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How to plan and deliver connected campaigns that create a consistent customer experience and stronger commercial impact. Why integration matters Customers rarely experience a campaign through one channel. They may: Discover through social; Search for more information; Visit the website; Read reviews; Receive email; See retargeting; Speak to sales; Buy elsewhere Customers experience one brand. Organisations often manage several channels. By the end of this podcast, you should be able to: Distinguish multichannel from integrated marketing Build campaigns around customer journeys Give every channel a clear role Maintain one campaign idea across different executions Coordinate timing and handovers Measure combined rather than isolated performance Turn campaign learning into better future planning More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

How to work clearly, respectfully and effectively with people whose assumptions, norms and communication styles may differ from your own. Most workplaces now involve difference: nationality, language, region, generation, profession, hierarchy, team culture and working style. Cross-cultural communication is not just about international work. It is about reducing misunderstanding wherever people bring different expectations into the same conversation. By the end of this video, you should be able to: Recognise how culture shapes communication Avoid stereotyping while noticing useful patterns Adapt communication style with more care Ask better questions when meaning is unclear Handle disagreement, feedback and decisions more thoughtfully Build stronger relationships across difference More content like this at Cambridge Marketing College http://marketingcollege.com/events

Peter believes that most business owners don’t have a growth problem, they have a founder dependency problem. For more than 20 years, he has worked with entrepreneurs across five continents and spent over 60,000 hours inside businesses helping founders build companies that don’t rely on them for every decision, every customer and every problem.
The very business they started for freedom slowly became the thing that owned them. He gave that problem a name: The Hamster Wheel Trap®. It’s the idea behind his bestselling book, YOUR BUSINESS SUCKS – Build a Business That Works Without Destroying Your Life, and it’s the conversation he now has on stages and podcasts around the world. Explore Peter’s Book https://www.amazon.com/dp/B0H465YQMP Watch the Video Peter highlights https://youtu.be/aDpPMBDS_rY?si=nSDz8V2Mq838wHqs Find out More about the Hamster Wheel Trap® https://hamster-wheel-trap.scoreapp.com More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

How to prioritise, plan and keep work moving when everything appears to be happening at once. Why this matters: Running several campaigns simultaneously creates more than a time-management problem. You are balancing: Different objectives; Competing deadlines; Shared resources; Dependencies; Stakeholder expectations; Approvals; Unplanned work Being busy is not the same as having control of the workload. By the end of this webinar, you should be able to: See multiple campaigns as one portfolio of work Prioritise using impact, urgency and dependency Plan capacity more realistically Identify critical deadlines and bottlenecks Reduce unnecessary work in progress Communicate changes before deadlines become problems More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Eight years ago, Denis Henson’s world changed in an instant. A life-altering stroke forced him to stop everything and face a new reality. That wake-up call led to a personal pivot. He committed to seeking the most effective ways to repair and rebuild the human body using the intersection of science and nature. His mission now is to help others move from a state of survival into a state of total vitality. Through his work as an author and researcher, he developed the "Body of Health" Protocol, a framework designed to help everyone to live a longer, healthier, and more vibrant life. Find out more https://www.bodyofhealth.life/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/

By the end, you should be able to: Map a campaign workflow Identify the best AI intervention points Connect AI tasks rather than use them separately Build reusable campaign context Create effective human-AI handovers Introduce automation safely Close the loop between performance and the next campaign decision More content like this at Cambridge Marketing College http://marketingcollege.com/events

Marketing and Commercial Director, Conor Brereton, talks to Neil Wilkins on the podcast about how he sees AI disrupting marketing and business more generally. Neil and Conor discuss having a positive AI mindset, how cost reduction and efficiency using AI can lead to more profit to re-invest, rather than a loss of jobs, and lots more. Connect with Conor https://www.linkedin.com/in/conor-brereton/ Visit Conor's website service for small businesses https://www.basic-bs.co.uk More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/ This podcast episode is served to you by Better Life Elevate Coffee, specialty coffee for a better quality of life https://www.betterlifemomentum.com/better-life-elevate-coffee/

By the end, you should be able to: Understand the difference between authority and influence Identify their real sources of control Build credibility before asking for support Map stakeholders and priorities Use practical influence techniques Challenge constructively Turn ideas into action without waiting for permission More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Today's episode is brought to you by Better Life Elevate Coffee http://betterlifeelevate.com In today's episode of the Neil Wilkins Podcast, Neil talks to Vaibhav "VB" Gupta, Co-Founder of AgentDee, an AI-native performance marketing agency in Bangkok. VB has 13 years experience, scaling growth for fintech, SaaS, and consumer brands, most recently as CMO of DeeMoney. He believes most agencies will not survive the next 3 years, which is inconvenient because he runs one! Connect with VB https://agentdee.ai/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/

Today's guest is David Levine, an Amazon best-selling author, entrepreneur, and customer experience expert who helps businesses get found and keep customers coming back.  Connect with David LevineWebsite: https://iamyourvirtualprofessional.com/ Podcast Resource Page: https://iamyourvirtualprofessional.com/podcast/ Customer Experience & AI Tools: https://iamyourvirtualprofessional.com/elevate-customer-experience/ LinkedIn: https://www.linkedin.com/in/mrdavidjlevine/ Old School Service New School Tools: https://amzn.to/4f1sK8c Follow-Up Helper: https://betterfollowups.com For more content and episodes like this, visit Neil Wilkins Online http://neilwilkins.online

Budgeting is not just about controlling spend.It is about making better choices with limited resources.Strong marketers connect budget to objectives, allocate by evidence and constraint, balance short-term and long-term value, track results, and adjust before money is wasted.The question is not only, “What can we afford?”It is, “What is the best use of what we have?”More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Practical ways to stay focused, consistent and effective when marketing work becomes demanding. Performance under pressure is not about doing more forever. It is about protecting the quality of your work when demands increase. By the end, attendees should be able to: Recognise pressure patterns early Prioritise more effectively Protect focus and consistency Communicate capacity clearly Use practical routines to stay steady Know when pressure needs wider support More content like this at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins shares how to use AI to expand creative thinking, develop stronger campaign concepts and explore more possibilities without losing originality. By the end of this recording, you should be able to: Use AI to explore creative territories rather than generate generic lists Apply proven creative-thinking models with AI Move from audience insight to campaign concept Generate genuinely different alternatives Evaluate ideas systematically Protect brand distinctiveness and originality Use AI responsibly in creative development Moe webinars like this at Cambridge Marketing College http://marketingcollege.com/events

CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions. Strategic focus: Use evidence to justify priorities, budgets and commercial decisions.Tactical focus: Show how daily data work leads to useful action.By the end of this video, you should be able to:Distinguish data, evidence and insightBuild stronger evidence for recommendationsLink insight to actionAvoid weak, biased or vanity evidenceCommunicate findings clearlyDemonstrate data and insight capability at workMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

How to make your brand easier to understand, easier to remember, and easier to choose. Competitive markets are noisy. Customers are busy. Many brands sound similar. Positioning helps people understand: Who you are for; What you help them achieve; Why you are relevant; Why they should choose you. Harvard Business School describes positioning as creating competitive advantage in customers’ minds. By the end of this webinar, you should be able to: Understand positioning and differentiationIdentify competitive alternativesDefine meaningful valueUse distinctiveness to improve memorabilityBuild a practical positioning statementTurn positioning into marketing activity More content like this at Cambridge Marketing College http://marketingcollege.com/events