Advertise on podcast: The Russell Brunson Show

There’s a dangerous moment in marketing… when a lie gets wrapped so tightly in a feel-good story that people don’t just believe it - they defend it. And this week, I couldn’t shake that feeling as I watched the world celebrate someone whose business model quietly reshaped an entire generation. Not through force… but through framing. Because when you learn how to rename something controversial as something virtuous, you don’t have to convince people anymore - they’ll convince themselves. What you’re about to hear isn’t really about OnlyFans, or even the man behind it. It’s about a pattern - a playbook that’s been running for over 100 years. A playbook that turned cigarettes into symbols of freedom… and is now turning exploitation into empowerment. And once you see how it works, you’ll start recognizing it everywhere - in headlines, in culture, and even inside the marketing strategies we use every single day. Key Highlights: ◼️The “Reframe Formula” that transforms harmful products into movements people proudly support ◼️How Edward Bernays’ “Torches of Freedom” campaign mirrors modern creator economy narratives ◼️The hidden data behind OnlyFans: who actually profits… and who pays the real price ◼️The escalation trap - why platforms reward pushing boundaries further and further ◼️The ethical line every entrepreneur must face when using persuasion at scale At the end of the day, this episode isn’t about judging one platform or one person - it’s about understanding the responsibility that comes with influence. Because the same tools that can build billion-dollar companies… can also destroy lives if used the wrong way. The real question is: when you master the art of persuasion, will you use it to reveal truth… or to hide it? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s a moment when a message stops being information… and starts becoming identity. And when that shift happens, logic doesn’t just lose - it becomes irrelevant. That’s the thread I couldn’t stop pulling on this week. Because what’s unfolding right now isn’t just about war, politics, or headlines… it’s about one of the oldest persuasion frameworks ever created quietly running in real time. And once you see it, you can’t unsee it. In this episode, I break down what I call the “Moral Crusade” technique - how leaders take a cause and elevate it into something sacred. Drawing from Gustave Le Bon’s crowd psychology and the origins of modern propaganda, I show you how identity gets fused with belief… and why that fusion is so powerful it can move people beyond reason. Then I bring it back to what we do as entrepreneurs - because the same psychological drivers behind movements, religions, and even wars… are the exact same ones behind the most successful brands and communities in the world. Key Highlights: ◼️The “Sacred Propaganda” framework and why turning a cause into a belief system changes everything ◼️Gustave Le Bon’s 130-year-old discovery about crowds (and why it still runs the world today) ◼️How identity fusion makes people defend ideas like they’re defending themselves ◼️The real reason movements outperform products (and why logic alone never wins) ◼️The 5-part “Identity Stack” I’ve used to build tribes, not just customers At the end of the day, this episode isn’t about agreeing or disagreeing with what’s happening in the world - it’s about recognizing the pattern underneath it. Because once you understand how identity is shaped, you start to see the same mechanics everywhere… in media, in movements, and inside your own marketing. The real question is: are you consciously building something that empowers people… or accidentally creating something that controls them? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That’s the paradox I couldn’t stop thinking about. Everyone’s arguing over names, sides, and headlines - but they’re missing the real story happening right in front of them. Because when you zoom out, what you’re actually watching isn’t transparency… it’s a masterclass in how information is controlled. And once you see the pattern, you realize this isn’t new - it’s been happening for over a hundred years. In this episode, I break down one of the most powerful persuasion techniques ever created: narrative control. Drawing from the work of Edward Bernays (the father of public relations), I walk you through how the sequence of information - not just the information itself - shapes what people believe. And then I connect it to something way closer to home: your marketing. Because the same exact framework being used to manage global narratives is the one I’ve used to build funnels, create movements, and scale companies to massive levels. Key Highlights: ◼️The 5-step “Narrative Control Sequence” (promise, delay, controlled release, flood, and algorithmic gate) ◼️Why overwhelming people with information can be more effective than hiding it ◼️The real meaning behind “whoever controls the sequence controls the belief” ◼️A wild historical breakdown of how Bernays made the color green fashionable to sell cigarettes ◼️How to ethically apply the same principles inside your funnels, ads, and customer journeys At the end of the day, this episode isn’t about politics or conspiracy theories - it’s about awareness and responsibility. Once you understand how narratives are built, you start to see them everywhere… in the news, in social media, and inside your own business. The real question is: are you intentionally building the world your customers step into… or are you accidentally letting someone else build it for you? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m sharing something I never thought I’d say again… Funnel Hacking Live is coming back. But to really understand why, you have to go back to why we ended it in the first place. For over a decade, FHL wasn’t just an event - it was the heartbeat of an entire movement. And we chose to walk away from it at its peak. Not because it wasn’t working, but because the world had changed. AI is compressing decades into days, and I knew the old playbook wouldn’t build the future. So I stepped back, created space, and started rebuilding everything from the ground up. What I didn’t expect was what happened next. The community didn’t move on. People kept asking for it, talking about it, missing the connection, the energy, and the transformation. At the same time, I was deep in the trenches discovering something new - how funnel hacking combined with AI is changing everything. Faster launches, higher conversions, smaller teams, bigger impact. And that’s when it clicked… we had to come back. Not as a reunion. Not as nostalgia. But as something completely different - an encore event built for the next generation of entrepreneurs. Key Highlights: ◼️Why we ended Funnel Hacking Live at its peak - and what had to change before it could come back ◼️The official announcement of the Funnel Hacking Live Encore event (and why it’s a one-time experience) ◼️How AI is compressing decades of business growth into days - and why most people are still using it wrong ◼️The breakthrough moment where AI + funnel hacking became the ultimate unfair advantage ◼️Behind-the-scenes examples of campaigns built in hours instead of months - and why they outperform everything At the end of the day, this episode isn’t just about bringing back an event - it’s about stepping into a new era. There are moments in your life where everything shifts… before and after. I believe this is one of those moments for entrepreneurs. The return of Funnel Hacking Live isn’t about going backward - it’s about preparing you for what’s coming next. The only question is: will you be in the room when it happens? ◼️https://www.funnelhackinglive.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I’m breaking down something that most people completely miss when they look at big global events. Everyone is arguing about whether a war is right or wrong - but that’s not actually the most important question. The real question is: how did millions of people already agree with it before it even started? I take you behind the scenes of a real-world example and show you exactly how consent is engineered long before any decision is announced. And once you see it, you won’t be able to unsee it. What might surprise you is that the same psychology used to guide public opinion at a massive scale is the exact same psychology behind every great sales funnel, webinar, and presentation. I’ve spent over 20 years studying persuasion - from Edward Bernays to modern-day marketing - and in this episode, I connect the dots between propaganda, influence, and ethical selling. I even break down how I used this exact framework on stage in front of thousands of people to generate millions in sales in just 90 minutes. Key Highlights: ◼️The concept of “manufacturing consent” and how it’s been used for over 100 years to shape public opinion ◼️The 5-step “Consent Ladder” (moral foundation, promise, escalation, emotional lock, and the final move) ◼️Why people rarely make decisions in the moment - and how those decisions are actually pre-engineered ◼️A behind-the-scenes breakdown of how I used the same psychological framework to generate $3M in 90 minutes ◼️The critical difference between manipulation and ethical persuasion - and why intent matters more than technique At the end of the day, this episode isn’t about politics - it’s about awareness. Once you understand how influence really works, you’ll start to see it everywhere… in the news, in marketing, and even in your own decisions. The big question is: does simply knowing the process protect you from it - or are we all still climbing the ladder without realizing it? If you’re an entrepreneur, marketer, or anyone who wants to truly understand human behavior and persuasion, this episode will completely change how you see the world - and how you sell inside of it. ◼️Watch the Secrets of Propaganda: https://www.secretsofpropaganda.com/yt ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sat down with Kaley Chu, and we talked about one of the most powerful personal transformation stories I’ve heard in a long time. Kaley started out extremely introverted, struggling with confidence after immigrating from Hong Kong to Australia. For years she stayed in a small bubble, avoiding conversations and feeling like she didn’t belong - until one moment of embarrassment in a meeting pushed her to do something radical: schedule 100 lunches with 100 strangers. What started as a simple New Year’s resolution turned into a life-changing experiment. Those lunches didn’t just help her learn how to talk to people - they opened doors to mentors, business partners, and opportunities she never imagined. One connection led to writing a book, which led to her first speaking opportunity, which quickly turned into a full-time career traveling and inspiring audiences around the world. It’s a powerful reminder that sometimes the fastest way to change your life is to step outside your comfort zone and start connecting with people. Key Highlights: ◼️The “100 Lunches with Strangers” experiment that helped Kaley overcome extreme introversion and build life-changing relationships ◼️How one unexpected connection encouraged her to write a book - which eventually led to her first speaking opportunities ◼️The behind-the-scenes story of how she transitioned from a shy financial planner to a full-time keynote speaker ◼️The difference between keynote presentations, webinars, and TEDx talks - and why a TEDx talk focuses on a single “idea worth spreading” ◼️How Kaley and her team created the Next Top Speaker competition to give everyday people a platform to craft and share their stories We also talk about why speaking is one of the most valuable skills any entrepreneur can develop, how telling your story can unlock opportunities you never expected, and why the people who succeed are the ones who simply make commitments - and keep them. If you’ve ever wanted to share your message, step onto a stage, or just become more confident connecting with people, this episode will inspire you to start. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sat down with Adam Leeb, the founder of Freewrite, and we went deep into one of the most fascinating product journeys I’ve seen in a long time. If you’ve ever struggled with writing because your brain keeps switching between creating and editing, this conversation is going to hit home. Adam built a completely distraction-free writing device that looks like a modern typewriter - and the whole idea started from a simple conversation about separating the drafting process from editing. What blew my mind is that Adam didn’t set out to build a huge company. He just wanted to make something with his hands. But after a viral moment online and a simple landing page collecting emails, the idea exploded - eventually leading to a Kickstarter launch that took off almost instantly. From working on Wall Street to building hardware from scratch in Asia, Adam’s story is a masterclass in product design, patience, and creating something people genuinely want. Key Highlights: ◼️How a single conversation about “write first, edit later” sparked the idea for a completely new category of writing tools ◼️The viral press moment that sent 100,000+ people to a simple WordPress page and helped generate thousands of email leads before the product even existed ◼️Why dedicated tools can dramatically increase focus (and why laptops are secretly designed to distract you) ◼️The behind-the-scenes process of building a physical product from scratch - including prototypes, tooling, and manufacturing in Asia ◼️How Adam used Kickstarter to validate demand and turn a side project into a real company We also talk about the psychology behind creativity, why separating drafting from editing can dramatically increase your writing output, and how a product designed to do less can actually help you produce more. If you’re an entrepreneur, creator, author, or anyone who struggles to stay focused while writing, this episode will give you a completely different perspective on productivity - and maybe inspire you to rethink the tools you use to create. If you’re serious about writing more, staying focused, and finally finishing that draft you’ve been putting off, check out the distraction-free writing tools Adam built at https://getfreewrite.com/russell ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people skip over the chapter on sexual transmutation in Think and Grow Rich because it feels uncomfortable. I’ll be honest… for years, I did the same thing. But recently, I pulled something fascinating out of my vault - a 1937 issue of Practical Psychology magazine, published the same year Napoleon Hill released Think and Grow Rich. Inside was an article he wrote called “Sex Urge Stimulates Genius.” And it forced me to finally have the conversation most entrepreneurs avoid. Hill makes a bold claim: men seldom succeed before forty - and often not until fifty - because they dissipate their strongest driving force. After studying more than 25,000 people, he believed the highest achievers learned how to redirect their sexual energy instead of constantly releasing it. That idea might sound controversial in today’s world, but the principle underneath it is powerful: if you want extraordinary success, you have to stop chasing pleasure and start channeling energy toward purpose. In this episode, I open up about why this topic makes me uncomfortable… why I avoided teaching it during our Think and Grow Rich Challenge… and why I now believe it’s one of the most misunderstood keys to creativity, drive, and long-term achievement. Key Highlights: ◼️Why Napoleon Hill believed the majority of high achievers don’t “hit their stride” until after forty ◼️The difference between pleasure and fulfillment - and how chasing the wrong one kills momentum ◼️What “transmutation of sexual energy” actually means (without the weird mysticism) ◼️The modern trap of dopamine addiction - from pornography to social media - and how it quietly drains ambition ◼️Lessons from Tim Ferriss’s 30-day “No Beer, No Masturbating” challenge and what happened when people removed instant gratification from their lives At its core, this episode isn’t really about sex. It’s about discipline. It’s about learning to hold tension instead of constantly seeking release. Just like music builds anticipation before delivering the chorus, your life works the same way. When you stop giving away your strongest energy to quick rewards and instead aim it at your mission, your creativity expands, your focus sharpens, and your drive multiplies. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs are dabbling with AI right now… testing prompts, playing with tools, maybe even writing a few emails with it. But what I’ve realized over the last year is this: AI isn’t just a productivity hack. It’s a force multiplier. And if you learn how to feed it the right context and guide it the right way, it can become the most powerful copywriter, funnel builder, and marketing assistant you’ve ever had. In this episode, I’m recording from my sauna (yes, really) and pulling back the curtain on how I’ve been using AI behind the scenes to write long-form VSLs, build entire challenge funnels, craft 100+ email sequences in hours, and even script full webinars in a single afternoon. I share the exact shift that changed everything for me - from asking AI to “write me a VSL” (and getting garbage) to building a process that produces scripts as good as, or better than, what I could write myself. The result? Some of the highest-converting funnels of my entire career. If you’ve been wondering whether AI is just hype - or the biggest opportunity of our lifetime - this episode will open your eyes to what’s actually possible right now. Key Highlights: ◼️The "500 words of context for every 1 word of output" rule that transformed the quality of my AI-written VSLs ◼️How I wrote three 50-page VSLs in a single day, and why they’re performing at the highest level of my career ◼️The funnel-hacking + AI framework I used to reverse-engineer multiple 8-figure challenges and rebuild them in hours ◼️How we used AI-assisted emails, ads, and scripts to create our highest-converting funnel ever ◼️Why I believe the next billion-dollar companies will be run by tiny teams (or even one person) leveraging AI correctly The game has changed. The speed of creation, the volume of output, and the leverage we now have as entrepreneurs is unlike anything I’ve seen in over two decades online. The old way of building companies - with massive teams, long timelines, and slow execution - is disappearing. The entrepreneurs who learn how to think, build, and market with AI won’t just keep up… they’ll dominate. And if you’re willing to dive in and master it, you might just find that your next breakthrough is only one prompt away. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles. Key Highlights: ◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers ◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income) ◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use) ◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA ◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo ◼️How to scale paid workshops without depending on high-intensity organic pushes ◼️The real role of AI in writing, testing, and mass-producing new creative at speed This episode is about business architecture. It’s about understanding that scale isn’t luck - it’s structure. When something stops converting, the answer isn’t panic. It’s new messaging, new angles, new front-end positioning, and smarter leverage. If part one was about identifying bottlenecks, part two is about redesigning the machine. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs don’t struggle because their offer is bad. They struggle because they’re trying to scale without understanding the real leverage points. In this episode, I’m sharing Part One of a live Q&A I did at Scaling Online - where real entrepreneurs brought me their biggest growth bottlenecks, and we broke them down in real time. We talked about certifications, continuity, high-ticket vs. memberships, regulated industries, health offers, and how to generate cash fast without burning money on ads. This isn’t theory. These are tactical, practical shifts that can completely change how you look at scaling - especially if you’re mission-driven and trying to grow without losing your identity. Key Highlights: ◼️Why getting someone to pay is often the most powerful way to actually serve them - and how commitment changes everything ◼️How to structure high-ticket + continuity together to reduce churn and create compounding revenue ◼️What to sell first when you already have an audience (and why you should grab the pile of cash in front of you before trying to scale) ◼️How to create a powerful “myth” or lead-in offer - even in industries where you don’t control the core product ◼️The smartest way to generate $10 - 20K in 30 days without relying on ads ◼️How to separate lead generation from regulated services while still building authority and desire ◼️The real KPI you should track daily if you want predictable long-term growth This episode is about understanding leverage. It’s about realizing that scaling isn’t always about more complexity - it’s about making and keeping commitments, increasing volume strategically, and structuring your offers so your business compounds instead of resets every month. In part two, we’ll go deeper into additional Q&A, more advanced scaling questions, and the next layer of strategic decisions that separate businesses that plateau from businesses that truly take off. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs think their funnel is broken when it doesn’t convert. But after building funnels for over two decades, I can tell you the truth… ninety-nine percent of the time, the funnel isn’t the problem. The problem is we haven’t done the work of testing. The difference between a funnel that struggles and one that scales to millions usually comes down to a few small changes - tested intentionally and consistently. In this episode of The Russell Brunson Show, I pull a classic out of my vault: Tested Advertising Methods by John Caples. This is one of the foundational books that shaped modern advertising and completely transformed how I look at marketing. I share the story of my very first split test - changing nothing but the color of a headline - and how that simple tweak increased conversions by nearly 27%, instantly giving me a “raise” without more traffic, more ad spend, or more work. If you’ve ever wanted to know how to systematically grow your business instead of gambling on guesses, this episode is your blueprint. Key Highlights: ◼️Why 80% of your ad’s success depends on the headline - and how to structure it so it pulls people into the first paragraph ◼️The exact split-testing framework I use inside ClickFunnels to “give myself a raise” every single day ◼️The biggest mistake entrepreneurs make when testing (and why testing more than one variable at a time kills your data) ◼️Why specifics dramatically out-convert generalities - and how one precise headline 3X’d our results ◼️How old-school advertisers risked tens of thousands of dollars per test - and what their discipline can teach us today Testing isn’t just a tactic… it’s a philosophy. It’s the difference between hoping your funnel works and knowing it works. When you understand how to test headlines, offers, and pages the right way, you stop guessing and start engineering growth. John Caples mastered this decades ago, and when you adopt that same mindset, you’ll realize you’re just one split test away from your next breakthrough. ◼️⁠⁠⁠https://russellbrunson.com/notes⁠⁠ ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sat down with Vanessa Van Edwards, and I knew right away this conversation was going to hit differently. I’ve been seeing Vanessa everywhere lately, and when she told me she used funnels and webinars to build her business, my mind was blown. She’s a self-described “recovering awkward person” who turned social anxiety, human behavior research, and relentless testing into a global brand - and along the way, she quietly mastered selling without ever feeling salesy. What fascinated me most wasn’t just her success, but how she got there. Vanessa didn’t chase every platform blindly. She studied people the same way we study funnels. She learned what makes someone trust you, listen to you, and ultimately buy from you - and she applied those principles to webinars, content, books, and partnerships. This episode is a masterclass on communication, charisma, and how deeply understanding people can transform your business Key Highlights: ◼️How Vanessa went from failed book launches and quitting her business to rebuilding everything with webinars, funnels, and aggressively helpful content ◼️Why most entrepreneurs aren’t bad at marketing - they’re under-signaling warmth and competence (and how to fix that) ◼️The real reason some webinars convert for years while others flop, and how balancing credibility with likability changes everything ◼️Her unconventional growth strategy of leveraging platforms (not just social media) like Udemy, MasterClass, and email lists she didn’t own ◼️The exact cues - from voice tone to body language - that instantly increase trust when you’re on stage, on video, or on a sales call We also go deep into her books Captivate and Cues, her upcoming work on conversation, and why charisma isn’t something you’re born with - it’s something you can learn, practice, and systemize. If you’re an introverted entrepreneur, a funnel hacker who loves strategy more than small talk, or someone who knows their message is good but struggles to deliver it confidently, this episode is for you. ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, everything clicks into place. This is the moment where belief turns into inevitability. After a week of learning funnels, sales, leverage, and speed, today’s focus is on what actually determines whether this time will be different - and why so many smart, capable people get stuck right before the breakthrough. This session isn’t about tactics alone; it’s about identity, commitment, and making the shift from “trying” to deciding. McCall, Kathryn, and I walk you through the six missing keys that stop people from ever reaching their first One Comma Club milestone - and how to remove each one for good. From choosing the right long-term path, to becoming resourceful instead of resource-limited, to selling quietly when you need camouflage, this episode is designed to remove every remaining excuse. We also dive deep into courage - those critical 20 seconds that separate people who talk about success from people who create it - and why community is the final force that makes momentum unstoppable. Key Highlights: ◼️The three paths to scaling your funnel skills - and how to choose the one that fits your life and goals ◼️Why resourcefulness, not resources, is the real unlock to funding your next move ◼️How to sell and land clients privately through DMs when you need discretion or confidence ◼️The power of “20 seconds of insane courage” and why hesitation is more dangerous than failure ◼️How commitment and community turn belief into inevitable results This episode is where everything gets cemented. You’re no longer wondering if funnels, selling, or business can work for you - you’re deciding that they will. When the compass is clear, the excuses are gone, and the courage is activated, momentum becomes unavoidable. This is the point where success stops being a hope and starts becoming a process you can’t unsee. ◼️⁠https://onecommaclub.com⁠ ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we shift gears from effort to leverage - and focus on the fastest path to results once you understand funnels and selling: speed. Day four of the challenge is all about shortcuts - not the sketchy kind, but the kind that come from stacking the right tools, systems, and leverage so you can move faster without sacrificing quality. This is the day where everything accelerates. Today, McCall and I break down the “Race to the One Comma Club” by pulling the two biggest speed levers in your business: time and price. You’ll see how AI, when used the right way, can drastically reduce the time it takes to build funnels while simultaneously increasing their quality and value. From creating better offers to building entire funnels in minutes—and even adding recurring services your clients will happily pay for—this session shows you how to compress months (or years) of work into days. Key Highlights: ◼️The two speed levers that determine how fast you reach your first One Comma Club milestone ◼️How to use AI the funnel hacker way by feeding it the right “brain,” not generic prompts ◼️Why higher-quality funnels allow you to charge more—and get paid faster ◼️A behind-the-scenes look at AI-powered funnel building that turns hours of work into minutes ◼️How adding a newsletter and traffic system creates recurring revenue and client “stickiness” This episode is where leverage replaces grind. You’re no longer just learning how to build funnels—you’re learning how to scale your effort, your value, and your income at the same time. When you combine the right strategy with the right tools, speed becomes inevitable. And once you feel that momentum, it’s hard to ever go back. ◼️https://onecommaclub.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices