Advertise on podcast: Brand Builders Lab with Suz Chadwick

I share why a long to-do list leaves you overwhelmed, and the five habits I teach my clients to save hours, get more done and focus on the work that matters. In this episode: Why your brain freezes when you hand it a giant list How to map your list into your week so today only holds what is relevant Why anything under 15 minutes goes to the top How to work out what only you can do and what to outsource Why one source of truth saves you time Resources mentioned: Claude (I use projects to keep my content and sales pages in one place) Notion (where my content ideas and repurposed pieces live) Work with me: I help you build a confidently bold brand that sells for you, and I help you get out of your own way. If you want me in your corner, work with me inside the Brand Accelerator: https://www.suzchadwick.com/amplify

I share why your best content gets scrolled past by the clients you want, and how to fix it by going back to basics. You’ll learn how to map every step between where your client is now and where you are, and how to turn those steps into content that keeps people following you. In this episode: Why the curse of knowledge makes you skip the first steps Three moves to find the steps you’ve forgotten The one question that finds your forgotten steps: “What did I do before that?” How to turn each step into a piece of content that points to the next Why repeating the basics works for beginners and experienced people Resources mentioned: 10 Things You Can Do to Build a Brand That Sells for You Podcast Brand Plan - how to launch your podcast in 30 day! Work with me: If you want help building an authority content engine that brings the right clients in, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify

I share 10 things you can do to build a confidently bold personal brand and attract the clients you want, especially if you feel like you’re posting and creating but nothing is landing. I also share what I’d do differently if you hear this and still don’t act on it. In this episode: Why you need an opinion, and how to find the hill you’ll die on How your brand story makes people remember you Why your message can only be honed when it’s witnessed How to speak at a 15-year-old comprehension level Why sounding like a broken record means it’s working How to sell more with the drive-by offer How to build sexy, profitable systems How to keep your creativity in the age of AI, and why saying yes brings opportunities Resources mentioned: My Spicy Opinions GPT (free) Work with me: If you want help building a brand that sells for you, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify

I share how I built my coaching business on the side while I was still in corporate, and the three steps you can follow whether you’re employed, on a break or running a creative business and ready to get off the tools. You’ll hear how a dining room table and a glass of wine turned into my coaching business. In this episode: How I started while working four days a week, then three, then on long service leave How to create your method: who you help, the problem, the transformation and the process Why I started with a three-month package, and why my first few clients paid less How to decide what you want to be known for and build a personal brand around it The systems that help you scale, and why we get 30% of our clients through the podcast Resources mentioned: My previous video on communicating your value online with confidence Work with me: If you want help building your method, your personal brand and the systems behind your coaching business, I created the Brand Accelerator for experienced business owners ready to do exactly that. Apply here: https://www.suzchadwick.com/amplify

Ever watch other women show up online and wonder how they do it? I share how I coach women to communicate with more confidence on video, audio and in writing. You’ll leave with four practical steps you can start today. In this episode: Why confidence is a skill you build, not a trait you’re born with How to get clear on your message and your opinions Why you need a rep schedule (and how to build one) How to say your message in different ways and test it against head and heart buyers How to break through the fear of showing up Resources mentioned: Spicy Opinions GPT (free): https://www.suzchadwick.com/spicy Work with me: I created the Brand Accelerator for experienced women who want a personal brand that sells for them. If you want to step into your voice with support, come and join me: https://www.suzchadwick.com/amplify

What if the hard things in your business felt lighter before you even started? Suz shares the thinking she’s used to make big leaps, from moving to London at 22 to speaking on a TEDx stage. She gives you a thought audit you can run today. In this episode: Why what you picture ahead of time (future pacing) decides your fear or excitement How to build self-trust using evidence from hard things you’ve already done Why to ask “what is my brain offering me?” and how to decline the offer How to become your own best friend and hype girl Why working as hard on yourself as on your business grows both Work with Suz: Ready to show up with more confidence, visibility and authority in your business? The Brand Accelerator is group coaching for experienced women who want to build a personal brand that attracts clients. Find out more: https://www.suzchadwick.com/amplify

You’ve got leads, but you’re not sure what to market or how to turn them into clients. Suz shares the four actions she runs every month so you always know what you’re doing and when. In this episode: How to set your MEMO (Monthly Energised Marketing Offer) so you know what you’re selling this month Why your lead magnet thank you page needs an offer How a $27 workshop with upsells returned roughly 3 to 4x on ad spend How to plan a conversion event that takes people straight into your offer Why you need to stop assuming people know what you sell Work with Suz: If you want a room that helps you plan, market and sell on repeat every month, the Brand Accelerator is built for that. Find out if it’s right for you: https://www.suzchadwick.com/amplify

Waiting for clarity? Stop. I walk you through the five-step challenge I’m using right now to test what works, build skills and attract the right opportunities. I’m 30 days plus into a daily YouTube experiment, and I share exactly how I run it. In this episode: Why a self-set challenge gets you out of a business rut How to pick a test that leans into what you’re great at How to decide what success looks like The simple system I use to record and publish fast Why deciding beats “maybe”, and how to measure the result Resources mentioned: Brand Builders Lab on YouTube (daily videos) Work with Suz: Want a room full of experienced women testing and building their personal brands alongside you? Join me inside the Amplify Brand Accelerator: www.suzchadwick.com/amplify

You can fix everyone else’s brand, then go blank on your own. Suz explains why it’s so hard to read the label when you’re inside the jar, and how to become your own client so you can market your own business with a system, not guesswork. In this episode: Why experienced experts struggle to market themselves How to run your own business through a yearly evaluation Why blocking out review time turns blind spots into habits How to do a thought audit on the cringe of being seen trying The three questions to answer before you create again Resources mentioned: Client Persona Free Resource: https://leads.suzchadwick.com/personadoc Brand Builders Academy - need to get the foundations in place? - https://www.suzchadwick.com/bba Previous episode: My simple YouTube system Work with Suz: Want a room that helps you build a brand that sells for you and gets you out of your own way? Join the Brand Accelerator: https://www.suzchadwick.com/amplify

I quit YouTube years ago over a DSLR and a slow upload. This month I’m committing to creating more, and I’m sharing the exact system I’m using to make it easy. If you want to show up more online without the overwhelm, this one’s for you. In this episode: Why a public challenge keeps you accountable A camera setup that takes two minutes or less How to build an idea bank from your client calls The Descript, Claude and Reels Edit Engine workflow Why long-form content suits high-ticket offers The three numbers I’m tracking over 30, 60 and 90 days Resources mentioned: DJI Osmo Descript Notion Claude Reels Edit Engine Work with Suz Chadwick: Want a personal brand that sells for you? Join the Brand Accelerator, my group coaching program for experienced business owners. APPLY HERE

Everyone says build a personal brand. Nobody explains how. Suz breaks it into four layers you can start sharing this week, using the knowledge, stories and opinions you already have. In this episode: Professional: share your expertise with real detail Personal: your values, opinions and brand story Passions: the memory markers people link to you Pursuits: take people along while you chase a goal What to do when someone doesn't love your brand Resources mentioned: Free personal brand playbook: https://www.suzchadwick.com/playbook Work with Suz: Ready to build a personal brand that brings in clients? The Brand Accelerator is my high level group coaching program for experts ready to scale - AMPLIFY APPLY NOW

Let's be honest, social media feels like a sea of sameness, and you're probably bored of your own content too. Today' I'm sharing three ways to bring the joy, the personality and the weird back, so you create content you actually want to make. In this episode: Why content that doesn't excite you won't last Step 1: Notice what you love to watch and work out if you could create it Step 2: Find a format that suits your natural way of speaking, and ignore the analytics while you test Step 3: Find your weird and use it to build the personal side of your Brand Stack Why your online self should match the person clients meet in real life Resources mentioned: Free gift from Suz - Download my free Claude AI Client Persona Doc to help you nail your messaging and speak directly the clients you want to attract. Work with Suz: Ready to build a personal brand that sounds like you and attracts the right clients? The Amplify Brand Accelerator is Suz's group coaching program for experienced women who want to build a brand that sells. APPLY NOW

Yapping videos. AI carousels. The same content over and over. I recently fell into what I call the pit of boring despair with my own short-form content, and this episode is the way out. Three things to bring back the personality, the fun and the you factor, so creating stops feeling like a box to tick. In this episode: Why boring content is a self-awareness problem before it's a strategy problem, and my own call-out How to work out what you actually love to consume, and whether you can realistically create it Finding a format that suits your natural way of speaking instead of forcing someone else's Why you should test formats and ignore your analytics for a bit, because reps matter Finding your weird, and why the personal layer of the brand stack is what people remember The gap between how you show up online and who you are in person, and what that costs you Resources mentioned: Free gift: Scalable Expert Playbook Work with Suz: Want to build a personal brand that sells for you, with a content system you don't have to reinvent every week? That's exactly what we do inside The Brand Accelerator. Have a look here: https://www.suzchadwick.com/brand-accelerator

Lisa Messenger is back for second time on the podcast. In this one we skip the origin story and go straight to where she is now: no staff, new revenue streams, two books, a baby on the way and a completely reimagined Collective. Lisa says she's become a beginner again at four things in three years. Motherhood, AI, fiction and retreats. None of them existed in her business before. We get into why she walked away from a business moving 100,000 units a month, and what she built in its place. In this episode: Why Lisa shut down a huge revenue business she hated running, and how she replaced the income Tens of millions in revenue and zero profit, and what she does differently now Running a business with zero staff and a co-founder, and what AI does instead of a team Becoming a certified prompt engineer 23 years into business, and the simple exercise she used to explain AI to her 82 year old mum What she's seeing at her retreats after 28 rounds, including who's still resisting AI and who's flying The new Collective membership, the rooms model, and her first public word on bringing print back Writing fiction badly, learning the craft, and how Matchstick came out of it Resources mentioned: Listen to Episode 30 with Lisa Messenger, Risk & Resilience Her fiction book - Matchstick, out October Lisa's nonfiction book, out April The Collective membership, free 30 day trial for listeners - https://www.suzchadwick.com/collective   Work with Suz: Ready to build a personal brand that actually converts? The Brand Accelerator is my high touch group coaching program for expert women ready to scale. https://www.suzchadwick.com/brand-accelerator

LinkedIn is not my platform, but it is where a lot of my clients are quietly winning work. So I brought in Abbey Naylor from Bold Mood, who helps women founders and creators get seen, known and paid on LinkedIn. We get into what's actually working in 2026, why your profile is holding you back, and how to go from lurker to visible without cringing. In this episode: Why dwell time changed the game, and how carousels and video are winning right now Why copying your Instagram strategy onto LinkedIn falls flat The reach, connect and convert content funnel, and the 50% rule for new accounts Why your profile reads like a CV, and the headline fix that differentiates you Personal brand does not mean personal life, and the filter Abbey uses on every post How to spot the lurkers who are actually your buyers LinkedIn newsletters, and the client of mine with 35,000 subscribers Resources mentioned: Abbey Naylor on LinkedIn     Work with Suz: Ready to build a personal brand that actually converts? The Brand Accelerator is my group coaching program for experienced business owners ready to scale beyond one to one. https://www.suzchadwick.com/brand-accelerator