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Architecting data collection for multiple tools within a single vendor solution can be appear to be beneficial from the stand-point of reduced logic and streamlined integrations.  It can seem simplified and streamlined resulting in a solution that can be managed with greater ease.   Are there pitfalls when it comes to single-vendor solutions?  What problems with the data collection can present themselves?   On this week’s episode of the 33 Tangents podcast, Jim and Jason are joined by Jenn Kunz to discuss what organizations need to consider when working with a single vendor analytics & marketing technology solution (or even a martech stack that mostly, though not completely, consists of tools from a single vendor). They talk through the various risks, such as assumptions that are often made, and how teams can be set up for failure with a single-vendor solution.    THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

Vendor lock-in occurs when a customer is made dependent on a vendor for products & services, unable to utilize other vendors without substantial cost.    How can organizations fall into a vendor lock-in situation?  What are the costs that are associated with vendor lock-in?  How can point analytics solutions lead to vendor-lock in?   On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss what can lead organizations to get stuck in a vendor lock-in situation.  While vendor lock-in is most often considered undesirable scenario, they also discuss the potential benefits that can come with it.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

Risks of point analytics solutions include myopic vision and teams working in isolation.  Teams implement solutions that fit a small amount of needs that do not take the needs of the organization, or the impacts to the organization, into account.  The downstream result is siloed data creating incomplete insights and even a poor customer experience.    If you have a customer experience this is supported by multiple data/platform touch points, and analytics is siloed, everyone may be able to claim success while in actuality it could be a terrible by the customer’s perspective.   On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss a recent experience Jason had at a major retailer and what organizations need to consider to prevent it from happening.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

When people think of analytics data, many often think of “cold hard facts”, but this is can be very inaccurate.  Like many other things in life, data can be skewed, biased, or even outright corrupted.  Everyone has a bias and for an analytics team to act as an independent voice in an organization, steps need to be taken to ensure bias does not impact a team’s ability to deliver on that promise.   Putting unintentional issues and flaws with data aside, what steps can those that lead analytics programs do to ensure data is not intentionally or unintentionally influenced by biases?  What can be done to ensure an analytics team does not create conflicts of interest?   On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss how to address conflicts of interest and developing a plan to prevent them from becoming a reality.  They also talk about why many times this is a topic that is avoided within analytics teams.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

Conflicts of interest can do significant damage to an analytics practice.  It doesn’t take much for conflicts of interest to occur and in many cases all it takes is the perception of one.   What are the potential conflicts of interest that an analytics program can face?  What impact do they have on an analytics program?  How do these conflicts of interest develop?     On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss the different types of situations analytics teams can find themselves in that could create a conflict of interest as well why it is critical to be diligent about preventing even the appearance of a conflict of interest.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

Many organizations view teams and divisions in very basic terms.  They are either profit centers or cost centers.  Profit centers are those parts of the organization that have direct impact on revenue while cost centers are essential parts of the business but don’t impact revenue.  Cost centers are viewed as something that needs to be contained.   Since analytics teams do not have direct impact on revenue, how can they be viewed as  more than cost centers with their contributions to the organization?  Why is it important for analytics directors and managers to evaluate the practice this way?   On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss how value created for an organization is more important for an analytics organization than being close to revenue generation as well as the need to highlight the value created.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

We’re currently taking a break for the holidays.  We’ll be back with new episodes starting on January 3, 2024.   This episode originally aired on November 16, 2022.   As the saying goes, one rotten apple spoils the bunch.  In the real world, one person can ruin an entire team.   How will a low level of data literacy impact an organization?  Can you think of example of organizations where it’s apparent where they are not very data literate?   On this week’s episode of the 33 Tangents podcast, Jason and Jim continue their conversation around data literacy, focusing on how low levels of data literacy can impact an entire organization.  Looking back at past experiences, they discuss the causes for low data literacy in organizations and how companies made bad decisions due to it.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

We’re currently taking a break for the holidays.  We’ll be back with new episodes starting on January 3, 2024.   This episode originally aired on August 3, 2022.   The people that make up the digital analytics space come from a variety of backgrounds and have wildly different educational backgrounds and career paths.  Unlike other careers, there are no prescribed paths or series of steps to get into and move forward with a career in digital analytics.   What are some of the common traits that have made these folks with all sorts of different journeys?  What are some key things that will make someone successful in digital analytics?   On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss what they see as key factors to have a successful and thriving career in digital analytics.  They draw upon their intended career paths, their experience getting into the industry, and those they have worked with.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

Analytics teams are realizing that it’s no longer good enough to just check boxes to show value.  They need to show how the organization benefits from both the team in place and the tools that have been implemented.  Analytics practices need to evolve and directors have to look at the practice as business unto itself. On social media platforms like LinkedIn and Instagram we see a lot of the hustle and entrepreneur hype.  It doesn’t take much to find posts like “look how much I made in my first year” and “here are 5 easy steps to be your own boss”.  This is dangerous because it oversimplifies what it means to own and run a business.  It also sets the precenident that you can only explore being an entrepreneur by quitting your job and starting your own business. What does it mean to run the analytics practice like a business? What does an analytics director need to consider?  What is the impact to the organization? On this week’s episode of the 33 Tangents podcast, Jason and Jim first start talking about the dangers of the entrepreneur and hustle hype on social media and what is actually behind that.  They then discuss what it means to run your analytics team like a business, the steps and analytics director can take, and how you can make your internal shareholders feel like they are making a choice.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

We’re currently taking a break for a new addition to the family.  We’ll be back with new episodes starting on December 6, 2023.   This episode originally aired on April 13, 2022.   Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection.  It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come.   What is it?  Is it overhyped?  What can it really do and what real problems does it solve?  What are the pitfalls?  Are you risking getting stuck in a particular ecosystem?   On this week’s episode of the 33 Tangents podcast, Jason, Jenn, and Jim discuss what they’re seeing with server-side tracking and if they think it will solve the problems it is pitched to solve.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg  

We’re currently taking a break for a new addition to the family.  We’ll be back with new episodes starting on December 6, 2023.   This episode originally aired on February 16, 2022.   Requests for Proposal (RFPs) are a staple when it comes to the procurement of products and services.  They are often dreaded by not just those completing them, but by those running them.   What value can a company get by running an RFP to procure services?  Is there anything a potential vendor be aware of with an RFP?   On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss aspects of selling services, their experiences with RFPs, and the pros and cons they see with them.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg

We’re currently taking a break for a new addition to the family.  We’ll be back with new episodes starting on December 6, 2023.   This episode originally aired on July 20, 2022.   Over last couple of years, the summer vacation season has provided the opportunity to talk about what is often seen as a controversial topic…Unlimited PTO.  It is something that has its fervent proponents and its ardent detractors.  It’s a conversation that is ever evolving and where we people have changed their position on it.   The first conversation regarding this topic was back in 2019 on episode 64 and it has been two years since we last discussed it.     On this week’s episode, Jim and Jason discuss what they have learned regarding unlimited PTO in that time and if & how their perspectives have changed.  They also discuss new ways they have seen others approach unlimited PTO as well as red flags regarding it.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it.   And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg