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Conversations with Women in Sales

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Rating
★★★★★
4.9
from
80 reviews
This podcast has
219 episodes
Language
English
Explicit
No
Date created
2018/02/01
Latest episode
2026/08/21
Average duration
29 min.
Release period
32 days

Description

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

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Check latest episodes from Conversations with Women in Sales podcast


219: A Performance Plan Story (PIP) with a Happy Ending, Incredible Seller Jill Fratianne
2026/08/21
I met Jill when she was two years into her sales role at Hubspot. She visited the Women Sales Pros annual event at Simmons College in Boston and she was there representing Hubspot since no one else from Hubspot would stop by. Jill said, "uh, I'll come by" - and am I glad she did. It was the start of a great friendship that has lasted almost as long as she's been at Hubspot - we met 14 years ago.  Jill is fearless, dedicated, committed, and flexible to have worked at the same tech company for 16 years - name anyone else who has done that in recent years? But she had a time when she got married and was a new mom - and how she sold previously didn't work in the new life she had.  I heard her share this story on one of Dan Tyre's community calls and it blew me away. I knew Jill all these years but didn't hear that story until this year. It's an important lesson and so we're sharing it with others.  More about Jill; https://www.linkedin.com/in/jillfratianne/ More about Women Sales Pros:  First off, look for the hashtag #SalesDecadesProject to hear more amazing stories of women in sales on YouTube, LinkedIn, Instagram, and elsewhere.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
217: On Mindset and Success, Dan Tyre, Tyre Angel
2026/07/13
Need a dose of energy and enthusasm? Feeling down?  Listen to and watch Women Sales Pros friend and ally, Dan Tyre, who joins the Conversations with Women in Sales podcast to talk about the most important aspects of becoming successful in sales or sales leadership - mindset and attitude.  Dan champions mindset and his big goal now that he's been so successful in business is "Do More Good For the Universe." He references my #SalesDecadesProject in the episode.  Pick up the audiobook or Kindle version or paperback Dan recommends: "Learned Optimism: How to Change Your Mind and Your Life" by Martin Seligman.  Follow Dan Tyre: https://www.dantyre.com/  More about Women Sales Pros:  Women Sales Pros is a resource that has a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
216: Thoughts on AI, Tamar Gill, eCore
2026/07/03
Tamar is the founder of eCore Services, a company she's bootstrapped and is celebrating six years in business with a team of 150 remote workers around the world. I've gotten to know Tamar this year, as she sponsored the #Salesdecadesproject as well as generously sponoring other women in sales and in business organizations.  We talked about:  Tamar shares her path from nonprofit work to becoming a stay-at-home mom, then rising from an entry-level remote role to an executive team before starting eCore to address costly bad data and to create opportunities for stay-at-home parents. She explains eCore's AI-plus-human model: AI finds patterns and flags issues at speed and scale, while a research team validates and applies judgment within an 80+ step validation and enrichment process, maintaining a people-first team of 150. They discuss how AI amplifies poor data, why trusted data requires ongoing validation, how overbuying cheap records pollutes CRMs, the need for training and change management, women's growing presence in AI communities, and how to learn via free resources, communities, and conferences. Tamar can be reached on LinkedIn and at eCoreservice.com.   00:00 Meet Tamar Gil 01:16 Why Data Matters 02:17 From Nonprofit to Founder 04:24 Choosing the Data Mission 05:14 AI Plus People 07:19 Inside eCore Workflow 08:56 Bad Data Breaks AI 11:00 Building Trusted Data 12:47 Women in AI 20:25 Learning AI Skills 24:09 Change Management 25:38 Wrap Up and Contact Follow Tamar Gill: https://www.linkedin.com/in/tamargill/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business
2026/06/11
Joanne Black is a 2026 Sales Decades Project Honoree. #SalesDecadesProject  She celebrates 30 years running "No More Cold Calling" consulting, training, and coaching business. Joanne is open to connecting on LinkedIn - just make sure you customize the "ask" - say you heard about her on this podcast.  Founder, No More Cold Calling Sales leaders often think they have a pipeline problem. More often, they have a referral problem. Referrals consistently produce the highest-quality revenue in business. Yet most organizations treat them like a happy accident instead of building a strategy to generate them. For more than 25 years I've helped sales teams turn trust into predictable pipeline by implementing structured referral systems. Referrals aren't random—they're the result of intentional design. Through Your Referral Edge, organizations learn how to: • Make referrals their primary growth strategy • Systematize trust-driven opportunity creation • Generate consistent, qualified introductions without cold outreach The result is stronger pipelines, better conversations with decision-makers, and measurable revenue growth. If you're still guessing where your next deal is coming from, the constraint isn't effort. It's design. Because guessing isn't a strategy. Systems are. Joanne's three favorite words: Referrals Drive Revenue Reach out to Joanne: https://www.linkedin.com/in/joanneblackreferralsales/   More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner
2026/03/15
Maria Boulden got a degree in Chemical Engineering because she learned that a Chemical Engineer would be the highest paying engineering job possible. She was a rising star at Drexel University and landed a co-op role at DuPont while still in college. Since most of the sales roles were held by engineers back in the late 1990's / early 2000's it wasn't that hard of a transition when she landed her first sales role.  She became a Sigma "Black Belt" within Dupont - which was a big program for quality improvement in the 90's -  Maria found a way to balance family and work although it cost her the "fast track" in promoting, but it led her into a career in data and commercial application. Later she went on to Gartner and now is retired, but looks back to share some great lessons.  More about Maria: https://www.linkedin.com/in/maria-boulden-8a778b11/  More about Women Sales Pros:  we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author
2025/12/11
Lynn Hidy has been helping inside sales teams and sales leaders for years. Her new book,  "Mastering Inside Sales Leadership: Your Get-It-Done Leadership Success Guide"  is available January 8th.  Lynn and I sat down to talk about sales leadership and career pathing in sales.  More about Lynn: https://www.linkedin.com/in/lynnhidy/ Learn about her new book here: https://masteringinsidesalesleadership.com/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room
2025/11/26
Episode 212 here, with a great sales leader named Shay Keeler, VP of Sales at Common Room. Shay spent 4-1/2 years at Outreach, starting as an Account Exec and getting promotions throughout her stay there. Now she is at Common Room as VP of Sales. We talked about her meteoric rise in various organizations - what it takes to get a promotion into a new role or one you've never done before, and how selling is different in the age of AI.  More about Shay: https://www.linkedin.com/in/shay-keeler-9a640632/ More about Women Sales Pros:  we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room
2025/11/06
Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales.  Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in your head into you "WIN" room.  She agrees that the most important first sales conversation is the one you have with yourself.  Are you down and need a boost? Listen to this episode and we'll cover tips and ideas to help you get into your own WIN Room (WIN Room and WAR Room are TM by Jaime)  Jaime talks about the importance of Emotional Intelligence for your self awareness, and Social Intelligence so that you can understand others.  She says "The New ROI is the Return on Interaction" - building trust vs losing trust, and being clear on your goals and values.  More on Jaime:  https://www.linkedin.com/in/jaimediglio/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati
2025/08/31
It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025.  It's all about ways women can rise within a B2B sales career - and it happens to be good for men, too - and really anyone who wants to be more successful with their ideas, goals, and plans.  There are four parts to the book:  Part 1: Self-Limiting Beliefs  Part 2: Resilience Strategies Part 3: Confidently Communicate Competence Part 4: Lift as You Climb This book rated a 10 out of 10 with my book rating system - is a must read for anyone wanting to feel more determined, strong, resiliant, competent, and confident.  More about the book: Amazon link here.  More about Jane Sojka; https://www.linkedin.com/in/jane-sojka-bba54522/ Women & Power: Your Guidebook to Risk, Resilience, and Confidence is the ideal resource for women who are held back by their inner voice. Based on Dr. Jane Ziegler Sojka's national award-winning class at the University of Cincinnati, this book brings Sojka's techniques for eliminating self-limiting behaviors and common communication habits directly to you. Whether you start on page one or at the area you feel you need to focus on first, Sojka's system allows women to close the gender gap in skills critical for success in sales. With options for reading on your own or with a group, the strategies and tools for reflection and practice offered by Sojka's professional development course can now be followed by thousands of women of all ages and from all walks of life. More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly
2025/08/20
Kelley and I had a great conversation about her sales career - some of the highlights below:  As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. She values success, accountability, and perseverance, ensuring she leads with a strong will to win while empowering others to align with a shared vision and building teams that scale. Kelley thrives in scaling B2B businesses through modernized go-to-market strategies, optimizing operational efficiency, and building high-performing teams. Whether revitalizing mature organizations or starting from scratch, she's consistently delivered top- and bottom-line growth while navigating ambiguity and executing on ambitious targets. Currently, Kelley is Chief Revenue Officer at Briefly Legal, where her leadership spans marketing, business development, and customer success, all with a focus on creating scalable processes and fostering collaboration across functions. During her five years as Chief Sales Officer (CSO) at Forrester Research, her team grew company revenues 51% through organic and inorganic growth, reaching a company high $538m in revenue and $1.13b in market cap. More about Kelley: https://www.linkedin.com/in/kelley-hippler/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. @womensalespros  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative
2025/07/31
I had such a wonderful conversation with Channel Sales Leader and Mentor Jen Waltz.  As Chief Information Security Officer of Imagenative, Jen is:  FOUNDER and CISO. Empowering Your Business to Scale, Secure and Succeed. She helps with: Cybersecurity and Emerging Technologies: Help partners build, deliver, and manage cutting-edge cybersecurity solutions. Enterprise IT & Digital Transformation: Adopt next-gen technology solutions by enabling the right partners, distributors, and vendors. Cloud & SaaS Enablement: Accelerate cloud, cybersecurity, and SaaS adoption across industries. Technology Distribution & Supply Chain: Evolve from traditional logistics providers to digital orchestration. Channel & Partner Ecosystem: Enable VARs, MSPs, and SIs to build profitable, service-led businesses.   More about Jen: https://www.linkedin.com/in/jenwaltz/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  We are looking for our 2026 sponsors! Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
207: Put Yourself Out There and Learn AI, Ashley Wilson, Co-Founder, Momentum AI
2025/07/16
Listen to Ashley Wilson, Co-Founder of Momentum and the great conversation that happened.  We talked about her career journey from sales and marketing to co-founder status. We also talked about the adoption of AI and how things are changing. For years, in sales we had trouble with the data that lives in conversations on sales calls and in written form has long been left out of crucial follow up by reps.  AI is here to help sellers who sell complex services and products assist as the "co-pilot" to take away all of the tedious, busywork of research and note taking.  Sadly, a Harvard Business School associate professor reasearched and found that women are adopting AI tools at a rate 25% less than men.  Women in business - it's time to dive in!  Momentum has gained lots of traction lately due to client success stories - below are some resources, including visiting Ashley's profile on LinkedIn.  Ashley Wilson on LinkedIn: https://www.linkedin.com/in/awilson820/ Momentum case studies on AI use: https://www.momentum.io/case-studies    More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and @womensalespros on Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews  Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues
206: Despite Family Expectations She Became a Sales Leader, now Immersed in AI, Nhungly Dang, PipeVisionIQ
2025/07/09
Nhungly Dang and I had a great conversation around what four careers her parents expected her to do, and how she found her way into business and ultimately leading SDR and BDR teams to great success. Now she leads PipeVisionIQ as a consultant after more than 12 years building front line sales teams.  Nhungly has developed SDR workflows that are data-driven, technology-driven and adaptable to any organization's environment. ✅ She helps growth-stage and enterprise teams fix SDR chaos fast—without a massive budget or overhauling your tech stack. ✅ She designs repeatable, scalable, and measurable outbound workflows that drive consistent lead-to-opportunity conversion. ✅ She aligns sales and marketing efforts so your SDRs are focused, productive, and delivering real pipeline. Reach her on LinkedIn - https://www.linkedin.com/in/nhunglydang/ More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. We are part of Score More Sales.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
205: From Events to Leading Customer Success to VP Growth, Laura Lakhwara, Soapbox
2025/07/02
Laura Lakhwara leads GTM teams and customers in transformative strategies that empower businesses to streamline operations and scale efficiently with AI, automation, robotics, and data-driven insights. She has an incredible background from working at IBM, a first-ever partnership with IBM and Apple, and other companies like UI Path and Softbank Robotics.  We had a great conversation - her expertise spans market entry strategies, enterprise sales, customer success, and fostering customer-centric cultures that drive revenue growth and long-term partnerships. Follow Laura:  https://www.linkedin.com/in/lauralakhwara/   More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/
204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author
2025/06/04
I had a great conversation with co-author of the new book, "The Activator Advantage"'s Karen Freeman. Here is some information about the book from DCM Insights:  There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unquestioned value in the past—are much less loyal to firms and partners than they once were. But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 professional services partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Karen and I talked about what activators do: commit, connect, and create.  Take a look at the book information here: https://www.dcminsights.com/activator-advantage More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram.  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/  Thank you for sharing these stories! We want to inspire women to consider a sales career, stay in a sales career, and / or get promoted into leadership in B2B sales. We champion our male allies as well.

Podcast reviews

Read Conversations with Women in Sales podcast reviews


4.9 out of 5
80 reviews
★★★★★
asmith202 2026/07/28
Such important conversations
Barb - you are a gift to the sales community! This is not just for women to learn from each other. This is a place where the best of the best learn ...
★★★★★
Lyndsay Dowd 2026/07/28
More Women in Sales- yes please!
I love this show and the host. Lori is a veteran and knows what it takes to get the job done. She does this show with such heart and I can’t recomme...
★★★★★
Christopher Bylone 2025/09/26
Women Belong in Sales
Conversations with Women in Sales is where women in sales—and their allies—find connection, courage, and community. Hosted by Lori Richardson, this po...
★★★★★
Kelley_A_Hip 2025/08/04
Chief Revenue Officer
Lori Richardson is a fantastic host who brings wonderful stories about Women in Sales to life to help inspire others in the profession!
★★★★★
Andrew Barbuto 2025/02/22
Great Listen!!
Lori Richardson shines a spotlight on the achievements and challenges of women in sales. The diverse perspectives and actionable advice make this podc...
★★★★★
Alice5020 2024/05/30
Insightful Interviews
I’m so pleased that Women Sales Pro’s leader Lori Richardson had the vision to continue this wonderful podcast to highlight women in sales. Barbara go...
★★★★★
KayMiller 2023/12/19
Valuable insights from amazing women
Lori brings out the best in the people she interviews. In Lori’s down to earth style, she and her guests deliver value to every listener. Listen to le...
★★★★★
Captivate the Room 2023/09/03
Great Podcast Celebrating Women in Sales!
Lori is so authentic and delivers an excellent show. All the guests deliver tons of value that inspire fast action.. This show is so refreshing, rea...
★★★★★
Wendy Weiss: 2023/08/23
Celebrating Women in Sales
Smart, engaging, a must for women in sales. Lori Richardson knows her stuff and so do her guests. Make sure to listen to Tiffani Bova and Julie Hanson...
★★★★★
ABetterJones 2022/05/12
Must listen
Lori is the real deal. A fierce advocate, a brilliant sales trainer, and a dedicated mentor and champion of women in sales. She is an absolute icon an...
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