
Advertise on podcast: The Big Story
Rating
4.7from
This podcast has
100 episodes
Language
EnglishPublisher
AdExchangerExplicit
No
Date created
2018/07/12
Latest episode
2026/10/08
Average duration
38 min.
Release period
8 days
Description
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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The Apple Bites Back
2026/10/08
Apple has a new blocklist for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and mar tech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
Apple Takes A Bite Out Of Programmatic
2026/10/01
Is the open web growing, dying or transforming? Plus: Apple's iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic's next chapter.
Buying CTV In The WarnerMount World
2026/09/24
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states dropped their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of these companies will look like post-acquisition.
The Trade Desk's Bumpy Ride Down
2026/09/17
The Trade Desk's recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.
Auctions In The Crosshairs
2026/09/11
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging it deceived SMB advertisers. And Judge Brinkema declared that Google will not have to spin off its ad server.
Google Had Its Day In Court. Now, It's Amazon's Turn
2026/09/03
Google won't have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
There's A Meta Diaspora Building The Fastest-Growing Ad Platforms
2026/08/27
The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them.
Bridging The World Of TV And Ad Tech
2026/08/20
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads.
AppLovin's Play To Reach Non-Gaming Advertisers
2026/08/13
Gaming apps are filled with ads for more gaming apps. Why not go after other types of advertisers? We go inside AppLovin's play to bring non-gaming advertisers into the fold.
The Opportunity and Threat Of Google Buyer Direct
2026/08/07
AI agents could replace direct sales. And a beta product tied to Google's ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.
DOOH You Like Women's Sports?
2026/07/31
Women's sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.
Amazon's Million-Dollar Seller Revolt
2026/07/23
Amazon's million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.
Picking An MMM
2026/07/17
Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.
Can Content Drive Performance?
2026/07/09
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
Cannes 2026: Authenticity In The Age of AI
2026/06/25
Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.
Podcast reviews
Read The Big Story podcast reviews
The upset duck 2025/08/20
Good content but…
The content is great and usually very timely. However, Anthony Vargas uses too many filler words to the point I’ve stopped listening to several episod...
elle-e-belle 2024/05/25
Working through the kinks
Hey folks, with all due respect and love, the verbal ticks of the newer hosts are honestly hard to get past. When ‘like’ and ‘you know’ is said 15 tim...
Dem22Victory 2022/11/03
Political Hacks
Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.
Facqt Media 2022/07/28
Amazing content!
Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the t...
Jonathan Kamel 2021/06/10
Keep it up
Great podcast for understanding the ad ecosystem but the sound is never loud enough. They need better mics!
Alex@L 2019/03/27
Probably the best Ad Tech podcast
I work as a digital marketer, and I feel like I’ve been looking for this podcast for years. The AdExchanger editorial team does a great job getting in...
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