Advertise on podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting, a full-service agency and fractional CMO partner for local service-based businesses. With over a decade of hands-on experience, Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation. Drawing from his background as a gym owner, firefighter, and faith-driven family man, Sean understands the realities of running a business while juggling life's priorities. His superpower is simplifying marketing, turning confusing tactics into clear, actionable steps that drive real growth. Whether it's through story brand messaging, website design, or sales funnel strategy, Sean empowers business owners to take control of their marketing and become the trusted go-to choice in their market. 00:00 - 00:27 "We are not relying on automation to grow our business. The point of automation and leveraging AI in the business is to capture the people that fell through the cracks. Human touch is still always going to win. I'll die on that hill for a long time. I think that the AI and the automation is great to make sure people don't fall through the cracks. But if you're relying on that and you're frustrated that your business is stagnated, that's because guess what? People love people. People love humans. So be human and connect to those people.” — Sean Garner 00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:46 - 01:44 About Sean 01:45 - 06:42 Marketing Essentials Moment: Universal Commerce Protocol on Google 06:43 - 09:04 Welcome to the show, Sean! 09:05 - 11:15 Effective Marketing Tactics 11:16 - 12:39 Automating Google Reviews 12:40 - 14:27 Search Everywhere Optimization 14:28 - 15:25 Client Onboarding Process 15:26 - 20:07 Understanding Client Goals and Competition 20:08 - 22:52 The Role of Video in Marketing 22:53 - 23:27 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 23:28 - 25:20 Utilizing Testimonials for Credibility 25:21 - 27:44 Leveraging YouTube for SEO 27:45 – 35:07 Tools for Marketing Success 35:08 - 36:07 Reach out to Sean 36:08 - 36:50 Words of Wisdom from Sean 36:51 - 37:06 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey! 37:07 - 37:52 Join the Marketing Expedition Community today! Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #SEO #SearchEngineOptimization #HumanConnection #ContentMarketing #CaseStudies #MarketingEssentialsMoment #UCP #UniversalCommerceProtocol #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information.

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After analyzing more than two dozen established content programs, she identified 40 recurring issues that consistently sabotage performance—and literally wrote the book on how to solve them.   With 20 years of experience in B2B marketing, Lee created an efficient 3x5 content strategy to simplify content marketing, helping busy teams do more with less while finally seeing results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth. 00:00 - 00:20 "So often when I go into a content program there's a person, a leader often, who wants to do something different every week. They want to experiment, they want to pivot, they want to try something new and that is a terrible idea. You make these decisions once and please stick with it for at least six months so you'll know if it worked or not.” — Lee Densmer 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 01:34 Lee’s Background 01:35 - 05:02 Marketing Essentials Moment: AI in Business 05:03 - 06:34 Welcome to the show, Lee 06:35 - 08:07 Memorable Travel Experiences 08:08 - 10:39 Diving into Content Marketing 10:40 - 12:30 The Content Audit Process 12:31 - 14:28 Foundational Decisions for Content Programs 14:29 - 16:03 Balancing Team Capacity with Content Goals 16:14 - 18:38 The Value of Transcription Tools 18:39 - 20:43 Overview of Lee's Book “Content Simplified, The Biggest B2B Content Marketing Mistakes and How to Fix Them” - https://leedensmer.com/book/ 20:44 - 24:30 The Three by Five Framework 24:31 - 26:07 Optimizing for AI and Search Engines 26:08 - 26:44 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:45 - 29:14 Recommended AI Tools for Content Marketing 29:15 - 33:25 Teaching AI Responsibly in Academia 33:26 - 36:01 Integrating AI into Marketing Strategies 36:02 - 39:15 Case Study: Transforming a Content Program 39:16 - 42:25 The Impact of Email Newsletters 42:26 - 43:15 Reach out to Lee 43:16 - 43:39 Final Thoughts and Key Takeaways 43:40 - 44:03 Thank you so much, Lee! Share this podcast, give us a review, and enjoy your marketing journey! 44:04 - 44:50 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #AIinBusiness #ContentAudit #B2B #ContentProgram #EmailNewsletters #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Seth Greene, founder and CEO of Market Domination LLC, is widely recognized as one of the nation’s leading authorities on growing businesses through what he calls “50 Dream Affiliates.” His company earned a spot on the Inc. 5000 list in 2023. A serial entrepreneur, Seth has launched four successful businesses and built a reputation for turning strategic partnerships into real, measurable growth.   Seth is also the co-host of the *Sharkpreneur* podcast alongside *Shark Tank’s* Kevin Harrington. The award-winning show has been ranked as the #6 business podcast to listen to—and perhaps even higher by now! On top of that, Seth is a nine-time bestselling author and a sought-after voice in the media, with features and interviews on NBC News, CBS News, Forbes, Inc., and other major outlets.   In addition, he is the only person in history to have been nominated three consecutive years for the prestigious GKIC Marketer of the Year Award. 00:00 - 00:44 "I think that there are five principles to attracting new customers like magic to your business. I think the really short version of what they are is number one, who's your target market and how laser-focused, micro-niche-specific can you get? Where do they hang out? Where are you going to reach them in an affordable, effective manner? Why should they do business with you as opposed to anyone else? Why are you different? What are you going to do for them? And then how are you going to communicate all of that to the right people in your target market in such a way that gets them to pay attention, raise their hand, say they're interested, and then go through a process so by the time they talk to you, they are pre-qualified, pre-interested, and predisposed to do business with you.” — Seth Greene 00:45 - 01:02 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:03 - 02:05 About Seth 02:06 - 07:42 Marketing Essentials Moment: Building Relationships as Revenue Channels 07:43 - 08:55 Welcome to the show, Seth! 08:56 - 10:34 Success Stories in Marketing 10:35 - 12:04 Common Marketing Mistakes 12:05 - 13:41 Innovative Marketing Techniques 13:42 - 14:43 Ideal Client Profile 14:44 - 15:28 Favorite Marketing Tools 15:29 - 17:05 Recommended Resources and Readings 17:06 - 17:41 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 17:42 - 18:48 Advice for Aspiring Entrepreneurs 18:49 - 19:29 Future Plans and Projects 19:30 - 20:36 Investment Strategies for Business Growth 20:37 - 21:52 Current Challenges in Business 21:53 - 29:42 Surprising Insights from Recent Experiences 29:43 - 30:11 Reach out to Seth 30:12 - 30:39 Thank you so much, Seth! Share this podcast, give us a review, and enjoy your marketing journey! 30:40 - 31:26 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #MarketingTrends #MarketingTactics #IdealClient #MarketingEssentialsMoment #BuildingRelationships #RevenueChannels #MarketingTools #FreshMarketingStrategy #MarketingTips #BusinessGrowth #LeadGeneration Hosted on Acast. See acast.com/privacy for more information.

Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places. 00:00 - 00:46 "Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen 00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:05 - 02:08 Adam’s Background 02:09 - 06:06 Marketing Essentials Moment: Cold Email Outreach 06:07 - 08:08 Welcome to the show, Adam! 08:09 - 10:08 Success Stories: Working with Big Brands 10:09 - 14:00 Common Mistakes in Cold Email Outreach 14:01 - 15:55 The Importance of Patience in Marketing 15:56 - 18:12 Lead Generation and Newsletters 18:13 - 23:10 Capturing First-Party Data Effectively 23:11 - 23:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 23:49 - 27:37 Tools for Email Management 27:38 - 29:06 Timeline for Setting Appointments 29:07 - 31:09 Booking Meetings 31:10 - 33:36 Opt-In vs. Opt-Out: Which is Better? 33:37 - 37:47 Getting Started with Cold Email Outreach 37:48 - 38:25 Reach out to Adam 38:26 - 38:54 Thank you so much, Adam! Share this podcast, give us a review, and enjoy your marketing journey! 38:55 - 39:42 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #EmailMarketing #ColdEmail #MarketingEssentialsMoment #ColdEmailCampaign #EmailMarketingTools #FreshMarketingStrategy #MarketingTips #EmailMarketingTips #Entrepreneurship #Sales #BusinessGrowth Hosted on Acast. See acast.com/privacy for more information.

Callie Zamzow is a fourth-generation leader of the Zamzow family of businesses, which includes Zamzows, a 92-year-old chain of garden and pet supply stores, Dynamite Specialty Products, a 44-year-old manufacturing and distribution company, and a diverse portfolio of real estate holdings. Rooted in tradition but driven by creativity, Callie brings curiosity, grit, and a deep appreciation for laughter to her leadership. 00:00 - 00:42 "We think of our customer base, and we sort of segregate them a lot of times in ages, kind of where they are in the spectrum of life, because, you know, we're selling things for primarily homeowners, but we also sell things for people who are in apartments and that sort of thing. We think about who we're actually talking to. And that's become more and more difficult, I think, as the population is aging, and then we're having newcomers coming in, and the way that they are communicated, too, like how you actually reach these different people. And then even the tactic, you know, just a regular old radio ad works really, really well for one type of person. There's a whole genre of people who don't even listen to the radio anymore.” — Callie Zamzow 00:43 - 01:00 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:01 - 01:56 About Callie 01:57 - 15:36 Marketing Essentials Moment: Generational Marketing 15:37 - 16:52 Welcome to the show! 16:53 - 19:39 Family Business Legacy 19:40 - 22:51 Transitioning Leadership in the Zamzow Family 22:52 - 25:45 Marketing Shifts: Adapting to New Generations 25:46 - 28:02 Product Range and Customer Engagement 28:03 - 34:11 Community Engagement and Newcomer Outreach 34:12 - 34:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:49 - 35:46 Seasonal Marketing Strategies and Events 35:47 - 36:36 Leadership Dynamics: Working with Family 36:37 - 43:02 Upcoming Initiatives and Product Launches 43:03 - 48:16 Innovative Products: The Future of Zamzow's 48:17 - 51:16 New Ways of Marketing 51:17 - 54:02 Delegate to Elevate 54:03 - 56:14 Visit Zamzows Lawn, Garden & Pet 56:15 - 56:35 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 56:36 - 57:23 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #MarketingTips #GenerationalMarketing #Zamzos #FamilyBusiness #MarketingJourney #Podcast #FreshMarketingStrategy #MarketingTrends #Leadership #DelegatetoElevate #MarketingShifts Hosted on Acast. See acast.com/privacy for more information.

Justin Jantz helps leaders and organizations solve complex challenges, strengthen leadership capacity, and develop new ways of thinking that advance people, culture, and performance. Throughout his career—which spans commercial banking, coaching, officiating, teaching, and civic and nonprofit governance—Justin has partnered with teams and individuals across sectors to unlock greater impact and achieve better outcomes.   Today, Justin is transitioning into organizational strategy and leadership consulting, bringing a grounded perspective shaped by real-world execution, intentional leadership, and a people-centered approach. His philosophy is rooted in the belief that people development is organizational development, and that sustainable growth requires both strategic insight and relational intelligence. Justin is passionate about leveraging assessments, coaching, and collaborative frameworks to help individuals and teams navigate change, strengthen culture, and expand their leadership impact. 00:00 - 00:46 "I got offered an opportunity to go and to learn about banking. And I knew nothing about banking at that time. And I'd been recruiting. And I'd built some skills that could potentially come over to banking. Game planning and that kind of strategy and the preparation that goes into a week. A lot of blocking. Blocking and tackling. A lot of fundamental, you know, things that are just, like, good sound fundamentals are applicable across the board.” — Justin Jantz 00:00 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:04 - 02:19 About Justin 02:20 - 06:51 Marketing Essentials Moment: Business Athlete Coach 06:52 - 11:25 Welcome to the show, Justin! 11:26 - 15:16 Entering the Banking World 15:17 - 16:54 Insights in Banking 16:55 - 18:24 Journey into Leadership Consulting 18:25 - 20:01 The Complete Leader Program 20:02 - 23:44 The Importance of Coaching in Business 23:45 - 24:20 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:21 - 25:10 Marketing Journey with Price Associates 25:11 - 29:21 Building Relationships and Networking 29:22 - 32:07 Success and Fulfillment in Coaching 32:08 - 35:36 Understanding DISC Assessments 35:37 - 39:58 Connecting with Potential Clients 39:59 - 46:06 Strategic Advising 46:07 - 49:24 Reach out to Justin 49:25 - 49:58 Thank you so much, Justin! Share this podcast, give us a review, and enjoy your marketing journey! 49:59 - 50:45 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #Leadership #Coaching #BusinessAthlete #TeamDynamics #OrganizationalDevelopment #PoderificStudio #MarketingEssentialsMoment #LeadershipDevelopment #LeadershipCoaching #Marketing #WordofMouthMixer Hosted on Acast. See acast.com/privacy for more information.

Mark Mallchok is the Principal & Chief Event Strategist at Brella Productions, which he co-founded in 1992. A veteran event producer and video director, he has spent more than 30 years creating high-impact corporate meetings and global events for Fortune 100 clients. With a background in theater and film, Mark specializes in audience engagement and designing face-to-face, virtual, and hybrid experiences that support business goals and elevate attendee connection. 00:00 - 00:25 "This is something that most people putting on events forget, but like the connections and the camaraderie and the moments and those people that you meet and then continue on relationships with, that's the reason we're there. And unfortunately, most of the time we try to cram way too much content into our programs and we don't give enough breathing room and opportunity for people to meet each other.” — Mark Mallchok 00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 02:28 Mark’s Background 02:29 - 10:41 Marketing Essentials Moment: Post-event follow-up 10:42 - 12:51 Welcome to the show, Mark! 12:52 - 15:27 Transitioning to Corporate Events 15:28 - 17:03 Recent Projects and Client Experiences 17:04 - 22:10 Engaging Audiences with Technology 22:11 - 24:12 The Power of Storytelling in Presentations 24:13 - 26:47 The F Word: Follow-Up 26:48 - 27:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 27:23 - 32:14 The Challenge of Information Overload 32:15 - 36:06 Creating Engaging Presentations 36:07 - 42:20 Tips for Memorizing Presentations 42:21 - 48:03 Success During the Pandemic: Virtual Events 48:04 - 53:11 The Impact of Virtual Participation on Events 53:12 - 55:28 Reach out to Mark 55:29 - 56:05 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey! 56:06 - 56:52 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #CorporateEvents #VisualStorytelling #VirtualEvents #MarketingEssentialsMoment #FollowUp #HybridExperiences #AudienceParticipation #Networking #FreshMarketingStrategy #MarketingTips #EngagingPresentations Hosted on Acast. See acast.com/privacy for more information.

Chris Rossi is the founder of ClickSluice, a Boise-based digital marketing agency that helps local service businesses grow through SEO, Google Ads, conversion-focused websites, and strategic branding. A Google Ads Certified Partner, Chris also teaches digital marketing for the National Business Institute and has been featured in Law.com, Lawyer Monthly, and Attorney at Work. With a background in marketing and IT, he now focuses on integrating AI into agency operations, building custom tools that improve search visibility, optimize paid advertising, streamline website development, and deliver faster, better results for clients.   Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 20 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat remover. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 00:00 - 00:20 "The days of keyword rankings and blue links and things like that are pretty much gone. And people are asking questions and the AI is answering them. And so, the way to win that, the way forward is, again, it's brand. I keep going back to it, but it's your brand and being kind of present everywhere.” — Chriss Rossi 00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:40 - 03:06 About Chris and Warren 03:07 - 10:17 Marketing Essentials Moment: Top AI Tools for Marketing 10:18 - 11:16 Welcome to the show, Chris and Warren! 11:17 - 13:59 The Impact of AI on Small and Medium-Sized Businesses 14:00 - 18:07 Transition from SEO to Full-Spectrum Marketing 18:08 - 20:01 Overcoming Challenges in Med Spa Marketing 20:02 - 24:01 Brand Presence in AI Search Results 24:02 - 28:11 Leveraging Video Content for SEO and AI 28:12 - 28:46 The Future of AI in E-commerce and Search 28:47 - 29:24 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 29:25 - 34:44 Generative Engine Optimization (GEO) Explained 34:45 - 38:15 Video Content in Marketing 38:16 - 41:13 Protecting Proprietary Information in the Age of AI 41:14 - 44:21 Closing Remarks: Unlock to AI 44:22 - 46:40 Reach out to Chris and Warren 46:41 - 47:02 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey! 47:03 - 47:50 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #SearchEngineOptimization #SEO #GenerativeEngineOptimization #CaseStudies #MarketingEssentialsMoment #AITools #AITrends #DigitalMarketing #AI #Branding #ContentCreation #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results.   Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors.   As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing. 00:00 - 00:40 "It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath 00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:59 - 02:20 About Leslie Galbreath 02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency 17:18 - 20:22 Welcome to the show, Leslie! 20:23 - 23:05 Agency's full-service approach 23:04 - 25:24 Brand identity development process 25:25 - 28:08 Hybrid model culture 28:09 - 30:20 B4B environment 30:21 - 33:34 Strategic alignment in B2B 33:35 - 34:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:12 - 36:52 Decision-making in B2B sales. 36:53 - 39:45 Multi-layered decision-making models 39:46 - 41:57 Intelliquest process 41:58 - 44:14 Voice of the customer insights 44:15 - 48:40 Building trust in marketing 48:41 - 51:23 B4B versus B2B marketing 51:24 - 53:20 dgs Marketing Engineers 53:21 - 53:40 Reach out to Leslie 53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey! 54:09 - 54:55 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #B4BMarketing #BuiltforBusiness #BusinesstoBusiness #MarketingEssentialsMoment #B2BMarketing #MarketingInsights #CustomerInsights #CustomersVoice #FreshMarketingStrategy #MarketingTips #MarketingAgency Hosted on Acast. See acast.com/privacy for more information.

Michelle Choate, MA, CTC, CEC, is a keynote speaker, leadership coach, executive team coach, and organization development consultant with 25 years of experience in organizational culture, individual, and leadership development. Michelle helps people master their self-leadership, effectively taking back their power and maximizing their influence in complex, volatile work environments. Emotional Intelligence is the foundation of Michelle’s approach, to increase self-compassion, self-awareness, and impact. 00:00 - 00:46 "I was working with a team of 13 leaders, I think it was 12 or 13, and did the emotional intelligence assessment with each of them, sat with each of them individually, and did their individual coaching, helped them orient to their opportunities, and then met with them for their first team meeting where I bring them the data and I talk about their goals. and we tidy up and everybody leaves and I'm cleaning and one of the VPs walks back in and it was so cute. He kind of leaned in like he was telling me a secret. He's like, I think I get it. And I'm like, what do you get? He goes, if I behave differently, other people do too. I'm like, tell me more. He goes, I see how I can influence the team. Because everyone thinks it's everybody else.” — Michelle Choate 00:47 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:06 - 01:48 Michelle’s Background 01:49 - 07:14 Marketing Essentials Moment: Incorporating Emotional Intelligence in Marketing 07:15 - 09:49 Welcome to the show, Michelle! 09:50 - 15:43 Emotional intelligence in workplaces 15:44 - 20:20 Team dynamics 20:21 - 23:10 Culture as a business tool 23:11 - 27:12 Emotional intelligence retreats concept 27:13 - 30:24 Personal growth 30:25 - 31:24 Self-compassion 31:25 - 32:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:01 - 35:29 Promoting self-awareness 36:30 - 00:00 Marketing for wellness retreats 42:54 - 00:00 Branding transformational experiences 45:51 - 00:00 Reach out to Michelle 47:12 - 50:04 Promoting Idaho's hidden beauty 50:05 - 50:21 Thank you so much, Michelle! Share this podcast, give us a review, and enjoy your marketing journey! 50:22 - 52:08 Join the Marketing Expedition Community today!    Like what you hear, but need more information? Meet with Rhea Allen #EmotionalIntelligence #Leadership #SelfCompassion #TeamDynamics #MarketingEssentialsMoment #Community #PersonalDevelopment #PersonalGrowth #Teamwork #Coaching #Branding Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 Hosted on Acast. See acast.com/privacy for more information.

Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork.   With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey. 00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis 00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:49 - 01:47 Andy’s Background 01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset 06:51 - 10:07 Welcome to the show, Andy! 10:08 - 13:22 Understanding Client Goals 13:23 - 18:05 The Importance of Case Studies 18:06 - 20:42 Marketing Tactics and Testing 20:43 - 21:42 The Evolution of Modern Marketing Campaigns 21:43 - 22:35 AI Driven Optimization 22:36 - 24:32 The Power of Authenticity 24:33 - 29:09 Stages of A/B Testing 29:10 - 32:46 Budgeting for Marketing Campaigns 32:47 - 33:23 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 33:24 - 35:59 Tools for Website Analytics and Performance Tracking 36:00 - 39:04 CRM and Marketing Automation 39:05 - 42:02 GoHighLevel: A Comprehensive Tool 42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals 44:23 - 45:47 Reach out to Andy 45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey! 46:15 - 47:00 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧   #Authenticity #Testimonials #CaseStudies #MarketingEssentialsMoment #MarketingAsset #ConversionRateOptimization #PerformanceMetrics #AutomatedApproaches #LeadGeneration #MarketingTips #AITools #PPCPitbulls Hosted on Acast. See acast.com/privacy for more information.

Christy Hudson is a passionate and creative graphic designer with a keen eye for detail and a flair for visual storytelling. With over 10 years of hands-on experience in graphic design, she has cultivated an eye for aesthetics and a profound understanding of visual communication. Christy's journey as a graphic designer is fortified by a solid educational foundation, holding a Bachelor of Fine Arts in Graphic Design from Boise State, and she has worked with many local companies to bring their design dreams to life. In addition to her experience in graphic design, her skill set extends beyond design and into the realm of photography, video filming, illustration, and marketing. https://peppershock.com/crew/christy-sipher/ 00:00 - 00:53 "Having inspiration pictures is great because a lot of people don't know design terms or they don't know how to express or communicate what they want.” — Christy Hudson 00:54 - 01:12 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:13 - 02:09 About Christy 02:10 - 08:37 Marketing Essentials Moment: How to work with a Graphic Designer 08:38 - 10:41 Welcome to the show, Christy! 10:42 - 14:50 Favorite Projects at Peppershock 14:51 - 18:46 Social Media and Web Design Projects 18:47 - 20:39 Team Building and Company Culture 20:40 - 21:31 Personality Assessments and Team Dynamics 21:32 - 22:08 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:09 - 25:59 Client Expectations in Graphic Design 25:58 - 28:03 Inspiration and Design Preferences 28:04 - 30:40 The Importance of Simplicity in Design 30:41 - 34:39 Using AI in the Design Process 34:40 - 36:09 Client Collaboration 36:10 - 36:40 Thank you so much, Christy! Share this podcast, give us a review, and enjoy your marketing journey! 36:41 - 37:27 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #GraphicDesign #DesignTips #Collaboration #Branding #EmpathyMapping #Creativity #MarketingEssentialsMoment #ClientExpectations #WebDesign #Collaboration #CreativeProcess Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 Hosted on Acast. See acast.com/privacy for more information.

Jonathan Kazarian is the CEO and founder of Accelevents, a leading event management platform that was recently recognized by Inc. 5000 as one of the top 100 fastest-growing private companies in America. At Accelevents, his visionary leadership and innovative approach have propelled the platform to the forefront of the event technology industry. With a keen focus on driving user engagement and redefining the event experience,   Jonathan's strategic expertise has established Accelevents as a key player in transforming how events are created, marketed, and experienced globally. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND. 00:00 - 00:15 "There's a thousand things you can do around retargeting ads and your email sequences and card abandonment. All of that stuff makes sense and is necessary but it's all secondary to identifying the audience that you want there.” — Jonathan Kazarian 00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:35 - 01:39 Jonathan’s Background 01:40 - 09:27 Marketing Essentials Moment: The Repurposing Ladder 09:28 - 11:18 Welcome to the show, Jonathan! 11:19 - 14:49 Event Marketing Best Practices 14:50 - 16:59 Getting the Right Audience to Events 17:00 - 21:10 Creating Community Through Events 21:11 - 23:52 Successful Event Case Study 23:53 - 24:28 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:29 - 27:16 Ideal Client Profile 27:17 - 29:08 Advice for Aspiring Entrepreneurs 29:09 - 31:07 Integration with Other Tools and CRMs 31:08 - 32:22 Staying Updated on Marketing Trends 32:23 - 33:58 Final Words of Wisdom for Event Planning 33:59 - 34:32 Reach out to Jonathan 34:33 - 34:48 Thank you so much, Jonathan! Share this podcast, give us a review, and enjoy your marketing journey! 34:49 - 35:35 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #EventMarketing #CommunityBuilding #Podcast #MarketingTips #CaseStudies #MarketingEssentialsMoment #RepurposingContent #ContentMarketing #EventManagement #AudienceEngagement #Networking #EventPlanning Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! Hosted on Acast. See acast.com/privacy for more information.

Born in Long Beach, California, Michael Wasick made the move to Boise, Idaho, nearly two decades ago to pursue his education at Boise State University. After graduating, he embarked on a successful real estate career, but his passion for fostering connections in the workplace led him to a new venture.   Three years ago, Michael founded Wobali, a company dedicated to enhancing employee engagement and well-being. Recognizing that many employees feel disconnected from their colleagues and undervalued by their organizations, he set out to create opportunities for teams to bond outside of work. By organizing enjoyable activities, Michael helps facilitate camaraderie and open communication among employees.   His innovative approach not only cultivates happier and healthier workplaces but also reduces turnover and boosts productivity, ultimately saving companies significant costs. With a focus on building meaningful connections, Michael is committed to transforming workplace culture for the better. 00:00 - 00:35 "We know that culture happens whether we want it to or not in companies, and so if you can do things like this to help shape the culture that your company has, that will then make happy campers, happy employees. Happy campers make happy employees. Happy employees can make happy customers.” — Rhea Allen 00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:55 - 02:02 About Michael 02:03 - 03:17 Marketing Essentials Moment: Culture, Branding, and Gameplay 03:18 - 04:29 Defining Company Culture 04:30 - 05:34 The Role of Branding 05:35 - 09:55 The Concept of Gameplay in the Workplace 09:56 - 11:39 Welcome to the show, Michael! 11:40 - 14:20 The Catalyst for Starting Wobali 14:21 - 17:09 The Importance of Employee Relationships 17:10 - 21:31 The Value of Diverse Interests 21:32 - 24:25 Planning Events and Avoiding Pitfalls 24:26 - 26:41 The Financial Impact of Employee Loneliness 26:42 - 27:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 27:18 - 29:29 Engaging Potential Clients 29:30 - 30:59 The Importance of Word of Mouth 31:00 - 32:10 Employee Engagement Issues 32:11 - 34:42 Engaging Remote Teams 34:43 - 35:53 Reach out to Michael 35:54 - 36:47 Fostering Connections in the Workplace 36:48 - 38:43 Thank you so much, Michael! Share this podcast, give us a review, and enjoy your marketing journey! 38:44 - 39:30 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen #EmployeeEngagement #Leadership #HappyEmployees #HappyCustomers #MarketingEssentialsMoment #CompanyCulture #Branding #EmployeeRelationships #EventMarketing #FreshMarketingStrategy #WordofMouthMarketing Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 Hosted on Acast. See acast.com/privacy for more information.

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers.   Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear. 00:00 - 00:42 " The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can tell you a lot about the tastes of your audience. Like, if you make a business show, they're listening to other business shows. Oh, but look, there's also a strong contingent of your audience that's listening to, I don't know, true crime or faith-based shows or something like that. That can give you some insight into who you're dealing with and who you're talking to. And you can use that to inform the content to make it even more relevant to them.” — Jen Moss 00:43 - 00:59 Welcome to Peppershock Media’s Marketing Expedition Podcast 01:00 - 02:53 Jen’s Background 02:54 - 11:39 Marketing Essentials Moment: Understanding KPIs in Marketing 11:40 - 13:37 Welcome to the show, Jen! 13:38 - 15:56 JAR (Job Audience Result) Podcast Solutions 15:57 - 21:49 Case Studies 21:50 - 24:53 Different Types of Podcasts and Their Impact 24:54 - 27:03 Tools and Resources for Podcast Analytics 27:04 - 29:36 Importance of Consumption Rate in Podcasts 29:37 - 30:12 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 30:13 - 32:13 Using Listen Notes and Other Analytics Tools 32:14 - 33:07 Understanding Your Podcast Audience 33:08 - 36:40 Podcast Swaps and Cross-Promotions 36:41 - 39:39 Advice for Starting a Podcast 39:40 - 42:02 Tools for DIY Podcasting 42:03 - 43:48 AI Tools in Podcast Editing 43:49 - 47:03 Audience Growth Strategy 47:04 - 50:03 Paid Media and Podcast Ads 50:04 - 52:40 Real World Promotion and Live Events 52:41 - 53:35 Reach out to Jen 53:36 - 54:09 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! 54:10 - 54:56 Join the Marketing Expedition Community today!   Like what you hear, but need more information? Meet with Rhea Allen Subscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧   #CreativeContent #Podcasting #CaseStudies #PodcastMarketing #MarketingEssentialsMoment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #PodcastAnalytics #AITools #AudienceGrowthStrategy Hosted on Acast. See acast.com/privacy for more information.