick and Mortar Store 45:35 The Need for Unique Business Approaches 46:46 Uniqueness as a Detailer 47:44 The Power of Persistence 48:45 Competency as a Unique Selling Point 51:14 The Struggle of Standing Out 52:27 The Importance of Learning from Competent Sources 57:50 Uniqueness for Car Enthusiasts 58:45 Choosing the Right Areas to Be Unique 01:00:37 The Rise of Dialed-In Cars

Marshall and Nick discuss various topics related to the detailing industry. They start by recommending comfortable and waterproof shoes for detailers. They then talk about finding good brushes for semi-truck paint and the different approaches to fleet washing. The hosts also discuss the benefits and considerations of buying chemicals in bulk. Finally, they address the issue of chemicals freezing in winter and offer solutions for mobile detailers. In this conversation, Nick and Marshall discuss various topics related to the detailing industry. They cover custom-built water tanks for trucks, the importance of upgrading brakes for trucks with water tanks, debunking the myth of priming the pad, the importance of seeing through the polish, the role of relationships in sales, quoting prices for maintenance customers, the misconception of building relationships with customers, the sales process, and the consultative approach to detailing services. Takeaways Finding comfortable and waterproof shoes is essential for detailers. When it comes to brushes for semi-truck paint, boars hair brushes are a popular choice. Fleet washing requires different packages and pricing compared to individual detailing. Buying chemicals in bulk can be cost-effective, but it's important to consider the quality and suitability for your business. Taking precautions to prevent chemicals from freezing in winter is crucial for mobile detailers. Custom-built water tanks can be installed in trucks for mobile detailing businesses. Upgrading brakes is important for trucks with water tanks to handle the additional weight. The myth of priming the pad with a conditioner before applying compound or polish is debunked. Seeing through the polish is crucial for achieving the desired finish. Building relationships with customers is important, but the focus should be on consulting and providing value. Quoting prices for maintenance customers requires considering the value of the ongoing relationship. The sales process should involve educating customers and addressing their specific needs. Detailers should aim to educate customers on the detailing process and the importance of professional services. Chapters 00:00 Introduction and Shoe Recommendations 06:03 Finding Good Brushes for Semi-Truck Paint 09:13 Exploring Fleet Washing 13:32 Creating Fleet Packages 21:21 Buying Chemicals in Bulk 24:37 Using Transfer Pumps for Power Washers 32:51 Dealing with Chemicals Freezing in Winter 40:50 Custom-built Water Tanks for Trucks 42:02 Importance of Upgrading Brakes for Trucks with Water Tanks 42:28 Debunking the Priming the Pad Myth 46:48 The Importance of Seeing Through the Polish 51:36 The Role of Relationships in Sales 53:03 Quoting Prices for Maintenance Customers 56:00 The Misconception of Building Relationships with Customers 01:01:38 The Sales Process and Consultative Approach 01:08:12 Educating Customers on Detailing Services

Marshall and Nick discuss various topics, including Matthew McConaughey's book 'Greenlights,' the perspective of pro athletes, the business of social media, personalizing cars, the confusion in the detailing community, and the limitations of YouTube. They emphasize the importance of progress and growth, using social media for positive change, and the need to differentiate between quality and cheap products. Overall, the conversation highlights the need for critical thinking and continuous learning in the detailing industry. This conversation explores the influence of amateurs on the detailing industry and the importance of setting and maintaining high standards. We discuss how car show culture and YouTube education can impact the way people approach car care. They emphasize the need for professionals to differentiate themselves from amateurs and the dangers of relying on free products. The conversation also delves into the evolution of detailing standards and the role of passion in setting and achieving high standards. Overall, the hosts stress the importance of holding oneself to a higher standard in order to succeed in the detailing industry. Bullet Points Use social media for positive change and personal growth. Differentiate between quality and cheap products in the detailing industry. Continuously learn and adapt to new information and perspectives. Understand the limitations of YouTube and amateur content. Amateurs can have a significant influence on the detailing industry, and it is important to differentiate between amateurs and professionals. Car show culture and YouTube education can shape people's approach to car care, but it is crucial to critically evaluate the information and standards being presented. Setting and maintaining high standards is essential for professionals in the detailing industry, both in terms of the quality of their work and their business practices. The use of free products can compromise the standards of professionals and lead to negative consequences for their reputation and the quality of their work. Understanding the influence of social media and the importance of holding oneself to a higher standard can help professionals navigate the evolving landscape of the detailing industry. Chapters 00:00 Introduction and Buy/Sell 01:25 Matthew McConaughey's Greenlights 02:29 NFL Playoff Weekend 03:52 The Perspective of Pro Athletes 05:15 The Business of Social Media 06:01 The Salt Life 07:34 Naming Cars 09:00 Success Stories and Progress 11:25 Using Social Media for Positive Change 15:13 Coating Without Paint Correction 19:26 Personalizing Cars 23:08 The Confusion in the Detailing Community 24:19 Wash, Clay, and Dose 26:23 The Impact of YouTube and Social Media 29:56 The Importance of Progress and Growth 35:13 Quality vs. Cheap Products 38:31 The Confusion in the Detailing Community (Continued) 40:10 Understanding YouTube and Amateur Content 42:15 The Limitations of YouTube 43:42 The Influence of Amateurs on Detailing 44:39 Learning from Car Show Culture 46:48 The Importance of Standards 48:01 The Dangers of Free Products 50:04 The Reputation of Walmart 51:29 The Gray Area of YouTube Education 52:54 Raising Standards in Detailing 54:26 Defining Standards in Detailing 56:09 The Importance of Process and Standards 57:42 The Difference Between Amateurs and Professionals 58:42 The Evolution of Detailing Standards 01:01:37 Evaluating Personal Standards 01:03:14 Standards in Hiring and Training 01:04:09 The Importance of Process in Detailing 01:07:18 Holding Your Process to a Standard 01:09:38 The Role of Passion in Setting Standards 01:11:19 The Difference Between High-Level and Low-Level Paint Jobs 01:14:02 Understanding Social Media Influence 01:15:04 The Importance of Holding Yourself to a Higher Standard