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If you’ve ever found yourself questioning the way your business is set up - your offers, your model, how you’re supposed to grow - this episode is for you. In this conversation with Operations Specialist Erin Taylor, from Lunimae Strategy, we’re talking about how to evaluate whether your business structure is actually working for you, not just whether it follows what everyone says you “should” be doing. We dive into how to make smarter, calmer decisions about your offers, your growth strategy, and when it’s time to change something. You’ll learn: What it might really mean when an offer feels hard to sell or deliverWhy paying attention to your data (not just trends) is essential before making big changesHow to think about one-to-one vs one-to-many offers based on your personality, energy, and goalsWhy “scaling” isn’t always the right next move (and when it actually is)How offering less can sometimes lead to more profit, ease, and better client resultsWhy the momentum you already have matters — and why it may not translate to a totally different offerIf you’ve been wondering whether it’s time to shift your offers, simplify your business, or rethink how you’re growing, this episode will help you look at your situation more clearly and make decisions that truly support the kind of business (and life) you want. Connect with Erin on Threads and Instagram: @lunimaestrategy Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

If you’ve ever wondered how getting results from coaching actually works - or if you’re a coach who wants to help your clients create real results - this episode breaks down what actually makes the difference. We’re talking about the three ingredients that determine whether or not coaching turns into momentum, progress, and tangible results (and, of course, what can slow you down). You’ll learn: Exactly how to use the results you already have to create moreHow not to get slowed down by failure, lost inspiration, or lack of follow-throughWhat to put in your action plan so you’re actually set up for successWhy obstacles don’t mean your plan is wrong - and how I help clients move through themThe role coaching really plays in helping you create tangible results (this is the magic of long-term support)If you’ve been feeling stuck, stalled, or unsure whether coaching will work for you, this episode will help you see your progress more clearly, simplify your plan, and understand exactly what to focus on to create results. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

It’s one of the scariest moments in business: when you start questioning everything. Your offers. Your message. Your plan. Whether you even want to keep going. If you’ve ever had that “maybe it’s all wrong” feeling - the mix of panic, doubt, and confusion - this episode is for you. I’m breaking down why this happens (spoiler: it’s totally normal), what it actually means, and how to navigate it without burning everything down or making rash decisions you’ll regret later. You’ll learn: Why questioning everything doesn’t mean something’s gone wrongHow to tell when your doubt is actually just exhaustion or vulnerability talkingThe sneaky ways hormones, stress, and life circumstances can trick you into thinking your business is brokenWhat to do when you feel the urge to blow it all up and start overHow to find calm and clarity before you make any big decisionsWhat I tell clients who are ready to quit - and why it’s often the turning point that changes everythingIf you’ve been second-guessing your direction or wondering if you’re still on the right path, this episode will help you slow down, breathe, and see things clearly again. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

If you’ve been in a funk with marketing (uninspired, confused, overwhelmed by everyone’s content - and now AI all over the place), I'm with you. There’s so much noise out there that it’s easy to lose your footing and wonder how your work is supposed to stand out. In this episode, I share what shifted for me recently - after sitting back, studying what’s actually working, paying attention to the larger marketing world beyond online business, and experimenting again. And I walk you through the two key things that can change how you think about marketing, how you show up, and how your audience experiences you. You’ll learn: Why you need to stop “posting anything at all” just to check it off your listWhere to shift your attention if you’ve been obsessing over likes and sharesWhat to do if your super valuable emails or posts aren’t performing anymoreHow to tweak your marketing strategy so you don’t have to completely psych yourself up to actually do it every single timeHow to actually turn strangers on the internet into people who buy from youIt's time to stop overthinking your marketing or trying to force yourself into strategies that feel like work you dread. This episode will help you reconnect to what actually works. Here's the FREE mini-training on How to Create Clients I mentioned in this episode! Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

What if the thing you’re avoiding is exactly what would move your business forward? You know the one. That idea sitting quietly in the back of your brain — the pitch you’ve been meaning to send, the offer you’ve been waiting to make, the investment you keep circling. Not because it’s a “should,” but because deep down, you know it’s the next right move. And yet, you’re avoiding it. In this episode, we’re talking about when you know the bold move to make, and it feels just scary enough to stall you out. I walk you through how to recognize the bold things you’re resisting, why courage (not confidence) is what actually gets you moving, and how to create momentum with simple, bold actions that don’t require overnight transformation—just a little bravery and a good plan. You will learn: Why the next right move often feels like something you wish you could “unsee” (and how to deal with that feeling)The common thread I’ve noticed among clients who are on the brink of big growthWhat being bold really looks like (from dramatic moves to small actions) The simplest way to identify your bold list—and how to take action without getting overwhelmedWhy following through on bold actions (before the results show up!) is the habit that actually changes everythingIf you’ve been waiting for a sign to go all in on the thing you already know you need to do—this is it. Get ready to check something scary-but-powerful off your list.  And if one of those bold moves is working with me 1:1? You’ll find the link in the show notes. Let’s do this. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

AI might feel like a magic wand for your business — spitting out contracts, naming your next offer, generating “done-for-you” content in seconds. But what if the tool that’s saving you time is quietly putting your business at risk? In this episode, I’m joined by attorney and online business legal expert Sarah Waldbuesser for a real-talk conversation about the legal side of AI. From copyright laws that haven’t caught up to the tech, to the risks of relying on ChatGPT to write your contracts, we’re diving into what business owners actually need to know in 2025 — and how to keep your business protected without panic (or spending $5K at a local law firm). You’ll learn: Exactly how using AI to write contracts or course content could leave you legally unprotectedWhat happened when Sarah asked ChatGPT if non-lawyers should trust the contracts it creates(and its surprisingly honest answer) The real deal with copyright and trademark law when it comes to AI-generated workHow to think about risk in your business, especially if you’re in your first few years and still growingSarah’s philosophy on legal issues in business — and why she says it’s a matter of when, not ifIf you’ve been tempted to let AI handle the legal stuff so you can check it off your to-do list — this episode is your reminder to slow down. You don’t need to be scared of the legal side of business, but you do need to understand it. Hit play and protect your business like the real business it is. Check out Sarah Walbuesser's Get Legit Bootcamp! Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

If you’ve been watching other business owners post big, shiny revenue numbers — but you’re not seeing anyone talk about profit — it’s time for a reality check. The numbers that actually matter in your business aren’t always the ones people share on social media. In this episode, I talk about what it really takes to build and keep a profitable online business — without overcomplicating it or overspending on things you don’t need. You’ll learn: What you really need to run a profitable business — and why it probably won’t match what the online world is trying to sell you How I simplified my business with profitability in mind — so it fits my life and pays me well How to do the math so you’re crystal clear on your profitability (I aim for 50% or better!) — and where you may want to make changes The best mindset to have when making business investments — so you stay out of the “I’m doing it wrong” or “this will fix everything” trap Where coaching fits into building a more profitable, sustainable business If you want a business that supports your life and allows you to pay yourself well — this episode will show you how to focus on what matters most. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

You don’t need a complicated offer suite or ten different projects in motion to grow a thriving business. In fact, that might be exactly what’s slowing you down. In this episode, I’m talking about a strategy that has helped both me and my clients create real momentum: focusing on ONE thing at a time. Whether it’s your business, your core offer, or your marketing strategy — narrowing your focus can be the exact move that unlocks the next level of growth. I’m also breaking down the mindset shifts that make this easier (especially if you’re multi-passionate like me) and what it actually looks like to stay committed without feeling boxed in. You’ll learn: The challenges created by trying to build multiple things at once How I went from stuck at $50K to six figures by doing less, not moreWhen and how to introduce new offers or income streams The specific mindset shifts that help multi-passionate entrepreneurs stay focused - without feeling creatively stifledThe simple process I recommend to help you stay committed to one thing — even when shiny new ideas pop upIf you’ve been juggling too many things at once and wondering why none of them are working like you hoped, this episode will help you get focused, move faster, and actually enjoy the process again. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

Today, I'm sharing a timeless business strategy inspired by a very retro piece of office equipment (you have to listen to find out what!). In this episode, I break down a missing piece of your marketing strategy — one that’s quick, easy, and repeatable, and can yield results for years. It's all about genuine, human connection. You’ll walk away with practical ideas you can use today, plus a simple system to stay connected consistently — without it feeling forced or transactional.  You’ll learn: A low-effort way to deepen relationships that can create high-impact resultsThe personal story from my dad’s business that taught me the power of staying in touchWhy relationship-based business is one of the most effective strategies you can build – even in a world that moves fastWhat to track when it comes to your network, leads, and past clientsThe simple weekly habit that can keep your business growing steadily behind the scenesIf your business is ready for more meaningful connection, more referrals, and more steady clients — this episode will show you how to create it. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

Ever feel like you’re letting your business down? Or think things like “I’m a bad business owner” and “maybe I’m not cut out for this”? This episode is about the guilt that creeps in when you haven’t worked on your business as much (or as perfectly) as you think you should. I’m diving into why that feeling shows up, what it usually means, and how to rebuild your momentum without all the judgment and pressure. You’ll hear what I see behind the scenes with clients (that I bet will sound a lot like you), why so many of us fall into the guilt spiral, and how to move forward even when life has been life-ing. You will learn: What your business guilt is really trying to tell you (and why it’s almost never about your effort)The biggest misunderstanding about consistency — and a game-changing different way to think about it What to do the moment you start comparing yourself to someone else onlineHow to reset your business momentum without pressure, drama, or shameWhat the most successful business owners I know have in common (spoiler: it’s not perfection)If you've been feeling guilty for "falling behind" — this episode will remind you that you’re not, and inspire you to come back to your business, right now, just as you are. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

What if one of the easiest ways to create more clients this year wasn’t launching something new or overhauling your marketing... but simply getting in the habit of following up? In this episode, I’m breaking down how not following up might be quietly costing you money — and why following up (when done right) is actually one of the most respectful, professional things you can do for your business. If the idea of following up feels awkward, uncomfortable, or cringey, we’re going to fix that today.  You’ll learn: Why silence doesn’t always mean "no" — and the real reason some people need a second (or third) nudgeThe simple mindset shift that turns following up from awkward to just “closing the loop” (and why it builds so much trust) My personal approach to following up without feeling weird, needy, or apologetic The key difference between professional persistence and making it personal The best way to handle ghosting, no-shows, and “yeses” that quietly turn into “nos"If you want to create more revenue without piling on more marketing or hustle, this is an episode you won’t want to miss. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

What if selling didn’t feel icky… and actually felt like you were helping? In this episode, I’m joined by another Samantha — Samantha Burmeister, founder of Nomad Copy Agency — for a conversation that will take the stress out of writing copy that sells. If selling has ever felt awkward, pushy, or like something you’d rather avoid altogether, this will shift your perspective and give you new strategies to implement right away (like, as soon as the episode's done). We talk about why it’s actually a good thing to be obvious and direct in your copy (even if that feels uncomfortable), how to use "client voice," what AI can do for your marketing, and so much more. You will learn: What most business owners get wrong when they try to use client voice in their copy The sneaky mistake that makes your sales page feel flat—even when you “did everything right” The easiest way to stop second-guessing your copy and start sounding like youHow to find gold in your sales convos and turn it into scroll-stopping contentThe one shift that turns “ick, I hate selling” into “wait... this feels kind of fun?” Ready to write in a way that actually feels good and works? Listen in for a smart, fun and super practical conversation that will leave you feeling more confident in your message — and probably saying “selling is a service” out loud to yourself for the rest of the day.  Links we promised: https://www.nomadcopyagency.com/opt-in-copy-bothttps://www.instagram.com/nomad.copy/https://www.nomadcopyagency.com/Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

If you’ve ever thought there must be a secret to making marketing feel easy, I get it — but the real secret is this: marketing is work. It’s a puzzle that you learn to solve, and then re-solve, every time the pieces shift. In today’s episode, I’m challenging the idea that you’re “bad” at marketing and showing you what actually matters more than any strategy, trend, or tool. We’ll talk about how understanding human behavior changes everything, why marketing always involves experimenting (not just executing perfectly), and the three shifts that will help you think — and market — more like a pro. You will learn: Why your marketing "not working" doesn’t mean you’re bad at it (and what it does mean)What every single marketing expert is actually doing behind the scenes (even if they don’t say it out loud)The exact questions you can ask yourself to start building better marketing instincts todayWhere you're already a better marketer than you realize — and how to use it to your advantageWhy understanding human behavior will take you further than any funnel, formula, or social media hack Ready to take the pressure off your marketing and start making real progress? This episode will show you how to think differently, act smarter, and stay out of the self-doubt spiral — so you can market your business in a way that actually works for you.  Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

If it feels like you’re doing everything in your business but still not getting the clients you want — this episode is for you. Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of marketing you need to grow your business - and how most business owners tend to lean too hard into the "slow stream" and end up stuck. In this episode, I’m breaking down how you can balance your marketing efforts between getting clients now and building a long-term pipeline for clients later. I’ll walk you through why relationship-based marketing is uncomfortable (but crucial), why content creation alone won’t get you where you want to go, and how to find a marketing rhythm that actually fits you — whether you're brand new or years into business. You will learn: The real reason it feels like you’re working so hard but not signing clients — and the marketing shift that changes everythingWhat mistake I made early in my business (despite having a marketing degree!) — and how you can avoid itHow to spot the difference between comfort zone tasks and client-generating activities (hint: one feels much safer but grows your business way slower)Why tapping into your existing network (even if it feels awkward) can totally change your businessFive uncomfortable-but-necessary questions that can unlock way more clients than tweaking your freebie ever will Whether you're just getting started or already running a six-figure business, this episode will help you refocus on what actually grows your client base — and ditch the busywork that keeps you stuck. Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.

What if the reason something didn’t work wasn’t because you didn’t try hard enough—but because it wasn't the right fit for you in the first place?  We’ve all heard the advice: “All strategies work—you just have to commit.” I used to believe it myself! But after years of coaching, investing, and watching what actually happens in real businesses (including my own), I’ve changed my mind. The truth is: not all strategies will work for you. And forcing yourself to stick with something that doesn’t fit is a fast track to burnout, self-blame, and second-guessing everything. In this episode, we’re unpacking the “all strategies work” myth and talking about how to actually choose a smart strategy that fits your strengths, your business model, and your clients. Plus, I’ll share what to look for when evaluating courses, coaches, and advice—and how to stop thinking you’re the problem when something doesn’t work. You will learn: What I used to believe about strategy (and why I’ve completely changed my mind).The difference between strategies that look good on paper vs. the ones you’ll actually follow through on.The five strategy questions I ask my clients to figure out what’s actually going to work for them.What to do first when what you thought was a good idea doesn’t get the results you wanted.The sneaky way blaming yourself becomes a distraction from solving the real problem. Whether you're just getting started or already running a six-figure business, this episode will help you choose smarter strategies that actually work for you.  Text us and let us know what you thought of the episode Enjoy this episode? I'd be so grateful if you'd leave a rating & review to help other people find me - and don't forget to subscribe so you receive my next episode in your feed. Click here to get my free 16 minute training, the Client Equation, that shows you the only 3 things that matter to get your next client. Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms. And if you're a seasoned business owner looking for expert mentorship & coaching, click here to learn about working with me 1:1.