Advertise on podcast: Rattle & Pedal: B2B Marketing Podcast

Rating

★★★★★

4.8

from

23 reviews

Description

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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Podcast episodes

Check latest episodes from Rattle & Pedal: B2B Marketing Podcast podcast

The Future of the Marketing Organization: Why Marketing Is More Important as Teams Get Smaller with Michelle Swan

2026/10/21

Tercera’s Michelle Swan joins Jeff and Jason to explore how AI is reshaping professional services marketing teams, CMO leadership, talent development, and the future of growth. The post The Future of the Marketing Organization: Why Marketing Is More Important as Teams Get Smaller with Michelle Swan appeared first on Rattle and Pedal.

The Future of the Marketing Organization is Fractional with Casey Stanton

2026/09/25

What happens to marketing when AI can do much of the work? Casey Stanton joins Jeff and Jason to explore a future built around leaner teams, stronger CMOs, better judgment, and greater speed. The post The Future of the Marketing Organization is Fractional with Casey Stanton appeared first on Rattle and Pedal.

Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones

2026/09/11

How do you build a marketing team for the AI era? Stitch VP of Marketing Bri Jones shares how a lean team, business context, generalists, and smart AI investments are reshaping marketing. The post Building a Leaner, Smarter Marketing Organization for the AI Era with Bri Jones appeared first on Rattle and Pedal.

The Future of the Marketing Organization: What Should Firms Build Now?

2026/08/28

What should the marketing organization of 2030 look like? Jeff and Jason launch a research series exploring how AI, talent, client experience, and strategy will reshape marketing. The post The Future of the Marketing Organization: What Should Firms Build Now? appeared first on Rattle and Pedal.

Why Every Professional Services Firm Needs a Better Story with Stephen Steers

2026/08/14

Why do some firms stand out while others blend into the crowd? Stephen Steers joins us to explore how storytelling builds trust, differentiates firms, and drives business growth. The post Why Every Professional Services Firm Needs a Better Story with Stephen Steers appeared first on Rattle and Pedal.

Selling Belief with Mat Zucker from Prophet

2026/07/31

In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond trust to build buyer belief and win more business. The post Selling Belief with Mat Zucker from Prophet appeared first on Rattle and Pedal.

Demystifying Case Studies: Why Most Firms Get Them Wrong

2026/07/17

Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business. The post Demystifying Case Studies: Why Most Firms Get Them Wrong appeared first on Rattle and Pedal.

Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost

2026/07/06

Can professional services firms move beyond time-and-materials pricing? Jeff, Jason, and guests Lori Williams and Kirsten Prost discuss what it takes to successfully transition to value-based pricing. The post Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost appeared first on Rattle and Pedal.

How Should Professional Services Firms Invest Their Marketing Budget?

2026/06/19

How much should a professional services firm spend on marketing? The answer isn’t a benchmark. Jeff and Jason explore how growth goals, firm maturity, and strategy should drive marketing investment. The post How Should Professional Services Firms Invest Their Marketing Budget? appeared first on Rattle and Pedal.

Are Personal Brands Killing Firm Brands?

2026/06/05

Are personal brands helping or hurting professional services firms? We explore how firms can balance expert visibility with long-term brand equity and growth. The post Are Personal Brands Killing Firm Brands? appeared first on Rattle and Pedal.

Identifying and Developing Your Next Experts

2026/05/22

How do firms survive beyond the founder? Jeff and Jason discuss how to identify, develop, and scale the next generation of visible experts and thought leaders. The post Identifying and Developing Your Next Experts appeared first on Rattle and Pedal.

Distinct Points of View: What the Best Firms Get Right

2026/05/08

What separates firms that win from those that blend in? A distinct point of view. We break down how leading firms use it to shape markets, command premium value, and drive growth. The post Distinct Points of View: What the Best Firms Get Right appeared first on Rattle and Pedal.

Why Some Professional Services Firms Scale—and Others Don’t

2026/04/25

What separates firms that scale from those that simply grow? We explore focus, insight, and the structural decisions required to build a scalable professional services firm. The post Why Some Professional Services Firms Scale—and Others Don’t appeared first on Rattle and Pedal.

Why Most Professional Services Firms Don’t Scale

2026/04/13

Most firms grow by adding people. Few truly scale. We break down the difference and why your business model—not your ambition—determines whether scale is possible. The post Why Most Professional Services Firms Don’t Scale appeared first on Rattle and Pedal.

Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next

2026/03/13

How should professional services firms decide where to expand next? This episode explores the “where to play” paradox and the strategic criteria leaders must evaluate before pursuing adjacencies. The post Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next appeared first on Rattle and Pedal.

Podcast reviews

Read Rattle & Pedal: B2B Marketing Podcast podcast reviews

4.8 out of 5

23 reviews

★★★★★

Court Baker 2024/01/17

Curious Mindset

Jeff and Jason ask the best questions of their guests. If you have a learning mindset, you’re sure to have great take-aways from their show.

★★★★★

CGAMDG 2021/07/17

Finally… a strategic, relevant, informative podcast for PS marketing

Jeff and Jason have successful careers in professional services to bring great stories. But more importantly, they have a great pulse on timely strate...

★★★★★

NV8812 2020/01/27

High level B2B Marketing

Smart, and addresses the neglected field of B2B Marketing

★★★★★

icyjuly 2019/04/18

The most thought-provoking professional services podcast out there

Jason and Jeff do a great job of challenging the conventional wisdom while acknowledging the reality of professional service. Highly recommend.

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