Advertise on podcast: Found Revenue: Shopify Growth with Bryan Bowman

Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time. Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and larger tables in favor of adding a wine selection, Brian illustrates the costly danger of guessing what your customers want. Stop doing complete site redesigns that confuse your existing buyers and tank your revenue. Instead, it is time to pivot to "Voice of Customer" aligned optimization. In this episode, you will learn: The Problem with CRO: Why making your website "look pretty" by copying other brands is not a sustainable growth strategy. The Listen Phase: How to deploy immediate post-purchase surveys to your existing customers to gather hundreds of data points on exactly why they buy. The Watch Phase: The importance of using heatmaps and screen recordings to track actual buyer behavior and attribute revenue to specific actions. The Ship Phase: How to analyze your treasure trove of data, batch your updates, and run targeted split tests to guarantee positive results. Compounding Growth: How optimizing your site based on customer feedback directly increases your Return on Ad Spend (ROAS), improves email conversions, and drives compounding 5% to 10% month-over-month revenue growth. Stop guessing and start letting your customers write your copy and dictate your site experience. Ready to stop guessing and start scaling? Get expert help implementing Voice of Customer optimization to grow your direct-to-consumer brand by visiting www.FoundRev.com today!

Are you diversifying your Meta Ads by just rotating the format, swapping an image for a video or a carousel but keeping the exact same message? If so, you are missing out on the biggest multiplier in your ad performance. In this episode, Bryan Bowman, founder of FoundRev, breaks down the biggest mistake direct-to-consumer (DTC) brands make with their Meta ad creative. He reveals how to achieve true creative diversification by combining Eugene Schwartz's timeless "5 Levels of Awareness" with cutting-edge AI tools like Claude. Discover how to stop fighting the algorithm and start speaking directly to your customers exactly where they are in their buying journey from completely "Unaware" to "Most Aware." Plus, learn a step-by-step workflow using the latest Shopify and Meta integrations to generate highly targeted, differentiated ad copy in minutes. In this episode, you'll learn: The Format Trap: Why rotating ad formats (images vs. video) isn't enough to scale your campaigns. The 5 Levels of Awareness: A breakdown of Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware buyers complete with real-world ecommerce examples. The Multiplication Strategy: How to combine 5 ad formats with 5 distinct messages to create 25 truly unique ad variations. AI Copywriting Workflows: A practical guide to using Claude AI alongside new Shopify and Meta MCP integrations to automate and scale your messaging. Finding the Signal: How to test your new angles to find the winning "signal" in the marketing noise and gain a massive competitive advantage. Ready to scale your DTC brand? Take your ecommerce growth to the next level and get expert help scaling your direct-to-consumer brand by visiting www.FoundRev.com.

Is your Shopify store stuck at $50k, $100k, or $150k per month? Most brand owners think the solution is more traffic, but the real problem is a "leaky hose." In this episode, Bryan Bowman from Found Rev reveals why doubling your ad spend won't work until you fix the holes in your business. He breaks down the 5 biggest revenue leaks found in hundreds of Shopify audits and provides a step-by-step playbook to plug them for instant profit. In this episode, you'll discover: The "Invisible Offer" Mistake: Why your hero image and tagline are failing to convert visitors. Product Page Optimization: How to turn your PDP into a high-converting landing page using price decoys and bundles. Eliminating "Shipping Shock": The checkout friction fix that transforms a "rip-off" into a deal. The 30% Email Rule: The 6 essential flows (including Win-Back and Browse Abandon) you need to hit 30-40% revenue from email. AOV Acceleration: Tactical ways to increase Average Order Value immediately, including cart drawers and post-purchase upsells. Stop letting revenue fall through the cracks. Tune in to learn how to seal the leaks and scale your store effectively. 🚀 Ready to find the revenue hiding in your business? Visit www.FoundRev.com to learn more about our alphaOS system and how we help brands scale on a performance basis.

Are you focused on the wrong things to grow your Shopify store? In this episode, Bryan Bowman, founder of FoundRev, breaks down the exact "90-Day Revenue Sprint" framework he uses to guarantee clients a minimum 20% revenue increase in their first three months. Bryan reveals the "80/20 of the 80/20" - the critical few actions that drive the massive majority of your results. He argues that most founders try to scale backward by starting with top-of-funnel traffic. Instead, he introduces the "Iceberg" methodology, starting from the bottom of the funnel where the profit actually lives. In this episode, you'll discover: * The "Iceberg" Funnel Strategy: Why you must fix the "bottom of the iceberg" (retention and LTV) before you ever spend a dollar on new traffic. * Step 1 - Retention & Deliverability: How to fix email deliverability, optimize your six core flows, and use the "Nine Word Email" to wake up dead leads. * Step 2 - The "Money Page" CRO Fix: A crash course in optimizing your Homepage, Product Detail Pages, and Checkout to fix throughput before driving traffic. * Step 3 - The "Fast Cash" Promo: Implementing a 4-to-7-day promotion to inject immediate cash flow into the business. * Step 4 - The Offer & Traffic: How to construct a self-liquidating offer that funds your customer acquisition, making your Meta ads (the final step) purely fuel for the fire. Stop wasting budget on ads that lead to a leaky bucket. Tune in to learn how to implement this systematic roadmap today. Ready to scale your brand? Visit www.FoundRev.com to learn how we partner with Shopify brands to drive guaranteed growth.

Stop pouring water into a leaky bucket. Most Shopify founders think they have a traffic problem. In reality, they have a "bucket" problem. In this episode, Bryan Bowman breaks down the 5 specific places where money is silently leaking out of your business. Before you spend another dollar on Meta ads or try to 10x your traffic, you need to plug these holes to capture the revenue that is already hiding in plain sight. You will learn: The Hero Offer Problem: Why your main offer might be killing your margin and how to re-engineer it for higher Average Order Value (AOV). The 3 "Money Pages": The critical mistakes brands make on their Home, Product, and—most importantly—Checkout pages. The Email Gap: Why "set it and forget it" flows in Klaviyo are leaving massive customer LTV on the table. Bundling for Profit: How to use strategic upsells to increase revenue without finding a single new customer. The Metrics That Matter: Why you can't fix what you don't track, and the specific weekly KPIs you need to stop flying blind. This is your step-by-step audit to find the "Found Revenue" inside your store right now. Mentioned in this episode: FoundRev.com

Marketing for Ecommerce is dead. Long live Found Revenue. Welcome to the new era of the show. After a hiatus, I'm back—but the generic marketing advice is gone. In this short announcement episode, I explain exactly why I killed the old show and what you can expect from Found Revenue moving forward. This isn't about Amazon tips, Etsy hacks, or chasing the latest TikTok algorithm. This is for Shopify founders who want to build a serious, predictable sales channel—not just a pretty website. In this episode: The Pivot: Why broad e-commerce advice fails and why we are going all-in on Shopify growth. The "Found Revenue" Philosophy: How to find the hidden money leaking out of your business before you spend another dollar on ads. What to Expect: Weekly episodes on offer creation, conversion rate optimization (CRO), unit economics, and building systems that scale without the rollercoaster. I'm Bryan Bowman—former consulting actuary and founder of FoundRev.com. My brain lives in risk, return, and data, not hype. If you are ready to stop guessing and start engineering growth based on math and metrics, you're in the right place. Subscribe now to catch the first official episode dropping soon. Mentioned in this episode: FoundRev.com

How can you create buzz around your product even if it's not the "sexiest" product to market? My guest, Chris Miller, does an incredible job with this. Lots of actionable takeaways in this one. Video: https://youtu.be/8uAy3WvH3QQ P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Worried about a looming recession? ...or current one, depending on who you ask. Reality is there's good reason to be concerned. However, there's always an answer for those prepared to seize the opportunity. Rob and Melissa help complete newbies start a profitable side hustle and the timing couldn't be better. FYI, this is how I first started selling online over 10 years ago and made over $40k in a year... over 10 years ago! And this still works. Have a listen and implement. Video: https://youtu.be/eYm9Jpv4tRs P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Just recorded another great eCommerce business owner interview... Tracy Gunn is without a doubt an innovator in her business. She's a creative thinker full of incredible ideas and she defines what it takes to succeed as a small business owner.  There's some great takeaways for you and your eCommerce business in this one. Video: https://youtu.be/9C1YcmJXTms P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

I think you're gonna like this one. Camille Beckstrand is one of 6 sisters that runs the company... Six Sisters' Stuff. In this interview she shares how they grew their brand from 0 to 4,000,000 followers organically (that's right zero ads) ...and then went on to make millions in sales. Tons of outstanding takeaways in this one. Here's the video link: https://youtu.be/bjk5u1NgRVU P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

I'm not a fan of hyperbole (aka "lots of hype" to get attention). So, when I say this is the most important Facebook Ads training you'll ever hear, I mean it. To run effective ads (aka "ads that make you money and you can scale") you need to: Save Time Save Money Have quick feedback loops (aka "figure out what's working and what's not as fast as possible) This training will show you exactly how to do that by showing you how to read the key stats in your ad campaigns. Listening is good, but watching this will probably be better: https://youtu.be/7KrJuuGeWV4 P.S. If you like this episode… can you hit the subscribe button and let me know you want more content and training like this? Thank you. Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

If you hang around the internet for a few seconds you'll inevitably run into someone promising to have the "secret to success" or "secret to becoming successful." Turns out there is a "secret"... problem is it's not really sexy and it's hard to hype up because it's almost too simple. Here's the actual secret (based on math and evidence from over 95% of all successful people) Link to the video version of this episode: https://youtu.be/EHpdFwcC1T0 Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

There's lots of numbers to look at when running ads for your eCommerce business. However, only ONE number matters most. Here's the number, how to calculate it and what to do with it: https://youtu.be/2BSQs8OcNuk Link to the video version of this episode: https://youtu.be/2BSQs8OcNuk Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

Your passions can make you rich... but not in the way you've been told.  Here's how my passion for Jiu Jitsu helped me in business and how it will help yours. Link to the video version of this episode: https://youtu.be/pU2xExxoZik Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram

You've heard this number mentioned a million times... whether you sell on Shopify or use Clickfunnels... it's a useless number, but not all hope is lost. Link to the video version of this episode: https://youtu.be/SKU9m9rfOxw Connect With Bryan Bowman www.FoundRev.com Watch New Videos Weekly On YouTube Follow Bryan On Instagram