
Advertise on podcast: Big Podcast Playbook - Grow Your Podcast. Build Your Audience.
Rating
4.4from
This podcast has
81 episodes
Language
EnglishPublisher
David HooperExplicit
No
Date created
2017/11/15
Latest episode
2026/10/02
Average duration
12 min.
Release period
9 days
Description
Want more listeners, better engagement, and real revenue? Each episode gives concise, actionable playbooks for podcast growth, marketing, and monetization. Get step‑by‑step tactics you can implement today.
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Check latest episodes from Big Podcast Playbook - Grow Your Podcast. Build Your Audience. podcast
An NSFW Episode with My Wife (and a Social Media Lesson)
2026/10/02
Are you wasting time shouting into the social media void hoping someone will notice your podcast? Why it's time to demand more for your efforts in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Social media: are you just being ignored? The "ignore line" ad and its twisted appeal Lusting for dopamine hits—podcasting vs. kinks Are you wasting devotion on ungrateful audiences? Reveal your secrets and get nothing in return? Demand more: don't settle for podcast obscurity Build a real community, not a ghost town Why You Should Listen
Why "being ignored" might be the single deadliest trap for ambitious podcasters—and how to escape it The NSFW ad that exposes how social media manipulates your hunger for attention and control The most overlooked way podcasters are draining their energy and wallets—for zero reward! How Audacity 4.0.1's upgrades could finally end your editing headaches Why relentless devotion to social media could quietly sabotage your audience growth—are you addicted to being ignored? Greed alert: Discover why chasing social likes costs you money (and what to do instead for greedy results) How to transform social media barren wastelands into fertile fields for listener engagement—simple, shocking tweaks revealed The dopamine "high" of posting on Twitter and Instagram—and the crushing lows that follow (is your podcast just a vanity project?) Why your followers might be silently celebrating your failure—and what you can do to make them crave every new episode The curious case of the attention "Mistress" who gets paid for providing absolutely nothing … are you making the same mistake on your show? How to demand more from your podcasting efforts—without burning out or getting ignored by the crowd Quick & lazy ways to trigger FOMO (fear of missing out) that draw listeners in like moths to a flame The hidden power of one-on-one outreach—how it gives you more control over your tribe than any algorithm ever could The real reason 99% of social posts disappear in minutes—how to make your podcast unforgettable while others are lost in the noise
Episode Timestamps
[01:21] The "ignore line" ad: a bizarre, real example of monetizing attention by ignoring your audience [02:33] What happens when you pay to be flat-out ignored—read live, NSFW and unfiltered [04:28] Parallels between being intentionally ignored and promoting your podcast on social media [05:23] Are you addicted to being ignored? Social media's hidden kink for podcasters revealed [05:41] The dopamine hit you're really chasing—and why it might be sabotaging your podcast growth [06:11] "They do not care": the brutally honest wake-up call most podcasters need to hear [06:29] Why posting on social media feels like work—even when it does absolutely nothing for your audience
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Don't Let PR Agents Hijack Your Podcast
2026/09/30
Should you let PR agents dictate your podcast interviews, or set your own boundaries for better conversations? David shares real talk and strategies for handling pushy PR people in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Outsmart pushy PR: reclaim your podcast power The admin trick PR pros use to control you Celebrity guests fly solo—ditch the handler myth Why outside eyes sabotage honest conversations Micromanaged interviews kill natural chemistry Draw your line: say "no" to PR calendar drama Be ruthless: protect your creative freedom Why You Should Listen
The sneaky trick PR agents use to make themselves indispensable to a guest—and how you can regain control Why letting guests' handlers into your recording space could quietly sabotage your interview (and your authority) The lazy podcaster's way to avoid time-sucking admin tasks—stop sending calendar invites that PR people should be doing themselves When is a "simple request" actually an attempt to micro-manage your show behind your back? The power move: How to put PR agents in their place—without ever raising your voice How to harness the "one-way mirror" method from high-stakes focus groups to keep your podcast conversations clean and real Why superstar guests ditch their handlers—and what that means about your supposed need for middlemen The cold, hard truth: Letting outsiders "just listen in on mute" changes everything—even when you think it doesn't Unlock your ability to command respect from agents, guests, and anyone else sniffing around your podcasting throne Outsmarting the "I want to be cc'd" brigade—the quick way to keep your podcast free from pestering intruders Want your show to become the coveted "must-listen" your competitors envy? Eliminate these hidden saboteurs Why your reputation (and control) evaporate the minute you let PR people steer the schedule The glutton's temptation: Accept every guest, bend to every PR demand, fatten your calendar—and watch your show's quality starve How seasoned pros avoid the silent handshake deals that give away all your power—and how you can copy them The single, envy-inducing protocol adopted by the world's most in-demand creators to keep their podcast A-list and agent-free
Episode Timestamps
[00:01:33] The surprising admin request from a PR agent that drives podcasters crazy [00:02:19] Why PR people insist on joining your interview—and what they're really trying to accomplish [00:02:56] The uncomfortable truth about having a PR rep in the "room" with you [00:04:34] How a PR agent can unintentionally ruin your authentic podcast conversation [00:05:14] "Not true": David Hooper calls out the myth that only lesser-known guests come without handlers [00:05:41] Rock stars, hitmakers, and no handlers: real stories that shatter the celebrity-PR stereotype [00:07:07] The hidden danger of PR micromanagement—and the power you have as a podcast host
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30 Days, 30 Episodes: How NaPodPoMo Can Transform Your Podcast
2026/09/28
How making 30 podcast episodes in 30 days can transform your skills, help you find your voice, and connect you with a supportive community in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Triple your skills: 30 episodes in 30 days The show you start is never the one you finish Skip perfection—discover what happens by showing up Unlock podcast growth through relentless experimentation Burnout or breakthrough? Find your voice under pressure Secret podcasts: why every pro needs one NaPodPoMo: the shortcut to dominate your niche Why You Should Listen
The "30-day podcast challenge" that explodes your skills and forces breakthroughs — even if you're lazy or stuck The secret behind why the podcast you start is never the one you end up with (and how to make this work for you, not against you) How to hijack NaPodPoMo to instantly inject new energy into a tired or dying show Why the relentless grind of producing daily podcasts can make your rivals green with envy — and your skills razor-sharp The weird way 5-minute daily episodes turn you into a podcasting machine — without burning out (unless you want to) The hidden opportunity in breaking your own podcasting rules: how experimenting with new formats grants you total creative power How to shortcut the usual years of floundering by cramming 30 episodes into one killer month The reason veterans and total newbies both need this challenge — and why doing nothing guarantees mediocrity How to seduce new listeners and build "cult status" by joining a community that wants you to win The simple outlining and scripting hack that gives you full control over your message and your time Editing secrets they never teach you in podcast school — why perfection is the enemy of getting better (but a little polish goes a long way) How to outpace everyone else just by showing up — the daily ritual that makes podcasting success look effortless Why your first episode will embarrass you (and how this shame is the quickest route to mastery) How to use "secret podcasts" as a private laboratory for wild ideas, forbidden experiments, and total creative freedom The one habit top podcasters use to think faster, speak smoother, and improvise like a master — often in less than 10 minutes a day Episode Timestamps
[00:00] How an unexpected turn led to creating a podcast about podcasting (and writing books about it) [00:25] The surprising story behind NaPodPoMo—podcasting's answer to National Novel Writing Month [01:56] Why the goal isn't perfection, and how "discovering what happens when you keep making" can change your podcast forever [02:43] The moment you realize your first episode isn't as good as you thought—and why that's great news [03:22] "The podcast you start is never the one you end up with"—the fast track to discovering what works (and what doesn't) [04:13] The power of reading random things aloud every day for nearly 10 years—how a private daily practice can transform your podcasting skills [05:49] The real stakes of sharing your work in public: new listeners, a supportive community, and friendly accountability that makes you better
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Audacity 4 for Podcasters: New Features, Missing Functions, and Why You Should Revisit It
2026/09/09
Audacity 4 just dropped with some cool new features (and missing a couple old favorites), plus thoughts on bare-bones podcasting setups and advice for podcasters thinking about a switch in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Audacity 4: secret weapon for lazy editing Stretch time, cheat perfection—sound flawless, effortlessly 100 million users: are you missing out? Is your software sabotaging your podcast? Export drama: what Audacity 4 still won't deliver Ditch your pricey DAW—free tools, pro results
Why You Should Listen
The brand-new Audacity 4 upgrade — why podcasters are scrambling to try it The hidden multitrack export trick podcasters used to exploit—now taken away; discover how pros are coping (and how you can too) The audio time-bending feature that lets you control time itself — never re-record your promos again, even if you flub your timing Why podcasters are throwing out expensive software and coming back to Audacity for power and simplicity The secret "radio hack" for squeezing every last second of messaging—used by broadcast legends, now at your fingertips Why production snobs using Pro Tools or Audition are looking at Audacity new look
Episode Timestamps
[00:30] Six weeks locked in a "tricked out closet" to record a massive audiobook—behind the scenes of real audio grind [01:56] The long-awaited Audacity 4 is finally here: initial reactions and what's missing (that could be a dealbreaker) [02:37] The game-changing feature borrowed from big-league audio software—now in free Audacity! [03:43] The secret trick for "radio-perfect" promos without awkward pauses or risky retakes [04:49] Why I still won't trust Audacity 4 with his biggest projects (yet) [05:01] Should you ditch pro tools like Audition or Reaper and come back to Audacity? Here's my verdict [05:33] How YOU can actually shape the future of podcasting software—inside the world's biggest open source audio community You want these links ...
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More Human Podcast Recordings
2026/08/29
Perfection isn't the goal. It's the real, imperfect moments that make podcasts matter, and why you should leave the flaws in your episodes in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Perfection kills the magic—embrace raw moments Your podcast's flaws make listeners obsess Leave the breath in ... AI copies the real Chasing perfect? You're missing gold on tape Record now ... your guest could die tomorrow National radio stumbles? Your mistakes build loyalty Paper rustles, dogs bark
Why You Should Listen
The dark secret behind why perfection is killing your podcast — and how to profit from imperfection What "the moment on tape" really is — and how capturing it can make listeners crave your show How to harness envy and stand out, even if your audio quality isn't the slickest in town A 20+ year broadcast insider's lazy shortcut for recording magic — stop obsessing, start winning Why the professionals leave little mistakes in — and how copying them can give you unfair credibility The "dirty little trick" of using background noises to add hunger and reality to your story (fire engines, dogs, even mouth clicks!) The untold benefits of being hypercritical — and how to twist self-doubt into unstoppable podcast power How to make even the sloppiest interview tape beautiful — without expensive edits or endless retakes How to exploit AI's biggest blunder — why the quest for "perfect" audio makes voices sound dead and robotic The hidden lust for raw, unfiltered moments — and why listeners will love you for letting your guard down Why the secrets your competitors are trying to scrub out of their recordings could make your show irresistible Power move: Use "flawed audio" to tell stories better than those with big budgets and spotless studios The glutton's guide to getting more content with less effort — why recording more isn't always better How to seize control of your own judgment (and not let it paralyze your release schedule) with a simple mindset tweak The archive goldmine: the one greedy reason you should record relatives and celebrities now, imperfections and all
Episode Timestamps
[00:01:13] Why being hypercritical can sabotage even veteran podcasters—and what reading your own book 10 times reveals about perfectionism [00:02:00] The myth of perfect audio: why chasing flawlessness can actually hurt your podcast [00:02:20] Why "the moment on tape" matters more than a polished delivery (and what you risk missing if you're too perfect) [00:02:44] How ambient noise (like sirens, barking dogs, or even mouth clicks) can actually make your podcast more compelling [00:04:12] Groundbreaking audio tools can erase even war zone chaos, but does a "clean" recording tell the real story? [00:04:57] Should you edit out the breathing sounds of an old guest? The emotional truth behind embracing imperfections [00:05:56] Even AI needs to fake breaths—what machine voices get wrong about what makes podcasts feel truly human
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Dolly and Your Podcast Audience
2026/08/27
When a legendary figure like Dolly Parton passes, joining the conversation quickly and authentically can set your podcast apart. How to do it and why it matters in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Jump on big events for instant attention Tiny podcasters: outspeed massive media giants How SiriusXM built a Dolly Parton radio overnight Get in the media club—skip the velvet rope Use other people's content—grow wildly, effortlessly Turn raw emotion into shareable podcast gold
Why You Should Listen
The under-the-radar "instant reaction" hack that gives independent podcasters an edge over slow-moving giants How to ride the tidal wave of national news—swiping audience attention while corporate teams are still in meetings The shortcut to becoming the go-to voice when a superstar passes, using just your phone and raw nerve Why big media scrambles when you have first-mover advantage and how to exploit their envy The one trigger that guarantees a flood of listener calls—and why you'll crave the rush Why every "hot event" is a feeding frenzy and how to carve out your lethal niche SiriusXM's million-dollar maneuver laid bare—steal this strategy and multiply your own reach The "man on the street" audio grab: how to seduce your listeners with raw, unfiltered power Gluttonous content capture—how to gorge on stories, voicemails, and live reactions no editor can resist The little-known secret to weaving yourself into your audience's emotional fabric (even if you're a nobody) How to grab power by joining forces with other podcasters—then control the conversation while competitors sleep Exploit the greed of big networks by outmaneuvering them with agility and focus they'll envy forever What Nashville's all-night vigil teaches you about audience obsession (and how to own that loyalty in your niche) Why you don't need a fancy studio to win—lust after lo-fi, lightning-fast episodes your audience devours The single move that takes you from bystander to kingmaker when chaos and headlines rain opportunity
Episode Timestamps
[00:01:04] What happens when you jump into a massive public conversation and how podcasters can make the most of it [00:01:16] The surprising speed advantage independent podcasters have over big media companies [00:01:35] Behind-the-scenes: How SiriusXM pulled off a miraculous live tribute for Dolly Parton within hours [00:02:26] Why Dolly Parton is one of the rare artists who can unify every kind of listener [00:03:05] The unexpected moment when the smallest media outlet stood shoulder to shoulder with giants like People and Entertainment Tonight [00:03:43] How an entire 24-hour radio station dedicated to Dolly's legacy launched—within just six hours [00:05:26] The overlooked strategy: Teaming up with others in your niche for a massive, coordinated content blitz during breaking news
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Never Let a Guest Take Control of Your Podcast
2026/08/26
Find out why letting guests or their compliance departments approve your podcast edits is a no-go—and how to keep full control of your show in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Never let guests control your final edit Why compliance departments ruin your creative flow Guests demanding pre-approval? Show them the door Outsourcing trust destroys your authority How "talking points" secretly become a script The power move: produce for your audience, not your guest Jealously guard your mic—and your show's soul
Why You Should Listen
The cold, hard reason you must never let a guest's employer control your podcast—or risk losing creative power forever The "one-click booking myth" – how it lulls podcasters into deals that eat their time and energy without mercy The secret signs your guest is trying to backseat-produce your show—and how to spot them before it's too late Why giving guests editorial approval could leave your content hostage to endless rewrites—while your competition races ahead The untold dangers of letting compliance departments review your episodes…and how it can strangle your publishing schedule How to set podcast ground rules so ironclad, envious competitors will wish they'd thought of them first The simple, seductive script all "pros" use to sneak control of your show (and how to stop them dead in their tracks) Why "talking points" are the gateway drug to letting guests take over—use this trick to keep them in check The myth of "mega-guests" bringing you fame and fortune—and the naughty truth behind what it really costs you How demanding guests secretly waste your hours while you dream of a life of podcasting gluttony (here's a fix) The power-move question you must ask every would-be guest—before they tie your content into compliance knots How to attract high-value guests without sacrificing one ounce of show control or calendar freedom The dark art of editing: why only you should have final cut—and the hidden price of letting outsiders meddle How to crush the "publicist power play" and keep your podcast feast all to yourself The single, ruthless test every guest must pass to earn their spot on your show—fail it, and they never get in Episode Timestamps
[00:00] Why live radio makes you sharper—and what you lose without it [00:01:52] The hidden catch behind "compliance review" guest requests [00:02:47] Why you should never agree to let guests review your podcast before publishing [00:03:09] The real cost of bending over backward for high-profile guests [00:04:17] The no-excuses ground rules every guest must agree to—no exceptions [00:05:15] Why editing every interview yourself protects your credibility and your show [00:05:41] How "helpful" publicists and backseat producers quietly take over your podcast
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Lessons From Boy Bands to Boost Your Podcast Audience
2026/08/24
Struggling with flat podcast growth? David Hooper reveals why Instagram clips and guest swaps aren't moving the needle ... and the music industry secret that will ... in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
The boy band secret to podcast growth nobody uses Why Instagram and TikTok clips rarely convert listeners Most podcasters are just replaceable "pretty faces"—break out Borrowed audiences: why guest swaps won't save you Listeners want their edge ... don't expect them to share your show Harness envy: make fans want your exclusive podcast advantage Live events: trigger group desire for community and influence
Why You Should Listen
The boy band trick that could rocket your podcast to the top — and make your listeners bring their friends The lazy man's path to podcast growth: why consistency alone won't make you a star (and what will) The real reason your clips on Instagram and TikTok aren't moving the needle — and how the social giants sabotage your success Why swapping your show with "similarly sized" podcasts almost never works — and the secret power move that changes everything How to steal audience loyalty from bigger podcasts using one simple psychological question The hidden "turnover effect" that's secretly stopping your subscriber count from growing (and how to finally break the deadlock) Why most people DON'T tell their friends about your podcast — and the wickedly clever script that makes them do it How to hijack the power of tribal relationships — and why every listener could bring you two more just like them The forbidden tactic from street music hustlers that makes people addicted to talking about your show How to use envy-fueled competition among your listeners to turn them into obsessed promoters The seductive power of live events: why people can't resist bringing friends when you host in-person meetups The glutton's guide to podcast growth — why stacking senses (sight, sound, smell, touch) locks listeners in for life Greed, control, and the craving for exclusivity: how rival podcasters secretly hoard growth tips and what to do about it The "boredom buster" that destroys your social media rut and wakes up zombie followers Uncover the easiest way to tap into your listeners' deep cravings for status — and make spreading your podcast the way they show it off
Episode Timestamps
[00:10] The boy band secret that can help you grow your podcast [01:41] Why your subscriber count is stuck (and how it's just like the cigarette industry) [02:46] Why posting clips on Instagram and TikTok rarely grows your podcast audience [04:47] The hidden challenge of switching short-form social followers into dedicated podcast listeners [07:22] The myth of guest swaps: Why dropping your show in someone else's feed might annoy more people than it attracts [08:12] What teenage girls at boy band concerts can teach you about podcast growth [10:45] The power of telling your listeners to "tell two friends" (and why this one tweak works better than you think)
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Don't Let Bad Guests or Publicists Sabotage Your Podcast
2026/08/16
What happens when a guest tries to do a podcast interview entirely via email, and why you should always stay in control of your show in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
The guest who tried to do a podcast interview via email Publicists "spray and pray" guests—are you just content fodder? You are the gatekeeper, never cede podcast control One bad guest can ruin your show's credibility Why ditching demanding guests boosts your status Churn and burn guests? Why quality trumps quantity Publicists need you more than you need them Why You Should Listen
The lazy podcaster's hack for cutting useless guests—without losing a wink of sleep The secret way to make overrated publicists beg for YOUR attention How to slap down guest demands before they hijack your precious mic time Why reading interview answers over email is podcasting's quickest death sentence The envious truth: Most podcasters let publicists walk all over them ... here's how to flip the script How to wield total control over your show ... even if you're buried under 30 guests a week The cunning "spray and pray" tactic bad publicists use to fill your inbox (and the one response that makes them disappear) The deadly sin that kills podcast quality ... are you guilty of trading quality for quantity? Simple tricks to spot an AI-generated pitch (before you embarrass yourself with a soulless guest) The ultimate power play: Why a single "no" to a publicist can make your show irresistible How to turn the tables so your podcast is a forbidden fruit every guest lusts after The obvious (but ignored) reason more is not better (and how one bad interview poisons your reputation) The greedy publicist's favorite manipulation ... and the sentence that makes them crumble The glutton's guide to harvesting endless high-quality guests while tossing the rest in the trash Want publicists to serve up their best guests on a silver platter? Here's the secret handshake they don't want you to know Episode Timestamps
[00:01] The publicist trick that left me stunned ... and what podcasters need to watch out for [00:21] The wild reality of booking 30 guests a week and the surprising challenges that come with it [01:19] Why some publicists "spray and pray" and how AI-generated pitches may be slipping into your inbox [01:50] An outrageous guest request: conducting a radio interview entirely… via email?! [02:48] Why doing interviews by email is not just old-fashioned, but makes zero sense in podcasting today [04:08] The "churn and burn" myth: Why having more guests could actually hurt your show [05:06] The only thing better than more guests: David Hooper's secret for building a must-listen podcast You want these links ...
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How to Handle Demanding Guests and Pushy Publicists
2026/07/23
What do you do when big name guests and their publicists try to script your show and control the narrative? Why you should stay in charge and how to handle it in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Secret scripts: when guests control your questions Are you running the show ... or is your guest? Publicists gone wild: relentless follow-ups exposed Podcast credibility destroyed by letting others script How big name guests risk your authenticity "Softball questions" ruin your listener's trust Guard your mic: publicists crave the power Why You Should Listen
Why letting big name guests dictate your podcast is the ultimate power move … for them — and how to reclaim control The secret script that publicists are slipping hosts—do you dare drop it for total creative freedom? How to spot when a guest is more hype than substance (before they embarrass your brand) The hidden tactic publicists use to ensure their mediocre clients look like superstars Why following a guest-provided question list can siphon away your hard-won audience (and what to do instead) How some "influencers" are weaponizing their fame to make you a background extra on your own show The real reason A-listers run from unscripted conversations — and how to make them sweat Ever feel like a puppet? Discover the subtle way to cut the strings and run your interviews your way Want instant envy from other podcasters? Here's how standing your ground with publicists puts you in the driver's seat The dirty little truth: When you ask the same questions as everyone else, your podcast becomes instantly forgettable Why letting a guest's "team" monitor your interview could spell disaster (and how to shut the door, fast) How to avoid being just another notch on a guest's media belt — and command true exclusivity for your audience What publicists secretly fear about live, unedited interviews — and how that nervousness can fuel your advantage The "William Hung Effect": When hype outpaces talent, how to keep your show from becoming a viral punchline Protect your authority — the proven way to never hand over your mic or your message again, no matter who's knocking Episode Timestamps
[00:00] The shocking truth about booking big name guests (and how their team tries to script you) [00:01] Why high-profile guests want to control your questions—and what that really means for your show [00:02] The aggressive publicist: 16 suggested questions, follow-up overload, and demanding your cell number [00:03] "You have autonomy with your podcast. You are in charge." — how to reclaim your power from pushy guests [00:04] Inside David Hooper's bold (and blunt) email reply to a controlling publicist [00:07] The dark side of influencer guests: William Hung, hype, and the facades publicists pay to maintain [00:09] What REALLY happens when publicists try to sit in on your interviews—and why you should never let them You want these links ...
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Stop Wasting Time on Difficult Podcast Guests
2026/07/18
When a publicist makes booking a guest harder than it should be, David breaks down why you should never settle for difficult guests or bad processes and how standing your ground keeps your podcast strong in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Never give guests advance interview questions—take control Publicists begging for access: who really holds the power? Beware "experts" with weak email credentials The silent killer draining your podcast booking sanity Dropping high-maintenance guests guilt-free: pure freedom Your small audience is a weapon—use it Behind every "celebrity" expert: a desperate need for you Why You Should Listen
The sneaky red flag that instantly reveals a "publicist" you should never trust with your guest bookings The single biggest mistake rookie podcasters make—hint: it kills your control and ruins your show How to make high-powered experts beg for a spot on your podcast ... even if you've got just 100 listeners The shocking truth about sending advance questions and why it secretly signals you're desperate and weak The "company email" hack: how one overlooked detail exposes amateurs (and keeps your show first-class) Why refusing to "baby" guests gives you magnetic power (and attracts true talent to your mic) The real reason script-readers will sabotage your reputation—banish them forever with one simple rule How envy infects publicists and how you can leverage it to secure only A-listers on your show The hidden dangers of letting strangers pick interview slots and how to never get burned again Greedy experts who crave your audience: how to spot them and turn that hunger into podcast gold The one question you must ask every potential guest before they ever hear "recording is live" How to ignite laziness in your competition ... while your episodes sound like you run NPR out of your garage The secret to effortless scheduling: control the process, or get played by time-wasters and tire-kickers Why you NEVER have to settle for a "meh" guest ... a surefire way to trigger guest lust and fill your inbox The underground mentality that flips the script: why experts and publicists need YOU more than you'll ever need them Episode Timestamps
[00:01:00] The telltale sign a publicist isn't legit ... and why that matters for your podcast [00:02:52] Why you should never let a publicist pick a guest time slot before you know the guest [00:04:25] The blood program you've never heard of ... this is what I wanted to talk about [00:05:17] The case against pre-written questions for your guest and why true experts don't need them [00:07:04] Why even a podcast of "just" 100 listeners is more powerful than you think [00:08:08] The harsh truth: Why guests and their publicists need you more than you need them [00:10:19] Why you should never waste time "babying" difficult publicists (no matter who their guest is) You want these links ...
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Real Podcast Growth From the Trenches
2026/07/03
Why shortcuts like AI might make your podcast easier but could cost you your unique voice—and why embracing the grind matters in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Seth Rogen's process obsession: embrace your craft AI shortcuts: boost output, but kill your edge Volume vs. quality: don't confuse busywork for greatness "One-man" content machine—envy or exhaustion? Unfiltered stories: only real rep counts Outwork "celebrity" podcasters with gritty interviews Make fewer things, earn deeper impact
Why You Should Listen
The secret all successful podcasters have and how it fuels envy from those trying to game the system with automation What every podcaster who dreams of power should learn about Seth Rogen's controversial "process" quote How hustling through endless editing and booking guests can secretly give you the edge over lazy, plug-and-play competitors When you're tempted to feed your gluttony for "more episodes, more clips, more everything"—here's why most burn out … and what masters do instead The dark allure of AI-generated episode notes (and one dirty reason top creators let the robots handle the boring stuff) Why the vast majority of podcast "growth hacks" are lying to you (and the proven ritual that guarantees a podcast no one will ever forget) How to turn the chaos and noise of content overload into a vault of loyal, obsessed listeners who crave your next episode Why lazy "celebrity interview" formats lull hosts into mediocrity, while real power and control goes to those bold enough to wrangle difficult, untrained guests The shocking reason more isn't always better: why endless content floods leave most podcasters penniless (and a method for multiplying your results with less) How the ancient art of "sitting with your subject" can instantly shatter bland, AI-powered podcasts—and fuel lust for your show in thousands of listeners The ugly truth about podcast groupthink—and how following random Facebook advice can obliterate your earning potential overnight How to weaponize your upbringing (that weird phrase, that unique accent) into a personal brand that machines can never copy The secret pleasure and greedy pride you can't buy with shortcuts (it's only earned by slogging through bad drafts, hijacked interviews, and rejection) What nearly every "AI podcast author" gets dead wrong—while real creators savor the taste of their own blood, sweat, and tears … and smile all the way to the bank
Episode Timestamps
[00:03:07] The uncomfortable truth about AI in podcasting ... does more efficiency actually make your show better? [00:06:19] The relentless pressure to pump out more content: why the shortcut is so tempting and what it's really doing to creators [00:09:58] Why more content doesn't mean better content ... real talk about the difference between volume and quality in podcasting [00:13:17] The hidden superpower you gain from struggling through tough podcast interviews (and why celebrity hosts have it easier) [00:17:02] The myth of "celebrity" interviews ... and why gritty, real-world stories might matter more for your listeners [00:21:00] How AI-generated books and podcasts are flooding the market ... and the big problem with the "10 tips, 10 strategies" formula [00:38:02] Why making fewer things with more care could be the secret you need for podcasting satisfaction and audience growth
You want these links ...
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Audacity 4 is Out ... Sort of: Hands-On with Cloud, Spectral Editing, and More
2026/06/14
Is paying for podcast recording software eating into your budget? Discover the latest features of Audacity 4 Beta, how it compares to pricier options, and whether it's ready for your show in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Stop wasting $360/year on software now Free, pro-level Audacity 4: disrupt the paid giants Audacity's colorful new look—envy your workflow Power move: cloud editing unlocks remote collabs Sneak VST plugins into your free setup Legendary podcasters still love "entry-level" gear Why You Should Listen
A zero-dollar recording secret: why most podcasters are actually wasting thousands every year—without realizing it The $100 setup that delivers pro sound to even the laziest beginner Color up your control: how Audacity 4's wild tracks can help you dominate the chaos of multi-track madness The one "label hack" inside Audacity that will let you slice, dice, and leap through episodes—so your edits are effortless (while others slave for hours) How to surgically erase embarrassing background noises—without leaving a trace (the secret to covering up your messiest slip-ups) Cloud projects exposed: discover how to let your editor fix your podcast while you binge Netflix (yet look supremely productive!) Episode Timestamps
[00:00] The shocking truth about the thousands of dollars you might be wasting on podcast recording software [00:27] Audacity 4 is out — why switching to free software could change everything for your podcast budget [01:17] How the new, colorful Pro Tools-inspired Audacity interface could transform your editing workflow [02:19] The powerful new feature that lets you label tracks and instantly pinpoint magic podcast moments [02:56] The secret weapon for removing unexpected background noise — even a fire engine blaring outside your window [03:09] Cloud projects in Audacity: How to edit your show simultaneously with team members anywhere in the world [05:15] The surprising reason people may stop making fun of you for using Audacity — and why it's finally cool You want these links ...
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Stop Wasting Time on Useless Podcast Guests
2026/06/07
What happens when publicists pitch the wrong guests for your show (and how to protect your podcast and audience from off-topic interviews) in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
How bad guests ruin your podcast's reputation Publicists will twist any guest Don't let desperate guests hijack your show Resist the urge to fill slots with "anyone" Saying yes puts you on the "sucker list" Why most "number one" books are a scam (and other guest tricks) Loyalty to your audience beats pleasing guests Why You Should Listen
Why saying "yes" to bad pitches could destroy your podcast's reputation—before you even realize it's happening The sneaky way PR people cram their clients into your show—even when there's zero fit (most podcasters fall for this!) 3 red flags that scream "waste of time" guest—spot them in seconds and never get stuck in a pointless interview again The "Franchise CEO" trick: how people with no relevant expertise hijack your audience's attention for their hidden agenda The shocking truth about supplement pushers—and how they turn your show into their personal sales funnel How lazy, copy-paste PR pitches end up making YOU look desperate (and get you blacklisted by smart listeners) Why you must ruthlessly protect your platform—even if it means making enemies in the industry The one "favor" publicists ask that can land you on everyone's sucker list (here's how to dodge it and take control) How envy for "big" guests could lead you to take on dead-weight nobodies—killing your growth and credibility The destructive mindset that leads podcasters to accept "just anyone" instead of demanding guests that deliver value Why being "nice" to publicists can secretly rob you of time, energy, and the A-list interviews you crave The embarrassing awards and titles PR flacks invent—and why you must never be seduced by their false authority How to tell if a guest only wants to plug their product and will never provide real value to your listeners (power move: how to shut them down before they drain your airtime!) What really happens when you let fear and laziness dictate guest selection—prepare for dwindling downloads The "never release" secret: Why you should spike more interviews than you air (and how this power move actually boosts your show's reputation and audience loyalty) Episode Timestamps
[00:01:22] Why publicists will pitch you guests that make zero sense for your show (and how they try to force-fit them anyway) [00:02:42] The franchise executive "Men's Health" guest pitch that misses the mark—and the sly tactics behind it [00:05:29] The secret reason supplement CEOs keep showing up in your inbox (and what they're really after) [00:06:21] When every conversation with a guest somehow circles back to their product—exposed! [00:09:14] The "Taco Bell" Pitch—how guest pitches recycle the same credentials in endless disguises [00:10:42] The fatal mistake podcasters make by engaging with bad pitches (and what it's really costing you) [00:12:10] The single filter that matters when choosing a guest—none of the awards or titles mean a thing! You want these links ...
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How to Eliminate Scheduling Confusion
2026/05/31
Time zones can make or break your remote podcast sessions, and David shares the simple broadcasting trick that keeps interviews and collaborations running flawlessly in this episode of Big Podcast Playbook ...
Big Ideas in This Episode
Beat your competition with a single time zone Avoid calendar chaos—never miss another deadline Why national networks trust Eastern time only The deadly half-hour time zone trap Unify your crew for flawless remote interviews Schedule like the President—control your clock Eliminate confusion, command your podcast workflow
Why You Should Listen
The "single reference clock" secret TV and radio insiders use to crush chaos (and how it can unlock unfair power for your podcast) Why billion-dollar broadcast empires banish time zone confusion—and how to steal their trick for envy-inducing professionalism How missing a remote interview by just 5 minutes can send your reputation careening into podcast purgatory (and the bulletproof fix nobody uses) The invisible mistake almost every podcaster makes when scheduling guests—fix it and watch your interviews run smooth as silk How adopting the "Eastern Time Law" liberates you from endless micro-managing, timezone headaches, and guest drama Why top media pros secretly despise "being polite" with local times—and why following their ruthless example brings ultimate control The lazy podcaster's way to schedule sessions from anywhere—whether you're on a beach or broadcasting from Bangkok The single time zone that wallops the others for commanding attention from advertisers, publicists, and big media decision makers The decadent beauty of living life by an industry clock—and leaving your competition looking like clueless amateurs Why obsessing over everyone else's time zones will keep you broke, overwhelmed, and endlessly apologizing The sneaky force that makes major press conferences, embargoes, and market windows work like secret weapons for those "in the know" How cruise ships and the President himself exploit timezone discipline to keep armies of staff and fans perfectly in line The hidden "herding instinct" that top podcasters use to bend remote guests to their will (without ever seeming pushy) Why a unified clock isn't just about convenience—but about crushing chaos and skyrocketing your perceived authority How a simple calendar habit can let you outmaneuver timezone traps, dodge disastrous mix-ups, and keep every deadline—without even trying
Episode Timestamps
[00:01] Why national broadcast networks ignore their local time zones—and why you should do the same [00:02:19] The secret advantage of using Eastern Time—even if you don't live anywhere near it [00:03:21] The real reason scheduling tools can sabotage your next important collaboration [00:04:23] The chaos caused by "half time zones" (and what to do if you work with someone in India or Pakistan) [00:05:11] Why trying to be considerate with time zones can actually destroy collaboration [00:06:12] The hidden power of Eastern time—for getting embargoed information, press, ratings, and more
You want these links ...
Subscribe to Big Podcast Playbook See Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters
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Podcast reviews
Read Big Podcast Playbook - Grow Your Podcast. Build Your Audience. podcast reviews
Chris of Podtastic Audio 2025/04/30
David Hooper is the best!
Radio background to sound effects to well produced to fantastic information about podcasting. All around an amazing podcast. If you have a podcast or ...
JeffSanders 2025/01/28
Fantastic Podcast About Podcasting!
David knows podcasting, but it’s his marketing skillset that makes this show great. He is also very relatable and I’ve already grown my show from tips...
Zita3x3 2024/12/20
Helpful on All Levels
It’s one thing to know marketing in general. It’s another thing to share marketing ideas tailored to a particular niche. David Hooper excels! Every ep...
FB1223451111 2024/04/12
File format?
Update mid April 2024: I can’t in good conscience follow a podcast about podcasting that is publishing a dead Apple podcast feed for months and doesn’...
Your fairy goodmother 2023/07/25
Hands Down #1 Best Podcast Marketing Show
David delivers the goods! His show allowed me to implement tried and true marketing strategies to my podcast. End result is nothing short of podcast a...
swift22tpd 2023/04/29
It’s not about podcasting
Leave out the politics and talk about podcasting. Nobody cares about your political beliefs and the misinformation you try to spread.
myhistorycanbeatupyourpolitics 2023/01/29
Learning some things and I started podcasting in 2006
I'm one of those 'Class of 2006' folks who started podcasting early. But that doesn't mean I'm doing everything right. This is a great podcast to ge...
Brian Oke 2020/04/12
Pays it forward
David’s podcast has helped me to improve my own podcast. The free downloads from his website are an example of giving first. Thanks David. Brian-Repu...
Strangedunn 2020/02/27
Always delivers
David is the real deal: gives great ideas with a sincere intent of helping the people around him succeed. Podcasters: give a listen. You'll get good i...
organic grill nyc 2019/11/13
Great book ! Great podcast
This book and podcast was very instrumental for us to start our own video podcast ! Thanks so much!
OG TALK NYC
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