Advertise on podcast: Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry

In this episode, Bex is joined by Joy Flint - gym owner, IFBB competitor, coach, and mentor - to explore what it really means to build a life, not just a business, in the fitness industry. Joy shares what's changed across nearly four decades in the industry, why she believes coaching has gotten too fluffy, and how staying connected to your "why" is what separates the coaches who last from the ones who don't. Together they discuss why retention comes down to genuine relationships, how to train for longevity rather than aesthetics, and what coaches need to understand about training women over 40 - including hormones, gut health, and perimenopause. Connect with Joy: @joyaflint Website: https://fitnesseducationonline.com.au/  Facebook Group: https://www.facebook.com/groups/fitnesseducationonline  Instagram: https://www.instagram.com/fitnesseducationonline  Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

George Varvaressos of Metamorph Physique went from 150kg to the bodybuilding stage, and built an online coaching business by doing one thing a lot of coaches are scared to do: niching down. In this episode he shares how leaning into his Greek culture completely changed his business, and why being authentic on camera will always beat a polished content strategy. We also get into client retention, building real human connection in an online world, and why grinding for the long game is the game worth playing. Connect with George: @george_metamorph Listen to his podcast: The Jacked Philosopher Podcast Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode, Bex is joined by Loz Marie, a personal trainer with over 15 years of experience in the fitness industry, to chat about career progression beyond the gym floor and what it can look like to build more flexibility, impact, and sustainability as a coach. They discuss the shift happening across the industry, why trainers are no longer just delivering programs, and how creating leverage in your career can open the door to more freedom and long-term opportunity. Connect with Loz: @loz.marie_ Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode, Bex is joined by fitness coach Sophia Shahrokhey to explore how the nervous system influences fat loss, muscle building, and overall performance. Sophia shares how stress, recovery, sleep, and lifestyle factors can impact a client’s ability to get results — even when they’re consistent with training and nutrition. Together they discuss the signs of nervous system dysregulation, why pushing harder isn’t always the answer, and how coaches can take a more holistic approach to help clients achieve better, more sustainable results. Connect with Sofia: https://www.instagram.com/coaching_with_sofia/ Book mentioned: Outlive by Peter Attia and Bill Gifford Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode of the Fitness Education Online Podcast, Bex sits down with Tye Arnett from Simple Gym Co to discuss what it really takes to build a long-term, sustainable career in the fitness industry. With more than 25 years of experience, Tye shares insights on the foundations that help gyms and personal trainers succeed, including strong systems, clear culture, and consistent service. The conversation explores common mistakes fitness businesses make with marketing and lead follow-up, why retention should be a major focus, and how coaches can simplify their content and messaging to connect with the right clients. This episode is packed with practical advice for personal trainers and gym owners who want to build a business that lasts. Connect with Tye:  on Instagram: @coachtyea Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode of the Fitness Education Online Podcast, Bex sits down with Wayne Li, founder of Training Day Gym, to explore what it really takes to build a long-term gym business. Wayne shares his journey from opening his first facility at 22 with $30,000 in savings to now leading a 30+ person team across multiple locations in Melbourne — all bootstrapped and built through grit, continuous learning, and a strong focus on culture. They discuss the realities of gym ownership, from sales and marketing pressure to leadership challenges, becoming the bottleneck in your own business, and building systems that allow a team to grow. This episode is packed with practical advice for personal trainers and fitness professionals who want to build something sustainable in the industry, along with an honest look at the mindset required to navigate each new level of growth. Connect with Wayne:  @waynezli  @trainingdaygym Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode, we’re joined by Chris Duncan, founder of Rental Gym Mentors, to talk all things rental model personal training. Chris shares his journey through the fitness industry and breaks down the biggest mistakes PTs make when entering rent-based gyms. We discuss lead generation on the gym floor, sales, tracking the right numbers, pricing properly, and why being busy doesn’t always mean being profitable. We also dive into what scaling actually looks like in an in-person PT business, how to increase income without burning out, and why retention and value per hour matter more than simply adding more sessions. If you’re a student or PT working (or planning to work) under the rental model, this episode is packed with practical, no-nonsense advice. To learn more about Chris and Rental Gym Mentors, visit rentalgymentors.com.au or connect with him on Facebook:  Chris Duncan: https://www.facebook.com/chris.duncan.680832  Rental Gym Mentors: https://www.facebook.com/rentalgymmentors  Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode, I’m joined by Ryan and Eilish from creators of The Fitness Solopreneur, where they help PTs and coaches build consistent $3–5K months through simple, subscription-based online coaching. We talk about their journey from high-ticket coaching to a more sustainable model, the biggest mistakes PTs make when moving online, and why clarity, consistency, and simple systems matter more than complicated strategies. We also dive into content, niching, and how to have genuine sales conversations without feeling pushy or “salesy.” If you’re wanting to take your coaching online and build something that’s profitable and sustainable long term, this episode is packed with practical takeaways. You can connect with Ryan and Eilish on Instagram at @thefitnessstall to learn more about their approach and The Fitness Solopreneur. Book recommended by Ryan "Profit First" by Mike Michalowicz Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode of the Fitness Education Online Podcast, Bex Lock is joined by Blake Randall, Director of Inner Power Coaching, to break down how he has built a PT career generating over $700K in revenue. Blake shares his journey from entering the industry straight out of high school to building a multi-location business across South East Queensland, and reflects on the early challenges that shaped his long-term success. He explains how focusing on systems, numbers, and consistency — rather than constantly chasing new ideas — has been key to scaling sustainably. The conversation covers Blake’s approach to marketing, sales, and retention, highlighting the importance of trust, social proof, clear processes, and conveying certainty in sales conversations. Blake also shares lessons from over a decade in the industry, including why complacency kills loyalty, why mentorship matters, and why long-term relationships are essential for lasting success. Connect with Blake:  Instagram: @blakearandall Inner Power Coaching: @innerpowercoaching Coach Excellence Consulting: @coachexcellenceconsulting Connect with us:  Fitness Education Online: @fitnesseducationonline Bex: @doitdaily.coaching Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode, Bex chats with Merinda O’Brien, Head Coach at Generation Strength and elite strength coach, about building a sustainable online coaching business. Merinda shares her journey into the fitness industry, how her business evolved organically into supporting over 45 online clients, and what’s helped her maintain coaching quality and long-term client relationships. This episode is a great listen for coaches looking to grow online in a way that’s sustainable, professional, and aligned with high standards. Where to find Merinda: Instagram: @coach_merinda_obrien  Business: Generation Strength If you’re a coach looking to transition online, refine your systems, or build a business that actually lasts, this episode is a must-listen. Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

To kick off the first FEO Podcast episode of 2026, Bex is joined by Bekk Millwood,  Founder & Head of Talent Acquisition at Fitness Lifestyle International. With nearly 30 years in the fitness industry and close to a decade in recruitment, Bekk shares a behind-the-scenes look at how the industry has evolved - and why there are now more career opportunities than ever beyond “just PT”. They cover what employers are really looking for, common mistakes people make when applying for roles, how to stand out even as a student or newly qualified trainer, and how to build a long, sustainable career in the fitness and wellness industry. Connect with Bekk on LinkedIn: https://www.linkedin.com/in/bekk-millwood-fitness-recruitment (or simply Google “Bekk Millwood”) Study with Fitness Education Online: https://fitnesseducationonline.com.au Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode, Bex is joined by Anthony Massino - functional nutritionist, strength & conditioning specialist, and AUSactive Exercise Professional of the Year 2025 - to explore what a genuinely holistic approach to health and performance looks like, and why it’s becoming essential for personal trainers. In this conversation, Anthony breaks down the most common factors he sees holding clients back, including blood sugar dysregulation, gut dysfunction, and stress-related HPA axis imbalance. He explains how chronic stress can quietly impact digestion, recovery, sleep, inflammation, mood, and overall resilience - even when training and nutrition appear “on track.” Anthony also unpacks nutritional blood chemistry: what it is, what it isn’t, and why many people continue to experience symptoms despite being told their results are “normal.” He highlights the importance of working within scope, using functional insights appropriately, and building a strong referral network. For personal trainers, this episode offers clear, practical guidance on early red flags to watch for in sessions — such as fatigue, shakiness, persistent bloating, or low tolerance to stress — and the foundational, in-scope strategies that can make the biggest difference. These include supporting circadian rhythms, prioritising nourishment and recovery, and programming that respects a client’s nervous system and capacity. Anthony finishes by sharing his Optimal You process, his work at Fifth Element Wellness, and what’s coming next with his PT mentorship program. Connect with Anthony: Instagram @coach_anthonymasino Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

In this episode of the Fitness Education Online Podcast, Bex sits down with Dave POW Tabain - three-time world kettlebell champion, coach, and mentor - to talk about building a coaching business that actually feels aligned. Dave shares his journey from running a kettlebell gym out of a backyard shed to creating multiple successful businesses, and why burnout, identity shifts, and starting again were never failures - but part of the process.  The conversation then shifts into Dave’s simple B-roll content strategy - a way for personal trainers and coaches to grow their online presence without talking to camera, performing for the algorithm, or constantly selling. Instead, it’s about letting your life and your real coaching conversations do the work. Dave breaks down how just a handful of short reels can lead to real outcomes - new clients, paid programs, partnerships, and opportunities - without chasing virality or perfection. If you’re a PT or coach who feels stuck with content, hates “salesy” Instagram tactics, or wants a more sustainable way to show up online, this episode will completely change how you think about content. Connect with Dave: @davepowtabain Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

 In this episode, Bex chats with PT business mentor Jenna Cooper, who helps in-gym PTs grow to $3K+ weeks using a simple model that doesn’t require more time on the gym floor. Jenna shares how she went from burnout to building multiple six-figure coaching businesses - and the exact approach she now teaches female PTs to scale sustainably. We cover: Jenna’s journey from gym-floor grind to business mentorWhy great trainers still burn out (and how to avoid it)The model that helps PTs reach $3K+ weeks:  free session → 1:1 → small groups → onlineHow to run consults without sounding scriptedWhat to do if you’re under 10 clients vs fully bookedWhy “dirty reps,” gym-floor conversations, and better conversions matter more than Instagram Connect with Jenna: @jennacooper.coach on Instagram and explore her free PT checklist, mentorship options via her bio. Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify

PT Success 101: Business, Culture & Clients with Alex Campbell In this episode, Bex sits down with Alex Campbell, Cluster PT Manager for Club Lime in Brisbane. With more than a decade of experience across roles from PT to club manager, Alex now mentors trainers across multiple gyms and helps them build sustainable, successful careers. Alex shares what really separates PTs who thrive from those who struggle to gain traction. He talks about the mindset shift from simply loving training to thinking like a business owner, the importance of social skills and ethical selling, and why your career truly begins after your Cert IV. He also explains how to work effectively with club managers, connect with members on the gym floor, and contribute to a strong club culture that supports everyone’s success. This is a must-listen for anyone studying, stepping into their first PT role, or wanting more clarity on how to build real momentum inside a commercial gym Current special: Claude AI Essentials for Fitness Professionals 5-Week Live Course Teaching Claude Essentials 10 CPDS with Ausactive after course gets approved Link: https://fitnesscecs.com/claude-ai  The Climb with Cherie Clonan The Climb is a podcast for people building something meaningful and finding their..Listen on: Apple Podcasts   Spotify