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Rating
4.8from
This podcast has
283 episodes
Language
EnglishExplicit
No
Date created
2018/02/11
Latest episode
2026/10/20
Average duration
60 min.
Release period
7 days
Description
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
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Podcast episodes
Check latest episodes from Indie Game Movement - The podcast about the business and marketing of indie games. podcast
Ep 476 - Attracting Players Through Storytelling with Edward Smith
2026/10/20
Every game has a story to tell, but how developers share that story can make all the difference in attracting players. Getting millions of views on social media might seem like success, but how much of that attention actually translates into genuine interest? In this episode, we'll explore how developers can use organic content to spark curiosity, build meaningful connections, and gradually reveal what makes their games worth caring about. We'll also discuss how storytelling can help attract the right audience and turn attention into potential players. Episode Shownotes Link: https://rengenmarketing.com/476
Ep 475 - When Real Experiences Become Games Players Remember with Dustin Hansen
2026/10/12
Inspiration for a game can come from anywhere. A trend, another game, or something completely unexpected from your own life. But just because an experience meant something to you doesn't mean it will resonate with players. So today, we'll discuss how to find the emotional core of an experience, use it to create in-game moments that feel relatable, and find creative ways to connect with players while keeping the project personal. Episode Shownotes Link: https://rengenmarketing.com/475
Ep 474 - Defining Success While Enjoying the Process With Andrew Pappas
2026/10/06
I spend a lot of time talking about game development from the outside, but making my first tabletop game has forced me to experience some of that process for myself. In this episode, I'm sharing what I've learned so far, from defining the experience and scoping the idea down to deciding when business questions should enter the process and what success should actually look like. Because what I'm finding, is sometimes the real value isn't just in what you make, but what the process teaches you along the way. Episode Shownotes Link: https://rengenmarketing.com/474
Ep 473 - Rethinking Indie Game Distribution with Dom Harris
2026/09/29
Indie developers have more ways than ever to reach players, but every new distribution channel comes with trade-offs around revenue, control, and player acquisition. So today, we're going to explore how studios can evaluate those trade-offs more strategically, with a closer look at web distribution and the economics of reaching new audiences, including where the web can complement traditional storefronts. Episode Shownotes Link: https://rengenmarketing.com/473
Ep 472 - Is your game ready for a publisher with Heather Chandler
2026/09/22
Getting a publisher is not just about finding someone willing to fund or market your game. Your project, team, production plan, and expectations all play a role in whether a publishing partnership can actually work. In this episode, we explore what publishers are really evaluating when they consider a game, what makes a studio ready to work with, the different ways developers and publishers can structure a partnership, and the production challenges that can shape a game's path to release. Episode Shownotes Link: https://rengenmarketing.com/472
Ep 471 - When Engagement Becomes Exploitation in Games with Tyler Brannan
2026/09/15
Games are built to keep players engaged, but is there ever a point when good design becomes exploitation? In this episode, we explore the line between compelling experiences and design that takes advantage of player behavior, and how developers can create engaging games while being more thoughtful about the impact their design decisions have on players. Episode Shownotes Link: https://rengenmarketing.com/471
Ep 470 - Your Game Is a Business with Jay Powell
2026/09/08
Most indie developers learn how to make games long before they learn how to run a business. Unfortunately, that gap can lead to poor decisions, weak positioning, and a lot of avoidable mistakes. So in this episode, we'll break down the business skills that have the biggest impact on long-term sustainability and how using them can help you make smarter decisions without losing sight of your vision. Episode Shownotes Link: https://rengenmarketing.com/470
Ep 469 - What Horror Games Teach Us About Fandom with Dan Morris
2026/09/01
Many games can attract players, but far fewer turn those players into passionate communities that keep talking, creating, sharing, and bringing others in. What's interesting, horror games seem unusually good at making that happen. In this episode, we explore why this is the case by looking at factors like mystery, shared discovery, identity, and community-driven experiences. And most important, we dig into how developers in any genre can learn from horror's ability to turn player interest into lasting fandom. Episode Shownotes Link: https://rengenmarketing.com/469
Ep 468 - There Is No Game Marketing Playbook with Rand Fishkin
2026/08/25
There's no shortage of people telling indie developers how to market their games, but ask a few and there's a good chance you'll get different answers on what's best for you. In this episode, we unpack why most game marketing advice is so fragmented and how you can evaluate competing advice and identify key principles that help make better marketing decisions based on your specific audience and game, allowing you to create your own playbook. Episode Shownotes Link: https://rengenmarketing.com/468
Ep 467 - How Voice Acting Shapes the Player Experience with Alexander Brandon
2026/08/18
When it comes to voice acting, a lot of indie developers rule it out before they ever seriously consider it, assuming it's out of reach. But that assumption might be costing them more than the budget they're trying to protect. Today we explore how voice performance shapes the way players connect with characters, experience story, and remember your game and why it's more accessible than most developers realize. Episode Shownotes Link: https://rengenmarketing.com/467
Ep 466 - What Studios Miss By Bringing Music In Too Late with Xiao'an Li
2026/08/11
Music does far more than create atmosphere. It can affect your game's marketing, legal rights, creator community, and so much more. Yet many indie developers don't discover these challenges until it's too late. In this episode, we discuss the agreements every developer should understand, common misconceptions around music ownership, and how to make smarter audio decisions that protect your studio before and after launch. Episode Shownotes Link: https://rengenmarketing.com/466
Ep 465 - Why Players Quit Before They Love Your Game with Matthew White
2026/08/04
Whenever someone picks up your game, you hope they'll love it and experience it as intended. But every player brings different abilities, experiences and expectations, which can create barriers developers never anticipated. Today, we explore accessibility as a broader player-centered design philosophy. We'll discuss unintentional gatekeeping, onboarding, the assumptions developers bring into their work and practical ways to make games more approachable without compromising their creative vision. Episode Shownotes Link: https://rengenmarketing.com/465
Ep 464 - Why Your Audience Comes Before Code with Joni Lappalainen
2026/07/28
Many indie games struggle not because they're poorly made, but because they were built without a clear audience in mind. In this episode, we explore why identifying your target players before writing a single line of code shapes better design decisions, tighter production scope, and stronger market positioning while sharing practical ways to validate your audience before investing years into development. Episode Shownotes Link: https://rengenmarketing.com/464
Ep 463 - How Indie Studios Pull off Big Projects with Stephan Schutze
2026/07/21
Many indie developers dream big, but bigger ideas often come with bigger risks. So how do small teams create ambitious games without adopting the complexity that slows large studios down? In this episode, we dig into which big-studio practices actually transfer to indie development, how team size shapes production decisions, and what it really takes for a tiny team to pull off something that feels much larger than the crew behind it. Episode Shownotes Link: https://rengenmarketing.com/463
Ep 462 - The Clarity Nobody Tells You to Look For with Joe Henson
2026/07/14
Have you ever reached a point where everything looks right on the surface, but something still feels off? Not because anything is broken, but because something fundamental was never fully understood. It's something most of us have felt at some point, whether in our work, our projects, or ourselves. That's exactly why I invited Joe Henson to share his journey and what happened when he finally came face to face with that realization. Because the clarity he found didn't just change one thing. It changed everything. And today, he breaks down what our journey can reveal to us, and how we can use that to unlock our own clarity. Episode Shownotes Link: https://rengenmarketing.com/462
Podcast reviews
Read Indie Game Movement - The podcast about the business and marketing of indie games. podcast reviews
EEZekis 2021/09/27
Great content
I have picked up quite a bit of genuinely helpful information from this podcast.
I have specific feedback that I hope will make it even better! What ...
xxxlljmsllxxx 2019/06/10
Great Podcast for Any and All Indie Devs
Love this podcast and I hope to see much much more. 👍🏼👍🏼
xKilgannoNx 2019/03/15
Killer Indie Dev Podcast
We need more of this content. This is a fantastic podcast that dives deep into indie development and marketing. Great work!
gto2552 2018/02/28
A “Must Listen” for All Indie Devs
Great show, great host, and great information. I highly recommend this show to all indie game devs looking for great support and information from a k...
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