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Larry Williams joins Jared to talk shop about rewriting the growth playbook for B2B health and wellness brands. They discuss how it’s harder than ever to stand out among the AI-generated noise today, and how they're advising brands to gain traction through modern thought leadership and a value-first approach to relationship building.  All that, plus the Flava of the Week about Walmart’s new rural health ambassador pilot. What will determine the pilot’s success, and what does it signal about retail health’s latest pivot?  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#534)  See omnystudio.com/listener for privacy information.

Priya Bathija and Lauren Riplinger share AHIMA’s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework’s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA conference in San Antonio.  All that, plus the Flava of the Week about the newly formed Personal AI Health Alliance. Who’s involved, what’s their mission, and how do they plan to carry it out?  DOWNLOAD THE WHITE PAPER, Building Patient Trust in the Collection, Use, and Sharing of Social Determinants of Health Data:  https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#533)  See omnystudio.com/listener for privacy information.

Alex Doyne, Chief Strategy Officer at Zocdoc, joins fresh on the heels of the company’s newly announced expansion beyond its marketplace to power access to care everywhere, their new partnership with Gemini, and what it all means for consumers’ AI-influenced health journeys.  All that, plus the Flava of the Week about the CMS ACCESS Model’s newly announced expansion. What five new tracks did it add to its payment model, and how is the program spurring new levels patient-facing innovation?  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#532)  See omnystudio.com/listener for privacy information.

Kimberly Powell, VP of Healthcare at NVIDIA, kinda blows our minds about how quickly we are approaching AI-native hospitals, what it looks like, and how NVIDIA is working with partners and health systems to make that vision a reality.  All that, plus the Flava of the Week about Apple’s newly announced Health features. How is Apple getting into the longevity space, and how can we each bridge the gap of trusted information?  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#531)  See omnystudio.com/listener for privacy information.

Dr. Manish Arora, Founder and CEO of LinusBio, introduces Traced, the first direct-to-consumer wellness test that uses a single strand of hair to provide a day-by-day view of exposure to elements and toxins in your environment, then walks through Jared's screening results live.  All that, plus a shout out to Evergreen Telehealth for launching as a company and debuting with a virtual weight loss and longevity program that seems to be clued into how consumers want help with proactive health.  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#530)  See omnystudio.com/listener for privacy information.

Melissa Jaeger, Head of Nutrition at MyFitnessPal, dives deep into the intersection of nutrition tracking, fitness, and GLP1s, opportunities for healthcare institutions to guide consumers in their health journeys, and the increased need for better partnerships to support consumers in reaching their goals.  All that, plus the Flava of the Week about Jared's wish list for CTA Health Week. What specific actions do we hope come out of this week’s gathering in the Capitol, and how can those involved share in their accountability for what comes next?  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#528)    See omnystudio.com/listener for privacy information.

Adam Cherrington returns to highlight examples of how he’s seeing patients create workarounds to improve their experience with the healthcare system and what it tells us about where to focus on improving on their behalf. All that, plus a Shout Out to Stitch Marketing Research for joining MDRG, bolstering a team that has been one of the strongest advocates for the consumer voice in healthcare.  TED Talk by Kate Canales: The Accidental Brilliance of Makeshift Signs https://youtu.be/5CvlKCBrPHI?si=3KXz-QFt5V5p-LPU JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#528)  See omnystudio.com/listener for privacy information.

The CMS Health Tech Ecosystem hit its one-year anniversary, so what does that mean for health consumers? Ryan Howells, Principal at Leavitt Partners; Priyanka Agarwal, Co-Founder & CEO of HealthEx; and Rishabh Rajiv, Director, Health Records at WHOOP, give an inside look at the work being done on behalf of patients and providers in the Ecosystem's first year and what progress they expect to see in the next 12 months.  All that, plus the Flava of the Week about how referring to a single Digital Front Door can impede progress for consumer initiatives.  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#527)  See omnystudio.com/listener for privacy information.

Consumer Panel #2 dives deeper into personal experiences with wearables, from connecting with continuous glucose monitoring, to coordinating multiple devices, to data privacy.  Thanks to panelists Kate Fisher, WD Partners; Hussain Ahamed, Ultrahuman; April Engram, Oracle; Jason Ovryn, Priorly; and Rashel Hariri, Rashel Hariri Consulting.  All that, plus the Flava of the Week about Garmin Health’s Scalable Prevention Insight Report. What signals does it give that consumers are producing a continuous health record outside the healthcare system, and how does that phenomenon create both opportunities and responsibilities?  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#526)  See omnystudio.com/listener for privacy information.

Jared welcomes a panel of marketing leaders to talk about new research on healthcare rebrands. Featuring Jennifer Lagemann, Fractional CMO and Founder, NextJenn Copy; Stephen "Stix" Nilsen, former VP of Cult Indoctrination at Liquid Death; and Steve Schildwachter, Chief People and Brand Officer at Interim HealthCare.  All that, plus a Shout Out to Zocdoc for becoming Gemini's first partner for health appointments, marking the first time a leading AI platform can connect users directly to real-time care.  CHECK OUT THE HEALTHCARE REBRAND INDEX  https://nextjenncopy.com/rebrand-review  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#525)  See omnystudio.com/listener for privacy information.

Dr. David Carmouche, Chief Medical and Commercial Officer at Lumeris, shares his vision for primary care in America, what traditional care is learning from retail, and where consumer obsession, remote patient monitoring, and AI fit into the equation.  All that, plus the Flava of the Week about Abbott partnering with Google Health. Can combining ongoing glucose insights with Google Health's technology create a more comprehensive view of personal health, and how can consumers learn to trust the results?  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#524)  See omnystudio.com/listener for privacy information.

Jared previews the upcoming SHSMD Connections Conference with Executive Director Evan Williams, President-elect Dorian Harriston, and board member Julia Yoder.  All that, plus a Shout Out to Blueberry Pediatrics' Balance service, the first metabolic health program built for teens.  REGISTER FOR SHSMD CONNECTIONS:  https://www.shsmd.org/education/annualconference (#523)  See omnystudio.com/listener for privacy information.

Jared previews the upcoming Healthcare Interactive Conference (HCIC) with organizers/hosts Kathy Divis and Mike Schneider, new attendee Erica Rasmussen, and keynote speaker Jake Poore.  All that, plus the Flava of the Week about the wide release of Health in ChatGPT. How is this latest version different than what OpenAI announced at the beginning of the year, and how should the high volume of health-related searches on their platform help us prioritize how we show up in those moments?  REGISTER FOR HCIC:  https://web.cvent.com/event/52f6b374-606b-43e1-96b4-694b53d0df53/regProcessStep1?RefId=Attendee%2C+Speaker&rp=9388a95c-996b-415a-8610-74d10b3daf16 MORE INFO:  https://www.hcic.net/ (#522)  See omnystudio.com/listener for privacy information.

Jane Wang, CEO and Co-Founder of Optimity, shares what her team has learned from engaging millions of users, that most healthcare organizations still don't understand about motivating healthy behaviors. All that, plus a Shout Out to LinusBio for its launch of Traced, the first-of-its-kind test that uses a single strand of hair to provide a day-by-day view of exposure to elements in the environment. JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#521)  See omnystudio.com/listener for privacy information.

Angie Nelson, VP of Pharmacy at Hy-Vee, shares how retail, pharmacy and providers work together to shift from sick care to prevention, how grocery retailers see themselves as the front door of healthcare, and how they’re moving the needle with Food For Health initiatives.  All that, plus the Flava of the Week about Withings launching its clinical care service. How can it benefit someone who owns a Body Scan or blood pressure cuff, and what is it indicating in the market as we see more companies move from health monitoring to medical care?  JOIN THE COMMUNITY (IT'S FREE)  This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.  Visit healthcarerapcommunity.com to create your account.  (#520)  See omnystudio.com/listener for privacy information.