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In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch [...]Read More... from In-Ear Insights: Predictive Analytics If You’re Data-Poor

In this week’s In-Ear Insights, Katie and Chris discuss the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search. What will be the generative AI impact on search engine optimization? Tune in to find out, and what steps you should take to prepare for the future. Watch the [...]Read More... from In-Ear Insights: Generative AI Impact on Search Engine Marketing

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the complexities of data privacy in the era of generative AI. They offer practical tips on safeguarding personal and company data, emphasizing the importance of understanding terms of service and the implications of sharing information online. You’ll gain insights into how [...]Read More... from In-Ear Insights: Data Privacy and Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it’s often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes [...]Read More... from In-Ear Insights: Strategic Value of Analytics

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss unlocking workforce potential with generative AI and the evolving landscape of artificial intelligence in the workforce. They delve into the capabilities and limitations of AI, contrasting its performance against human tasks and creativity. The conversation highlights the importance of human critical [...]Read More... from In-Ear Insights: Unlocking Workforce Potential with Generative AI

In this week’s In-Ear Insights, Katie and Chris talk through some of the considerations that Custom GPT makers and consumers should keep in mind as OpenAI’s Custom GPT Store opens for business this week. Learn what pitfalls to avoid! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio [...]Read More... from In-Ear Insights: Custom GPT Considerations

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI in 2024 and the rapid advancements in generative AI over the past year, including significant developments in various AI models. They explore how these technologies impact businesses and the importance of understanding their capabilities and limitations. The conversation also [...]Read More... from In-Ear Insights: Generative AI in 2024

In this week’s In-Ear Insights, Katie and Chris look at 2023 in the rearview mirror in their 2023 year in review. What a year, from GA4 to Generative AI – what did we learn? What’s changed, what stays the same, and what can we look forward to in 2024? Tune in to find out! Watch [...]Read More... from In-Ear Insights: 2023 Year in Review

In this week’s In-Ear Insights, Katie and Chris debate the importance of quality work vs. quantity work, measuring employee productivity, and how generative AI may impact the way you think about staffing and hiring. Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio [...]Read More... from In-Ear Insights: Quality, Quantity, Productivity, and Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the intriguing topic of artificial intelligence in leadership roles, specifically discussing whether generative AI can replace the CEO role. You’ll learn about the balance between automation and human leadership, questioning what roles can be automated and the implications of AI [...]Read More... from In-Ear Insights: Can Generative AI Replace the CEO?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss social media marketing and rebuilding a restaurant’s social media presence. They focus on establishing basic consistency first before considering more advanced tactics. They cover the importance of predictability for building trust and meeting audience expectations. You’ll learn an effective approach for [...]Read More... from In-Ear Insights: Social Media Marketing Basics for Food & Beverage

In this early episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI business continuity, the recent drama at OpenAI and what it means for businesses relying on their AI services. We talk about the importance of having backup plans and avoiding putting all your eggs in one basket when it [...]Read More... from In-Ear Insights: Generative AI Business Continuity Planning