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Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James. 00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton 00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 02:15 Jen’s Background 02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding 10:17 - 12:56 Welcome to the show, Jen! 12:57 - 17:49 Becoming an Author 17:50 - 23:06 Success Stories from Clients 23:07 - 25:22 Launching a New Brand 25:23 - 27:37 Leveraging Creativity 27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:14 - 31:47 Identifying the Ideal Client 31:48 - 33:53 The Importance of Personal Branding 33:54 - 39:00 Challenges and Opportunities in Marketing 39:01 - 40:14 Building Meaningful Relationships 40:15 - 41:22 Nostalgia Economy 41:23 - 45:55 Recommended Tools for Marketers 45:56 - 51:27 The Role of AI in Content Creation 51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/) 52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! 53:15 - 54:00 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent Hosted on Acast. See acast.com/privacy for more information.

Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO. 00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:08 About Danny 01:09 - 07:15 Marketing Essentials Moment: Change Orders 07:16 - 09:29 Danny, welcome to the show! 09:30 - 11:16 Reddit Marketing Tactics 11:17 - 13:12 Success Story: Protein Bar Brand 13:13 - 17:12 Authenticity in Comments 17:13 - 19:35 Human Intervention in AI 19:36 - 23:39 Reddit User Demographics 23:40 - 25:42 Ideal Brands for Reddit Marketing 25:43 - 26:47 Reddit Advertising Insights 26:48 - 27:25 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 27:26 - 31:22 Budgeting for Reddit Strategy 31:23 - 36:50 The Future of E-commerce and AI 36:51 - 39:09 Average Reddit Users 39:10 - 41:00 Reddit Contents and Resources 41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/ 41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey! 42:52 - 43:38 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen #RedditMarketing #OrganicGrowth #Ecommerce #CaseStudies #Authenticity #MarketingEssentialsMoment #ChangeOrders #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at Level Up with Anna. She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider.   Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations. With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients. 00:00 - 00:15 "Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran 00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 - 01:02 Anna’s Background 01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing 04:28 - 06:13 Welcome to the show, Anna! 06:14 - 08:20 The Importance of Storytelling in PR 08:21 - 10:08 Case Study: Helping a Leader Build Trust 10:09 - 12:24 Door-to-Door Sales: Building Connections 12:25 - 15:30 Creating Thought Leadership and Authority 15:31 - 18:52 Current Trends: Leveraging AI in Marketing 18:53 - 19:28 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 19:29 - 22:11 Mentorship and Inspiration in Anna's Journey 22:00 - 24:23 Challenges in the Evolving Media Landscape 24:24 - 26:00 Marketing Dreams 26:01 - 29:13 Qualifying Leads: The Funnel Process 29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/) 31:21 - 34:14 Building Relationships 34:15 - 37:16 Handling Spam and Fake Leads 37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey! 39:11 - 39:56 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity Hosted on Acast. See acast.com/privacy for more information.

Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it. 00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay 00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:46 - 01:48 About Sara 01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World 07:11 - 09:25 Welcome to the show, Sara! 09:26 - 10:59 Overview of Duct Tape Marketing's Services 11:00 - 12:57 Helping Agencies Transition to Strategy 12:58 - 14:25 The Impact of AI on Marketing 14:26 - 16:35 Success Stories from the Certification Program 16:36 - 18:48 The Origin of Duct Tape Marketing 18:49 - 20:50 John Jantsch's Legacy and Podcast 20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models 22:55 - 25:29 AI's Role in Marketing 25:30 - 26:05 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 26:06 - 29:31 Promoting the Book Launch 29:32 - 31:17 Current Needs and Future Goals 31:18 - 34:50 Recommendations 34:51 - 36:40 Helpful Resources 36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/ 37:09 - 37:51 Final Thoughts 37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 38:22 - 39:08 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #DuctTapeMarketing #Unchained#BookLaunch #MarketingEssentialsMoment #Skepticism #Storytelling #CaseStudies #Testimonials #MarketingModels #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

A rebel with a cause and creative force who transforms both brands and leaders–Amy Vaughan brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, she's created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact.   Today, Amy serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, Amy guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence. 00:00 - 00:22 "When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word networking and I don't like it. But at the end of the day, when I change it to relationship building, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan 00:23 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:42 - 01:45 About Amy 01:46 - 08:45 Marketing Essentials Moment: The Power of User-Generated Content 08:46 - 11:57 Welcome to the show, Amy! 11:58 - 14:04 Career Pivots: Moving to England and Freelancing 14:05 - 19:05 The Birth of Together Digital: Empowering Women in Tech (https://www.togetherindigital.com/) 19:06 - 23:00 The Marketer Collaborative: A New Creative Space 23:01 - 25:01 Fostering Collaboration Over Competition 25:02 - 26:41 The Importance of Networking and Referrals 26:42 - 27:17 Don't Get Left Behind! Join us Thursday, January 15th, 2026, for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 27:18 - 30:17 Building Trust and Support Among Women 30:18 - 32:04 Engaging Events: Masterclasses and Peer Groups 32:05 - 38:09 The Power of Asking for Help 38:10 - 42:14 The Role of Coaching in Employee Development 42:15 - 44:10 Future Aspirations: Creating Inclusive Spaces 44:11 - 46:46 Reflecting on Personal Growth and Community Impact 46:47 - 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/) 47:32 - 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey! 48:09 - 48:55 Join the Marketing Expedition Community today!    Like what you hear, but need more information? Meet with Rhea Allen #BuildingRelationships #CommunityMarketing #MarketingEssentialsMoment #UserGeneratedContent #Networking #EmpoweringWomen #TogetherDigital #Collaboration #Referrals #MindsetShift #SupportingWomen Hosted on Acast. See acast.com/privacy for more information.

Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career.   00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr 00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:55 - 02:23 Wilson’s Background 02:24 - 10:13 Marketing Essentials Moment: Brand Consistency 10:14 - 12:02 Welcome to the show, Wilson! 12:03 - 14:50 Transition from Auto Mechanic to Marketing 14:51 - 17:31 Personal Interests and Hobbies 17:32 - 23:46 Overview of Product Management and Marketing Strategy 23:47 - 27:32 Pricing Strategies and Brand Perception 27:33 - 28:09 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:10 - 35:45 Detailed Product Launch Process 35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/) 39:10 - 45:13 Benefits of Using Zairmail 45:14 - 51:26 Customization Options for Direct Mail 51:27 - 53:16 Finding the Right Tools for the Right Job 53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey! 53:57 - 54:43 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!   #TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools Hosted on Acast. See acast.com/privacy for more information.

Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love. 00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard 00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:56 - 02:13 Shellee’s Bio 02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch 08:47 - 12:45 Welcome to the show, Shellee! 12:46 - 16:12 Starting College Planning Early 16:13 - 17:25 The Role of High School Counselors in College Planning 17:26 - 18:59 Addressing the Fear of Student Debt 19:00 - 23:41 Tips for First-Generation College Students 23:42 - 24:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:18 - 27:22 Finding Legitimate Scholarship Resources 27:23 - 30:14 Differentiating Yourself in College Applications 30:15 - 31:17 The Value of an Outside Perspective 31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/) 32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV) 33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey! 33:42 - 34:28 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips Hosted on Acast. See acast.com/privacy for more information.

Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies. 00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts 00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:50 Todd and Leah’s Background 01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2) 06:42 - 09:40 Welcome to the show, Leah and Todd! 09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship 11:09 - 15:12 Advice for Aspiring Entrepreneurs 15:13 - 17:11 Building an Email List for Success 17:12 - 21:00 Leveraging Organic Traffic Strategies 21:01 - 22:11 Memorable Speaking Engagements 22:12 - 22:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:49 - 24:20 Future Plans and Upcoming Courses 24:21 - 27:00 Working Together as a Couple in Business 27:01 - 29:13 Maintaining Personal Relationships Amidst Business 29:14 - 33:56 Parting Words of Wisdom 33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/) 35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey! 35:47 - 36:33 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess Hosted on Acast. See acast.com/privacy for more information.

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles. 00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin  00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast  00:43 – 01:35 About Jill’s 01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter  10:52 - 13:09 Welcome to the show, Jill!  13:10 - 15:05 Top Tips for Publicity  15:06 - 17:36 Trending Topics in Media  17:37 - 21:22 Resources for Publicity 21:23 - 24:35 Success Stories in Publicity 24:36 - 25:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.   25:12 - 27:56 Power of Publicity 27:57 - 30:27 Career Advice for New Graduates  30:28 - 32:07 Following Your Inspiration  32:08 - 34:02 Challenges in Publicity  34:04 - 35:48 Top of Mind Awareness 35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/)  36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey! 37:43 - 38:29 Join the Marketing Expedition Community today!   Like what you hear but need more information? Meet with Rhea Allen #Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

00:00 - 00:25 "The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:41 Jacob’s Background 01:42 - 06:30 Marketing Essentials Moment: TikTok Shop Trends 06:31 - 08:36 Welcome to the show, Jacob! 08:37 - 12:16 Touring Media Agencies and Learning 12:17 - 15:45 Future Aspirations After Graduation 15:46 - 19:50 Building Business Through Relationships 19:51 - 23:06 Navigating Client Relationships 23:07 - 26:44 Embracing the Uncomfortable 26:45 - 31:40 Challenges in Business 31:41 - 32:16 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:17 - 38:15 Advice for Aspiring Entrepreneurs 38:16 - 43:35 Value of Connection and Storytelling 43:36 - 48:07 Future Plans and Community Connections 48:08 - 49:06 Reach out to Jacob (Live Right Now Podcast) 49:07 - 50:18 Thank you so much, Jacob! Share this podcast, give us a review, and enjoy your marketing journey! 50:19 - 51:05 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #Entrepreneurship #Mindset #Networking #ContinuousLearning #MarketingTips #MarketingEssentialsMoment #TikTokShopTrends #Storytelling #BusinessRelationships #CommunityConnections #AspiringEntrepreneurs #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition. Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads. With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape. 00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:59 Garrett’s Bio 02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client 11:54 - 13:40 Welcome to the show, Garrett! 13:41 - 16:04 Success Story: E-commerce Client Email Marketing 16:05 - 20:00 Strategy Behind Identifying Website Visitors 20:01 - 24:00 Rising Costs of Google Ads and Data Ownership 24:01 - 27:52 AI in Customer Service 27:53 - 32:22 Case Studies 32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel 37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/) 38:13 - 40:40 The Value of Teaching and Learning 40:41 - 45:41 Recommended Tools and Resources 45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey! 46:54 - 47:40 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce Hosted on Acast. See acast.com/privacy for more information.

Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process. 00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris 00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 - 01:23 About Corey 01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups 07:47 - 10:07 Welcome to the show, Corey! 10:08 - 14:10 Success Story: Global Logistics Firm 14:11 - 19:08 The S.T.A.R.T. Planning Process 19:09 - 21:09 Importance of Strategy in Marketing 21:10 - 25:10 Company Structure and Team Dynamics 25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 26:12 - 28:28 Future Growth and Goals 28:29 - 32:02 Tools and Technology in Marketing 32:03 - 40:48 Ethics of Using AI 40:49 - 45:10 Get in Touch with Corey 45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey! 45:33 - 46:19 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven.   After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills. 00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 01:55 Wanda’s Bio 01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3) 07:23 - 09:33 Welcome to the show, Wanda! 09:34 - 13:18 Mindset and Fears in Follow-Up 13:19 - 15:06 Eloquently Persistent Follow-Up 15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management) 18:15 - 21:05 Recommended CRMs 21:06 - 22:07 Expanding to Relationship Retention 22:08 - 22:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:44 - 25:19 Handling Being Ignored in Follow-Up 25:20 - 28:17 Using Multiple Follow-Up Methods 28:18 - 31:41 Humanizing Follow-Up Actions 31:42 - 33:54 Speaking Engagements and Future Plans 33:55 - 38:21 Generating Leads through Cold Calling and Referrals 38:22 - 39:58 Accelerating Word of Mouth Referrals 39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/) 40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey! 42:03 - 42:49 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #CRM #FollowUp #ClientRelationship #MarketingEssentialsMoment #CustomerService #Entrepreneurs #BrandBuilding #KPIs #ROI #MarketingTips #SalesProcess #LeadGeneration Hosted on Acast. See acast.com/privacy for more information.

Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! 00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus 00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:39 - 01:33 Larry’s Background 01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2) 17:33 - 21:04 Welcome to the show, Larry! 21:05 - 23:28 Larry’s Consulting Approach 23:29 - 27:11 Restoring Entrepreneurial Passion 27:12 - 29:47 Consulting Process & Company Culture 29:48 - 32:22 Success Stories 32:23 - 37:38 Marketing Challenges & Awareness 37:39 - 38:15 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 38:16 - 42:23 Networking & Referral Strategies 42:24 - 46:21 Ideal Clients & Business Fundamentals 46:22 - 50:29 Book Writing Process & Purpose 50:30 - 53:03 Book Marketing Strategies 53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true) 54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey! 55:14 - 56:00 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses Hosted on Acast. See acast.com/privacy for more information.

Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think. Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success. 00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis 00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:20 Peter’s Bio 01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency 17:27 - 18:57 Welcome to the show, Peter! 18:58 - 20:52 What is a Fractional CMO? 20:53 - 23:38 Transitioning Clients & Team Development 23:39 - 26:15 Case Study: Wildlife Resort Marketing 26:16 - 29:37 Husband-Wife Team Dynamics 29:38 - 33:56 Podcasting & Personal Branding in Healthcare 33:57 - 34:33 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:34 - 37:34 Repurposing PR & Community Engagement 37:35 - 39:54 Book Writing & Intern Development 39:55 - 42:58 Advice for Marketing Students & New Grads 42:59 - 45:09 Ideal Clients & Expanding Services 45:10 - 46:32 Documentary Projects & Storytelling 46:33 - 47:30 Reach out to Peter 47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey! 48:44 - 49:31 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing Hosted on Acast. See acast.com/privacy for more information.