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Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. *Check it out here: https://comiclabshop.com *Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) On Today's Show: Your comic is gaining traction — but now readers want answers faster than you can tell the story. Brad and Dave explain why that’s actually a great sign — and how to turn audience curiosity into a powerful engine that keeps readers hooked instead of overwhelming your narrative. PLUS — CONGRATULATIONS TO DAVE KELLETT FOR HIS HUGO AWARD NOMINATION! TOPICS Dave Kellett has been nominated for a Hugo Award How much to share with an eager audience ComicLab Confab (609) DRY-ELB-0 Update: USPS fuel surcharge will *not* affect Media Mail prices New tariff worries NCS conference and Reuben Awards Aug. 6-8, Columbus, Ohio Different ways to present a scene A listener question leads into the episode’s central topic: what to do when a new project suddenly starts attracting attention and readers begin asking lore questions faster than the story can answer them. Brad and Dave frame this as the best possible problem for a storyteller to have — not a crisis, but proof that the story is working. Their advice is to resist the urge to dump exposition too early, and instead use reader curiosity as fuel to keep them engaged and coming back for more. Another listener question asks how to make necessary exposition more entertaining in a history comic, and the hosts widen that into a general storytelling discussion. They explore how to handle “problem panels” — moments where important information must be conveyed, but the raw facts feel static or dull. Their answer is that exposition does not need to be delivered plainly: creators can change the point of view, alter the tone, insert found documents, frame facts through action, or even break into totally different storytelling modes if it makes the comic more engaging. The episode also includes a couple of business updates for cartoonists. Brad shares good news about USPS fuel surcharges not applying to Media Mail, which matters for creators shipping books, while Dave warns that new tariffs may affect imported book shipments and advises cartoonists to build more buffer into Kickstarter budgets for 2026. It’s a practical reminder that making comics also means staying alert to the changing realities of fulfillment and production costs. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. • Check it out at https://comiclabshop.com • Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) The platforms we trusted to grow our audience have pulled the rug out from under us, and it’s time to take that control back. Brad and Dave explore how creators are reclaiming their power by ditching platform dependence, rebuilding direct connections through newsletters, webrings, and other community tools. TODAY'S SHOW Reclaiming Our Power — How Web 1.0 strategies are helping creative pros take back their publishing Huion sponsorship — https://comiclabshop.com See ComicLab LIVE at the National Cartoonists Society Conference and Reuben Awards in Columbus, Ohio, Aug. 6-8 ComicLab Confab (609) DRY - ELB-0 How to fill in story gaps between books Adapting books into comics Dr. Reginald Wigglesby You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Today’s show is sponsored by Huion, makers of the Huion Kamvas 22 (Gen 3) — a 21.5" pen display with a gorgeous 2.5K screen and really smooth performance. Bottom line: it feels great to draw on — and it punches way above its price. • Check it out at https://comiclabshop.com • Use code COMICLAB5 for an exclusive 5% discount! (Valid through June 14th) TODAY'S SHOW How to do a two-page splash page Get your discounted Huion Kamvas 22 (Gen 3) at comiclabshop.com - COMICLAB5 UPDATE: Got a comment for ComicLab? Dial the ComicLab Confab! ‪(609) 379-3520‬... that's (609) DRY ELB-0 NCS in Columbus, Ohio, Aug 6-8 USPS fuel surcharge goes into effect April 26th and ends (maybe?) Jan. 17, 2027 (NOTE: This will not affect Media Mail pricing) Editorial cartoonists on social media What's the deal with Susan MacTaggart? Introducing Dr. Reginald Wigglesby Splash Pages Brad and Dave take a deep dive into splash pages — what they are, how they’ve traditionally been used, and how they function differently in print versus webcomics. They discuss classic first-page splash images as attention-grabbing devices, as well as the practical reality that they can help creators hit deadlines. Dave shares how he uses splash pages sparingly in Drive to give big moments room to breathe, while Brad explains how he uses them consistently at the start of chapters in Evil Inc, both as storytelling tools and promotional assets. The conversation also explores why two-page splash spreads can struggle online — especially on mobile — and reinforces a key principle: a graphic novel page is not the same as a webcomic update, and each must be designed with its medium in mind. ComicLab Confab (Listener Calls) The guys remind listeners about the ComicLab Confab — their voicemail line where creators can call in with questions, comments, or hot takes. It’s an easy, low-pressure way for the community to participate in the show and potentially have their thoughts featured on-air. If you’ve got something to say about comics, business, or creative life, you can dial ‪(609) 379-3520 — that’s (609) DRY-ELB-0. National Cartoonists Society — Columbus, Ohio Brad and Dave highlight the upcoming National Cartoonists Society event in Columbus, Ohio (Aug. 6–8), encouraging cartoonists to attend. They emphasize the value of in-person networking, camaraderie, and professional development that comes from gathering with other working cartoonists — something that can be hard to replicate online. https://nationalcartoonists.com/registration-now-open-80th-reuben-awards-ncs-conference/ USPS Fuel Surcharge Update A practical business note: the USPS fuel surcharge goes into effect April 26 and is expected to run (possibly) through January 17, 2027. This will impact many shipping rates for creators who sell physical goods, though Media Mail remains unaffected. For cartoonists running Kickstarters, online stores, or Patreon rewards, this is a reminder to factor rising shipping costs into pricing and planning. https://about.usps.com/newsroom/national-releases/2026/0325-usps-announces-transportation-related-time-limited-price-change.htm Editorial Cartoonists on Social Media The conversation touches on how editorial cartoonists are navigating social media — including the challenges of visibility, audience building, and platform changes. Brad and Dave reflect on how shifting algorithms and audience behavior can affect political and commentary-based comics, and what that means for creators trying to get their work seen. What’s the Deal with Susan MacTaggart? In a classic ComicLab aside, Brad and Dave riff on the mysterious (and confusing) name “Susan MacTaggart,” using it as an example of how something presented without context can create intrigue — or just bewilderment. It ties back humorously to their broader discussions about clarity, audience expectations, and grabbing attention. Introducing Dr. Reginald Wigglesby The episode also features the introduction of Dr. Reginald Wigglesby — a comedic bit that adds to the show’s ongoing tradition of playful world-building and running gags. It’s a reminder that even in a craft-focused podcast, humor and character bits are part of what makes ComicLab feel like hanging out with friends. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

In this episode, Brad and Dave tackle a question every cartoonist eventually asks: Where should I invest my time and energy? From gallery shows to professional organizations to keeping up with “the kids,” this conversation is packed with practical, experience-tested advice. But first things first! Here's Brad's 2021 blog post about the science behind why vampires don't cast a reflection in a mirror. Are Art Galleries Worth It? A listener asks whether exhibiting in a gallery helps grow a comics career. Key takeaways: • Gallery exposure rarely converts into comic readers • If it’s not clickable, it’s not effective promotion • Sales are often split (sometimes 50/50), cutting into profits • You can usually sell original art more effectively on your own platform • The biggest benefit? Personal satisfaction and a nice ego boost Should Beginners Join Professional Organizations? Brad and Dave revisit a classic question: Are groups like the National Cartoonists Society (NCS) worth it? • 10–15 years ago: Limited practical value• Today: Much more actionable, community-driven, and educational What You Actually Get • Real-world, practical learning (panels, talks, workshops) • Networking with professionals who actually understand comics • Access to events, meetups, and tabling opportunities • Career insight you won’t get from general audiences Pro tip: For younger creators, discounted memberships make this a much easier entry point. ComicLab at the Reubens Brad and Dave will be presenting at this year’s Reuben Awards Weekend, August 6-8 in Columbus, Ohio. Their session: “Actionable Advice in a Time of Change” • Practical, career-focused insights • Guest cartoonists joining a live panel format • A mix of strategy, storytelling, and real-world experience They’ll also be around all weekend — panels, conversations, and (possibly questionable) lunch recommendations. Get on the mailing list so you don't miss out! Call the ComicLab Talkback Line Got a question or something to share? 📞 609-379-3520 That's... 📞 609-DRY-ELB-0 Leave a message and you might hear it on a future episode! Final Thought Whether it’s galleries, organizations, or audience trends, the theme of this episode is simple: Focus on what actually moves your career forward — and don’t confuse visibility with value. Join our comics community  👉 patreon.com/comiclab You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This week on ComicLab, veteran comic artists Brad Guigar and Dave Kellett kick things off a discussion about something every cartoonist wrestles with: work-life balance. If you’re juggling a day job, relationships, and your creative ambitions, Brad and Dave break down practical strategies that actually work — including: • Why consistency beats intensity • How to build a repeatable creative schedule • The power of small, daily wins • And why your health and relationships are just as critical as your drawing skills They also tackle a big-picture career question: What happens when a long-running comic ends? Dave shares his thoughts on winding down Drive, how to retain an audience, and the challenge of transitioning into your next project without losing momentum. Plus: • Smart ways to monetize short comics • Why finished is better than perfect • And how thinking long-term can transform your creative output Whether you’re just starting your first comic or planning your next big move, this episode is packed with actionable advice — and a few chaotic detours along the way. Key takeaway: Three years are going to pass anyway… you might as well have a finished comic at the end of them. Today's Show • UPDATE: Enshittification of Bluesky begins • Work-Life balance • UPDATE: NCS Conference and Reuben Awards • Monetizing short comics • What will Dave do when Drive is over? For more information about joining the National Cartoonists Society, go to https://nationalcartoonists.com/how-to-join/ • Get on the mailing list  • More information on the 27 Club • 80th annual Reuben Awards and NCS Conference — August 6-8, 2026   You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

In this episode of ComicLab, Brad and Dave tackle a surprisingly practical question: How do you start a web ring for comics creators? With social media platforms becoming less reliable for discovery, the classic web ring is making a comeback as a way for creators to promote each other directly. Along the way, the guys discuss audience targeting, technical setup, and why the success of a web ring depends more on community alignment than on code. Plus: tattoo debates, Tolkien romance arguments, and the eternal challenge of drawing the right amount of detail in your comics.  Key  topics How to start a web ring UPDATE: Dave should read Tolkein as a romance How much detail should we include in our drawings? Amazon plagiarism Paid setup Matt Sowers, who created the Hot Box web ring software can install and host the software for you. Contact him at [email protected] $50 — install on your server $100 — hosted setup (includes one year hosting). After that, hosting is $75/year. $75/year — ongoing web hosting for your comic You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Making friends in the comics community can be... complicated. After all, we're kind of an introverted bunch. When it comes to social interaction, Brad and Dave have made all the mistakes, so you don't have to! They'll talk about trying too hard, encountering hostility, and trying to fit into a community that's just not right for you. Speaking of realizing a community isn't a good fit, Dave just found out he was kicked off Amazon. And that's perfectly OK with him. Today's Show UPDATE: Dave has been kicked off Amazon! UPDATE: Our listeners recommend eBay for international shipping Making friends with other cartoonists What can a full-time self-published comic artist expect to earn? Summary In this engaging episode, cartoonists Brad Guigar and Dave Kellett explore the complexities of social interactions within the creative community, the challenges of online publishing, and the evolving role of AI in content moderation. They share personal stories, practical advice, and insights on navigating friendships, social media, and the digital landscape as artists and creators. They share personal stories, industry insights, and humorous banter that will inspire and inform creators at all levels. Key Topics Social interactions among artists and creators Challenges of online publishing and content moderation Strategies for building and maintaining friendships in creative communities The financial realities of full-time cartooning The importance of evolving creatively and professionally Understanding the influence of zeitgeist on comic success You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

What’s the difference between a concept and a conceit — and why does confusing the two quietly sabotage so many comics? In this episode, Brad and Dave break down one of the most important (and misunderstood) distinctions in storytelling. A concept is the engine that drives your story forward. A conceit is a clever wrapper that might look great… but doesn’t go anywhere. If you’ve ever launched a comic that felt strong at first but ran out of momentum, this conversation will hit home. We talk about: Why constraints actually fuel creativity How to test whether your idea has real staying power The danger of building a comic around a gimmick And how to strengthen your story before you spend months drawing it Today's show: A comic without recurring characters UPDATE: ComicLab accent challenge UPDATE: Amazon Advantage UPDATE: DoubleDogBook.com How to do a sarcastic word balloon Takeaways Character design plays a crucial role in storytelling. Comics can thrive without a central protagonist. Idea-driven comics have historical precedence. Naming a comic can be a challenging but essential task. Feedback is vital in the creative process. Constraints can enhance creativity and focus. Monosyllabic titles are often more memorable. A good title can significantly impact a comic's success. The creative journey involves trial and error. Sharing ideas at smaller levels can reveal what resonates. Avoiding sunk cost fallacy is crucial in decision-making. Amazon Advantage can lead to unexpected losses. Understanding the costs of shipping is essential for profitability. Sarcasm in comics requires careful visual and textual cues. Bold lettering can enhance the impact of sarcasm. Walt Kelly's techniques in lettering were innovative but sometimes excessive. Comic creators should consider the visual presentation of dialogue. A well-crafted word balloon can convey emotion effectively. The legacy of past cartoonists informs current practices. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

This week, we welcome the brilliant Dylan Meconis, creator of Queen of the Sea and Bite Me. Here’s what we cover: How most colorists actually break in (hint: it’s not by “murdering another colorist in single combat” — though that was discussed) What “flatting” is — and why it’s often your first step into paid coloring work Why networking is really just “being friends with cartoonists” Portfolio strategy: Why saying “I do everything” is less effective than saying “I do this brilliantly” Analog coloring techniques — watercolor paper, oil-based pencils, and why certain materials go extinct at the worst possible moment The realities of scanning physical art (and why scanners are basically cameras on an arm) How to handle black plates, rich black, and avoiding fuzzy type in print If you’ve ever wondered whether coloring could be an income stream for you — or how to level up your current process — this episode is a masterclass. Products and Programs mentioned on the show Note: Some of the links are affiliate links WildCraft Studio is in Portland, Oregon.  PITT monochrome oil pencils by Faber-Castell Watercolor paints, Daniel Smith brand Watercolor paper (cold press) by Arches White watercolor paper, Dick Blick house brand Epson scanner, Perfection series Epson scanner, Workforce series Colored pencils, Caran d'Ache Summary In this engaging conversation, the hosts welcome cartoonist Dylan Meconis to explore various topics including coloring techniques, the integration of digital and traditional media, and the importance of choosing the right materials for comic creation. Dylan shares insights into her unique artistic process, the challenges of color printing, and the significance of lettering in comics. The discussion also highlights the value of collaboration and the joy of discovering new art supplies. Takeaways Dylan Meconis emphasizes the importance of using various mediums in art. The process of creating 'Queen of the Sea' involved unique coloring techniques. Dylan's artistic process includes both traditional and digital methods. Choosing the right materials can significantly impact the final artwork. Scanners play a crucial role in capturing traditional art for digital use. Lettering is an essential aspect of comic creation that requires careful consideration. Collaboration with other artists can enhance the creative process. Experimenting with different art supplies can lead to unexpected discoveries. Understanding color printing challenges is vital for comic artists. Dylan's approach to art is influenced by her background and experiences.     You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

A listener writes in after a breakup, worried they’ve lost their creative spark for good. Brad and Dave unpack the emotional toll of heartbreak, why creative paralysis is normal, and how time, grief, and self-reflection can ultimately deepen your storytelling. Also: Dave is quitting Amazon Advantage, and he shares why he made that startling decision. Today's Show Comics Will Break Your Heart (and so will dating)Dave Kellett's "Double Dog Dare" bookAmazon AdvantageImposter Syndrome and mental healthTakeaways It's normal to feel creatively blocked after a heartbreak.Finding joy in solitude can help with creativity.Time is essential for healing after a breakup.Navigating international shipping can be complex and frustrating.Mental health is crucial for creative individuals.Imposter syndrome can hinder the creative process.Seeking professional help is important for mental health issues.Weather can significantly affect mood and creativity.Sharing experiences can help others feel less alone.Listener feedback can provide valuable insights for improvement. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

The Mel Brooks documentary, "The 99-Year-Old Man!" holds a lot of wisdom for cartoonists. Speaking of wisdom, it doesn't take much to avoid these common Kickstarter scams. Today's Show What can cartoonists learn from Mel Brooks?KickstarterSummary In this episode of ComicLab, cartoonists Brad Guigar and Dave Kellett discuss the challenges and joys of creativity, drawing inspiration from Mel Brooks' documentary. They explore themes of fear, kindness, and the importance of perseverance in artistic careers. The conversation also touches on the realities of navigating Kickstarter campaigns, including the rise of scams targeting creators. Throughout, the hosts emphasize the power of laughter and the need for support in the creative community. Takeaways Fear is a recurring theme in creativity.The fear of not trying is greater than the fear of failure.Kindness can have a profound impact on artists.Perseverance doesn't mean sticking to what's not working.You can reinvent yourself as an artist at any stage.Kickstarter scams are on the rise; be cautious.Laughter is a powerful tool for change.Support from friends is crucial in creative journeys.It's important to recognize the struggles behind success.Creativity often requires stepping out of comfort zones.    You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Cartoonists Brad Guigar and Dave Kellett dig into the many ways we react to humor — from full-on belly laughs to the silent internal “that was good” response. After that the way, they tackle some big (and surprisingly relatable) topics: Are they actually going to use Patreon Quips?Dave’s Bad 2025 — what went wrong, what he learned, and why it mattersWhy you never stop building an audience, even when things feel “established”And yes… being scared of Reddit comments is universal!Summary In this episode of Comic Lab, hosts Dave Kellett and Brad Guigar dive into the nature of humor in comics, prompted by a listener's question about whether funny comics truly elicit laughter or if they are simply enjoyable. Brad and Dave explore the subjective nature of humor, sharing their own experiences with laughter and recognition of craft in comedy. Next, they delve into the ongoing journey of building and maintaining an audience in the ever-evolving landscape of comics. They emphasize that there is no such thing as a 'built audience.' Audience engagement is a continuous process that requires constant effort and adaptation. Drawing on the metaphor of the Ship of Theseus, they discuss how creators must regularly replace and update their strategies to keep their audience engaged, acknowledging that audience members may leave for various reasons, including life changes or simply forgetting about the content. The conversation also touches on the emotional toll of negative feedback, particularly on platforms like Reddit, where creators often face harsh criticism. Brad and Dave share personal anecdotes about dealing with trolls and the importance of focusing on the positive aspects of audience engagement. They conclude by reinforcing the idea that the creative journey is ongoing, and that every creator must continually learn and adapt to thrive in the industry. Takeaways "Not every year is going to be gangbusters."There's no such thing as a built audience; you're always in building mode.Audience engagement is like the Ship of Theseus; it's constantly changing.You should aim to gain 2-6% new audience every month to replace those who leave.Negative comments often come from unhappy individuals; don't take them personally.Every creator must continually learn and adapt to thrive in the industry. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

An online publisher has become the center of some genuinely alarming stories. Brad and Dave break down five hard lessons comic creators can learn when a publisher shows signs of instability, mismanagement, or collapse. Today's Show Five Lessons from a Publisher in CrisisSubmitting your work for awardsSummary Cartoonists Brad Guigar and Dave Kellett explore the importance of owning and controlling one's career in the comic industry. They discuss the need for business acumen among cartoonists and the risks of signing contracts. The conversation emphasizes the value of learning from mistakes in self-publishing, the power of transparency among creators, and the benefits of submitting work for awards. Ultimately, they stress that the goal is not independence at all costs, but informed consent in business relationships. Takeaways There is a percentage of humans who can close their nostrils underwater.Cartoonists must be prepared to be business people.Your best defense is often not signing a contract.Mistakes in self-publishing are manageable and teach valuable lessons.Transparency among creators is crucial for success.Experience changes the power dynamic in negotiations.Submitting for awards can provide valuable insights into your work.Reviewing your work helps improve your editorial and aesthetic eye.Self-publishing allows for greater control over your career.Imposter syndrome should not prevent you from submitting your work.  You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

A listener asks: "Should you judge a book by its cover?" Cartoonists Dave Kellett and Brad Guigar say... YES! Next, a cartoonist who is too embarrassed to promote his own work gets some encouragement and words of advice from the veteran comic creators. TODAY'S SHOW Should you judge a book by its cover?Too embarrassed to promoteTakeaways A book's cover plays a significant role in its marketability.It's important to design a cover that reflects the content of the comic.Promoting comics can be challenging, especially in unexpected social situations.Introverts can find it difficult to promote their work in person.Having a decoy website can help ease the promotion process.It's okay to feel uncomfortable discussing your work with strangers.Using humor can help deflect awkward conversations about your work.Online promotion can be more effective than in-person promotion.  You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Starting a webcomic in 2026 isn’t about chasing algorithms or copying what’s popular — it’s about building something sustainable, creative, and yours. In this episode, Brad Guigar and Dave Kellett break down what new cartoonists actually need to focus on in their first years: writing first, consistency over hype, owning your work, and building an audience the right way. You’ll learn why you don’t need Webtoon or Tapas, why monetizing too early can derail your career, how social media really fits into comics growth today, and why a website and mailing list are non-negotiable. This is a marathon mindset episode for creators who want to do comics for the long haul — and do them for love. Getting off on the Right FootDon’t try to “game” your readership. Write about what YOU like. Readers are drawn to a creator’s passion. It doesn’t work the other way around.Building readership takes time and consistency. Creating for love is essential in the early years.Focus on writing as the core of comic creation. They’re called comics readers, not comics lookers. It’s all about the writing.Focus on creating comics for the love of the craft. The first comics may only be seen by you; embrace the process.Mistakes in the early stages are recoverable. Stop fretting over them.Common copyright fears and how to approach themOwn and control your workBuilding an audienceYou do NOT need to be on Webtoon/Tapas. Look at the comics on the front pages of those sites? Does your comic look like those? Is your content similar? If not, you’re not going to fare well there. It’s pretty obvious.Social media presence is still important for comic creators. Today, we recommend Bluesky and Reddit. ComicLab has Collections that provide solid social-media strategies. They’re free to members and available at a one-time fee for others.Be active on social media to build your audience. Follow the Four Cs — Creation, Curation, Commercial, and KindnessHow many updates? FCS — Frequent / Consistent / Significant — there are no magic numbers.Start building your mailing list NOW with a newsletter. This will be increasingly important when you turn to monetization in a few years. You should send every comic out in a newsletter post and you should also post a weekly newsletter of no longer than 500 words per update with BTS content (to the extent you’re comfortable sharing).You need a website. This is not old or outdated — it’s incredibly powerful, and you need to start planning for one now… even if it’s a very bare-bones site. This is a non-negotiable.Consider The 2-2-1 Rule: Two social media platforms, two newsletters (including a free-membership tier on Patreon), one website. Then, use these together to funnel traffic inward towards the website. Later, when you’ve launched monetization, the funnel will direct towards that.Don't listen to your reader; listen to your readersDon’t mistake social media followers for income.MonetizationDON’T START MONETIZING IN YOUR FIRST YEAR. Maybe not even the second. Everything you need to know about crowdfunding is in the name. First comes the crowd, THEN comes the funding. In the first few years, you need to focus on building that crowd. The only thing worse than having no Patreon backers is having ONE Patreon backer. Hundreds of new comic creators have become derailed by focusing on monetization too soon.Comic Cons: We don’t recommend them. They don’t build audience. They don’t have great sales unless you have a lot of merch that *does well as in-person merch* (there’s a difference!). And it’s very hard to make profit unless you can religiously control costs. If you’re making merch to go to the show, you’re doing this all wrong. Psychologically, a lot of folks like to “play” professional cartoonist by exhitibiting.Accepted into show start making stuff to sell.Start planning now for print — hi-res (400+ dpi),  bigger than final size, cmyk, maintain layers, etc. Save in the native software.Marathon thinkingPersistence is key; it's a marathon, not a sprint. If you need a schedule to post regularly, set a schedule and stick to it.Develop your aesthetic by studying good comics.Seek honest feedback to improve your work.Reach out to other comics creators who are doing stuff that’s similar to yours and build networks. You get great rewards when you join the ComicLab Community on Patreon $2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now! Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.