Advertise on podcast: Around the Barrel with Jack Daniel's

Working with a spirit of innovation involves a constant process of unlearning and relearning. You want to refine what has worked in the past and trim away what is not needed within your new process. When you lay that new template over the business of whiskey production, you also have to factor in the idea of “hurry up and wait” before you can make more changes and move a new product into its final form. On this episode, we talk once again with Master Distiller Chris Fletcher about the brand-new global travel retail (GTR) product American Single Malt finished in Oloroso sherry casks, about how the word “single” doesn’t always correlate with the word “simple,” and about how this new endeavor just might bring about a new set of frequently asked questions, Around the Barrel. 

It's been said that genius is 1% inspiration and 99% perspiration. To develop an understanding of the genius of the spirits space, you’ve got to factor in distillation, fermentation and maybe a little repetition too. On this episode we talk with San Diego-based whiskey influencer Sarah Jeltema, the woman behind the social media handle @whiskynomad, about how asking the right questions of bartenders and distillers spawned her current pursuits, about how the idea of service through spirits has made an impact on the world of first responders and about how sharing the science can enhance the enjoyment of sitting and sipping Around the Barrel.

As much as tradition is a component of what comes out of the  Jack Daniel Distillery, the motto “Every day we make it, we’ll make it the best we can,” absolutely encompasses using new tools as they become available. On this episode, we talk with Melvin Keebler and Donna Willis, two key leaders on the Distillery’s operations team, about new technology the company is using to continue its sustainability climb, about how opportunities for changing processes can still benefit long-time partners who have been comfortable with the way things currently are and about how the wide world of whiskey needs geeks of all kinds, Around the Barrel.

If there’s anything the last three years have taught us, it’s to never overlook the chance to spend a little time away from home. On this episode, we talk with travel and spirits writer Brad Japhe about the state of American whiskey across a variety of ponds, about how patience is paramount whether it’s waiting for whiskey, barbecue or basketball, and about how both consistency and innovation are important pieces when it comes to what emerges from Around the Barrel.

Our enjoyment of so many things in this life tends to come about as a result of happy accidents. Then again, the creation of so many things, like whiskey, came about the same way. They can also emerge from putting aside one pursuit only to pick up another. On this episode, we talk with Matt Porter of the popular YouTube channel, ADHD Whiskey, about how putting down the fishing pole led him to picking up a tasting glass, about how chasing flavor isn’t always the key to enjoying a new whiskey and about how he’s still not entirely certain Lynchburg, Tennessee, isn’t a theme park dedicated to all good things Around the Barrel.

We can all agree that maturity can really only emerge over time. That’s certainly true of both people and whiskey. Most of the time, that maturity process can’t happen all by itself. It needs to be nurtured, monitored, guided and celebrated. On this episode, we talk with Byron Copeland, the Manager of Leadership Acceleration and Maturation Innovation at the Jack Daniel Distillery, about how his experience at both well-established companies and startups meshes well with the world of whiskey, how working your way into a new work family involves quite a bit of listening, and about how paving the way for future leaders to enter the spirits business can be just as important as what goes in and Around the Barrel. 

Regardless of the industry you’re in, there are many factors behind how much you enjoy the gig. When you’re working with your biggest fan, though, it goes a long way into making every day a joy. On this episode, we talk with Lexie Phillips and Josh Phillips, the Jack Daniel Distillery’s current “power couple,” about the new set of limited-edition Distillery Series products that bear their names, about how family got them both to the Distillery and remains a big part of their day-to-day work there, and about how their good-natured rye-valry has kept them both laughing about the long-term project that emerged from Around the Barrel.

For a whiskey as legendary as Jack Daniel’s, it’s only fitting that its first salesman was a man of mythic proportions. But Angelo Lucchesi was exceptional, not for his salesmanship, but for his grace and kindness. On this episode, Jack Daniel’s Historian Nelson Eddy returns to the podcast to share Angelo’s incredible story, from one-time monk to Sinatra’s right-hand man, to building a legacy of decency and respect, Around the Barrel. 

When a company has decades of history and millions of friends, it needs caretakers dedicated to keeping the story straight. Or at least interesting. Thankfully, Jack Daniel’s has had two of the best. On this episode, host Lucas Hendrickson talks with Goose Baxter and Randall Fanning, the two people who have been in charge of keeping the home fires burning for Mr. Jack’s most ardent admirers – the Tennessee Squires, about how frying catfish can lead to a very long career, how what you leave out from a set of instructions can be more important than what you put in, and about how you could possibly encapsulate a lifetime of memories living and working Around the Barrel.

When you do something well and for an extended period of time, two competing thoughts can come into your head: First, if it ain’t broke, don’t break it. And second, let’s see how we can break it…creatively. On this episode of Around the Barrel, we talk with Jack Daniel’s Master Distiller Chris Fletcher about his eventful year, about the three expressions that are relatively new to store shelves but took a long time (on purpose) to get there, and about getting back out in the world after spending the last couple of years at home.

For everything we know with rock-solid certainty about Mr. Jack Daniel and the distillery that bears his name, a thousand more myths have popped up over the years. It’s to be expected when the famous square bottle and iconic black and white label, not to mention the whiskey inside, have touched the farthest reaches of the globe. On this episode, we talk with Nelson Eddy, the distillery’s longtime writer and historian, about the questions he gets posed as the keeper of the distillery’s legend, about the true significance of the Old No. 7, and about how what was true in Mr. Jack’s day largely remains true today when it comes to what’s made in and around the barrel.

Many of us can find the task of keeping our living spaces nice and tidy for even the occasional houseguest daunting. When your job requires being prepared to welcome guests that number well into the hundreds of thousands, it takes a completely different mindset. On this episode we talk with Erik Brown, the new Homeplace Manager for the Jack Daniel Distillery, about trying to bring normalcy into a pursuit that’s far from normal, about using history to inform the future of the visitor experience in Lynchburg, and about how one makes the seemingly incongruous transition from working around the racetrack to working around the barrel.