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No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. New episodes drop every Monday and Thursday. Subscribe now and start scaling with clarity and confidence. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.

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Podcast episodes

Check latest episodes from DecaMillionaire Decoded podcast

Why Your Best Clients Never Refer Their Own Family

2026/11/02

Justin covers why clients often will not refer family and friends, even when the work was solid. The episode looks at generational wealth transfer, the gap between being visible and being referable, and why a Memorable Client Journey beats a generic onboarding checklist. Built for owners who want warmer introductions from the people they already serve. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

90-Day Marketing Playbook for Premium Clients

2026/10/26

This episode is a 90-day marketing playbook for financial advisors who want premium clients. Justin walks through Diagnose, Design, and Deliver for advisors stuck between about $1 million and $3 million. The focus is a clear plan you can run in a quarter, not a pile of random tactics. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

Hard Work Got You to $1M. The Framework Gets You to $3M

2026/10/19

Justin talks to financial advisors who hit about $1 million and then stall. Hard work and guesswork stop being enough. He lays out why a framework matters at that stage, and how the borrow, build, and freestyle phases show up when you are trying to grow a practice toward $3 million. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

Renee Russo: Close the Gap Between Your Plan and Your Team

2026/10/15

Justin talks with exit planner Renee Russo about building a business that has a real identity, not just a set of tasks. They dig into the execution gap between what owners say they will do and what actually gets done, and the kind of accountability infrastructure that closes that gap. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

How I Make Clients Rich Against Their Will

2026/10/12

Justin speaks to financial advisors under about $1 million who keep rebuilding the same fragile business. He covers the sandcastle effect, the panic and complacent zones that trap owners, and what it takes to move toward the freedom zone on the path to $3 million and beyond. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

3 Business Models That Build Advisor Enterprise Value

2026/10/05

Justin breaks down three business models for financial advisors: lifestyle, value-creation, and Value-Style. He walks through the tension between income, calendar freedom, and enterprise value, and how the model you pick shapes what your practice can become. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

Mitch Skyar: $500 Launch to a Multi-Million Dollar Exit

2026/10/01

Justin sits down with Mitch Skyar about starting with a $500 launch and building through to a multi-million dollar exit. They cover CEPA work, partners, and a PE roll-up path. The episode is a straight look at what bold moves looked like in practice for someone who built it, scaled it, and sold it. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

Enemies of the DecaMillionaire

2026/09/28

Justin names the traps that keep owners from scaling past $10 million in enterprise value. He uses a coal mine story and a Psalm 23 frame to talk about the mountaintop of want versus the pull of more. The episode is about the enemies that show up when you are trying to build a business worth real money. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

Discovery Meetings That Close Themselves

2026/09/21

Justin walks financial advisors through a discovery meeting process that does more of the closing for you. He covers the DEPTH framework, why referrals stall when discovery is weak, and how a clearer meeting structure supports conversion that can scale. Apply to be a guest: https://www.decamillionairedecoded.com/ Work with Justin: https://relentlessvaluecoaching.com/

Secrets of the Top 1% of Financial Advisors

2026/09/14

In this episode of Decamillionaire Decoded, host Justin Goodbread reveals how the top 1% of financial advisors and business leaders break away from the remaining 99% by operating from an "inner world" of vision, identity, and aligned values rather than reacting to external market conditions. He breaks down why fear of failure, loss of control, and a scarcity mindset hold most professionals back. Justin introduces his actionable "4 Cs" framework - Catch, Confront, Change, and Condition - to help listeners rewire their responses, embrace calculated risks, and build muscle memory through 90-day execution cycles to scale their enterprise value beyond $10M. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

How Financial Advisors Build a Personal Brand

2026/09/07

In this episode of Decamillionaire Decoded, Justin addresses the critical missing link holding financial advisors back from reaching $10M+ enterprise value: personal branding. Moving beyond credentials, marketing, and analytical checklists, Justin explains why true scale requires advisors to drop their technical guard, uncover their unique personal story, and embrace authenticity. He breaks down the core architecture of branding - from establishing your vision and mission to defining values and core promises. By sharing his own journey and practical frameworks, Justin outlines how peeling back personal layers directly drives market distinction, client attraction, and long-term business growth. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

The Top 1% of Financial Advisors

2026/08/31

In this episode of the Decamillionaire Decoded Podcast, host Justin reveals the "dirty little secret" behind the top 1% performers and decamillionaires: a willingness to fail fast and fail often. He breaks down the brutal math of success, explaining why high achievers must embrace high output and low win ratios. Justin outlines the critical "Currency Stack"—story, equity, relationships, and reputation—and shows advisors how to scale using systems, technology, and team alignment. Justin challenges listeners to abandon 30-year mindsets, reverse-engineer 3-year goals into 90-day execution plans, and embrace the reps needed to reach elite levels. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Midas Touch 8: Guard Your Thoughts for Maximum Impact

2026/08/24

In this episode Justin reveals why most business owners struggle to prosper: a lack of disciplined thinking. Drawing on foundational scriptures, Justin explains how your thoughts hold an inevitable trajectory toward either abundance or lack. Learn how to audit your thought life, dismantle limiting beliefs, and renew your mind to unlock biblical prosperity and scale your enterprise. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

The Ultimate Attraction Tool for Financial Advisors

2026/08/17

Most financial advisors rely on easy LinkedIn posts or family Facebook comments, missing out on YouTube - the ultimate client attraction tool. In this episode Justin explains why YouTube is uniquely built to make your long-form content binge-worthy and evergreen, keeping your dream clients watching for hours until they are ready to buy. Justin introduces the Trust Pyramid (Known, Trusted, Desired) and breaks down how to stop making videos about what you want to discuss, shifting instead to what your ideal client is actually searching for. Learn why you don't need fancy cameras or compliance worries, and discover the simple three-step system: Name It, Build It, Film It to turn real client questions into authentic videos that scale your firm's enterprise value. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

$10 Million Happens When You Go Pro

2026/08/10

In this episode Justin addresses why 80% of financial advisors remain stuck in mediocrity - never breaking $1 million in revenue - and reveals the single decision required to "go pro." Drawing on pivotal advice from industry legend Rick Edelman, Justin contrasts amateur practice habits with master-level enterprise thinking. He breaks down the "Go Pro" Standard framework, an approach centered on identity, investment, and infrastructure. Learn how shifting from an advisor-first mindset to a business-owner identity, designing your calendar, and reallocating capital into marketing and team-building can double your firm's enterprise value in 18 to 36 months - all while reclaiming your personal freedom. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Podcast reviews

Read DecaMillionaire Decoded podcast reviews

4.5 out of 5

40 reviews

★★★★★

Gaconlontc 2026/11/04

Gaconlo

The only reason I’m going is to be a part time employee at a restaurant that I

★★★★★

Jackjjjjjj 2026/07/06

Great content

Always great energy and a good man

★★★★★

lilyirelandrose 2026/06/13

Financial Advisor Motivation

I was referred to Justin by a very good friend. Wanted to make sure that before I commit to his full coaching sessions, I get him understand him, and ...

★★★★★

Wesley Young Austin TX 2025/12/09

Beautiful Savage!

I love this podcast! Justine delivers sound actionable, beautiful savage Wisdom. I love the latest episode. Don’t ask can I ask? How can I then asked ...

★★★★★

nickgarofalo 2025/09/29

This guy is on fire … and I love it!

★★★★★

Matt36066 2025/07/15

Profound

Justin is a man of true wisdom and everything that he shares is awesome. I’m so thankful that God is working in his life to make an impact for busines...

★★★★★

PaigeBPodcasting 2022/12/21

Wealth of Information

This podcast is a treasure trove of information for business owners and entrepreneurs. Justin covers a wide array of topics and you’ll find a great ta...

★★★★★

oliviabaker13 2022/04/26

A can’t miss podcast for business owners!

It’s obvious Justin puts extraordinary effort into every single episode of Financially Simple. But what makes this show a true standout is the quality...

★★★★★

Bring It Daily 2022/03/31

Great real world podcast for small business owners!

If you are a small business owner juggling everything it takes to keep things going and that still hasn’t dampened your passion to build value into yo...

★★★★★

Lala@! 2021/03/12

Innovative and Insightful

Justin goes above and beyond to break down complicated issues in growing, managing, and selling small businesses in a way that feels as if you are tal...

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