Advertise on podcast: Proof-of-PR

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Bisher Khudeira, Chief Operating Officer for Stormrake, a brokerage focused on providing clients with a seamless, secure and personalised way to enter into the digital asset markets. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:49 | Who is Bisher Khudeira? 6:38 | Bitcoin is an important component of Stormrake 10:08 | Building reputation early on in Australia 11:57 | Why purchase Bitcoin through Stormrake? 15:43 | Client relationship at Stormrake 19:20 | Lessons on building a resilient business during bear markets 22:31 | BITWIRE AD 26:08 | Brand visibility speaking at Bitcoin 2026 29:32 | Value of personal brand to a business 33:33 | What potential clients should know about Stormrake 37:00 | Stormrake roadmap over next few years ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Bisher Khudeira Links: Website: https://www.stormrake.com/  LinkedIn: https://www.linkedin.com/in/bisher-khudeira/  LinkedIn: https://www.linkedin.com/company/stormrake/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations 🔗 Kelley's Stormrake affiliate link: https://www.stormrake.com/trade/start... (Affiliate link: we may earn a commission if you sign up.) ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Emma Pizzutti, Head of PR at Hype, an award-winning global Web3 marketing agency at the heart of crypto's culture, community and creativity.  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:24 | Who is Emma Pizzutti? 2:36 | What is Hype? 4:37 | Building brand story around technical projects 6:03 | Pitching process to journalists 8:01 | Navigating competitive landscape for earned media 9:41 | Getting stories indexed properly by LLMs 10:50 | How to know when a story line is hot or cold 12:22 | Approaching mainstream media for clients 14:10 | Founder visibility as part of communications strategy 15:32 | Tips for Founders on where to start sharing their thoughts 16:58 | Relationship between community and PR  18:29 | BITWIRE AD 19:45 | How AI indexes earned media and GEO strategy 22:37 | Campaign examples that worked well 25:25 | How Emma structures her own thought leadership 28:00 | How to use AI to curate news story alerts 29:32 | What's next for Emma and Hype? 25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Emma Pizzutti Links: Website: https://www.hy.pe/  LinkedIn: https://www.linkedin.com/in/emmapizzutti/  LinkedIn: https://www.linkedin.com/company/hype-partners/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristin Thompson, Founder of SpeakServeGrow. For 15+ years Kristin has designed live events, sponsorship strategies, webinars, and talks that generate real revenue, not just attention. She recently built Swan Bitcoin's events program from the ground up, including Pacific Bitcoin, which became one of the most well-regarded conferences in the Bitcoin space.      To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:01 | Who is Kristin Thompson? 2:21 | How Kelley and Kristin first met 4:12 | Pacific Bitcoin Festival 5:47 | Good preparation for a conference 7:19 | Good goals for companies attending events 9:40 | Measuring the success of a conference 10:38 | In-person vs. digital community building 12:19 | BITWIRE AD 13:40 | Value of IRL communities in the AI age 14:10 | Most powerful way to express your brand 14:47 | How to create a successful webinar 17:17 | Clients of SpeakServeGrow 19:58 | Examples of manifesting 23:25 | Advice to Founders on events as a growth strategy 25:05 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Kristin Thompson Links: X: https://x.com/SpeakServeGrow  LinkedIn: https://www.linkedin.com/in/speakservegrow/  🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by Eve Smith Davies. She decodes complex tech and builds magnetic brands. As co-founder and Brand Director of UME—a design studio for frontier innovation—she's spent 20 years working at the intersection of technology, sustainability, and systems change across countries, sectors, and challenges. Her specialty is taking complex innovations and making them impossible to ignore. She's partnered with tech leaders and rising stars alike—from Aztec and Mina to NIKE, Hilton, Ocean Conservancy, and Whole Foods Market—to clarify their vision, position their value, and scale their impact across climate tech, tough tech, web3, and AI. A former branding and marketing instructor at Parsons and guest speaker at Columbia and Wharton business schools, she brings strategic rigor, fresh curiosity, and a systems lens to every challenge. Her work has been recognized in Forbes and It's Nice That. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:25 | Who is Eve Smith Davies? 4:00 | How to build a compelling brand 8:48 | Mina story 14:11 | What metrics to measure in Web3 17:23 | How is Web3 brand building different from traditional companies? 21:23 | Research is important in brand building 25:18 | BITWIRE AD 26:33 | When Crypto marketing goes wrong 29:04 | Impact of AI on brands 32:42 | Importance of organization structure 36:35 | Power of brand & thought leadership for Founders 37:56 | Advice to Founders building a brand from scratch 42:30 | Get in touch with Eve & UME 43:13 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Eve Smith Davies Links: X:  LinkedIn: https://www.linkedin.com/in/eve-smith-davies-ume/ LinkedIn: https://www.linkedin.com/company/umexdesign/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Evan calls a soul.md, a structured identity file that teaches AI agents to sound like you. He is also the creator of Opensoul as an 'agency of agents,' built entirely around intelligent automation. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:32 | Who is Evan Drake? 4:07 | Recreating the Marketing stack 6:15 | Soul markdown standard 8:15 | Autonomous Agency of AI Agents 13:15 | Opensoul replaces cost of marketing hires 16:44 | Downtime of Claude AI & problem for businesses 19:20 | AI search optimization 22:14 | BITWIRE AD 26:15 | Placing brands into "high intent" AI conversation 28:05 | AI advertising with LLMs 32:01 | AI conversations on Twitter 33:24 | Will companies begin to pivot their marketing strategies? 41:04 | How should crypto brands think about AI and marketing? 42:54 | How to keep up with Evan Drake 44:50 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Evan Drake Links: X: https://x.com/iamevandrake?s=20 LinkedIn: https://www.linkedin.com/in/iamevandrake/   🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Mike Germano, the self appointed "Chief Marketing Officer of Bitcoin" and founder of the Bitcoin Marketing Department, focused on pushing Bitcoin into the mainstream while helping global brands connect with and market to the Bitcoin community. He is the former President of PubKey and Bitcoin Magazine, and previously served as Chief Digital Officer at Vice Media. At Bitcoin Magazine, Germano led a full scale revival of the brand, relaunching the print magazine, building its live broadcast division, and creating flagship productions including the Live Desk and Halving Live Stream. He expanded the publication into four languages and helped transform it into the leading global Bitcoin media platform. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:36 | Who is Mike Germano? 7:57 | Involvement in Vice and Bitcoin Magazine 10:38 | Putting together the Bitcoin Conference 22:02 | Are top marketing leaders paying attention to Bitcoin? 24:45 | Self-appointed CMO of Bitcoin 34:01 | BITWIRE AD 37:43 | Bitcoin is the #1 open source brand of all time 43:20 | What's next for Mike Germano & the Bitcoin Conference? 46:08 | Contact Mike Germano 46:38 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Mike Germano Links: X: https://x.com/mikegermano  LinkedIn: https://www.linkedin.com/in/mikegermano/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Ivie Satijn, Founder of Somma, a marketing agency that helps build the bridge between Web3 companies and institutional decision makers. Their specialized services include strategy consulting, social media & community management, branding and web design. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:37 | Who is Ivie Satijn? 3:16 | What attracted you to Bitcoin & Blockchain? 4:38 | Regular Web3 Marketing Won't Work 6:05 | Crypto twitter for reaching an institutional audience 8:42 | LinkedIn strategies that work 13:26 | Thought leadership for Clients 14:02 | LinkedIn newsletters & other tools 15:37 | Photo posts perform best 18:06 | Scheduling posts on LinkedIn 18:31 | BITWIRE AD 20:32 | Shifting how people think 28:10 | Earned media strategies targeting institutions 31:54 | Institutional Ethereum dinner at ETHDenver 34:41 | Mistakes tokenization companies make 36:42 | Does mainstream momentum for RWAs make marketing easier? 40:28 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  🔗 Ivie Satijn Links: Website: https://www.sommamarketing.com/ X: https://x.com/IvieSatijn  LinkedIn: https://www.linkedin.com/company/sommamarketing/  LinkedIn: https://www.linkedin.com/in/iviesatijn/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by Actor & Comedian ​​T.J. Miller To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 3:30 | How T.J. Miller got into Bitcoin 9:38 | How do we make Bitcoin more fun & mainstream? 13:50 | Bitcoin Heist movie idea 15:51 | BITWIRE AD 17:07 | Bitcoin is still EARLY 24:52 | How to better educate people on Bitcoin 32:13 | Roasting the Crypto community 37:11 | T.J.'s theory on institutional adoption of Crypto 38:43 | How to make Bitcoin more approachable 40:23 | How did T.J.'s wife get orange pilled? 47:15 | Most successful ways to teach people about Bitcoin 48:44 | Bringing comedy culture to Bitcoin 54:10 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 T.J. Miller Links: Website: https://tjmillerdoesnothaveawebsite.com/ X: https://x.com/nottjmiller YouTube: https://www.youtube.com/channel/UCNNlu-V3izIs8sMRqHdebLQ  Instagram: https://www.instagram.com/teenagemillionaire/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:40 | Who is Kristyna Mazankova? 4:30 | How much has PR shifted the narrative of Bitcoin? 6:29 | Coordinating press for the Bitcoin Conference 10:42 | Challenges of Trump at Bitcoin 2025 conference 17:36 | Why Bitcoin comms strategies can be difficult 22:09 | 1st Bitcoin Major at a University 25:29 | BITWIRE AD 27:08 | PR strategy for BTC Inc 29:02 | Building real relationships with reporters 31:29 | Biggest PR mistake that founders make 35:25 | Why AI will NOT replace human PR professionals 38:30 | How to start a career in Bitcoin PR 41:51 | Don't be scared to share your story 44:51 | What to expect at Bitcoin 2026 34:25 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●   🔗 Kristyna Mazankova Links: X: https://x.com/MaKristyn  LinkedIn: https://www.linkedin.com/in/kristynamazankova/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypto, fintech, and policy, guided by the principle that "everyone is talking, but few people are actually saying something". To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #WhitcroftPR #ProofofPR #Podcast ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 1:25 | Who is Amanda Whitcroft? 2:46 | Building credible narratives 3:44 | How the creator economy is reshaping communications 4:56 | Deciding company voice 5:50 | Client onboarding process 8:12 | "Get to the Point" Podcast 10:06 | Teach thought leadership to technical founders 13:56 | Why founders should use Substack 15:00 | Are LLMs reading what you publish online? 16:11 | BITWIRE AD 18:04 | Tips for founders before hiring a PR firm 21:26 | Which platforms to use for thought leadership 23:09 | Client transformation story 24:44 | Perfecting the elevator pitch 27:17 | Importance of repetition 28:36 | How to balance sudden life events with work 31:31 | Future of Crypto PR over next 5 years 34:25 | Outro ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Amanda Whitcroft & Whitcroft PR Links: Website: https://www.whitcroftpr.com/ X: https://x.com/amandawhitcroft  LinkedIn: https://www.linkedin.com/company/whitcroftpr/  LinkedIn: https://www.linkedin.com/in/amanda-whitcroft-324879164/  Podcast: https://www.linkedin.com/company/gttp-podcast/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com YouTube: https://www.youtube.com/@proof-of-pr  X: https://x.com/ProofOfPR X: https://x.com/MelrosePR  LinkedIn: https://www.linkedin.com/company/melrose-public-relations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast. Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3 and much more! Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps:  0:00 | Intro 1:10 | Who is Dylan Grabowski? 8:40 | What is Neo News Today? 11:52 | Token 2049 Takeaways 14:51 | Smart Economy Podcast 18:22 | How podcasts enjoy working with PR companies 26:01 | BITWIRE AD SEGMENT 27:37 | Neo Ecosystem in 2025 32:36 | What do developers choose Neo? 38:06 | Advice for people curious about working in Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Dylan Grabowski: Website: https://www.smarteconomypodcast.com/  X: https://x.com/smarteconomypod  LinkedIn: https://www.linkedin.com/in/dylangrabowski  LinkedIn: https://www.linkedin.com/company/smart-economy-podcast  🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space. Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more! Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  Timestamps:  0:00 | Intro 2:15 | Who is Erica Kang? 4:35 | Inspiration behind KryptoSeoul 10:38 | Adapting to the Pandemic 14:30 | KryptoSeoul events 15:50 | Crypto education in Vietnam and South Korea 19:40 | Using word-of-mouth to build communities 23:22 | Being a Mom in Crypto 27:36 | BITWIRE AD SEGMENT 33:05 | How to build authentic communities 35:20 | Crypto self-learning advice 39:20 | Core values for success in crypto 46:36 | Learn more about KryptoPlanet ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Erica Kang: X: https://x.com/ekang426  X: https://x.com/kryptoseoul  LinkedIn: https://www.linkedin.com/in/ericakang426   🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits. Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more. Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 2:15 | Who is Tom Bruni? 3:22 | Stocktwits 4:25 | How to remain credible as an expert 5:50 | What Tom learned from interviews with publishers 9:07 | Impact of Direct-to-Audience channels 11:45 | Managing Community expectations 13:41 | BITWIRE AD SEGMENT 14:30 | Balance representing Stocktwits and personal voice as an expert 16:26 | Tom Bruni's blog 17:42 | How to become an organization's spokesperson? 19:56 | How to remain as a valuable resource to reporters 22:24 | Don't overthink media interviews ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Tom Bruni: Website: https://stocktwits.com/BruniCharting X: https://x.com/BruniCharting  LinkedIn: https://www.linkedin.com/in/tombruni/  LinkedIn: https://www.linkedin.com/company/stocktwits    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients. Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● Timestamps: 0:00 | Intro 1:23 | Who is Eunice Hwangbo? 3:43 | Who is Alex Gil? 5:18 | Differences in PR Support by Industry 8:10 | Eras of Crypto Media Cycles 12:10 | Educating clients on PR 17:28 | Value of Press Releases in Crypto 20:22 | Client example of Announcing News 24:28 | BITWIRE AD SEGMENT 26:15 | Building profiles for thought leaders 31:45 | AI for Comms Professionals 36:35 | Staying technically curious 38:55 | No better time to be in PR ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Alex Gil & Eunice Hwangbo & Nikki Brown: LinkedIn: https://www.linkedin.com/in/nikkibrown221/ LinkedIn: https://www.linkedin.com/in/eunicehwangbo/ LinkedIn: https://www.linkedin.com/in/alexandragil13/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 📢 Disclaimer: The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.

On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more! To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Podcast #Crypto ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  Timestamps:  0:00 | Intro 1:30 | Who is Samantha Yap? 3:47 | Journalism to Public Relations 5:24 | How Samantha started her own agency 8:27 | How has Crypto PR evolved? 10:42 | PR is a relationship business 11:55 | Most common messaging mistakes 14:40 | Helping Founders identify their brand story 16:36 | Navigating Crisis Management 19:53 | Strategies for helping brands stand out 22:15 | BITWIRE AD SEGMENT 23:37 | Importance of thought leadership 25:24 | Best channels for comms 27:35 | Having a strong point-of-view 28:10 | Work-life balance as a Mom 39:52 | Advice for NEW PR professionals 41:31 | Final thoughts from Samantha Yap ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● 🔗 Samantha Yap & YAP Global Links: Website: https://yapglobal.com X: https://x.com/yapglobalteam  X: https://x.com/samanthawyap  LinkedIn: https://www.linkedin.com/company/yapglobal/ LinkedIn: https://www.linkedin.com/in/samanthawyap/    🔗 Melrose & PoPR Links: Website: https://www.melrosepr.com  YouTube: https://www.youtube.com/@proof-of-pr   X: https://x.com/ProofOfPR  X: https://x.com/MelrosePR    LinkedIn: https://www.linkedin.com/company/melrose-public-relations   ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●  📢 Disclaimer:  The content presented on the podcast Proof-of-PR is intended for informational and entertainment purposes only. It does not constitute legal, financial, or any other type of professional advice. The host(s) and guest(s) are sharing their own opinions and experiences. You should always consult with a qualified professional for advice relevant to your specific circumstances. Melrose PR and Proof-of-PR is not responsible for any actions taken based on the information provided in this podcast.