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In this episode of The Analytive Podcast, we dive deep into the evolving world of AI with Jeff Townes, Chief Technology Officer at Gorilla Logic. With a background that bridges enterprise architecture, cloud strategy, and marketing tech, Jeff brings a rare blend of technical depth and business insight. We explore how AI is transforming software development—from supercharging developer productivity and redefining governance, to integrating generative tools into real-world products. Jeff also unpacks the difference between hype and reality in AI adoption, shares best practices for enterprises navigating this shift, and explains why developers won’t be replaced—but they will need to evolve. Whether you're leading a dev team, running marketing ops, or just trying to figure out where to start with AI, this conversation will give you a clear-eyed look at what’s changing, what’s not, and what’s next. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Tired of endless debugging and grunt work? Discover how one development shop is using AI to: Code faster.Automate mind-numbing tasks.Write cleaner, error-free code. Listen now. Your shortcut to smarter coding awaits. **************** Dusty Fields is the Director of Innovation at Tonic, a digital consulting firm founded in 2015 with a focus on elevating digital experience through strategy, research, design, and development. Dusty utilizes innovative technologies in responsible ways to move solutions, teams, and processes forward. From tinkering with classic computers as a teen to building mobile apps later in life, he is always inspired to understand how technology works and how it affects society. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

This episode features David Feinstein, a leading expert from CyberWave Strategies, who demystifies the complex world of defense procurement. Learn how to navigate government contracting processes to win those crucial defense contracts. David shares actionable insights on building relationships with key decision-makers, crafting compelling value propositions, and understanding the unique requirements of the defense industry.

In this episode, we sit down with Rachel Beisel Scott, a visionary C-suite leader and founder of multiple companies, who has served as a full-time and fractional CMO for businesses ranging from startups to billion-dollar enterprises. With deep expertise in B2B and DTC across industries like software, healthcare, and consumer goods, our guest has a proven track record of driving $100M+ in sales, transforming operations, and leading high-impact teams. We dive into the evolving roles within companies, discussing the growing trend of utilizing fractional executives. Our guest shares insights on how fractional leadership brings flexibility and expertise to organizations at critical stages, allowing them to scale efficiently while maintaining agility. Tune in for a conversation about strategic leadership, innovation, and how to build teams that win. Learn more: Rachel's Website: https://www.rachelbeisel.com/ Lead Out Sales: https://leadoutsales.com/ Video on Multipotentialites 10 Reasons Fractional Execs Could Transform Your Business Fractional HR ************* Podcast is created by the team at Analytive. At Analytive, we don’t just dabble in digital marketing—we are relentless about results. We use proven, data-driven strategies to get your business in front of the right people at the right time, driving more leads, more sales, and more profits. Bottom line: we help you dominate your market and crush your competition online. If you're serious about growth, we're serious about making it happen.

Jayson Manship is a mentor who guided me early in my career, with a diverse background at the intersection of technology and government. As a serial entrepreneur, Jayson has founded and led businesses across various industries, including catering, public relations, board games (Moonshot Games), and tech. If you want access to a great business mind, don't miss this episode. Links: Jayson's LinkedIn Moonshot Games Sease Gerig spokenote

Premier Body Armor provides complete body armor systems to defend against threats including handguns, shotguns, and high-powered rifles. We are headquartered in Gastonia, North Carolina, and all our products are proudly made in the USA. In this episode with Alex Stewart, President of Premier Body Armor, we discuss the body armor business, how the company was started, and how to innovate in a government-contract-dominated space. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you want to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

"AI is going to take all our jobs and kill us all!" If you watch the news at all, that's the tenor of the conversation. But what impact will AI really have? In this episode, Joe Fioramonti of Dark Square and I discuss AI, look at historical examples of new technology, and break out what the future *could* look like. If you're tired of the doom and gloom around AI in the news cycle and instead want to dive into an optimistic future, then join us. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Link to Steve's Newest Project: https://dailyleadflow.com/your-calculator About Analytive: We are revenue artists crafting pathways to convert cold traffic into leads and revenue. Learn more: https://analytive.com/

James Merkley was born and raised in Colorado and has deep roots in the Northern Colorado community. He and his wife of 8 years, Erin Merkley love driving through the mountains, exploring new restaurants, and experiencing all that Colorado has to offer. They now get to do all of that with their 8-month-old son, Ander and they love getting to make new memories as a small family. James is passionate about business ownership and loves helping grow other businesses through the power of highly effective marketing strategies. His company, Story Path Video, started 3 years ago and has helped grow countless businesses and Non-Profits all across the state of Colorado. Through their highly effective video storytelling methods, and marketing coaching, the Story Path team has seen businesses see millions of views on their content online, which has translated to more leads, more followers, and more growth. Links: Knowing Your Brand Guide (as mentioned in the podcast): https://drive.google.com/drive/folders/1jj4i2rFQSUR1xP2Ve4S3D1879ao6oaBZ?usp=sharing DIY Marketing Community: https://www.yourstorypath.com/diy Marketing Accounts worth listing: Gary Vee Alex Hormozi Viralvideo.club ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Pat Nicholson is a seasoned marketing executive with over 20 years of experience leading marketing at both large (Apple) and small (Kno, Zepp, Deserve) technology companies. His career began in finance and operations, where he acquired a strong understanding of business fundamentals and developed a focus on achieving results and profitability. Pat has effectively utilized his business background to spearhead integrated sales and marketing strategies for Apple's software, education, and e-commerce divisions. In recent years, he has held marketing leadership roles at Kno, Zepp, and Deserve, overseeing team building, brand establishment in the market, and leading successful acquisition efforts that positioned these companies as category leaders. Throughout his career, Pat has also provided mentorship and guidance to several early-stage startups. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Lexi is building a new media brand, They Got Acquired (TheyGotAcquired.com). Their mission is to redefine startup success by featuring acquisitions of online businesses between $100K-$50M, deals that are too small to be covered in mainstream tech publications but can be life-changing for founders. Learn more about theygotacquired.com ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Joe is the founder and creative director at DARKSQUARE. For over 15 years he has been helping companies that have not reached their growth potential by teaching them how to better understand and express their brand. He is also a professor at Flagler College in Saint Augustine FL where he teaches branding and design. He's taught branding at the graduate level for over 7 years and has guest lectured and presented at conferences for design professionals and company executives, primarily in the technology sector. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Christopher Johnson is a sales leader. We first met several years ago when he worked at an enterprise software developer. I reached out to Chris to do this podcast because he's one of the people I really trust who understand the intricacies and the hard work that goes into enterprise sales. Whenever someone not in the business world thinks sales, a lot of times they get that yucky feeling. I was draw to Chris because he was always so genuine and never came across as "sale-sy" in the traditional sense. In this episode we talk about how to build a great sales organization, how to get marketing and sales to talk to each other, some of Chris's unique background (including racing motorcross and living out of the back of a van). If you're in sales or want to learn about sales, this is an episode you don't want to miss. Christopher Johnson LinkedIn ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ⁠ABM⁠, ⁠SEO⁠, ⁠Facebook ads, and funnels⁠), ⁠reach out to us⁠. We'd love to chat.

Have you ever really thought about how that meat you buy in the grocery store gets on your table? In this episode, I sit down with Jared Lerwick of Pumpkin Creek Ranch to talk about beef production, going against "big meat" processing, and running a direct-to-consumer food company. Find out more about Pumpkin Creek Ranch here: https://pumpkincreekranchco.com/ Or check them out on Instagram here:  https://www.instagram.com/pumpkincreekranch/. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Jim Schleckser, CEO of The CEO Project. Jim helps leaders grow companies. Before he started The CEO Project, a firm that mentors fast-growth CEOs, he ran a technology business valued at $1.6 Billion. He has done business in 41 countries. Jim Schleckser, CEO of The CEO Project He has a regular column on entrepreneurial growth issues on Inc.com. He has spent over 10,000 hours speaking with and interviewing CEOs. He recently published the best-selling book “Great CEOs are Lazy” He is an engineer, an avid soccer player, a Certified sommelier, and recently climbed Mount Kilimanjaro. We talk a lot in this episode about finding and addressing the limits to growth within your business. This episode is worth more than some of the MBA classes I paid for, so pay attention. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.