
Advertise on podcast: Marketing O'Clock - Digital Marketing News
Rating
4.7from
This podcast has
482 episodes
Language
EnglishPublisher
Cypress NorthExplicit
No
Date created
2018/06/21
Latest episode
2026/10/05
Average duration
60 min.
Release period
7 days
Description
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.
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Check latest episodes from Marketing O'Clock - Digital Marketing News podcast
AI in Search Is Snatching Up Clicks. Are Users Or Publishers Actually Benefiting?
2026/10/05
This week on Marketing O’Clock: Studies are investigating how AI in Search is affecting users and publishers, and how the technology is changing the digital information ecosystem. Plus, OpenAI introduces its new AI agent.
Visit us at - https://marketingoclock.com/👍
Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
AI in Search isn't good for any of us - 3:12
Google Ads Sitelinks within AI Mode? - 10:01
DOTS - 10:53More Studies on AI - 13:32
🛠️ Cool Tool - 21:04
🔥 Take of the Week - 22:21
⚡ Lightning Round ⚡
Paid - 23:35
Organic - 33:41
Social - 38:54
⚙️ Working hard, or Hardly Working - 44:31
🔎 ICYMI - 46:12
🧠 Must Read Marketing Article of the Week - 47:47
YouTube’s New Tools May Just Help YOU Get Discovered & Make More Money 🫵
2026/09/28
This week on Marketing O’Clock: From auto-dubbing for livestreams, new universal shopping tags, and beyond, YouTube rolled out multiple new tools that may ultimately help creators. Plus, Google’s guidance update said that bidding strategies in Smart Bidding can take around 50 conversions.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsLots of new announcements from YouTube - 4:52Google Ads Smart Bidding Update - 10:23Google Ads Introduces a Multisource Conversion - 11:50🛠️ Cool Tool - 12:56🔥 Take of the Week - 13:37⚡ Lightning Round ⚡ Paid - 16:38Organic - 26:54Social - 44:18⚙️ Working hard, or Hardly Working - 53:36🔎 ICYMI - 55:38🧠 Must Read Marketing Article of the Week - 56:32
Is the Saying Now “Do Pay the Messenger”? Google Says Maybe With AI Contribution Pilot
2026/09/21
This week on Marketing O’Clock: Google is testing out its AI Contribution Pilot, which pays publishers for AI’s use of their content. Plus, learn more about the reasoning behind Judge Brinkema’s U.S. v. Google adtech remedies opinion. Get a Free Audit - https://marketingoclock.com/free-ppc-audit/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main Newsgoogle is paying publishers for use of their content in AI experiences - 4:14Sponsored Agents for ChatGPT Ads - 8:52Google Ad Tech Monopoly Remedies - 14:54🛠️ Cool Tool - 19:11🔥 Take of the Week - 20:46⚡ Lightning Round ⚡ Paid - 23:24Organic - 45:00Social - 59:48⚙️ Working hard, or Hardly Working - 1:02:14🔎 ICYMI - 1:05:19🧠 Must Read Marketing Article of the Week - 1:06:00An interview with Anthony Higman - 1:07:32
The EU’s DMA Changes Lead to a Google Search All-Time Low 😳
2026/09/14
This week on Marketing O’Clock:
The changes from the European Union’s Digital Markets Act have resulted in what Google called “the largest reduction in quality of service” for Google Search in its 29-year history.
Plus, two Google Ads features are coming:
Local Customer Optimization and Store Sales in Data Manager.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Muse AI Agent by Meta - 3:57
Introducing two features for multi-location retailers, restaurants and local services - 7:08
Google rolls out its Digital Markets Act changes in Europe - 10:33
🛠️ Cool Tool - 12:57
🔥 Take of the Week - 14:49
⚡ Lightning Round ⚡
Paid - 16:00
Organic - 29:26
Social - 43:09
⚙️ Working hard, or Hardly Working - 49:13
🔎 ICYMI - 51:40
🧠 Must Read Marketing Article of the Week - 53:03
Google’s Ad Tech Business: Staying Together (Maybe) Forever
2026/09/07
Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449
This week on Marketing O’Clock: A federal judge ruled against Google’s ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, there’s a new automated campaign creation feature on Google Ads.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Judge Rules Google Ad Tech Business Won't Be Broken Up - 3:52
CHatGPT ads manager plugin - 8:04
Google is pushing conversational campaign creation - 9:26
🛠️ Cool Tool - 11:11
🔥 Take of the Week - 12:06
⚡ Lightning Round ⚡
Paid - 14:21
Organic - 28:19
Social - 36:03
⚙️ Working hard, or Hardly Working - 43:50
🔎 ICYMI - 47:44
🧠 Must Read Marketing Article of the Week - 49:23
We’ll /goto a World With Google Search’s /goto Tracking Parameters
2026/08/31
This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Intense ranking losses across 20 industries - 4:05
Google started testing not showing the URL in the title link - 5:40
New Alpha setting in Google Ads - 10:51
🛠️ Cool Tool - 12:10
🔥 Take of the Week - 12:52
⚡ Lightning Round ⚡
Paid - 15:15
Organic - 26:20
Social - 41:48
⚙️ Working hard, or Hardly Working - 41:48
🔎 ICYMI - 43:47
🧠 Must Read Marketing Article of the Week - 45:44
Microsoft’s AI Max Is Going All Around the Globe 🌎
2026/08/24
This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign performance by using Microsoft AI to locate other high-intent queries and more.
Plus, Microsoft Advertising sent out emails last week with an important announcement about Max CPC bidding.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Microsoft is rolling out AI Max globally! - 7:38
Microsoft Advertising Max CPC Won't Be Available For New Campaigns On Oct 1 - 11:09
August 2026 Google Spam Update Quick Facts - 12:36
🛠️ Cool Tool - 16:41
🔥 Take of the Week - 19:19
⚡ Lightning Round ⚡
Paid - 20:58
Organic - 32:19
Social - 41:37
⚙️ Working hard, or Hardly Working - 46:35
🔎 ICYMI - 52:25
🧠 Must Read Marketing Article of the Week - 55:21
Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP 446
2026/08/17
Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446
This week on Marketing O’Clock: Starting in late September, Google is removing campaign-level language targeting for Search campaigns from AI Max and Search. Plus, Google’s Ask Advisor feature will be getting new agentic capabilities across certain Google platforms.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Rolling out in September - 5:59
Google is bringing automated dashboards & conversational reporting - 10:17
Google's bidding update is here - 12:20
Google lowers subscriber requirements for search profiles - 17:00
Google Home Page Create Images, Ask About Files & Brainstorm Buttons - 18:22
🛠️ Cool Tool - 20:08
🔥 Take of the Week - 21:09
⚡ Lightning Round ⚡
Paid - 22:37
Organic - 30:54
Social - 42:19
⚙️ Working hard, or Hardly Working - 47:55
🔎 ICYMI - 51:20
🧠 Must Read Marketing Article of the Week - 52:17
ATTENTION 🚨: This Deal Is Ending Soon… (At Least According To Google’s Deal Ends Feature)
2026/08/10
This week on Marketing O’Clock: Google's new experimental specialized feature, Deal Ends Annotation, is within Product Listing Ads in Merchant Center. According to Google, this feature emphasizes “time-sensitive discounts that create a sense of urgency for shoppers.” Plus, learn about another option in Customer Acquisition.
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock
------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Testing“deal ends” annotations in merchant center - 8:04
google ads Customer acquisition now has a third option - 9:28
🛠️ Cool Tool - 11:03
🔥 Take of the Week - 12:22
⚡ Lightning Round ⚡
Paid - 13:33
Organic - 26:25
Social - 33:03
⚙️ Working hard, or Hardly Working - 43:08
🔎 ICYMI - 45:15
🧠 Must Read Marketing Article of the Week - 46:22
Read the Sign 🪧… Google Lets Advertisers Add AI Label to Content
2026/08/03
This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms.
Plus, Google’s Platform Properties tool is live globally.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Google AI Content labels in asset studio - 6:25
Meta ads news - 8:53
Google Platform Properties are fully live - 10:47
Google shopping ads with AI generated descriptions - 13:31
🛠️ Cool Tool - 18:17
🔥 Take of the Week - 19:51
⚡ Lightning Round ⚡
Paid - 21:44
Organic - 34:15
Social - 44:49
⚙️ Working hard, or Hardly Working - 48:04
🔎 ICYMI - 49:38
🧠 Must Read Marketing Article of the Week - 50:56
Billions of AI Search Clicks (and Billions of Distractions?)
2026/07/27
Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443
This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some problems with the feature. Plus, Local Services Ads are moving into Google Ads’ User Interface.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
LSA’s are moving into the Google Ads UI - 4:13
Google Ads roll out a new brand report - 7:25
“Google is sending Billions of clicks to websites” - 8:39
🛠️ Cool Tool - 19:37
🔥 Take of the Week - 20:36
⚡ Lightning Round ⚡
Paid - 22:21
Organic -30:40
Social - 38:58
⚙️ Working hard, or Hardly Working - 42:24
🔎 ICYMI - 45:48
🧠 Must Read Marketing Article of the Week - 48:34
Let’s Get Ready To Battle ⚔️… Google Ad’s Bidding Update Stirs Up Marketers
2026/07/20
This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Google revamped the Google Image Search home page - 4:37
Smart Bidding update Drama - 7:17
Google Merchant Center AI Performance Insights For AI Mode & AI Overviews - 39:31
🛠️ Cool Tool - 41:29
🔥 Take of the Week - 42:24
⚡ Lightning Round ⚡
Paid - 44:39
Organic - 55:15
Social - 57:23
⚙️ Working hard, or Hardly Working - 1:02:48
🔎 ICYMI - 1:06:41
🧠 Must Read Marketing Article of the Week - 1:07:42
Console Yourself—Your Social Stats Have Arrived to GSC
2026/07/13
This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads.
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Google search console can now show you search performance for your Instagram, TikTok, X, and Youtube content! - 4:07
Google Ads Makes Changes to Bidding for Campaigns Limited by Budget - 6:14
New "Visit Site" button in the Google SERPs - 17:05
🛠️ Cool Tool -18:33
🔥 Take of the Week - 20:07
⚡ Lightning Round ⚡
Paid - 22:48
Organic - 34:51
Social - 38:42
⚙️ Working hard, or Hardly Working - 42:57
🔎 ICYMI - 45:55
🧠 Must Read Marketing Article of the Week - 47:21
DMCA TAKEDOWN 🤼 … But Not Really (Kinda)
2026/07/06
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too.
Plus, Google Ads is testing placing AI-generated summaries under descriptions.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsGoogle ads tests AI generated Summaries Under Descriptions - 5:16
Fraudulent DMCA Takedowns Wreak Havoc In Google Search - 12:36
Microsoft ads are introducing Performance Max experiments! - 16:43
🛠️ Cool Tool - 18:38
🔥 Take of the Week -19:26
⚡ Lightning Round ⚡
Paid - 20:31
Organic - 31:31
Social - 42:28
⚙️ Working hard, or Hardly Working - 47:01
🔎 ICYMI - 48:37
🧠 Must Read Marketing Article of the Week - 49:18
STRONG Opinions on Google Ads’ “Strongest Match” Label Tests
2026/06/29
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard Shopping is coming (again).
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsGreg was right! - 5:14
Google is testing "Strongest match" or "Strong match" label to certain Search ads. - 7:53
Meta Advertisers rejoice - a legit new feature is coming that will allow users to BOOK AN APPOINTMENT - 16:27
Some major new for the ecomm people of the world - 19:49
🛠️ Cool Tool - 20:44
🔥 Take of the Week - 21:58
⚡ Lightning Round ⚡
Paid - 23:54
Organic - 31:04
Social - 36:31
⚙️ Working hard, or Hardly Working - 40:44
🔎 ICYMI - 43:58
🧠 Must Read Marketing Article of the Week - 45:03
Podcast reviews
Read Marketing O'Clock - Digital Marketing News podcast reviews
JiameiL 2024/10/06
My first review ever because Marketing O’clock TOO GOOD to be true
Hi I am a marketing student. This has been my new favorite podcast on the train! The podcast song is absolutely amazing and super creative. The brandi...
appleconvert22 2023/12/15
Best Marketing Show!
Knowledge, experience and some FUN PUNS to help keep your mental stability for every digital marketer!
With constant changes on Google, Facebook, Tw...
kenyob 2023/04/06
Too much silly more seo
I like this seo podcast but don’t love it. I keep subscribing and unsubscribing to it. The hosts seem to know their stuff and have high energy and a s...
gkohler10 2022/07/31
Digital Marketing Must Listen
Easiest way to keep up on all of the updates and changes in the digital Ads ecosystem. Enthusiastic and smart hosts explain everything at a level ever...
WillThisNicknameWork2 2022/07/22
Listen every week (ish)
10/10 listen to for the marketing & puns. The sports/beer/not marketing talk is good too. I highly recommend.
Didn’t know they wanted a review until ...
Kate F8 2021/12/03
Awesome & relevant podcast!
I love this Podcast and look forward to it each week. It is very informative and a must listen for any modern marketer.
And the tone and different tak...
Runnerkik 2021/04/20
What Can I say? These Guys Feel Like My Friends!
This is another podcast you should listen too weekly and make sure to listen until the end when they “shoot the heck”. My favorite part is straight o...
VerifiedApple User 2020/10/16
A no BS podcast
One of the best weeklies out there.
Grusha - ElitePodcastBookings 2020/07/13
Awesome Podcast to Subscribe to!
Kudos! Looking forward to your next episodes!
Tampa Dave 2020/07/03
The ONE Search Podcast You Need
Far and away the best SEO/digital marketing/SEM/Social podcast available today. Timely and useful industry news, great chemistry between the hosts, an...
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