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The Informed Chiropractor Podcast

Advertise on podcast: The Informed Chiropractor Podcast

Rating
★★★★☆
4.1
from
75 reviews
This podcast has
100 episodes
Language
English
Explicit
No
Date created
2017/09/29
Latest episode
2026/02/05
Average duration
31 min.
Release period
21 days

Description

Welcome to The Informed Chiropractor, the go-to podcast for neurologically based chiropractors who are ready to make chiropractic relevant again. Hosted by Dr. Don MacDonald, a 26+ year chiropractor, speaker, and creator of the MacDonald Safety Corridor Protocol, this show blends vitalistic chiropractic principles with modern neuroscience through the lens of the Polyvagal Theory. Every week, we explore how to shift from a mechanistic model to a salutogenic, nervous system-forward approach that fosters true regulation, coregulation, and healing. Whether you’re navigating burnout, refining your adjusting, or searching for a clearer way to communicate the value of chiropractic, this podcast is your home. You’ll hear interviews with global experts, real talk from Dr. Don and Brandi MacDonald, and actionable tools to build a practice rooted in safety, interoception, and chiropractic certainty. 👉 If you’re a purpose-driven chiropractor who wants to lead with connection, adjust with clarity, and reclaim the art of healing, you’re in the right place. Key themes covered: Neurologically based chiropractic care Chiropractic and the Polyvagal Theory Creating safety and co-regulation in practice Coregulation and the social engagement system The salutogenic model of health Interoception and the nervous system Practice growth without burnout Subscribe now and join thousands of chiropractors worldwide reimagining what’s possible through a nervous system forward practice.

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Check latest episodes from The Informed Chiropractor Podcast podcast


Building the Next Generation of Chiropractors in Australia: Inside the Australian Chiropractic College with Dr. Patrick Sim
2026/02/05
In this episode our guest is The CEO and President of the Australian Chiropractic College (ACC), Dr. Patrick Sim. There’s so much more to chiropractic than the practice: there’s also philosophy, politics, and core values. In this episode, Dr. Sim gives his unique view of the chiropractic industry through the lens of his knowledge and experiences in these specific areas. He also lets us in on what to expect at the upcoming Concordia 2026 event in Australia. In this episode: How the philosophy of chiropractic care resonated with and influenced Dr. Sim early on. What inspired him to get into the political side of chiropractic practice and why it matters. How the political side of chiropractic impacts chiropractors (whether they acknowledge it or not). What it really takes to reach your next level and to experience growth in business and life. Why having an association to protect the public is important in this industry. The uniquely broad view Dr. Sim has of the chiropractic industry and what it allows him to see. What happened when he realized he did something wrong with regard to the values of chiropractic care. The people who joined on the academic journey with Dr. Sim immediately. The milestones they’ve met at their school thus far (in just a few short years). How many students they take in every year and the significance of it.     Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor    Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens    Register for Concordia 2026: https://www.eventbrite.com.au/e/concordia-2026-you-havent-come-this-far-to-only-come-this-far-tickets-1318294627719    Australian Chiropractic College: https://acc.sa.edu.au/ 
How Chiropractic Adjusting Techniques Evolved: Insights from Dr. Peter Kevorkian
2026/01/08
In this episode, I sit down with Dr. Peter Kevorkian as he walks through how chiropractic technique develops over time and why analysis matters as much as force. He explains how his background shaped his early focus, what led him to study many systems, and how indicators guide decisions in real moments. He talks about nerves, biomechanics, and how different models look at the same spine. He also explores when not to adjust, how timing changes outcomes, and why connection between two people affects results.   In this episode: Dr. Kevorkian’s head start on chiropractic through engineering, measurements, angles, and biomechanical reasoning. What drew Dr. Kevorkian’s attention toward upper cervical work and indicator-based adjusting approaches. How exposure to non-biomechanical methods expanded his understanding beyond structural models. The influence of SOT and algorithm-driven indicators on clinical decision processes. How meeting Dr. Donny Epstein reframed technique as relationship and nervous system engagement. Why technique became viewed to Dr. Kevorkian as a best-guess application of force. The distinction between biomechanical change priorities and neurophysiological change priorities. How every chiropractic technique reflects a defined analytical window and force strategy. The shift within education toward force application over analytical development. What artistry in adjusting looks like beyond rigid protocol execution. How experience, repetition, and body awareness shape adjusting proficiency over time. The limits of technology and data in replacing human connection during care. Plans for campus partnerships, relocation, and expanded educational sites.   The WAVE Chiropractic Conference: https://wave.lifewest.edu    Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor    Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens 
The Shoulder–Pelvic Floor Connection: A New Protocol for Neurologically Focused Chiropractic with Dr. Don MacDonald
2025/12/18
I take some time in this episode to reflect on what took place in 2025 and give insight on why planning for the future often starts with knowing what to let go of. I get into why practitioner health directly impacts clinical outcomes, and how new approaches to pelvic floor and shoulder care are providing impressive results in practice. We’ll walk through real clinical observations, unexpected connections, and why regulation matters more than technique alone to set you up for success in 2026. In this episode: The importance of year-end reflection before setting meaningful clinical and personal targets. Why stopping unhelpful habits creates space for growth and better professional focus. My motivation behind creating a health-focused experience for chiropractors. How practitioner vitality directly influences resilience, energy, and patient outcomes. The introduction of a new pelvic floor and shoulder-focused educational protocol. What clinical observations revealed about pelvic floor tension and organ support. How restoring pelvic floor elasticity influences bladder function and prolapse patterns. A trampoline analogy to explain force distribution and muscular efficiency in the pelvis. Why pelvic alignment affects low back pain, nerve irritation, and adjustment retention. How sacral and pelvic nerve pathways relate to leg symptoms and sensory changes. The connection between pelvic musculature, adductors, and medial knee stress. The role of fascial systems in shoulder imbalance and chronic protective tension. Why post-adjustment soft tissue input enhances regulation and neurological safety.   Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor    Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens 
Inside Life University: Dr. Brian McAulay on Innovation, Leadership, and What’s Next for Chiropractors
2025/12/04
Dr. Brian McAulay, President of Life University, is with us today to explore his inspiring journey of becoming a transformative leader in chiropractic education. We hear about his career evolution, highlighting his tenure at Parker University. Dr. McAulay shares his vision for the future, emphasizing the need for collaborative innovation to reduce educational costs and promote chiropractic as a unified career path. In this episode: Why a business project sparked Dr. McAulay's passion for holistic chiropractic care. How Dr. McAulay built long-term professional relationships within the chiropractic community. Why Dr. McAulay is committed to Life University's innovative culture and mission. How inefficiencies in independent infrastructures challenge chiropractic education institutions. Why Dr. McAulay advocates for resource-sharing to reduce costs and student debt. Why the "lasting purpose" and "loving service" philosophies guide the chiropractic community. How Dr. McAulay emphasizes the importance of collaboration for mutual benefit. Why chiropractic education must maintain core values amidst diverse educational influences. The NFL’s approach to collective success and how the chiropratic space can take inspiration. How Life University's campus features honor chiropractic pioneers and inspire future practitioners. Why affordability is a significant issue in chiropractic education, especially in the United States.   The Informed Chiropractor Super Conference — Toronto, Dec 6: https://www.theinformedchiropractor.com/toronto    Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor    Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens 
The Vagus Nerve & Nervous System Regulation: Why Everyone Is Talking About It
2025/11/20
Today I’m talking about the fascinating connection between chiropractic care and the vagus nerve. I share insights from the recent CNAC conference in Toronto, emphasizing chiropractors' role as guides to vagus nerve wellness. We explore how the polyvagal theory can revolutionize nervous system regulation and enhance patient care strategies. You’ll hear about the significance of movement, breath, and connection in maintaining a regulated state, which is crucial for improved social interactions and overall well-being, especially post-COVID. In this episode: How the polyvagal theory can enhance chiropractic care and patient understanding. Why chiropractors should integrate nervous system regulation insights into their practice. How aligning with public interest in the vagus nerve can improve patient education. Why the vagus nerve is crucial in addressing migraines, epilepsy, and depression. How achieving a ventral vagal state supports social engagement and well-being. Why understanding the vagus nerve's complexity is essential for healthcare professionals. How chiropractic care can help individuals better perceive their physiological states. Why the vagus nerve is likened to a volume control rather than a simple switch. How chiropractic care can harness the public's rising interest in nervous system regulation. Why chiropractors should adapt communication strategies to current public interests. How the movement of the spine and rib cage contributes to a regulated state. Why chiropractors have a responsibility to positively influence community well-being. How post-pandemic concerns like anxiety and sleep issues drive interest in vagus nerve topics.   The Informed Chiropractor Super Conference — Toronto, Dec 6: https://www.theinformedchiropractor.com/toronto    Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor    Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens 
From Pregnancy to Pediatric Care: Dr. Kelly-Jane McLaughlin on the Next Evolution of Chiropractic
2025/10/30
Dr. Kelly-Jane McLaughlin, a passionate chiropractor practicing in Carlisle, England, joins us for today’s conversation. We get the details on her unique career journey, which did not start with a burning passion to become a chiropractor, and explore her experiences working with a rugby team. She also has a huge passion and dedication to pediatric and pregnancy chiropractic care, which she shares valuable insights on. Dr. McLaughlin also provides tips on simplifying your chiropractic practice, the importance of mentorship, and balancing your professional and personal life. In this episode: How growing up in Germany eventually led Dr. McLaughlin to pursue chiropractic as a career. The role of community and collaboration in Dr. McLaughlin's chiropractic journey across countries. Why Dr. McLaughlin emphasizes pediatric and pregnancy chiropractic care. The challenges and benefits of balancing professional and personal life when working with a spouse. Why is clear role delineation and compromise so important in chiropractic practices run by couples? Dr. McLaughlin’s opinion on the large number of C-section births that take place. How demystifying complex neurology fosters practitioner confidence and enhances patient interactions. How passion and ongoing learning are crucial in sustaining long-term enthusiasm in chiropractic. Why Dr. McLaughlin's seminars on pregnancy care are essential for expectant mothers' informed decisions. How the Revival Retreat, hosted by Dr. McLaughlin and her business partner, fosters connection, bravery, and personal growth among chiropractic participants.   Hayley & Kelly: https://www.hayleyandkelly.co.uk    The Informed Chiropractor Super Conference — Toronto, Dec 6: https://www.theinformedchiropractor.com/toronto    Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor    Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens 
From Inflammation to Regulation: How Chiropractic Engages the Vagus Nerve
2025/10/09
Today, I’m taking a closer look at the importance of understanding inflammation in modern chiropractic care. Join me as I explore how inflammation affects cognitive health, drawing on insights I’ve gained from experts like Dan Murphy and JP Errico. I’ll unravel the complex interplay between the vagus nerve and the body's inflammatory response, emphasizing the significance of vagal tone in achieving physiological balance.   In this episode: Understanding the role of the vagus nerve is crucial in addressing inflammation and providing effective patient care. How electrical stimulation techniques are being explored for activating the vagus nerve. How the polyvagal theory and societal dopamine addiction impact the effectiveness of healing practices. How inflammation and vagal tone influence the body's stress response and overall health. What the inflammatory cascade bell curve is and why it’s so important. Why macrophages and microglia are vital in brain development and maintaining cognitive health. How autophagy and fasting contribute to reducing inflammation and supporting brain function. The four main jobs of the microglia cells when the body is in a non-inflamed state Maintaining low inflammation for the child's brain development and preventing cognitive decline. How gene-editing research in China revealed links between reduced inflammation and accelerated brain development. Why social connections and mental activity are essential in preventing dementia and maintaining cognitive health.     The Informed Chiropractor Super Conference — Toronto, Dec 6: https://www.theinformedchiropractor.com/toronto   Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor   Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens To book an appointment with Dr. Don MacDonald in Edmonton, Alberta, visit  https://www.edmontonchirosouthside.com/ 
Chiropractic Communication & Adaptability with Dr. Peter Amlinger | From Pain Relief to Human Potential
2025/09/18
Dr. Peter Amlinger, a seasoned chiropractor with 40 years of experience, is alongside Dr. Don in this episode. We examine the evolution of chiropractic practice, emphasizing the importance of authenticity and adaptability in communication with patients. Dr. Amlinger shares his journey from reductionistic to creationistic care, and highlights the significance of being genuine. We explore the role of resilience and community in personal and professional growth, and Dr. Amlinger gives us the details about his upcoming appearance at the Pure and Powerful chiropractic conference.   In this episode: Why understanding diverse perspectives in chiropractic care is crucial for effective patient communication. The six levels of practice that Dr. Amlinger has identified, and how this knowledge enhances patient outcomes and adaptability. An analogy of how personal growth parallels in music relate to authentic chiropractic practice. How genuine communication bridges gaps and fosters alignment within chiropractic teams. Why sharing stories of resilience is important in navigating life's challenges. Why Dr. Amlinger's spontaneous speaking style adds a personal touch to his presentations. How different lenses impact chiropractors' and patients' views on chiropractic care. Why linking chiropractic principles to patient experiences is essential for holistic care. Why consistent mission alignment is necessary for authentic chiropractic practice environments. How openness about personal challenges can strengthen connections with patients and colleagues. Why ongoing personal and professional development is vital for long-term inspiration in chiropractic. How the Pure and Powerful conference aims to inspire passion and community in chiropractic.   Pure and Powerful — Mississauga, Nov 1: https://pureandpowerful.com   The Informed Chiropractor Super Conference — Toronto, Dec 6: https://www.theinformedchiropractor.com/toronto   Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor   Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens
The Next Wave of Chiropractic Evidence: Dr. Kelly Holt on AI-Driven Insights
2025/09/04
Dr. Don sits down with Dr. Kelly Holt, the president of the New Zealand College of Chiropractic, to explore his transformative journey in chiropractic education during the COVID-19 pandemic. We talk about into the innovative integration of wearables and data-driven approaches in chiropractic care, enhancing patient outcomes and community impact. Additionally, we highlight the inspiring story of a chiropractic outreach program in Rarotonga and discuss the upcoming lyceum event in Calgary, focusing on research and innovation in the field.   In this episode: Why strategic pivots were necessary to maintain educational standards amid pandemic lockdowns. How the college prepares students for effective communication in a post-pandemic world. Why integrating wearables and practice-based data is transforming chiropractic care. How tracking health markers like heart rate variability enhances patient outcomes. Why data-driven approaches boost credibility and confidence in new chiropractors. How the chiropractic outreach program in Rarotonga transformed over 2,500 locals' lives. Why community outreach initiatives benefit both students and local communities. Why supporting the New Zealand College of Chiropractic's Research Foundation is crucial to Dr. Holt. How modern chiropractic practices incorporate polyvagal theory for improved nervous system regulation. How strategic planning during COVID-19 positioned the college for post-pandemic growth. Why increasing chiropractic care utilization in New Zealand is a focus for the college. How research advancements at the college are poised to change the chiropractic narrative.   The Informed Chiropractor Super Conference — Toronto, Dec 6: https://www.theinformedchiropractor.com/toronto   Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor   Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens
Prune. Focus. Regulate: A Polyvagal Fall Reset for Your Chiropractic Practice
2025/08/21
After a short summer hiatus, Dr. Don MacDonald returns with a nervous-system-forward reset for the season. We unpack how to balance predictability without stagnation, why co-regulation is your real growth engine, and how to prune distractions so your adjusting gets more focused, consistent, and effective. What you’ll learn Why “boring consistency” (predictable, regulated presence) builds trust and retention How polyvagal theory explains connection vs. “going through the motions” A fall reset playbook: from unstructured summer to clear routines Pruning non-essentials to free up focus and volume Training a new grad/locum while preserving flow, priorities, and connection Practical co-regulation cues you can use table-side—no scripts Chapters 0:00 -1:00  Welcome back & why we pause in summer 1:11 -1:20 Predictability vs. stagnation (polyvagal lens) 2:30 -3:50 Seasonal reset: routines, families, and stressors 7:49 - 8:00 Pruning distractions to sharpen adjusting 8:40 - 9:10 Training the new chiropractor & maintaining connection 10:54 - 11:50 September game plan + what’s coming next including "Healing the Chiropractor" Upcoming on the podcast Dr. Kelly Holt (New Zealand College of Chiropractic): research & AI in chiropractic Dr. Peter Amlinger: philosophy + nervous-system-forward practice (Toronto Super Conference) Links & resources The Informed Chiropractor Super Conference — Toronto, Dec 6: https://www.theinformedchiropractor.com/toronto Join The Informed Chiropractor mentorship waitlist: https://www.theinformedchiropractor.com/the-informed-chiropractor Free “Intro to the Polyvagal Lens” (for Chiropractors): https://www.theinformedchiropractor.com/introduction-to-chiropractic-through-a-polyvagal-lens If this helped, share it with one chiropractor and follow/subscribe for weekly nervous-system-forward insights.  
The Safety Sandwich: A Polyvagal Approach to Chiropractic Adjusting
2025/07/03
In this solo episode, Dr. Don MacDonald talks about the powerful connections between chiropractic care, the nervous system, and the polyvagal theory. He shares insights from his recent events, including Level Two of the MacDonald Safety Corridor protocol. He explains how his approach continues to evolve through feedback from chiropractors in both North America and Australia. Dr. Don explains that when babies are born, they cannot self-regulate. They rely on safe, consistent co-regulators, typically a parent, to help develop the part of the nervous system responsible for calmness, connection, and resilience. If someone never had this kind of safety growing up, they may struggle to regulate their nervous system as adults. Interesting right? Chiropractors can unknowingly become the first "safe human" a person encounters, and that has huge implications. From this lens, he introduces the “Safety Sandwich,” a practical application of polyvagal theory in chiropractic. It’s not a technique on its own, but a way to enhance any technique by placing it inside a regulated, neurologically safe experience. The sandwich begins before the adjustment with tone, environment, posture, and presence, and ends after the thrust, with a calming decompression or breath-based close. He talked about: Your nervous system state changes patient outcomes. Stressed? Your "threat vibes" dilute adjustments. Safety vs comfort zones. Push 5% beyond your comfort zone to grow, but stay regulated (like an athlete in "the zone"). He reminds listeners that the Macdonald Safety Corridor is continuously evolving based on practice experience and feedback from real chiropractors. There are more seminars ahead, including one in Amsterdam on September 6th and the Informed Chiropractor Super Conference in Toronto this December. If you are curious about how the polyvagal theory directly supports and elevates chiropractic work, you can now access a free one-hour intro course on the homepage at theinformedchiropractor.com. This episode is a powerful reminder that the body doesn’t just respond to what you do, it responds to how you do it. Go watch the video yourself. You will never look at adjusting the same way again. Audio Timestamp 0:00 -1:12: Development of Co-Regulation and Ventral Vagal System 1:12 - 2:59: Introduction to the Podcast Episode 2:59 - 8:18: The Safety Sandwich and Polyvagal Theory 8:18 - 12:54: Advanced Techniques and Feedback from Chiropractors 12:54 - 14:36: Upcoming Events and Resources 14:36 - 19:10: Co-Regulation and Self-Regulation in Chiropractic Care 19:10 - 21:35: Safety vs. Comfort Zone 21:35 - 23:49: Final Thoughts and Encouragement You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor Instagram: https://www.instagram.com/informed_chiropractor/ YouTube: https://www.youtube.com/theInformedChiropractor #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Trends
What Today’s Chiropractic Students Really Think and Why the Future Looks Bright
2025/06/05
In this heartfelt and energizing episode of The Informed Chiropractor podcast, Dr. Don Macdonald reconnects with Kyla Butz, a former student intern in his practice and now a rising chiropractic leader preparing to graduate from Palmer College. What starts as a nostalgic catch-up quickly becomes a deep dive into the reality of chiropractic school today, the shift away from vitalism, and the importance of building community, skill, and purpose before stepping into practice. Kyla shares what it’s really like inside the walls of Palmer, how she went from having zero chiropractic background to falling in love with the philosophy, and why she believes seminars, clubs, and mentorship are the secret weapons of chiropractic success. We discussed: How seminar culture is growing and transforming chiropractic education Why early technique training gives students a huge advantage in clinic and post-grad What it takes to develop leadership and confidence through adjusting clubs like KTC How the polyvagal lens is helping students understand safety, tone, and true patient care The power of safe environments from adjusting rooms to classroom culture Real stories of mentorship that fuel the next generation of principled chiropractors Whether you are a student chiropractor, a seasoned doc, or someone wondering what the future of this profession looks like, this episode will fill your tank. Kyla’s story and experience proves that the next generation of chiropractors isn’t just ready... they are rising with heart, hands, and a vision that goes far beyond the spine. Go watch the video yourself, this conversation will remind you why you fell in love with chiropractic in the first place.   Audio Timestamp 0:00 - 1:31: Seminars and Student Engagement 1:31 - 5:40:  Introduction to the Podcast and Guest 5:40- 10:26: Kyla's Journey to Chiropractic School 10:26 - 14:22: Navigating Chiropractic School and Philosophy 14:22 - 18:30: Kairos Training Culture (KTC) and Personal Growth 18:30 - 20:32: The Importance of Seminars and Community   20:32 -22:51: Challenges and Opportunities in Chiropractic Education   22:51 - 23:05: Preparing for Practice and Future Goals   23:05 - 24:33: The Impact of Chiropractic Education on Personal Development 24:33 - 26:22: Experiences from Level One Seminar 26:22 - 28:41: Implementing Techniques in Practice 28:41 - 30:08: Winning a Scholarship from CNAC 30:08 - 32:08: Importance of Mentorship and Community 32:08 - 35:28: Final Words of Wisdom You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor   Instagram: https://www.instagram.com/informed_chiropractor/   YouTube: https://www.youtube.com/theInformedChiropractor   #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Babycare
How to Attract More Chiropractic Patients Using Smart Video Content & Trust-Building Strategies
2025/05/24
Are you a chiropractor trying to grow your practice but feel overwhelmed by marketing options? In this episode of The Informed Chiropractor, we diversified a little to help practice members, as we talked about modern strategies that actually bring new patients through your doors. Joined by chiropractic marketing expert Billy Sticker, we explore how short-form video content, office tour videos, and simple FAQ-style reels can build trust and reduce the fear that keeps people from booking their first visit. We also connect this approach to the polyvagal theory, showing how creating a sense of neurological safety can make or break that first impression. Here is a highlight or a sneak peek into what we talked about. Why 40-second vertical videos outperform long intros (and how to make them) How platforms like Facebook and Instagram use AI to get your content in front of your ideal patients Why an office tour video can help ease the nervous system and increase show-up rates The power of creating a pre-visit video library to shorten the report of findings and save your team time How real chiropractors have grown from $30k/month to seven-figure practices with simple, authentic content New AI tools that answer your phones, qualify leads, and even help you stay HIPAA-compliant Why your content doesn’t need to be perfect, it just needs to show who you are If you have ever asked, “How do I get more chiropractic patients through social media?” or “How do I use AI without losing my mind (or license)?” this episode is for you. With the world evolving, so must our practice too. Whether you are brand new to video or just need a better strategy, this conversation will inspire you to take the first step.   Go watch the episode yourself, and start building trust before a patient ever walks through your doors. Ready to turn your clinic into a local sensation? Watch the full episode to see Billy’s AI hacks and video tricks in action, Your next viral reel is just one click away Audio Timestamp 00:00 - 02:14: Introduction to the Informed Chiropractor Podcast 02:14 - 02:45: Billy Sticker's Background and Transition to Chiropractic Marketing 02:45 - 07:23: Evolution of Marketing Services Offered by Chiro Candy 07:23 - 09:14: Tips for Chiropractors on Social Media and Video Marketing 09:14 - 14:36:Advanced Marketing Strategies Using AI and Video 14:36 - 18:27: Differences Between Horizontal and Vertical Videos 18:27 - 21:56: Consistency and Relevance in Posting 21:56 - 23:03: Targeting and AI in Advertising 23:03 - 26:26: Types of Video Content for Chiropractors 26:26 - 28:37: Polyvagal Theory and Neurological Safety 28:37 - 34:06: Pre-Appointment Content and Patient Education 34:06 - 40:12: AI Tools and Automation in Practice 40:12 - 40:35: Balancing AI and Manual Processes 40:35 - 43:18: Chiropractic Marketing Strategies 43:18 - 45:11: Final Thoughts and Encouragement You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor   Instagram: https://www.instagram.com/informed_chiropractor/   YouTube: https://www.youtube.com/theInformedChiropractor #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Engagement #Viral #Trends #Trendz
How Polyvagal Theory Transformed My Chiropractic Practice – Dr. Erina Olsen's Journey from New Zealand to Ireland
2025/05/08
In this episode of The Informed Chiropractor Podcast—the go-to chiropractic podcast for neurologically focused chiropractors—we sit down with Dr. Erina Olsen to explore her journey from a curious 11-year-old in New Zealand to becoming a powerful voice for functional neurology in Ireland. After discovering the power of manual therapy, Dr. Olsen shifted her focus from osteopathy to chiropractic, graduating in the second class of the New Zealand College of Chiropractic. She shares the intense experience of helping the college gain accreditation and how those early challenges shaped her mission. What started as a temporary locum opportunity turned into 20 years of practice ownership in a country where chiropractic is still unregulated. Dr. Olsen reveals how Polyvagal Theory in chiropractic helped her reframe care through the lens of nervous system regulation, transforming skeptical patients into believers using chiropractic adjusting techniques rooted in safety and connection. This episode dives into what it means to practice neurologically focused chiropractic in a disconnected world, why self-care is critical for chiropractors, and how mentorship plays a key role in long-term impact. Whether deep into chiropractic mentorship or starting to integrate the nervous system into your adjusting protocols, this conversation is full of gems for functional neurology–minded chiropractors ready to lead the next evolution of care. Timestamp 0:00  - 02:15 Introduction 2:15 - 07:16: Discovering Chiropractic and Early Career 7:16 - 15:15:  Transition to Ireland and Practice Experiences 15:15 - 18:58:  Chiropractic in Ireland and Regulatory Challenges 18:58 - 20:57: Introduction to the Vitality Shift and Polyvagal Theory 20:57 - 29:12: Impact of Polyvagal Theory on Practice and Patient Communication 29:12 -32:08  Inspiration and Motivation in Practice 32:08- 38:17: Final Thoughts. You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor   Instagram: https://www.instagram.com/informed_chiropractor/   YouTube: https://www.youtube.com/theInformedChiropractor #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Babycare #Joboppurtunitiesinchiropracticcare #Joboppurtunities #Job
Polyvagal Inspired Pediatric Chiropractic and the Art of Visceral Work || Dr. Kate Finlayson.
2025/04/24
Dr. Don MacDonald hosts Dr. Kate Finlayson on this episode of  The Informed Chiropractor podcast, where she discusses her journey in chiropractic care with a focus on pediatric practice. Dr. Kate shares how she transitioned from nursing to chiropractic after discovering the profession through YouTube videos and osteopathic treatments. She graduated from Macquarie University in Sydney and began working in Gladstone, Queensland, a coastal town she describes as ideal for her love of nature and smaller communities. Starting her career during COVID-19 posed challenges, including border closures, but she adapted quickly. Mentored by Ally, a seasoned pediatric chiropractor, Dr. Kate embraced pediatric care, noting how adjusting infants leads to faster, life-changing results compared to adults. She completed a pediatric diploma to deepen her expertise, emphasizing early intervention’s role in shaping health trajectories. When Ally moved back to Perth, Dr. Kate took over the practice, managing a surge in patients and expanding services to a nearby town. The workload initially led to burnout, but attending a polyvagal theory seminar helped her recognize stress patterns and prioritize self-care through Pilates, dog walks, and breathwork. She also incorporates principles from the MacDonald Safety Corridor Protocol, like co-regulation and visceral techniques, into her adjustments to enhance patient outcomes. They closed the episode discussing plans to reconnect at an upcoming seminar in Sydney this June, underscoring the value of continuous learning and community in advancing chiropractic care. Timestamp 0:00 – 14:30: Dr. Kate Finlayson's Journey into Chiropractic 14:30 – 14:48: Discovering Chiropractic and Early Career 14:48 – 15:14: Transition to Practice and Pediatric Focus 15:14 – 15:30: Pediatric Training and Practice Challenges 15:30 – 18:30: Impact of Polyvagal Theory on Practice 18:30- 21:32: Balancing Practice and Personal Life 21:32 - 25:00: Inspiration and Future Goals You can connect with us on other platforms: Facebook: https://www.facebook.com/theinformedchiropractor Instagram: https://www.instagram.com/informed_chiropractor/ YouTube: https://www.youtube.com/theInformedChiropractor   #ChiropracticCare #NervousSystemHealing #ChiropracticSuccess #PolyvagalTheory #Chiropractor #Chiropractors #ChronicIllnessWarrior #MindBodyConnection #Medicine #ChiropracticSuccess #ChiropracticCare #PracticeGrowth #ChiropracticMentorship #Pediatricchiropractor #burnout #early intervention. #Viral #Trending #Healthtalks #Healthpodcasts #Health #Healthinterviews #Babycare    

Podcast reviews

Read The Informed Chiropractor Podcast podcast reviews


4.1 out of 5
75 reviews
★★★★★
Dr. Amy chiro 2023/01/30
So glad you’re back!
I love this podcast. I think our biggest problem as a profession is that chiropractors don’t realize the magnitude of what we do—and your podcast remi...
★★★★★
RWD1987 2020/04/22
Jam packed with great information
Always finish these podcasts more informed than I was going into them. The interview style is great as are his guests.
★★★★★
DocAw6 2020/04/20
Great Content for the Vitalistic Doc!
Slipping and need some Checking?....check this podcast out. reVITALIZE your vision and mission as a Chiropractor...turn off your TV...and listen.
★★★★★
Leslie Mitzel 2019/12/16
Top notch show
I love this podcast. They have fantastic people on this show. Every episode you will have a few take aways to apply to your life and office.
★★★★★
frank bedub 2019/04/17
Amazing show
The insight on this show is 2nd to none!
★★★★★
Dr J's iphone10 2019/01/31
DC's and CA's- listen to these!
This is the best series of podcasts that I have discovered in 15 years of clinical practice. Dr Don interviews a wide variety of guests that all have...
★★★★★
Brooke Craven 2018/11/29
Awesome Podcast!!
Dr. MacDonald, host of the Breaking The Underdog Curse for Chiropractors podcast, highlights all aspects of chiropractic health and more in this can’t...
★★★★★
Dr. O principled veterinarian 2018/10/24
Principles
Don’s podcast is always about the principles of Chiropractic. Even though the powers that be at the time might not always believe in them, they are l...
★★★★★
C. Folta 2018/06/12
Daily Dose of Philosophy
This podcast is a daily inspiration and education. The interviews are raw and spot on for what I need to hear that day. I appreciate Dr. Don and all t...
★☆☆☆☆
Cooootah 2018/05/29
Doctorate in pseudoscience
Ya’ll are delusional frauds
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