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★★★★★

4.6

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No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. New episodes drop every Monday and Thursday. Subscribe now and start scaling with clarity and confidence. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.

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Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar

2026/10/01

In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm. Together, they discuss the core realities of scaling a business: knowing when to find complimentary partners, avoiding costly "rabbit hole" distractions, and recognizing when business risk outweighs opportunity. Mitch also addresses the emotional transition of exiting a company, offering practical wisdom on separating personal identity from a business and building transferable enterprise value. DecaMillionaire Decoded Links • LinkedIn: Mitch Skyar • WWW: AFI Strategic Partners • LinkedIn: AFI Strategic Partners • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Enemies of the DecaMillionaire

2026/09/28

In this episode of Decamillionaire Decoded, Justin explores the mental and operational traps that prevent financial advisors from scaling their practice past $10 million in enterprise value. Drawing from a vivid personal experience in a pitch-black West Virginia coal mine and timeless principles from Psalm 23, Justin illustrates how advisors often feel trapped in "darkness" when chasing endless growth targets. Justin breaks down the journey from a "mountaintop of want" to a "mountaintop of more than enough," identifying the seven deadly enemies holding advisors back. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

How Financial Advisors Can Run a Discovery Meeting That Closes Itself

2026/09/21

In this episode Justin reveals how financial advisors can stop endlessly chasing prospects and engineer a "discovery meeting" process that converts up to 80% of leads without relying on owner charisma or decades of experience. He breaks down why the traditional model of relying strictly on referrals leads to stagnation and explains how shifting to an automated, value-driven system builds scalable enterprise value. Justin walks listeners through his "DEPTH" framework - Diagnose, Expose, Picture, Transform, and Hardware - demonstrating how addressing prospect pain points, demonstrating real transformation, and providing key answers prior to the initial meeting empowers junior advisors and drastically boosts AUM conversion. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Secrets of the Top 1% of Financial Advisors

2026/09/14

In this episode of Decamillionaire Decoded, host Justin Goodbread reveals how the top 1% of financial advisors and business leaders break away from the remaining 99% by operating from an "inner world" of vision, identity, and aligned values rather than reacting to external market conditions. He breaks down why fear of failure, loss of control, and a scarcity mindset hold most professionals back. Justin introduces his actionable "4 Cs" framework - Catch, Confront, Change, and Condition - to help listeners rewire their responses, embrace calculated risks, and build muscle memory through 90-day execution cycles to scale their enterprise value beyond $10M. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

How to Build a Personal Brand as a Financial Advisor

2026/09/07

In this episode of Decamillionaire Decoded, Justin addresses the critical missing link holding financial advisors back from reaching $10M+ enterprise value: personal branding. Moving beyond credentials, marketing, and analytical checklists, Justin explains why true scale requires advisors to drop their technical guard, uncover their unique personal story, and embrace authenticity. He breaks down the core architecture of branding - from establishing your vision and mission to defining values and core promises. By sharing his own journey and practical frameworks, Justin outlines how peeling back personal layers directly drives market distinction, client attraction, and long-term business growth. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

The Top 1% of Financial Advisors

2026/08/31

In this episode of the Decamillionaire Decoded Podcast, host Justin reveals the "dirty little secret" behind the top 1% performers and decamillionaires: a willingness to fail fast and fail often. He breaks down the brutal math of success, explaining why high achievers must embrace high output and low win ratios. Justin outlines the critical "Currency Stack"—story, equity, relationships, and reputation—and shows advisors how to scale using systems, technology, and team alignment. Justin challenges listeners to abandon 30-year mindsets, reverse-engineer 3-year goals into 90-day execution plans, and embrace the reps needed to reach elite levels. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

The Midas Touch Part 8: Guarding Your Thoughts for Maximum Impact

2026/08/24

In this episode Justin reveals why most business owners struggle to prosper: a lack of disciplined thinking. Drawing on foundational scriptures, Justin explains how your thoughts hold an inevitable trajectory toward either abundance or lack. Learn how to audit your thought life, dismantle limiting beliefs, and renew your mind to unlock biblical prosperity and scale your enterprise. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

The Ultimate Attraction Tool For Financial Advisors

2026/08/17

Most financial advisors rely on easy LinkedIn posts or family Facebook comments, missing out on YouTube - the ultimate client attraction tool. In this episode Justin explains why YouTube is uniquely built to make your long-form content binge-worthy and evergreen, keeping your dream clients watching for hours until they are ready to buy. Justin introduces the Trust Pyramid (Known, Trusted, Desired) and breaks down how to stop making videos about what you want to discuss, shifting instead to what your ideal client is actually searching for. Learn why you don't need fancy cameras or compliance worries, and discover the simple three-step system: Name It, Build It, Film It to turn real client questions into authentic videos that scale your firm's enterprise value. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

$10,000,000 happens when you "Go Pro"

2026/08/10

In this episode Justin addresses why 80% of financial advisors remain stuck in mediocrity - never breaking $1 million in revenue - and reveals the single decision required to "go pro." Drawing on pivotal advice from industry legend Rick Edelman, Justin contrasts amateur practice habits with master-level enterprise thinking. He breaks down the "Go Pro" Standard framework, an approach centered on identity, investment, and infrastructure. Learn how shifting from an advisor-first mindset to a business-owner identity, designing your calendar, and reallocating capital into marketing and team-building can double your firm's enterprise value in 18 to 36 months - all while reclaiming your personal freedom. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

How to Get Clients From YouTube Without Going Viral

2026/08/03

Many financial advisors view YouTube as stressful and time-consuming, but with just a few hours a week, it can unlock millions in revenue and enterprise value. In this episode, Justin reveals his step-by-step YouTube framework designed to turn casual viewers into ideal clients. Learn how to ditch industry jargon, craft high-converting hooks, guide your avatar with empathy, and construct simple calls-to-action that create binge-worthy content without taking on a full-time media job. DecaMillionaire Decoded Links • YouTube Video Assessment • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

YOU DON'T NEED TO GO VIRAL: How Financial Advisors Build Eight-Figure Practices With the Right Audience, Not the Biggest One

2026/07/27

Stop chasing viral trends and algorithm hacks. In this episode Justin reveals why standard YouTube advice fails financial advisors and explains how to build a high-converting channel tailored for true practice growth. Drawing from his journey scaling and exiting an eight-figure RIA, Justin breaks down the "YouTube Academy" approach. Learn why broad appeal, flashy editing, and viral subscriber counts don't build enterprise value - and why hyper-targeted, problem-solving videos do. Discover the three authentic content sources you already possess so you never run out of ideas, attract your ideal avatar, and turn low view counts into massive revenue. DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

The Leverage Grid: Escaping the Back Office to Scale Your Practice

2026/07/20

Are you drowning in your back office ? Most financial advisors stall not from a lack of marketing, but because they spend 70% of their week trapped in non-revenue-generating administrative weeds . In this episode, Justin introduces the Leverage Grid and the game-changing One-Touch Protocol designed to reclaim five to seven hours of your workweek. By learning how to guard the gate of your time, utilize your team as "ammo," and execute flawless handoffs, you can stop micromanaging and refocus on your highest-value activities. Stop touching tasks multiple times and start scaling your practice toward a multi-million dollar valuation. DecaMillionaire Decoded Links: • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Profiling Your Way To Freedom

2026/07/13

In this episode of the Decamillionaire Decoded Podcast, Justin tackles the scaling bottleneck plaguing financial advisors making under $3 million in revenue . To break out of the daily grind and achieve true freedom, Goodbread introduces a framework mapping the eight core areas of business onto the DISC personality profile . He emphasizes that a CEO's highest-value work is finding clients and solving problems, yet most advisors dilute their hourly worth by performing low-leverage admin and operational tasks . Ultimately, scaling to a multi-million dollar asset requires shifting all beneath-pay-grade tasks to specialized A-players before finally duplicating oneself to step away from day-to-day operations entirely . DecaMillionaire Decoded Links: • Amazon: Your Baby's Ugy by Justin Goodbread • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Scaling from Scratch to a Multi-Million Dollar Machine, with Kyle Kuyat and Jacob Gardner

2026/07/09

In this episode of The Decamillionaire Decoded Podcast, host Justin Goodbread sits down with Kyle Kuyat and Jacob Gardner to discuss breaking through the "advisory doldrums" where 80% of financial advisors stall. After executing a hard reset of their independent RIA, Kyle and Jake scaled their business from just $2,400 in initial monthly revenue to an estimated $2 million top-line run rate, driven by over $1 million in pure planning revenue. DecaMillionaire Decoded Links: • DefiningWealth.com • LinkedIn: Kyle Kuyat • LinkedIn: Jacob Gardner • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Momentum Over Accountability

2026/07/06

Most financial advisors are trained to believe they need accountability partners, deadlines, and standard check-ins to hit their goals . In this episode Justin argues that the exact opposite is true: traditional accountability is what keeps advisors stagnant . While average advisors search for an accountability partner, top-echelon performers seek a grandmaster who can connect the operational pieces to get them unstuck and generate true momentum . DecaMillionaire Decoded Links: • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube

Podcast reviews

Read DecaMillionaire Decoded podcast reviews

4.6 out of 5

36 reviews

★★★★★

Jackjjjjjj 2026/07/06

Great content

Always great energy and a good man

★★★★★

lilyirelandrose 2026/06/13

Financial Advisor Motivation

I was referred to Justin by a very good friend. Wanted to make sure that before I commit to his full coaching sessions, I get him understand him, and ...

★★★★★

Wesley Young Austin TX 2025/12/09

Beautiful Savage!

I love this podcast! Justine delivers sound actionable, beautiful savage Wisdom. I love the latest episode. Don’t ask can I ask? How can I then asked ...

★★★★★

nickgarofalo 2025/09/29

This guy is on fire … and I love it!

★★★★★

Matt36066 2025/07/15

Profound

Justin is a man of true wisdom and everything that he shares is awesome. I’m so thankful that God is working in his life to make an impact for busines...

★★★★★

PaigeBPodcasting 2022/12/21

Wealth of Information

This podcast is a treasure trove of information for business owners and entrepreneurs. Justin covers a wide array of topics and you’ll find a great ta...

★★★★★

oliviabaker13 2022/04/26

A can’t miss podcast for business owners!

It’s obvious Justin puts extraordinary effort into every single episode of Financially Simple. But what makes this show a true standout is the quality...

★★★★★

Bring It Daily 2022/03/31

Great real world podcast for small business owners!

If you are a small business owner juggling everything it takes to keep things going and that still hasn’t dampened your passion to build value into yo...

★★★★★

Lala@! 2021/03/12

Innovative and Insightful

Justin goes above and beyond to break down complicated issues in growing, managing, and selling small businesses in a way that feels as if you are tal...

★★★★★

vitalej17 2020/09/19

SERIOUSLY digging this podcast!!

This podcast is like having a business 101 handbook in your back pocket! Great resource for many things related to small business, especially financia...

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