Advertise on podcast: Indie Game Movement - The podcast about the business and marketing of indie games.
Rating
4.8from
This podcast has
257 episodes
Language
EnglishExplicit
No
Date created
2018/02/11
Latest episode
2026/04/21
Average duration
57 min.
Release period
7 days
Description
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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Podcast episodes
Check latest episodes from Indie Game Movement - The podcast about the business and marketing of indie games. podcast
Ep 450 - Building Ambitious Indie Games with Nate Purkeypile
2026/04/21
Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course. So today, we explore how developers can approach scope, workflow, and decision-making more strategically so they can build games with depth, scale, and intent without losing clarity, momentum, or control. Episode Shownotes Link: https://rengenmarketing.com/450
Ep 449 - Owning Your Game's Positioning with Andrew Pappas
2026/04/14
Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember. Episode Shownotes Link: https://rengenmarketing.com/449
Ep 448 - The Hidden Risk in Reaching Global Players with Kate Edwards
2026/04/07
Reaching global players takes more than strong localization. The meaning of a game can shift across markets based on cultural context, symbolism, visual cues, and geopolitical sensitivity. So today, we unpack the risks indie developers often miss and explore how to think more strategically about global player perception without compromising creative vision. Episode Shownotes Link: https://rengenmarketing.com/448
Ep 447 - How Smarter Prototyping Builds Better Games with Josh Hirshfield
2026/03/31
Indie developers often feel stuck between moving quickly and building something worth committing to. Move too slow and momentum fades. Move too fast, and you risk committing to ideas before they've been properly tested. So today, we're going to dive into how smarter prototyping helps teams validate ideas earlier, learn faster, and make stronger development decisions. And we'll also look at how the right tools can support faster iteration without becoming a distraction. Episode Shownotes Link: https://rengenmarketing.com/447
Ep 446 - How Staying Busy Risks Your Studio's Future with Martijn van Zwieten
2026/03/24
Indie studio founders often get pulled into the day-to-day activities. Building the game, managing teams, and solving constant problems, leaving little time to think about the bigger picture. So today, we're going to explore why that happens, how it limits long-term growth, and what changes when founders make space... to just think. From discussing how deliberate "thinking time" and keeping an open mind to using practical tools, we'll share how studio leaders can move from reacting to actively shaping their studio's future. Episode Shownotes Link: https://rengenmarketing.com/446
Ep 445 - When Self-Publishing Makes More Sense with Rytis Jadzevičius
2026/03/17
Self-publishing has never been more accessible, but it's also never been more demanding. For many developers, the real challenge isn't releasing a game without a publisher, it's knowing how to build momentum, make smart decisions with limited resources, and navigate an industry that still feels uncertain. So today, we'll explore when self-publishing actually makes sense and where it can quietly introduce new risks. We discuss what it really takes to support your own launch, how teams can take more control of their release strategy, and what today's shifting business landscape means for developers considering the self-publishing path. Episode Shownotes Link: https://rengenmarketing.com/445
Ep 444 - Is Your Game Concept Worth Building with Maru Kake
2026/03/10
A strong idea and genuine passion aren't enough to carry a game forward. Regardless of your objective, your concept has to stand up to different forms of validation, from player response to strategic alignment. So today, we'll explore what actually makes a game concept worth building by breaking down the signals that matter, how different objectives shape evaluation, and which principles and habits help validate ideas early. We'll focus on building durable proof that holds across perspectives so when your concept is validated your passion is ready to amplify it. Episode Shownotes Link: https://rengenmarketing.com/444
Ep 443 - Immersion Over Monetization – Designing Community-Driven Worlds with Shawn "Clown" Crahan
2026/03/03
Most games compete for attention but very few earn emotional ownership. Why do some worlds become places people live in, not just visit? This episode explores how immersive environments create identity, shared presence, and long-term community investment. But also, how design builds deeper trust with players and ...even ourselves, allowing us to rethink norms and rules in more meaningful and fulfilling ways. Episode Shownotes Link: https://rengenmarketing.com/443
Ep 442 - Killing Games Early with Neil Edwards
2026/02/24
Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project. In this episode, we examine why killing a game early is often a more strategic decision than continuing out of hope, habit, or sunk cost. We explore the beliefs that keep weak projects alive and how to read early signals with clarity, separating meaningful validation from noise before committing years of time and resources. Episode Shownotes Link: https://rengenmarketing.com/442
Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang
2026/02/17
Being laid off can feel like losing momentum overnight. But for many people in the industry, it becomes the moment they reassess their direction and values. So today, we move beyond headlines and fear to explore how layoffs can create inflection points, opening new paths, healthier boundaries, and stronger alignment with the work people actually want to do, ultimately turning a layoff into leverage. Episode Shownotes Link: https://rengenmarketing.com/441
Ep 440 - Building Communities That Match Your Game with Hamna Faisal
2026/02/10
We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve. The problem is, what works for one game doesn't automatically work for another. Today, we're digging into how community needs, interests, and expectations change depending on the intended audience, and how teams can build more engaging and sustainable communities without forcing players into spaces or systems that don't actually fit. Episode Shownotes Link: https://rengenmarketing.com/440
Ep 439 - Using Market Analysis Without Killing Creativity with Bobby Dusk
2026/02/03
Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather than intentional. Today, we're going to explore how to approach market analysis without killing creativity. We'll break down the difference between quantitative trends and qualitative player insight, why each falls short on its own, and how indie teams can use data as a compass to guide their creative direction without replacing it. Episode Shownotes Link: https://rengenmarketing.com/439
Ep 438 - Rethinking Game Marketing from Concept to Connection with The Gaming Playbook
2026/01/27
Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch. We dig into empathy-driven decision making, avoiding shallow data traps, and building trust with players in ways that actually scale. This isn't about hacks or hype — it's about clarity, intention, and building games that last. Episode Shownotes Link: https://rengenmarketing.com/438
Ep 437 - Why Indie Games Are Driving the Industry with Ray Willmott
2026/01/20
For years, indie games were treated as alternatives to the mainstream. But more recently, that narrative started to fall apart. The games shaping player expectations and influencing industry direction aren't just succeeding, they're forcing the rest of the market to respond. In this episode, we explore why indie games are driving the industry forward. We reflect on what made 2025 a turning point, how player expectations around scope and ambition have shifted, and how publishing models are evolving in response. So rather than chasing hype, we're going to focus on the forces behind this change and where the industry is headed next. Episode Shownotes Link: https://rengenmarketing.com/437
Ep 436 - Why Games Are the Best Teachers with Matt Dalio
2026/01/13
Game development is usually focused on execution, building systems, solving problems, and moving forward. But without stepping back to examine what the process itself teaches us, teams can miss why projects succeed, where collaboration falters, or why feedback loops lose momentum. This episode explores how creating games naturally develops strategic thinking, teamwork, feedback cycles, and storytelling instincts, skills that extend far beyond any engine or genre. By viewing game development as a learning system, the conversation reveals how developers can sharpen their craft, align more effectively, and make better decisions by understanding why the process works. Episode Shownotes Link: https://rengenmarketing.com/436
Podcast reviews
Read Indie Game Movement - The podcast about the business and marketing of indie games. podcast reviews
xxxlljmsllxxx 2019/06/10
Great Podcast for Any and All Indie Devs
Love this podcast and I hope to see much much more. 👍🏼👍🏼
EEZekis 2021/09/27
Great content
I have picked up quite a bit of genuinely helpful information from this podcast.
I have specific feedback that I hope will make it even better! What ...
xKilgannoNx 2019/03/15
Killer Indie Dev Podcast
We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!
gto2552 2018/02/28
A “Must Listen” for All Indie Devs
Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a k...
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