The 98%

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Rating
4.8
from
6 reviews
This podcast has
123 episodes
Language
Publisher
Explicit
Yes
Date created
2018/03/01
Latest episode
2025/12/29
Average duration
80 min.
Release period
46 days

Description

Whether you're in the entertainment industry or not, this is a podcast that will humour, shock, validate and inform. You think you knew what it's like to be an actor? Think again… The 98% explores what life is really like for the majority of actors and performers who, rather than trying to find an outfit for the Oscar's, are trying to find a reader for a self tape after working a bar shift. It comes as a surprise to most that only 2% of actors earn their main source of income from acting work. This podcast represents, and gives a voice to, the other 98%. What started as a comedy podcast in 2018, with co-hosts Alexa and Katie laughing and lamenting about the REAL #actorslife, has morphed into a relatable and supportive space through the lens of honesty and realism. And now, a platform and CIC run by Alexa. By lifting the curtain on things that need changing in the industry, exposing hidden truths, and chatting to brilliant industry professional guests from all corners of the biz, The 98% is a podcast, and platform, that works to humanise those in the industry and redefine what success means in a business that, before now, only shined a spotlight on the small minority. @the98percentpod

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Check latest episodes from The 98% podcast


Performing Under Pressure - With Dr Steve Bull
2025/12/29
Happy Holidays everyone! To keep you company between Christmas and New Year, Alexa is joined by an audience favourite (who also happens to be her Dad) performance psychologist Dr Steve Bull, to answer listener questions about confidence, pressure, and navigate the realities of the acting industry. In this episode Alexa and Steve explore self-tape pressure and perfectionism, managing nerves, developing sustainable processes, confidence in a highly subjective industry, how to work hard without burning out, and more. Blending psychological insight with lived experience, this discussion offers practical tools and grounded reassurance for actors navigating challenges, self-doubt, and high expectations. This conversation is reminiscent of the book Alexa and Steve have written together, Beyond The Spotlight: How to Survive and Thrive in the Real World of Acting and Performing Arts, which is now available to pre-order! Listen to more from Steve on The 98% podcast: S1E5 'We are made of frigging titanium.' S3E14 - 'You can make yourself a better CEO.' S5E29 - 'Your world is subjectivem you can't change it.' Links & resources: Be the first to hear when/where you can order Beyond The Spotlight: https://www.crowood.com/book/beyond-the-spotlight/ Explore Acting With Alexa (support, coaching & events): https://www.actingwithalexa.com Visit The 98% website: https://www.the-98-percent.com Follow: @thepercentpod | @acting.with.alexa | @alexa_morden
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Rekindle Your Spark - With Matt Holt and Stephanie Morgan
2025/11/21
In this open and restorative episode, Alexa is joined by award-winning screen director Matt and acclaimed acting teacher and coach Steph Upsall for a conversation designed to support, re-ground and re-energise actors navigating an increasingly challenging industry. Together, they explore what actors should be focussing on beyond industry noise, career pressure and unhelpful expectations. Matt offers a behind-the-scenes perspective on performance through a director's lens, while Steph reflects on why her approach has a profound impact on both actors and the work itself. Tune in to hear three people who deeply care about actors share what they discovered while leading a collaborative training retreat and why the essence of that experience, rooted in play, safety and process, is something actors everywhere can benefit from and take into their own careers. Click here to read more about the upcoming retreat March 6-9 'A New Lens; Freedom, Play and Process." Click here to register your interest! Follow online: @the98percentpod @acting.with.alexa @mattholtdirector @supsallmorgan @bothfeetacting Pre order BEYOND THE SPOTLIGHT by Alexa Morden and Dr Steve Bull here!
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Patrick O'Kane - The Power Of Support
2025/10/24
The 98% is back for another new episode already! Sometimes you are contacted about a prospective guest where the subject matter is too perfect for the platform to not jump on the mic. This is one of those guests. Today Alexa is joined by acclaimed Irish actor Patrick O'Kane, who you may recognise from iconic stage roles or appearances in TV series such as Doctor Who and Game of Thrones. From tearing up his university application for a Law degree, to treading the boards in the UK's most prestigious theatres - Patrick delves into parts of his actor journey and insight from 35 years in the biz. Patrick also shares, for the first time, the personal circumstances of illness that led him to getting support from and eventually becoming a member and trustee of Actors' Trust - a charity that has been supporting actors and stage management since 1882 (formerly known as The Actors' Benevolent Fund). We all know that the entertainment industry can be a collaborative, creative and exciting one, but it can, at times, be isolating and uncertain. Check out the new website for The 98%! www.the-98-percent.com Follow @the98percentpod Make sure you know about the important work of Actors' Trust and don't miss their upcoming FREE mental wellbeing webinars starting Oct 28th! The Actors Trust https://www.actorstrust.org.uk 0303 223 1110 [email protected] Text SHOUT for free, confidential mental health support: 85258 Look out for Patrick's book "Actors Voice" in store or online!
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"AI Actress Tilly Norwood" - Hazard Or Hype?
2025/10/17
So, an AI actress is here to take all of our jobs and change the face of the acting industry forever… Or is it? In this deep-dive episode Alexa is joined by actor and screenwriter Rebecca Osias - who also isn't one to shy away from difficult industry conversations. Together they discuss the concerns and questions around "Tilly Norwood", why there is no space for generative AI in creative spaces, the responses from industry organisations - and so much more. Including a look at the website of the "100% AI generated production company" behind this code, why the original article about agent interest may not be exactly what it seems, and how public funding comes into all of it... There's a lot to cover - all of it important. See timestamps below for specific topic points. Follow online @the98percentpod, @alexa_morden and @rebeccaosias_ Donate to support the work of The 98% CIC https://ko-fi.com/the98percent TIME STAMPS Episode intro and context - 0 mins Intro to Rebecca - 4 mins Initial response to the article - 7 mins Why AI code should not be referred to as an "actress" - 18 mins Is it ok to use AI in other/'smaller' aspects of the creative industries? - 32 mins Industry Union responses to the reveal of "Tilly Norwood" - 40 mins Why this affects The 98% of actors - 49 mins Response from agency WME - 53 mins Real actors' likeness being used in AI - 55 mins "Tilly Norwood's" Instagram page - 1 hour Statement from the creator of "Tilly Norwood"  - 1 hour 3 mins Is "Tilly" *actually* being scouted by agents? - 1 hour 14 mins Is the technology good enough to replace actors? - 1 hour 23 mins Particle6's funding from The BFI - 1 hour 28 mins Advice for actors - 1 hour 41 mins The importance of pushing back - 1 hour 48 mins Wrapping up - 1 hour 53 mins Link to watch Instagram Live: https://www.instagram.com/p/DPRyrl0lAEd/ Original Deadline article: https://deadline.com/2025/09/talent-agent-ai-actress-tilly-norwood-studios-1236557889/  
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Contracts, Clauses & Caution - Agent Webinar
2025/07/07
Essential listening for any actor, parent of child actor, or anyone else working with a talent agent... This episode is a recording of a recent live webinar where Alexa was joined by experienced agent Liz Pratt of Nelson Management. Liz has been teaching herself legislation and brushing up on her knowledge regarding actors rights, and she's here to share that knowledge with you. This informative discussion looks into the often-overlooked small print of the actor/agent relationship: contracts, terms & conditions, unlawful behaviour, red flags, and more. This episode offers clear, empowering advice from both sides of the table - an agent who understands actors' rights, and an actor working to empower others through transparency and  experience. Listen more agent advice from Liz in Series 5 Episode 38 of The 98%. If you suspect your agent may not be acting in your best interest, I encourage you to listen to the episode released previously to this one, and follow the steps and guidance shared there. You'll also find practical resources and links in the episode description to help you take informed action. . The 98% is a solo run venture, you can support the platform and the work being done on Ko-fi https://ko-fi.com/the98percent Interested in supporting the newly registered CIC so that more actors can be helped? Please get in touch. Follow: @ the98percentpod @ alexa_morden  E: [email protected]
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'Lucy Harrison Casting': A Cautionary Tale
2025/07/07
The most complex episode of The 98% yet…an armchair investigation into 'Lucy Harrison Casting' - a talent agency accused of withheld pay, suspicious business practices, and questionable identities. With an informed eye, sharpened by her involvement in exposing the Bodhi Talent scandal in 2024, Alexa presents a deep-dive into concerns regarding this agency, based on first-hand accounts and publicly available records. This episode explores how an unregulated industry leaves actors vulnerable, and why more accountability, protection, and proactive safeguarding is urgently needed. This is not an attack on anyone - it's a resource that all can actors can learn from. Owed money from LHC? Click Here for next steps. This is a long episode, for good reason. Everything shared is necessary, for many reasons. However, you can Click Here for a summary of the most important findings. Thank you to Karis Pentecost for her time and openness, and to the voice actors in this episode including Francesca Hayman, Rosie Dunjay, Brooke Camilleri Agius, Bianca Sowerby, Nicky Campbell, Heather Jones, and Nichola Bush. . The 98% is a solo run venture, you can support the platform and the work being done on Ko-fi https://ko-fi.com/the98percent Interested in supporting the newly registered CIC so that more actors can be helped? Please get in touch. Follow: @ the98percentpod @ alexa_morden  E: [email protected] Time stamps: Intro to the 98%: 00:00 Disclaimer of intent: 05:19 Intro to the Lucy Harrison Casting case: 06:10 LHC Red Flags: 15:05 History of TSG Casting: 36:24 Happy House Public Info: 43:20 LHC Client interview 55:40 Legal Threats: 2 hours 11 min Statements from industry bodies: 2 hours 23 min Advice and next steps for LHC clients: 2 hours 28 min New update, 'liquidation': 2 hours 37 mins Conclusion: 2 hours 41 mins
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"We aren't chasing the thing anymore. We ARE the thing."
2025/03/10
A special moment that feels full circle, where everything is the same but different at the same time. For the first time in 6 years (!!) Alexa and Katie are in the same room recording an episode of The 98%. After years of remote recording and living in different countries, they're back in Katie's living room, trying to wrangle a cat, and talking honestly about #actorslife that is now more like #creativelife. Only this time, gone is the desperation and frustration, and in its place is acceptance of the reality of the game, and efforts to make their part in it as happy and fulfilled as possible. Redefining what success is, unlearning unhelpful industry bullsh*t, seeing the business for what it is, and finding joy in the process rather than the outcome. In this episode, Alexa and Katie reflect on how their perspectives have shifted over the years - from chasing external validation to embracing creative autonomy, from feeling stuck in an unfair system to actively working to change it. They discuss the evolution of The 98% into a platform not just for support and solidarity, but for advocacy and action, tackling industry malpractice and amplifying voices that need to be heard. Tune in for laughter, honesty, and a much-needed reminder that success isn't a finish line - it's what you make of the journey. For ongoing 98% content follow @the98percentpod on instagram Links mentioned in the episode: Accessible, supportive free resources for actors: https://www.actingwithalexa.com/freeresources ActingWithAlexa's services: https://www.actingwithalexa.com/services1 Oshi's World: https://www.oshisworld.org Support The 98% on Ko-Fi: https://ko-fi.com/the98percent Contact The 98% at [email protected] Follow on instagram: @alexa_morden @acting.with.alexa @katieelinsalt @oshis_world
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S5E40 - Finale Pt 2 - Reflection
2024/06/10
It's here! After 40 episodes of Series 5, the season draws to a close. Join the OG's, Alexa and Katie, as they check in on recent goings on, chat about when actual life leaves no room for #actorslife, look back at change of attitudes since the podcast began, discuss the lack of working class creatives in the industry, share a whole lot of love for this community, and more!  "We've got to look after ourselves first otherwise we have nothing to give." This episode is dedicated to you, wonderful listeners. Things mentioned in the episode: 'The Good Ally', By Nova Reid Acting With Alexa: https://www.actingwithalexa.com AWA resources: https://www.actingwithalexa.com/freeresources Watch Alexa and Katie in short film Hers! https://vimeo.com/337750125 Follow The 98% online at @the98percentpod Follow Alexa @alexa_morden (IG) / @alexamorden (twitter) and Katie @KatieElintSalt If you appreciate the work being done by, and for, The 98%, please consider donating to our Ko-Fi https://ko-fi.com/the98percent While you're here, please consider donating to the Palestine Children's Relief Fund: https://www.pcrf.net Don't forget you can get 25% off your subsciption to WeAudition with discount code 9825!      
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S5E39 - Finale Part 1 - Finding Joy In Your Journey
2024/06/03
Every guest on The 98% who has chosen to move on from the performing industry didn't do it because they fell out of love with the art of acting, it was because they didn't want to continue with the industry itself. So for those of us who choose to stay in it, how can we make it an enjoyable place to be? In this episode Alexa shares her thoughts and musings over recent months having a "front row seat to the sh*tshow" and why it is so important to redefine what success means to you in this business.  Strap in for some classic 98% brutal honesty. The rose tinted glasses are off, because you don't need glasses when you can see things clearly! Using personal experiences and lessons learned, this episode aims to bring solace, support, encouragement, empowerment, and a dose of realism, at an especially difficult and quiet time for creatives in the entertainment industry. Below are some links of things mentioned in the episode: AWA Resources: https://www.actingwithalexa.com/freeresources Meditations: https://www.actingwithalexa.com/freeresources/meditations-for-actors The 98% Ko-Fi: https://ko-fi.com/the98percent Follow The 98% on twitter/instagram at @the98percentpod. If you enjoyed this episode - please share so more people can find this community! While you're here, please consider donating to the Palestine Children's Relief Fund: https://www.pcrf.net  
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S5E38 - Representation Special Part 2: Agent Roundtable
2024/05/20
Grab your headphones and settle in for one of the best episodes of The 98% of ALL TIME! There's been a lot of coverage of dodgy agents recently, so let's hear from some wonderful, trustworthy, supportive ones. In this episode Alexa is joined by Mildred Yuan PMA, Liz Pratt PMA and JBR PMA for an incredibly honest, transparent and wisdom filled chat. You'll hear about how to find the right representation for you, what to look out for when looking for representation, the current state of the industry, a real look into the life of agenting, and so. much. more. Whether you are represented by an agency, self represented, looking for representation, or looking to make the most out of rep you already have - you do NOT want to miss this episode! More information on these wonderful guests: Mildred: https://mildredyuan.com Liz: https://www.nelsontalentmanagement.com J: https://www.jbragent.com Buy J's book 'Getting, Keeping and Working with your Acting Agent: The Compact Guide' here: https://amzn.eu/d/j1cQOc1 . Help support The 98%, every penny goes into the finances of podcasting and helps us stay on the air for free for all to enjoy! Ko-Fi https://ko-fi.com/the98percent  Patreon https://www.patreon.com/the98percentpod . Want to connect with other actors around the world, be coached, see castings, read in for self tapes or earn money reading for others? You can do all this and more at https://www.weaudition.com with 25% off your monthly subscription with the discount code 9825! . The 98% represents the 98% of actors who don't earn their main source of income from acting work (yes, a real stat!!) We have 100+ episodes for you to enjoy, including incredible guests from all corners of the industry. Find out more about The 98% with more content + our blog at www.the98percentpod.com
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S5E37 - Representation Special Part 1: Self Representation
2024/05/11
There's been a lot of worrying discussion around agents recently, so before this series ends The 98% wanted to finish on an uplifting note - platforming conversations around representation that instill confidence and trust in actors. This is part one of a two-part representation special! Due to recent exposé's unconvering malpractice from agents, many have found themselves now without one. While this can feel very daunting, it's a disservice of our industry to make actors feel like they are doomed without an agent. Self representation can be an empowering journey and give actors some control over their career by putting them in the drivers seat. This episode's guest, Phillip Laing, has spent time in this industry represented by agents, and representing himself. He shares the pros, cons, and process of self representation drawing on his own experiences, thoughts and feelings. "Progress is progress. If I get an agent again, I'll be happy. And if I don't, I'll be ok." . Some things mentioned in the episode... Alexa's new venture! For helpful, realistic and relatable support/acting coaching, online resources, advice columns, and more, visit www.actingwithalexa.com Self Representation - Making the most of your freedom Blog Post by Luke Macleod: https://www.the98percentpod.com/blog/2019/6/8/self-representation-making-the-most-of-your-freedom . Help support The 98%, every penny goes into the finances of podcasting and helps us stay on the air for free for all to enjoy! Ko-Fi https://ko-fi.com/the98percent 
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S5E36 - The Deceit and Corruption of Fake Self Tapes
2024/04/22
Just when you thought this business couldn't get any tougher, Deadline exposes another scandal that has rocked the industry and sent shockwaves through the creatvies involved in the audition process. Agents sending fake self tape requests to actors?! If this is something you'd never even contemplated before, you wouldn't be the only one. But sadly these are not just isolated incidents...  Including comments from The CDA and Equity's General Secretary, testimonies from actors who have been affected, and more, join me on a deep dive into the recently exposed scandal of agents sending fake self tape requests to clients. The what's, how's, why's... This isn't just about fake auditions, it's about deceit, emotional manipulation, selfish gain and moral corruption in an industry with such a powerful hierarchy, that this behaviour has been able to thrive for years. [Like the Bodhi Scandal episode, this one is more of a broadcast style vibe - would love to know what you think about this kind of style for The 98%! Share your thoughts online @the98percentpod] Read: IAM / Luc Chaudhary / Helen Kelly 'UK Self-Tape Scandal Deepens: International Artists Management Admits Sending Client Misrepresented Audition Invite' https://deadline.com/2024/03/international-artists-management-iam-sent-client-misleading-audition-invites-1235842868/comment-page-2/#comments '"Was My Tape Fake?": The Question Panicked British Actors Are Asking Casting Directors About Audition Invites — And Why It Matters' https://deadline.com/2024/03/uk-fake-self-tape-scandal-explained-1235859627/comment-page-2/#comments . If you appreciate the work being done by, and for, The 98% please consider donating to our ko-fi, every little helps and goes back into doing what we do here! https://ko-fi.com/the98percent 
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PSA: Jamie Fisher / "Archie Purnell" Statement
2024/04/20
"Archie Purnell" JAMIE FISHER (also using the name 'Richard'), rogue talent agent, is back with a new name, new studio name ('Wigan TV & Film Acting School'), but the same old tricks. To get ahead of accusations he is spreading rumours and false claims. Knowing all I know, I cannot sit back and let more people be scammed. "Drawing from documented sources and firsthand accounts of those impacted, I am making this public statement, as a vital disclosure for anyone who may come into contact with, now or in the future, Jamie Fisher aka Jamie Thomas Fisher aka AP James aka Archie Purnell." This statement has also been released as a video on social media. You can find the full video on instagram @the98percentpod, with links posted on twitter at the same handle. You can find the full transcription of this statement here: https://docs.google.com/document/d/1W5wJ8qq_lcpkM4eqTfzaYzlRtGJB7tyh4betF5XWfnE/edit?usp=sharing Listen to S5E32 of The 98% to hear more information and background to this scandal. . If you appreciate the work being done by, and for, The 98% please consider donating to our ko-fi, every little helps and goes back into doing what we do here!  
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S5E35 - "The Best Journalists Are Trustworthy"
2024/04/08
This episode is 1 hour 4 mins long. If your podcast app is only playing the first 45 mins, there is a technical issue that is currently being looked at! Please check back here for the full episode coming asap! Last year The 98% was contacted by Jake Kanter, a journalist for Deadline, after the podcast featured stories of those who experienced abuse and misconduct at UK drama schools. Thus began a relationship that has resulted in multiple exsposé articles unearthing misconduct in the industry after people who had reports to make had nowhere left to go, apart from The 98%, to share what had happened to them. So why did Alexa, and many others, feel like a journalist was the only option in having their voice heard? How does writing an exposé work? What are some behind-the-scenes looks at the uncovering of these recent topics? And why does the idea that those who report are making falsehoods not hold up in these cases? Listen to find out... Contact Jake: Email [email protected] Twitter: jake_kanter Looking for a fun, flexible paythebills job that pays weekly and can work around your #actorslife? Check our krulive.com and join their team! We are so appreciative of Kru sponsporing and supporting The 98% . Help support The 98%, every penny goes into the finances of podcasting and helps us stay on the air for free for all to enjoy! Ko-Fi https://ko-fi.com/the98percent 
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S5E34 - "My greatest performance was pretending everything was ok"
2024/03/25
Mental health has always been a throughline for episodes of The 98% and so the podcast is proud to host Adam Bambrough in this episode, founder and CEO of Wellbeing in the Arts. After leaving the acting profession due to struggles with his own mental wellbeing, Adam planned to write a book revealing the scope of actors and creatives with mental health struggles. He soon realized that there was no stand alone mental health support in the entertainment industry, so no wonder mental health struggles were affecting so many creatives. And so..he made one himself. Wellbeing in the Arts works towards their vision of an industry in which every individual, organisation and production has access to mental health and wellbeing support and where awareness and understanding of mental health issues is vastly improved, along with the root causes of poor mental health in the workplace being addressed. Adam shares his journey as an actor, leaving the professions, neurodivergence, and more. This is an honest, transparent and much needed conversation about creatives and how this industry can exacerbate struggles, and what needs to be done to help. CN: This episode contains discussion around mental illness This brilliant organization has helped Alexa herself have access to 6 weeks of counselling for an incredibly accessible price considering the promptness and high quality of the service. Find out more about this much needed org here https://www.wellbeinginthearts.org.uk Need support with your mental health?  Email: [email protected] Call: 0330 123 5574 Text: +44 7496 896 436 For general enrquries or to chat to Adam about his services email [email protected] Follow them online @Wellbeinthearts If you are experiencing a mental health emergency please call emergency services 999 or Samartians 116 123 . The 98% is excited to have this episode sponsored by Kru Live! Find out how you can get paid to have fun with flexible, exiciting work perfect for actors here https://krulive.com  . Follow us on twitter/instagram at @the98percentpod for relatable #actorslife content, tips and advice for actors, and news about our new series. . If you've benefitted from and enjoyed the podcast and want to give a little back, we have a ko-fi where every penny thrown in our hat goes straight into contributing towards the costs of running the podcast and creating helpful content online for actors. Every little helps and is so appreciated! https://ko-fi.com/the98percent 
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Podcast reviews

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4.8 out of 5
6 reviews
Darren Darnborough 2018/12/18
A fresh fun look on the #lifeofanactor
Alexa & Katie offer a lively, fresh, fun angle on the life of an actor, from the perspective of most pursuing the career - the 98%. It’s inspiring in ...
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